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Causing a Racket: The Top 5 Most Innovative Wimbledon Sponsorship Campaigns Revealed

Sam Allcock
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Causing a Racket: The Top 5 Most Innovative Wimbledon Sponsorship Campaigns Revealed

With Wimbledon 2022 right around the corner, physical branding experts Solopress have analysed 5 of the tournament’s most exciting and innovative sponsorship campaigns and the marketing expertise behind them.

Key Findings:

  • Google Trends has seen a 250% increase in searches for “Wimbledon 2022 Championships” in the last 30 days alone.
  • The renowned sporting event generates an estimated £45 million just from sponsorship.
  • The venue’s grounds hold 42,000 fans and the level of Wimbledon’s TV viewers is on the rise, with the 2021 tournament attracting an average audience of 15.5 million across 43.5 hours of BBC coverage.
  • Long-standing partners of Wimbledon, Robinson’s have been working for the event since 1934 whilst Slazenger and Wimbledon hold the title for longest partnership in sporting goods history, with Slazenger being the tournament’s official ball supplier since 1902.
  • The 2016 “Lose Yourself” Wimbledon campaign delivered by Haagen Dazs received 28,000 engagements, attracted 15,000 photobooth participants and garnered 2000 sales.
  • Robinson’s 2014 #PlayThirsty campaign celebrated the brand’s 80-year partnership with Wimbledon and included video tutorials which shared key tennis tips to urge viewers to stay active during the summer.
  • Evian’s unique outdoor “Ball Hunt” campaign attracted over 2,000 new followers and 365 mentions on Twitter.

With the excitement of Wimbledon 2022 rapidly ramping up, searches for “Wimbledon 2022 Championships” have increased by 250% in the last 30 days alone according to Google Trends. Considered the world’s most highly-regarded tennis event, Wimbledon offers the ultimate venue for brands to target ABC1 audiences with their unique marketing campaigns.

If recent years have been anything to go off, it looks like there’ll be no shortage of viewers tuning into the prestigious event in 2022, with the BBC broadcasted tournament in 2021 gaining a cumulative average viewership of 15.5 million across 43.5 hours of coverage. With a viewership of this level, it’s no surprise that brands are excited to capitalise on the marketing opportunities offered by Wimbledon. As each year passes, instantly recognisable brands from Haagen Dazs to HSBC deliver new and original advertising campaigns that stop fans dead in their tracks.

Now synonymous with the British summertime, Wimbledon has a rich heritage and is home to a host of premium brands that hold long-term partnerships with the sporting event. These iconic brands range from Slazenger, who have been the official ball supplier of Wimbledon since 1902, to Pimms and Lanson who take care of courtside tipples. The event earns approximately £45 million in terms of sponsorships alone, indicating the lucrative nature of these partnerships, but just which brands take the lead in terms of creative marketing and what can we learn from them?

Wimbledon’s Most Stand-Out Sponsorship Campaigns

  • Haagen Dazs – Lose Yourself 2016

Luxury ice cream brand Haagen Dazs celebrated its 5-year relationship with Wimbledon with their 2016 “Lose Yourself” campaign. This innovative concept involved the release of a strawberries and cream stick bar to nod to the event’s most beloved pairing and a unique multi-channel advertising campaign. Leveraging the artful work of street photographer Adam Katz, the adverts shifted focus from tennis giants Murray and Federer and instead gave the SW19 crowd centre-stage, which led to captivating real-time portraits capturing the most powerful moments of the matches in an authentic way.

Utilising the hashtag #LoseYourself alongside PR and Out of Home assets to encourage viewers to share their images, this exciting strategy gave fans the spotlight for a change, amplifying the intensity of Haagen Dazs’ delicious flavours and the compelling nature of the tournament.

Using an interactive, authentic approach, the concept highlighted the audience’s genuine love for the sport, allowing them to become part of the narrative. Receiving 28,000 customer engagements, 15,000 photobooth participants and 2,000 sales, Lose Yourself demonstrates the influence that outside-the-box user-generated content campaigns can have.

  • Robinson’s – Play Thirsty 2014

Holding the title of Official Soft Drink Supplier of Wimbledon since 1935, Robinson’s certainly made a splash with their 2014 Play Thirsty campaign. The brand has delivered countless memorable campaigns over the year and has more than proven its multi-channel marketing expertise through a range of mediums, from thermo-reactive posters to 3D billboards at Waterloo Station and virtual reality, placing fans in Centre Court with a matchless 360 view from the Umpire’s Chair via their own virtual headset.

Robinson’s #PlayThirsty marked 80 years at Wimbledon and aimed to encourage families to stay active by offering fun, cost-free ways to play tennis. The brand harnessed the power of social media, video advertising and video tutorials, offering families the chance to win a VIP package to attend Wimbledon via a product promotion. Six Play Thirsty YouTube tutorials featuring ambassador Judy Murray were released to advance the tennis abilities of both adults and children through interactive games which covered static and dynamic balance and more. Not only did this inventive campaign utilise interactivity and a prize incentive, but it also tapped into the rich heritage behind the Robinson’s and Wimbledon partnership with the tagline “quenching the thirst of Wimbledon since 1935” when it was first released as a national press campaign. Play Thirsty is a prime example of how to successfully leverage heritage and nostalgia as a brand whilst appealing to the target audience in unexpected ways and offering value above and beyond the product itself.

