KUTA, Bali — In a travel industry increasingly obsessed with algorithmic efficiency and scalable self-service, a quietly disruptive force is emerging from the heart of Bali. Giostanovlatto, known universally as “Latto,” the founder of Hey Bali, isn’t just building a unique hospitality service; he’s crafting a compelling new business model. His secret? What he terms “calculated compassion,” transforming moments of traveler distress into a surprisingly profitable competitive advantage.

The Unconventional Playbook: Turning Pain Points into Profit Centers

Hey Bali’s journey began in 2024, not with a venture capital pitch, but with Latto retrieving two forgotten iPads for a frantic Australian tourist. This seemingly simple act illuminated a glaring blind spot in the multi-trillion-dollar travel sector: the inability of mass tourism to effectively address individual human crises.

Unlike Silicon Valley startups that chase hyper-growth through automation, Hey Bali thrives on principles that initially appear counterintuitive for a profit-driven enterprise:

• Zero Monetization of Distress: Clients pay only actual transport or shipping costs for lost-and-found services. This builds profound trust and goodwill, fostering long-term customer loyalty rather than short-term transactional gains.
• Anti-Efficiency Protocols (Human-Centric Design): Each case receives a dedicated human handler. This seemingly “inefficient” approach ensures personalized care, leading to higher resolution rates and an unparalleled customer experience that traditional apps cannot replicate.
• Emotional ROI Measurement: Success is tracked via heartfelt handwritten thank-you notes, not just NPS scores. This focus on deep emotional connection directly translates into powerful word-of-mouth marketing and repeat business—a far more sustainable acquisition strategy than costly digital campaigns.

“Travel tech talks about ‘pain points,'” Latto observes, reviewing a case file for a misplaced wedding album.
“We focus on healing points—those moments when a stranger’s intervention changes everything. And those moments, surprisingly, build a more resilient and profitable business.”

The Infrastructure of Care: A Blueprint for Sustainable Growth

Bali may be synonymous with paradise, but Latto saw an opportunity in what most travel apps ignore—chaotic in-between moments.

Hey Bali’s operational design anticipates those moments, and turns them into trust-building touchpoints:

1. Airport-Adjacent Luggage Solutions:
   Their Bali store luggage hub near Ngurah Rai International Airport isn’t just a place for bags; it’s a strategic answer to awkward time gaps. For just $1.5/day, digital nomads can optimize their final day in Bali, or families can relax after check-out without dragging suitcases around. This reliable, physical touchpoint creates a lasting impression—and repeat usage.
2. Connectivity Without Complexity:
   The team’s Bali eSIM and SIM card support service demystifies Indonesia’s telco maze. Devices arrive pre-configured, sparing users from confusion at airport SIM kiosks. Immediate connectivity enables seamless access to ride-hailing apps, WhatsApp, and hotel confirmations—small interventions that radically improve traveler experience.
3. The 24-Hour Crisis Rule:
   Each lost item report receives a personalized video update within four hours, three proactive follow-ups, and cultural mediation with local authorities if needed. The rapid, human-led response dramatically reduces traveler anxiety and builds Hey Bali’s reputation as a crisis-management lifeline.

“I lost my passport and wedding ring on the same day,” recalls Hanna M., a traveler from Germany.
“Within hours, I got a calm video from their team. Within 48 hours, I had both back. They saved my honeymoon.”

The Trust Algorithm: Metrics That Defy Convention

In an era of relentless growth hacking, Hey Bali’s unconventional metrics reveal a deeper form of value creation:

• 92% of clients return for additional services.
• An average 1:14 referral ratio — each user brings in 14 others.
• 10-minute average response time for urgent cases, outperforming most concierge apps.

“We don’t have chatbots,” says Latto.
“Because travel emergencies don’t come in dropdown menus.”

Cultural Code-Switching: Where Local Wisdom Meets Global Expectation

What truly differentiates Hey Bali is its integration of Balinese philosophy with global traveler psychology. The foundation is Tri Hita Karana—harmony with God, people, and nature:

• Divine Connection: Each recovered item receives a canang sari offering—a culturally resonant gesture that instills a sense of reverence and closure.
• Human Connection: The multilingual staff—many of whom are former tour guides and medical workers—bring not just skill, but emotional intelligence to every case.
• Environmental Connection: Electric trikes used for urban pickups cut emissions by 70%, aligning the service with growing eco-conscious tourism trends.

