How Synthetic Respondents Are Reshaping Decision-Making

Businesses no longer need to wait weeks or spend thousands to understand their customers.

With Synthetic Respondents—AI-powered virtual participants trained to simulate how real people think and behave—decision-making becomes instant, scalable, and more aligned with real-world behaviour.

At Duamentes, we’ve developed our Synthetic Respondent system to help teams test ideas, surface hidden insights, and act with confidence. Drawing on years of UX research and behavioural data, Synthetic Respondents offer product and strategy teams a powerful foundation for early decision-making.

Most importantly, they make it possible to scale research efforts efficiently—without scaling costs or timelines.

Why Synthetic Respondents?

In today’s fast-paced product cycles, traditional research methods often take too long. Interviews, surveys, and usability testing remain essential—but they don’t always fit the speed or budget of early-stage decisions.

Synthetic Respondents bridge that gap.

They simulate how real users might respond to new product ideas, features, brand messages, pricing, or design changes—within a single day. That means no waiting for recruitment, scheduling, or analysis. Teams can test multiple directions quickly and narrow in on the strongest option before investing heavily in development or marketing.

They’ve already helped companies in fintech, automotive, and digital services navigate new markets, prioritise product features, and fine-tune value propositions.

Grounded in Behaviour, Not Assumptions

Unlike simple AI bots or survey simulations, Synthetic Respondents are built using rich behavioural patterns. They draw from actual customer journeys, UX benchmarks, segment-specific motivations, and market-specific contexts.

That allows them to model real reactions with more nuance than generic personas or static customer profiles. Businesses use them to compare different product or brand directions, test which value proposition builds more trust, understand barriers to conversion or adoption, and validate early-stage ideas in new geographies.

Because they operate instantly and at scale, teams can run structured tests and simulations that previously took weeks—helping them avoid costly missteps and align faster on what works.

Not a Replacement—But a Smarter Starting Point

Synthetic Respondents are not meant to replace real users or human-led research. They’re designed to reduce risk at the point where decisions are made fastest—but often with the least data.

For example, before entering a new market, a team might want to test if their existing messaging still resonates. Or if a product feature that worked in one region might trigger concern elsewhere. With Synthetic Respondents, these early-stage signals can be gathered in a matter of hours—helping companies pivot with confidence or go forward with focus.

In many of our projects, Synthetic Respondents are used alongside human research—bringing speed and scale to the discovery phase, before deeper validation begins.

Built for Teams That Move Fast

As businesses expand, so do their customer questions. But timelines rarely follow. Product managers, founders, and strategists often need to act before traditional research results arrive.

Synthetic Respondents are a practical answer. They help teams explore early hypotheses, understand new segments, and get a clearer picture of how customers might respond—even when live research isn’t yet possible.

As we’ve seen in projects across 40+ countries, teams using Synthetic Respondents make faster, more confident product decisions, identify and resolve misalignments early, and save time, budget, and internal resources.

Synthetic research is already supporting concept validation, segmentation modelling, UX testing, and message development across multiple industries. And as models continue to improve, the applications are only growing.

At Duamentes, we see Synthetic Respondents as part of a broader shift: making high-quality insight available at the speed of business—not just at the speed of research.

To explore what synthetic research could unlock for your product or market strategy, visit www.duamentes.com or contact our team at welcome@duamentes.com