  • Evian – Ball Hunt 2012

Official water sponsors of Wimbledon, Evian used social media, gamification and giveaways to deliver an entirely unique experience for Wimbledon fans in their 2012 campaign. Fans were asked to embark on an interactive “ball hunt” to be in with the chance of winning tickets to Wimbledon 2012. Via the brand’s official Facebook and Twitter pages, fans were urged to gather clues and look out for the “Evian ball boy” who would guide them to check-in at the required location in London.

Ball Hunt exemplified how brands can use gamification to their advantage and create a high level of traction about both their brand and the event they are sponsoring with interactive, outdoor concepts. The campaign attracted over 2,000 new followers on Twitter with over 250 using the hashtag #EvianBallHunt and 365 mentioning the brand in posts. As well as receiving a high level of social media engagement, Ball Hunt also revealed the personality and fun behind the Evian brand, helping to enhance their brand equity. The campaign also incorporated a further competitive edge by offering access to their exclusive “Live Young” VIP suite to the fan with the best “live young” attitude in their picture to encourage wider user engagement.

  • Lavazza –The Queue 2016

Serving freshly brewed coffee to fans since 2011 as the official coffee of Wimbledon, Lavazza broke the mould with their incredible #TheQueue campaign. Although the queues of Wimbledon are often adrenaline-fuelled as audiences wait eagerly to begin their Wimbledon experience, naturally, they are also known for taking up a lot of time. Lavazza’s 2016 physical branding and social media marketing concept capitalised on the opportunity to reduce the tedium of long wait times and educate fans about their brand history.

Using an on-site coffee printing machine, fan selfies were printed on cups of coffee, allowing a new level of personalisation and engagement with Lavazza products. With their innovative campaign, the brand was able to address a significant pain point, allowing customers to refuel and learn more about the Lavazza story. Unsurprisingly “The Queue” took off on social media, reaching over 1.75 million people and accumulating 1,131 brand mentions across all social platforms over the 2-week period. 

  • HSBC – HSBC Presents Wimbledon at Rockefeller Centre 2010

For the past 10 years, HSBC have been the official banking partner of Wimbledon, with their branding seen each year adorning the venue, making them one of the most visible sponsors. HSBC are masters at physical branding, having previously provided an on-site bank facility which granted HSBC cardholders access to free strawberries and cream and introducing “Court 20” which gave fans the opportunity to hone their tennis ability and get a meet and greet with A-list brand ambassadors including Tim Henman.

The brand’s 2010 campaign took advantage of print and digital marketing tools to maximise reach and impact. “HSBC presents Wimbledon 2010 at Rockefeller Center” print-based ads were placed in prominent publications including the New York Observer and The New Yorker including a QR code which enabled readers to experience a world of exclusive Wimbledon-related content. From live screenings at the HSBC outdoor viewing area to chances to play tennis on Manhattan’s only court, the QR code linkage encouraged fans to download the HSBC app and access the programme of exclusive events and strengthen their ties to the HSBC brand.

Wimbledon undoubtedly offers the perfect platform for brands to leverage their marketing expertise, get noticed and build relationships with the tournament’s fanbase. From interactive outdoor competitions to user-generated content campaigns that put fans front and centre, there are countless ways to capture the attention of the crowds and achieve mass engagement. If previous Wimbledon campaigns are anything to go off, it’s safe to say that the 2022 tournament will deliver some gripping branded campaigns that will go down in marketing history.

10 Questions To Ask When Selecting A Family Office

Sam Allcock
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10 Questions To Ask When Selecting A Family Office

Family offices are a niche service used by affluent families. They provide services such as accounting, tax preparation, budgeting, grant-writing assistance and financial planning. A family office is an organized and dedicated team of professionals who serve as advisors and accountants for a wealthy family or individual. These advisors can help you organize your personal finances in an efficient manner to save you time and money.

Once you hire the best family office services in Dubai, like GSBcapital.com they will relieve you of some stress while streamlining your financial affairs. To find the right people to work with on a long-term basis, here are some questions to ask when selecting a family office:

What kind of services do you offer?

The first step in evaluating a family office is to find out exactly what services they provide. If you have an existing relationship with a family office, you may already know what they’re capable of. If this is the first family office you’re interviewing, you’ll want to ask what they specialize in.

A family office’s services will vary from one to another. Many offer some or all of the following:

  • Accounting and bookkeeping
  • Asset management
  • Business management and consulting
  • Education planning and financial aid assistance
  • Investment management
  • Lifestyle and estate planning
  • Retirement/pension planning
  • Tax management

What is your process for determining investment strategies?