The Empathy Economy: A Trillion-Dollar Blind Spot Uncovered

According to the UN World Tourism Organization (UNWTO), over 1.4 billion international travelers hit the road annually. Yet the industry spends billions on personalization while overlooking its most fragile moments.

“The sector obsesses over tech-led personalization,” says Dr. Miriam Heng of the London School of Economics’ Tourism Futures Program.
“But it consistently fails at deeply human interventions. Hey Bali exposes an enormous opportunity hiding in plain sight.”

This has major implications for global hospitality and travel tech:

• Crisis-as-a-Service as Differentiator:
  By solving acute emotional problems, Hey Bali reframes what’s often seen as a liability into a brand-defining value proposition.
• The Rise of Slow Tech:
  The success of Hey Bali suggests that deliberate, human-centric operations can outperform even the most efficient automation in building brand loyalty.
• Emotional Infrastructure as an Asset Class:
  For investors, this model is a wake-up call. In an increasingly dehumanized tech landscape, empathy scales—just not in the way spreadsheets predict.

Final Thought: When Paradise Falters, Compassion Steps In

As Latto oversees the return of a cancer patient’s forgotten medication to a Swiss clinic—through a special airport handoff—the point is clear:

In the empathy economy, the most advanced and arguably most profitable technology…
is a human being who cares enough to intervene.

“Bali sells paradise,” Giostanovlatto reflects, watching another sunset from their Kuta workspace.
“But real hospitality isn’t about perfection—it’s about presence. And that, it turns out, is a scalable business after all.”

A business website is the first form of engagement with its users for any business. Focusing on creating an appealing website with a human touch and being user-friendly is not easy. For this, a crucial decision to make is finding the right website design company. To choose the right website design company, knowing what to look for is important. The following blog talks about the skills, pricing structure, and other factors to consider before hiring a website design company in the UK for your business.

Factors to Consider When Hiring a Website Design Company

Make a List

There are many companies offering website design UK; do not just sign a deal with the first one you see at the top of the SERPs. Instead, make a list of all the design companies you find, and talk to them to determine which company offers what and their price structure. For instance, a designer may offer website design and coding but not SEO, and if that is your need, that might not be the right company for you. Also, talking on the phone and emails is great, but if you can meet them in person, it is better to understand how they work, approach your project, and see if it is a success or not. So, make a list of the pros and cons of each company before you sign the contract.

Understand Their Business Model

Every business has different models; see if they are outsourcing the web design work or doing it in-house. Both are positive, as the designers are experienced, and you will see their work before saying yes. However, outsourcing can cause friction if the expert finds a better or permanent position. Usually, this does not happen, but asking about the business model and understanding whether it works for your business needs or not is important.

Check Their Work

It is essential that you review their work. If they say they can do something, such as see samples. Also, check how their website performs on different devices. Does it pixelate? Is it scalable as per the device? Moreover, check what innovations they have performed on different websites to understand how they work and what their creativity level is.

Create a document with your specific needs & target audience.

A website design company can help you create the perfect website only when they have the full details. When you tell them your needs and target audience, they will come up with pitches, enabling you to choose the best one.

Identify your goals—moving to a new platform, starting a new business, the old website is not good, and more. Knowing all this will help you pitch your idea to the design company, along with knowing who your Target audience is and what they are looking for in a site. The best pitch takes you a step closer to the right website design company for your business.

Work With a Company Working With Multiple Industries

It may seem like a good idea to work with a company that works just for your niche or industry. But it is not! Well, they have experience, which is good, but they might also have a basic model that they use for every company in your niche. That is why you should look for companies with experience in many industries, including yours. This will allow you to work with a creative bunch of people.

Know Their Pricing Structure

The pricing structure varies with the platform you want the website on. If you choose the WooCommerce platform, the price will differ from that of using full coding or WordPress. Also, every company has its pricing fair enough to compensate designers. Knowing your budget will help you decide which is better suited for your needs. But remember, sometimes paying less means low quality of work, so go for quality of work.