Your family office will likely manage your investments, so it’s a good idea to know how they decide which types of investments to buy. Your family office will select a mix of investments based on your goals, risk tolerance and financial situation. You’ll want to ask them how they go about choosing your investment mix. You may even want to see a copy of their investment policy statement (IPS) to see how their process matches up with your own investment philosophy.

How do you communicate and collaborate with your clients?

The best family offices have a process for collaborating with their clients. If the family office you’re considering does not have a process, you may want to consider hiring someone else. Collaboration with your family office includes everything from communication methods to timeframes for completing tasks. You’ll want to ask these questions:

What communication methods do you use?

Is there a particular method or medium that works best for you?

How do you define and establish deadlines?

How and when do you set priorities?

Are there certain types of projects that you prefer to complete alone, or do you prefer to collaborate with your clients on all tasks?

What types of tax planning do you implement?

Tax planning is an essential part of wealth management. You may want to hire a tax planner in addition to your family office, but you should definitely see what they offer in this regard. Even if you have your own tax planner, it’s a good idea to know what your family office is doing in this area. The best family offices will utilize a variety of strategies to manage your tax liability, including:

  • asset location
  • tax-loss harvesting
  • retirement planning
  • charitable giving and gifting to heirs.

Are there any limitations you should be aware of up-front?

When interviewing family offices, you should definitely ask about any potential limitations. In some cases, hiring a family office may limit the services you can receive from other financial advisors. That’s because many other advisors may not be willing to work with a family office. It’s important to discuss these potential limitations early on so you can decide if they’re deal breakers or not, as you may want to hire a family office and also keep your existing financial advisors.

How often will we meet and how long will each meeting take?

Some family offices require you to meet with them once or twice a year. Others may offer quarterly meetings. You can also find family offices that offer monthly or bi-weekly meetings. You’ll want to find out how often you’ll meet with your family office. This will give you an idea of how much time you’ll need to set aside for this. Family offices may also offer a service called concierge services. This is where you give them a list of tasks you need to get done each month and they help you get it done.

Are there any support staff that I can speak with directly and regularly?

Beyond meeting with your family office regularly, you may want to have regular contact with some of their support staff. This may include your account manager, financial analyst and/or tax advisor. Having regular communication with these people will help you better understand your financial situation. You may even want to be able to contact these people directly. In some cases, you can set up a direct line of communication with these staff members.

Summing up

A family office is an organized and dedicated team of professionals who serve as advisors and accountants for a wealthy family or individual. These advisors can help you organize your personal finances in an efficient manner to save you time and money. Once you hire the a family office, they will relieve you of some stress while streamlining your financial affairs.

Digital: Driving European Job Creation

Sam Allcock
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Digital: Driving European Job Creation

Although the economic shock of the Covid-19 pandemic was abrupt and brutal for many industries, the digital sector stands out for its unmatched resilience and exponential growth outlook as the economy begins to recover. Taking advantage of remote working and an expanding desire for technological innovation across diverse sectors, digital has become a real growth driver and job creator across the globe. This article takes a look at how Europe is using digital to kickstart its road to economic recovery.

According to the EU Commission’s Digital Economy and Society Index 2021 (DESI), at least 56% of Europeans have at least basic digital skills (EU is targeting 80% by the end of the decade). Europe has put digital at the forefront of its NextGenerationEU program to relaunch the European economy following the negative consequences of the pandemic. The so-called ‘Digital Decade’ includes funding from the €750 billion agreed by Brussels to help tackle the crisis, and includes projects such as FTTH ultra-fast broadband and 5G rollout around Europe, smart city development, AI innovation and online shopping security.

With the percentage of ICT specialists in Europe growing year-on-year (+600,000 between 2019 and 2020 according to the DESI), the EU digital project will be a real driver of employment across the continent, with telecoms operators, field management specialists, service providers, research centres and diverse businesses jumping at the chance to develop digital-savvy personnel.

The digital sector requires a wide range of professions and expertise, inextricably linked to the evolution of digital technologies which are becoming omnipresent in our daily lives. This is an unstoppable trend; the Institute for the Future (IFTF) estimated back in 2017 that 85% of the jobs that will exist in 2030 haven’t been invented yet.

New technologies require new jobs down the value chain

Europe’s push for digital expansion through NextGenerationEU funding has seen a rise in demand for expertise in new professions that are emerging thanks to the appearance of new technologies, both hardware and software, and a desire for automation, cloud migration and digital transformation: fibre optics, programming languages, blockchain, cloud computing, software development etc. There remains a real market potential, but many companies continue to struggle to fill ICT specialist vacancies. Manpower is having trouble keeping up with the technology.

Nonetheless, like all other industrial revolutions, the digital one has also given rise to companies whose aim is precisely to take advantage of the latest digital inventions. FinTechs and software development companies are constantly on the lookout for software designers, engineers, coders, data scientists etc…

One example is the Ukrainian IT outsourcing, digital authority and consulting firm SoftServe. The company is a classic example of a firm jumping on the digital bandwagon to expand, which would not be possible without the existence of modern digital infrastructure. It already has over 13,000 associates globally, and recently opened delivery centres in Guadalajara, Mexico and Medellín, Colombia as part of its strategy to extend global delivery centre capabilities to Latin America and expanded its regional capabilities to Bucharest, Romania. The firm hires experts for a multitude of different digital jobs: WebUI software engineers, DevOps managers, Java software engineers, project managers etc.

“Delivery offices in Latin America will better connect our clients to top talent in the region and will more efficiently support operations within these time zones. As our client roster continues to grow, both new and existing customers are requesting more digital engineering to support their transformations,”said Softserve CEO Chris Baker.

FinTech startups have also been hoovering up talent across Europe. Qover, the Belgian FinTech startup specialising in digital insurance solutions that assist fast-growing companies on a global scale, providing their own real-time API and a solution quick and easily integrated on different platforms, has over 100 employees and is already live in 32 European countries. The firm already counts Deliveroo, Revolut, Wolt, and Immoweb among its clients. This firm is a great example of a delocalised company able to operate at an international level.

It is also a classic example of a firm that employs people in positions that did not exist until recently: backend or full stack developer, data scientist, network architect, etc. It has already begun to expand, opening an office in Paris and received €20.7M in series B funding led by Prime Ventures and backed by Cathay Innovation.

Of course, there are serious obstacles to the development of firms like SoftServe and Qover, not least a very real shortage of digital skills in Europe, one of the main objectives of the EU Digital Decade and NextGenerationEU recovery plan. According to the EU, “70% of businesses have said that the lack of staff with adequate digital skills is an obstacle to investment. Europe also faces a shortage of digital experts who can develop cutting-edge technologies for the benefit of all citizens.” Europe is aiming to tackle this through its Digital Education Action Plan (2021-2027).

Digital infrastructure: development and deployment, a key driver of job creation

FinTechs, software development companies and cloud migration/automation experts owe their exponential rise to the large telecoms firms specialising in digital infrastructure. FTTH, 5G, AI innovation… These firms, working in collaboration with deployment and field management experts at a local level, lay the groundwork for the connected economy, creating thousands of job opportunities as they go.

Orange, the French telecoms giant employs over 130,000 people, Deutsche Telekom has over 200,000 worldwide (as of 2018). These firms are some of the biggest employers in digital, always on the lookout for data scientists, network automation specialists, cloud migration specialists, and experts in cybersecurity, 5G rollout and fibre-optic deployment.

Of course, the latter involves working with field management and deployment specialists, whatever the digital application to be used and its level of sophistication. Whether it be for telecoms, connected metres or charging stations for electric vehicles, working with specialists who can connect people to networks in their homes or at work, install hardware and oversee daily operations at a local level is paramount. Here too, new jobs have appeared, like fibre optic technicians, connection technicians, cable pullers, etc.

The demand for these jobs is actually growing, as investment plans to connect the whole of Europe to FTTH grows. Back in 2021, the FTTH Council Europe exclaimed that nearly 180 million homes (>50% of all European homes) were already connected to HSBB networks. But certain countries, namely the UK, Germany and Italy, have been lagging behind, creating a real demand for deployment specialists and in turn job opportunities.

These job prospects have been highlighted by Gianbeppi Fortis, CEO of Solutions 30, a firm specialising in field management whose presence across European fibre optic rollout projects continues to grow, whether it be for installation or maintenance: “The largest European countries, such as Great Britain and Germany, are lagging behind in terms of broadband rollout. Our subsidiaries in these countries therefore offer jobs to skilled workers with the necessary know-how for HSBB deployment and maintenance, for at least the next ten years…”

The particularity of field management jobs, within the large family of digital talents, is that they are in principle non relocatable, which means they contribute in large part to the economic dynamism of small localities and rural areas, where FTTH connection is a major challenge. Connecting Europe is a key objective of the Digital Decade, and this has become even more prevalent as remote working becomes the norm as a direct result of the health crisis. Employment opportunities are therefore on the rise.

Best ways to hack your finances that you probably hadn’t thought of before

Sam Allcock
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Best ways to hack your finances that you probably hadn’t thought of before

Do you wonder where your money went at the end of each month? Don’t feel bad; you’re not alone. Many people struggle with their bottom line daily. It can seem like managing your finances is like performing a trick regularly. The good news is that it doesn’t have to be that way. When you think about your budget, it may come to mind that you should have savings accounts and investments. However, some options are simpler to keep money in your account. 

Listed below are some of ways to hack your finances that you probably hadn’t thought of

Use Credit Card wisely

Credit cards can provide a sense of financial security for many people. It is also true that they can be a financial liability if you use them too much. Consider a credit builder card if removing credit cards from your wallet for a bunch of purchases seems like too much trouble.  If you are looking to build your credit, then these cards can be of great help to you. You establish a credit limit if you set up a funding transfer or initial deposit. After that, the card works just like a traditional credit card when making purchases. 