Communicate Effectively

It is important that you communicate your goals and desires on the website. But be realistic because a business’s success depends on more than just your website, so be communicative but realistic. Foster a real connection to work together smoothly.

Conclusion

Unless you want to end up with a website that looks childish or is challenging to navigate, be cautious about picking the right agency. The digital agency will ensure your site looks good, works perfectly, and performs well in search engines. So, consider the above factor, ensuring you make the right decision regarding your website, something that will impact the entire business operations.

Most scams don’t look like scams, at least not at first. They come in the form of everyday emails, whether it’s a delivery update, a missed invoice, or a note from the boss. All it takes is one person clicking the wrong thing, and suddenly, you’re dealing with a data breach. 

That’s why phishing simulations are so important. They help people practise spotting dodgy messages before any real damage is done. Keep reading to find out how these simple tests can stop threats in their tracks.

Spotting the Signs Before It’s Too Late

Simulated phishing emails are designed to look convincing just like the real thing. By sending these tests regularly, your team learns to pick up on the warning signs, such as strange email addresses, unexpected links, or urgent requests. 

Over time, people get better at pausing, thinking, and reporting instead of reacting on instinct. Phishing simulation tests also help reinforce decision-making under pressure, especially when attackers mimic internal communication styles. With consistent practice, staff grow more confident in spotting and handling threats.

Building Habits That Last

The goal isn’t to scare people but to help them build solid habits. When phishing tests become part of the routine, staff start checking emails more carefully. They get used to asking questions like, “Does this look right?” or “Was I expecting this?” Those habits stick and make your business less likely to be caught off guard.

Real-Time Feedback Makes It Stick

When someone clicks on a test link, they’re not punished, they’re taught. A quick message pops up explaining what they missed and how to avoid it next time. That kind of instant feedback is far more useful than a yearly slideshow. It gives people something they’ll remember next time a real scam shows up.

Reducing the Risk of Real Incidents

The more familiar your staff is with phishing tactics, the less likely they are to fall for the real thing. That means fewer data breaches, fewer IT headaches, and far less chance of private information getting into the wrong hands. Phishing simulations help your team stay one step ahead of criminals.

Adapting to Evolving Threats

Phishing isn’t static. Scammers are always coming up with new tricks from fake QR codes to voice messages. Regular simulations keep your team aware of the latest tactics. Rather than reacting to yesterday’s threats, you’re preparing for what’s coming next.

Revealing Hidden Weak Spots

Some roles get targeted more than others. Simulations help you spot patterns, whether it’s a department that clicks more often or new hires who need extra support. You can then tailor your training to the people who need it most, instead of applying a one-size-fits-all approach.

Creating a Security-First Culture

When security is seen as a shared responsibility not just something for IT, everyone wins. People start speaking up when something doesn’t feel right and they support each other. That kind of culture doesn’t happen overnight, but phishing tests help lay the groundwork by keeping security top of mind.

Smarter Training, Stronger Defences

Phishing simulations aren’t about catching people out, they’re about giving them the tools to protect your business. With each test, your team becomes more alert, more confident, and better prepared. Need help setting up phishing simulation tests tailored to your business? Start building a smarter defence today.

The Connection Between Views and Engagement

Rising viewing counts can have a big impact on social media platform post performance. This is particularly true on video-centric apps like TikTok, where visibility frequently decides whether a post reaches the desired “For You Page” (FYP). More people seeing your material naturally creates more chances for likes, comments, shares, and saves — all metrics that feed back into the platform’s algorithm to increase your post even higher.

The Tiktok algorithm favours material that keeps viewers and creates interaction. Early on increasing views of your films are interpreted by the algorithm as valuable and begin to be shown to a larger audience. Therefore, you are investing in more engagement possibilities if you wish to push your Tiktok posts to FYP with extra views.

Algorithms Thrive on Attention

Algorithms that evaluate user interactions with content define social media sites mostly. Rising viewing rates indicate that your material is worth seeing and seems intriguing. This focus forces the system to rank your post higher or show it more often in suggested feeds. More people thus find your post and many of them will proceed to interact, whether that means leaving comments, reacting, or even following your account.

Every view advances this algorithmic loop. Even short bursts of extra views can increase a post’s ranking and expand its reach. Your content’s chances of interaction increase with length of time it stays in front of possible viewers.