Online Grocery Shopping

If you have difficulty getting to the store, this can be a very convenient way to shop. The cyber-grocery aisles have many other benefits besides allowing you to shop more conveniently. Whenever you are in the physical store, it is easy to add that new item to your cart just because you see it. This is probably something you have experienced more than you can recall, and it adds up over time.

Click the ‘Unsubscribe’ button

The suggestion that you should part with money is one of the essential parts of spending. Limiting those enticements can control the amount of cash that leaves your wallet. These days, you don’t see many advertisements in newspapers and magazines. Instead, you receive email notifications of sale offers and discount codes directly to your inbox. Promo codes are great, but if you click the “Buy” button too often, it might be time to stop being on the email list. You can click the “Unsubscribe” link or create a specific folder for those emails and check it occasionally. 

Use the envelope method

This strategy is a very effective way to keep track of your cash flow. Keep an envelope for your frequent but expendable purchases. You can set a limit for spending on things you enjoy doing, such as watching movies with friends or grabbing coffee on the go. Keep your cash for those purchases in an envelope and pull cash from it in rare cases. When the envelope is empty, the cycle is over until the next. This is how you can stay within your budget. Additionally, you’ll be able to see how much you’re spending and decide if you want to reduce your spending.

Top-down debt reduction

When you owe a lot of money, it can be tempting to focus on paying off small debts first. Little amounts may seem more straightforward to manage, but that will not help you in the long run. Instead, you need to use the debt avalanche method. Whenever possible, pay off the accounts with the highest interest rates first. Over time, you will save money on interest payments. The feeling of chipping away at the mental and monetary pressure of large debts will also be very satisfying. In the long run, because you are paying less interest, you can free up more of your money.

Limit your credit card usage

Having a bunch of credit cards in your name might sound like a good idea. The process is simple you always receive new credit card offers in the mail. Having access to credit indeed helps you build a good credit score. There is, however, a risk in having too many cards, as this can result in a financial situation that is difficult to escape. Also limiting your credit card and its usage will help you to save more money if you are a habitual gamer and spend a lot of money in various online games like arcade games or online casino games.

Avoid bottled water

Drinking water is the best thing you can do for your health, but it doesn’t need to be in a bottle. There is no doubt that plastic is terrible for the environment as well as bad for your wallet. Some might think that buying bottled water only costs a few dollars here and there. In the long run, though, it will cost you a lot more. Let’s look at two alternatives. You should consider a full-house water filtration system for your tap water if you can afford it. These systems are expensive, but they can save you a lot in the long run. If you are looking for a more affordable option, a water filter pitcher in your refrigerator is a great option.

2 Ways to Determine the Cost of AWS

Sam Allcock
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2 Ways to Determine the Cost of AWS

The internet has become ubiquitous in so many aspects of modern life. Society, in general, has been impacted in drastic ways over the last two decades through the rise and advancement of technology and communication, and the internet continues to be a source of that advancement. AWS is one of the largest could platform for web services on the planet, and also one of the most loved and used services. 

What is AWS?

AWS stands for Amazon Web Service and is one of the largest cloud-based web services that has over 200 fully realized features. A web service provides the infrastructure and space for technology to grow and advance. Some of the core features that AWS offers are simply on-demand cloud computing and storage. AWS is the largest cloud-based platform on the planet that is designed to be the most flexible and secure computing, cloud-based environment on the market. 

This service is sued by entities from small start-ups all the way to enterprise-sized companies that utilize data lakes in order to run their analytics, to even government-run agencies. When it comes to creating any kind of internet-based service or experience, there has to be some kind of server connection for that to happen, and AWS’s cloud-based service allows this for millions of individuals and companies all over the world. Another thing that makes them unique is that they not only offer the fundamental features, but as part of their 200 feature list you can find tools for artificial intelligence and machine thinking. 

How Much Does AWS Cost?

While they are not the only cloud-based web service on the market, they are one of the most robust and well-used. As a service, they charge per usage of their platform and services. Meaning that you only pay for what you use, much like an electric or water bill for common household utilities. Because of this, paired with the ever-present demand for this kind of infrastructure to make everything from websites to data collection and analysis and app development work, costs for AWS are a high priority. 

Because this is the infrastructure that most businesses build out their digital platforms on, knowing how much you are spending, and avoiding overspending is incredibly important. Take an old building during the hot summer months, you may have central cooling, but you want to monitor your electric bill. If you just leave the AC running at full blast and aren’t careful to monitor windows, doors, and what insulation you can, then you’ll inevitably run up a very high bill. 

In the same way, there are tools that help businesses understand exactly what is happening with AWS costs. AWS cost explorer and other options help businesses know what they are spending money on and give departments the insight they need to make cost-efficiency decisions. 

Here are two options for determining and monitoring the cost of AWS that you need to know about. 

AWS Cost Explorer

If you use AWS, then chances are you have been introduced to their native cost exploring tool. This tool has the basic functionality that can provide you and your team with valuable information. Insights into cost and usage can be found via this tool and it can give powerful insight to department heads to help investigate any unnecessary usage that may be occurring. 

Because using AWS is necessary, it’s important to constantly be aware of how much you are using, what your costs are, and what they are going to be so you can properly budget. The powerful way that Amazon’s native cost explore helps you do this is by allowing you to analyze your data at an in-depth level. This tool will help you create customized reports that give insight into cost and usage across all accounts, identify anomalies, and help identify trends and cost drivers. 

The only downside to this tool is that while it has a user-friendly interface, it can create reports that are hard to understand. 

CloudForecast 

CloudForecast is an alternative tool that gives all of the same in-depth reporting that AWS Cost Explorer does, and more. This tool focuses on one simple thing, and that’s access. AWS costs are important and need to be accurate and adequately understood for the good of your business. With reports that are designed to give in-depth information and data, at an understandable, and accessible level you can empower department heads like never before. This means allowing various members of your team to have information that makes sense and is easy to understand. 

Concsluion

By providing reports of AWS costs that are digestible and easy to understand, you bring more of your team to the table for problem solving and monitoring for the most cost-effective ways of using AWS. Transforming complicated data into accurate reports that can be accessed by technical as well as non-technical staff is a powerful way to help departments make real data-driven decisions in response to AWS costs.

Why You Need a Video for Your Business Website

Sam Allcock
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Why You Need a Video for Your Business Website

Most businesses have a professional website built for them. They make sure that they’re created so that they have a smooth looking design. They feature the businesses products (or services) and they’re made to sell. They’re careful to include simple navigation, and great looking photos. They do all this to compete with others selling the same products or services.

Yet they’re not going the distance. They’re missing something that many of their competitors are likely to have. Something that brings their website from average to outstanding and can create great interest. And that brings it from static to dynamic. Of course, I’m talking about video. Whether you’re starting from scratch with a full crew video or using professional video editing services to edit existing or stock footage, it’s worth the effort, time and money.  

A website without video is simply a brochure. A website with video engages all of the senses and can stir emotions. It can show things such as product demonstrations and testimonials. It can keep your viewers’ attention and represent your company in the best light.

You must have video to compete.

These days viewers have short attention spans and the need to gather information quickly and in an easy to absorb way. These are just a couple of ways that videos work for you. You can meet your potential customers needs in a minute or two with a well-made video. And this means your viewers are more likely to stay on your site to see what you have to say. This gives you a chance to sell.

At our Miami video production company we produce videos for many businesses who are trying to compete. We find these videos can be exactly what they need to get in the game and pull ahead of the competition. 

You can tell a story with video in a way that words on a page can’t

Video allows you to share information about your company’s goals, mission, culture and purpose. You can also communicate your commitment to quality and to customers. This helps potential customers to decide whether they prefer you over the competition. It gives you an opportunity to make it personal and to influence viewers to become buyers.

Show Viewers your Brand’s Personality

You can even make it more personal. For example, suppose you’re a doctor’s practice looking for more clients. You can help the viewer feel at ease with your office. They can get to know the office space, the staff and most importantly, the doctors. You can share your process with them, so they know what to expect. This can instill trust. You can even help them see that the doctor(s) is an expert by have video where he/she answers questions and shares on important topics.

Share your videos on Social Media

Sites like YouTube are considered a search engines and people search for what they’re looking for there. If you want to reach more people, consider sharing your videos on sites like YouTube, as well as other social media sites like Facebook.

The reach of these sites can be incredible. This can help drive traffic to your website.

Which is easier? Video or text?

As mentioned above, video uses more of the senses. Sound and visuals can be far more compelling than the written word, if done right. It can also be easier to absorb. Huge numbers of people watch videos every day. With the short attention span most viewers have, the ease of watching a video can often gain and hold their attention in a way that print can’t.  

Mobile viewers really like to watch videos

It’s a fact that those who use mobile devices such as phones and iPads really like watching video. One study on wyzowl.com showed that 90% of mobile users tend to view videos on their devices. That number is getting higher. Most of your customers will be seeking your goods and services thru video on their mobile devices. Don’t miss the opportunity. Make sure you can compete with a great video.

Did you know that videos can help with SEO?

For one thing, when a visitor gets to your site and then stays there because they’re watching your video, that helps SEO. It says to the major search engines that your visitor found what they’re looking for and stuck around after landing on your page. Video really helps keep visitors on your page. And search engines know when they stay.

Additionally, something important to know is that video is known to create better conversion rates. A survey on bigcommerce.com found that consumers are 64% – 85% more likely to purchase a once they’ve seen a product video. So, videos can definitely result in more sales for you. If you’d like to see some business oriented videos that have helped with SEO visit https://www.ballmediainnovations.com.

Videos help all the way around

So if you want to introduce your company, share customer reviews, or show your products or services, video is the most powerful way you can do this. There are ways to make videos at every budget size. It’s worth the time, effort and money and it will help you compete better.