Social Proof and User Behavior

People are psychologically more likely to interact with materials they see with high view counts. Digital contact revolves mostly around this idea, known as social proof. Though the content quality is the same, a video with thousands of views is probably going to get more likes and comments than one with just a handful.

This behaviour relates to perceived value rather than only popularity. Highly watched material must, viewers believe, be entertaining, instructive, humorous, or instructional. This view motivates consumers to stay around longer, see until the very last, or even follow the producer for more material.

Engagement Begets Engagement

One main advantage of improved views is the knock-on effect on other engagement criteria. Comments inspire more comments; shares increase views; likes verify the material for others. Once the engagement wheel begins to turn, it usually lasts more than one would think. Platforms such Instagram, YouTube Shorts, and Tiktok all honour material that keeps users on the platform and promotes real-time interaction.

If your video material is already strong, a little increase in views will help it get beyond the initial obstacle of discovery. Many authors thus try to push their TikTok postings to FYP with extra views early in the life cycle of the material.

Improved views act as both a gauge and a spur for more social media interaction. They affect how often your postings show up in others’ feeds, how highly algorithms value your material, and how priorities are set by them. If you want to increase your social media profile, emphasising views is not only a numbers game but also a calculated action that might lead to more general exposure and more active community involvement.

Push your tiktok posts to fyp with extra views, and you will probably see a domino effect of rising likes, follows, and shares. More chances to connect, develop, and flourish exist the more eyes are on your work.

Within the always changing field of social media, hashtags have developed beyond simple classification tools. Particularly for companies and people trying to create a strong online community and efficiently monitor talks about their brand, branded hashtags are great tools. Different from generic or trending tags, these special hashtags serve as digital rallying calls, supporting user-generated content and a feeling of connection among followers. Particularly on visually focused platforms where the need to make your Instagram posts stand out is critical, businesses may increase their reach, track brand mentions, and create a devoted and involved community by developing and pushing branded hashtags.

Clearly Establishing Your Core Values and Brand Identity

You should first be sure your brand identity and basic principles are defined before starting with hashtag development. Ideally, your branded hashtag captures the core of your brand, its goals, or the special experiences it provides. Think on the main points you wish to make and the feelings you wish to arouse. Create a list of terms and phrases that especially relate to your brand and appeal to your target market. This basic knowledge will guarantee that your branded hashtag is real, relevant, and unforgettable, therefore strengthening the real connection with your community.

Creating Memorable and Creative Hashtag Ideas

After your brand identity is clear-cut, you may start generating original and memorable hashtag ideas. Try for hashtags relevant to your brand, short, simple to spell ones. Think of versions using your brand name, tagline, or particular campaign topic. To guarantee originality and prevent confusion, find out whether your possible hashtags show up on several social networking sites. When interacting with your company or talking about connected issues, a well-made branded hashtag should be appealing and inspire consumers to include it into their own material.

Promoting Community Invaction and User-Generated Content

The potential of a branded hashtag to inspire user-generated content (UGC) and community involvement defines its actual strength. Customer and fan sharing of your branded hashtag for their experiences generates real social evidence and naturally increases the reach of your brand. Like, comment on, and distribute user-generated content from those that use your hashtag. This helps one to appreciate things and motivates more involvement. You can turn your community into passionate brand champions by helping it to feel visible and valuable.

Tracking and observing interactions around your brand

Using a branded hashtag has a major benefit in that it makes tracking and monitoring conversations about your business simple. Regularly looking for your hashtag across several social media sites can help you to understand how your business is being seen, spot important influencers, and handle client comments. By means of this monitoring, you may interact personally with your community, answer questions, and spot areas needing development. Monitoring the use of your branded hashtag offers insightful information about community involvement and brand reach.

In the digital era, developing and properly using branded hashtags is a great way to promote community building and support thorough brand tracking. You may build a devoted and involved online community that make your Instagram posts stand out by matching your hashtag with your brand identity, regularly promoting it, supporting user-generated content, closely monitoring discussions, performance analysis, and deliberate change of usage of it. A well-executed branded hashtag campaign turns a basic tag into a great tool for increasing the reach of your brand, knowing your audience, and creating meaningful relationships that support long-term development and success.