The beginning of a fruitful financial journey

Sam Allcock
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0
The beginning of a fruitful financial journey

Introduction

There are numerous Cryptocurrency Exchanges in the market presently, with a new addition every day. Each of them has some specific features and advantages. However, among the Cryptocurrency Exchanges, you will also find an equal proportion of scam exchanges that offer high commissions and other benefits. Hence, before choosing a Crypto exchange, ensure that you choose the right one. Therefore, the best solution is to review the various websites and check their authenticity. Doing thorough research before you finally make your first investment in Cryptocurrency is also necessary. It will also help you buy and sell Cryptocurrencies like Bitcoin and Ethereum quickly and securely. Therefore, it is advisable always to choose a platform that is not rigid, safe, and easy to use.

Choose the best

If you want a trading platform that is easy to use and gives you all the back-end support you need, visit kucoin.com for a better and safe experience. The platform is ideal for those new in the digital currency field. It also gives you an option to start trading in Cryptocurrency with a small initial amount. So, even if you lose in your first deal, it will not impact your investment. However, with back-end support, you can locate your errors. It will give you a clear, practical experience of the process of working with the help of the crypto exchange platform.

One of the most excellent features of the trading platform is that it gives you services anytime. They provide 24×7 hours of online support, and you can also trade in fiat money through the platform. Hence, it is multifunctional and, simultaneously, highly safe and secure.

An Emerging Cryptocurrency

One of the most emerging Cryptocurrencies that is creating ripples in the world of the crypto market is Tether. It is also known as USDT, a popular stablecoin among crypto users. Unlike other cryptocurrencies like Bitcoin, it is unaffected by the market’s volatility. It is a safe and secure digital asset that aims to maintain a stable value. The USDT price is always at par with the US dollar regardless of market conditions. Hence, it is a reliable asset for the investors as it offers them easy liquidation of the investment. The users can also quickly get out of the cryptocurrency platform without facing any losses from the price fluctuations. You can visit Kucoin to check the current exchange price of Tether every second. You can buy and sell your Tether stable coins on the platform. It is the only platform where you can easily convert USDT into USD or any other fiat currency and transfer them from your trading platform directly into your bank account.

Conclusion

If you want a crypto platform that is safe and easy to use, then the best is KuCoin. You can log on to their official website and get all the trading details with the help of Cryptocurrencies. They also offer you a wide range of services, thus ensuring you get the best digital investment experience.

The Best Use of Your Basement Space: 5 Inspirational Ideas

Claire James
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0
The Best Use of Your Basement Space: 5 Inspirational Ideas

Basements are great additions to your home. They are highly adaptable and can be turned into virtually any type of room you could want, but deciding what type of space you would like can be difficult. Do you want to use it for fun, for working, for something that you’ll get a lot of use out of, or something that you think would be cool? Or maybe the best way to use it is not to renovate it at all!

Not to worry, we’ve got five ideas to inspire you.

Office Area

If you need an area where you can isolate yourself from the rest of the family to work, an office in the basement is the way to go. Here you can set up a desk and work remotely, whether you’re a remote scribe worker for a health facility like Northwest Surgery Center or a social media manager, or write from a desk on personal projects without being interrupted. You’ll have the least noise from the rest of the house and allow for the best concentration while you do what you’ve got to do.

Kids Play Room

Anybody that has kids can confirm that they can occasionally get rowdy, especially when they’re playing. This makes having a playroom for your kids the perfect way to utilize your basement space. They can go down to the basement and get as rowdy as they want—within reason—while they play with toys or have their friends over. Just add a toybox, a game console, and some board games, and they’ll have the time of their lives.

Rec Room

Who says kids get to have all the fun? Turning your basement into a recreation room can be fun for the entire family! Just add some soft carpet, hang some decorations, give it cozy lighting, and you’ve got a room ready for some fun. You can fill it with whatever activities you want, like a big TV for watching movies, a video game console, board games, a table for cards, and even table games like pool or foosball. You’ll have friends and family clamoring to come over and relax!

Underground Gym

Gym memberships can be expensive, plus equipment breaks down, it gets smelly, and you have to wait on machines. However, with your very own underground gym in your basement, you won’t have to worry about any of that ever again! By purchasing a few pieces of equipment, laying down some mats, and blasting your tunes as loud as you want, you’ll have everything you need to begin getting fit from home.

Storage

The boring but practical choice for your basement space would be to use it as simple, yet effective, storage. When you have too much junk, it can be nice to have a space out of the way where you can just throw all your belongings. You might use this space for large items, an external freezer, bikes, holiday decorations, and boxes full of old relics you aren’t prepared to part with.

The Perfect Basement

However you decide to create your basement, you’ll have a great space where you can go to work out, play games with friends, or work on that novel you’ve been meaning to finish. And if you decide you just want to use it as storage space for all of your wonderful things, then that’s fine too.

How Do You Keep Your Business Finances in Order?

Sam Allcock
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0
How Do You Keep Your Business Finances in Order?

If you have a small business, keeping your finances healthy is vital for the growth and expansion of your business. Understand the basics of owning and learning a business to create a solid financial foundation and prevent failure. Proper finance management keeps your company stable and reduces the chances of failing. With that said, let us look at how you keep your business finances in healthy levels.

Grow

If you want to keep your business financially healthy, consider growth. After paying yourself and your workers, set aside some amount to invest in opportunities that will grow you. Investing in growth help your business thrive and customers put more trust in you if they can see growth. Therefore, the best way to create value for your business and manage your finances is focusing on growth.

Pick Accounting Software

There are different solutions for accounting software. When choosing one, consider your business needs and other factors. Consider software that allows you to move your data to the cloud. This way, you can access it from any place at your best time. Being able to keep a close eye at your business finances is crucial to ensure you can make plans towards growth.

Take Loans When Necessary

Taking loans doe not mean your business has failed financially. Sometimes loan can be intimidating when you think about the consequence of failing to meet your payments. Truth be told, you may face payment challenges if you are purchasing new equipment. Therefore, for small businesses that are still establishing financially, you can take a loan to increase your cashflow to ensure you will not have problems paying back the loan.

Separate Your Personal and Business Finances

Mixing your business finances with personal finances will confuse you and you may spend money for the wrong reasons. Furthermore, tracking your spending for both personal and business needs become complicated. The best way to avoid this problem is opening two bank accounts-one for personal finances and the other one for business finances. This way, you can keep your money where it belongs and you don’t have to go through the headache of sorting out your finances.

Hire Professionals

Another perfect way of keeping the numbers right is by hiring a professional bookkeeper. You may not love numbers but a bookkeeper or accountant may have a different opinion. So, hiring a person knowledgeable of accounting and financing it crucial to properly manage your finances.

Keep Good Credit

As business expands, you may want to expand your ventures like purchasing real estate to add space or create another source of income. Whichever the reason, having a good credit score allows you to take loans to facilitate such lucrative projects. So, maintain a good credit score by paying off debts. We advise not to take loans with too high interest rates or loans with a very short time to repay.

Final Thoughts!

The truth is, not many small business owners keep track of their business finances, especially if they keep both personal and business finances together. however, it is paramount to manage business finances and invest in growth opportunities. Having reliable accounting software, especially for business that handle online slots, gives you a streamline process of managing your finances.

S. Property Group announces agreements with smart urban infrastructure partners; Three Sweden, Vattenfall, and Samsung with its ABB partnership in collaboration to build smart community in Sweden

Sam Allcock
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0
S. Property Group announces agreements with smart urban infrastructure partners; Three Sweden, Vattenfall, and Samsung with its ABB partnership in collaboration to build smart community in Sweden

The Stockholm-based real estate development company, S. Property Group, today announced that it has reached agreements with three smart infrastructure providers: Vattenfall and Three Sweden, and announced a definitive agreement with Samsung Electronics. The parties are jointly arranged to realize the promise of tomorrow’s smart and sustainable urban environments, and through an existing partnership between Samsung Electronics and ABB will deliver the very latest in smart home technologies. In 2022, S. Property Group will begin implementation of its first smart urban infrastructure project at the Brobyholm development, a planned exurb community conveniently located 38 minutes by commuter train from Stockholm’s Central Station.  

When S. Property Group acquired the undeveloped Brobyholm land in 2021, it recognized an ideal opportunity to invest in smart urban infrastructure, mainly connectivity and energy. The company subsequently signed letters of intent, as well as a definitive agreement, with major industrial and deep tech players. Samsung Electronics, Three Sweden and Vattenfall will join forces with S. Property Group to build Brobyholm’s foundational digital infrastructure. The effort aims to provide the future residents of the exurb community with services and functionality that enable a more sustainable, comfortable, and meaningful life.

“The Brobyholm development will leverage cutting-edge technology and innovations that enhance people’s lives and reduce our reliance on precious planetary resources. But Brobyholm isn’t just about tech or building a futuristic society. It’s about the life that tech makes possible. Making more time for family, friends, and meaningful pursuits. This is the life Brobyholm will offer – just a short commute from Stockholm,” said Keyvan Houshmand, CEO of S. Property Group.    

The operator Three Sweden will be responsible for connectivity, and the utility Vattenfall will be managing energy supply. Three Sweden will build a 5G network enabling digital experiences. Vattenfall will develop solutions enabling the Brobyholm community to produce solar energy and to store and share energy efficiently. 

“Our vision is to set people free by providing fast and reliable wireless mobile connectivity. 5G is the next generation of mobile connectivity that provides great services with very high speeds and low latency. Brobyholm is a good example of future proofing and new thinking. We are looking forward to working with S. Property Group and its partners in this pioneering project,” says Haval van Drumpt, CEO at Three Sweden.

“Vattenfall has a clear goal to enable fossil free living within one generation. The cooperation and the upcoming new community are exciting steps forward in our ambition and to create flexible, future-forward fossil-free complete solutions like solar panels, storage and charging solutions. We’re delighted to team with S. Property Group and its partners to bring sustainable energy solutions to the Brobyholm development,” says Maria Juhlin-Hoff, Director of Decentral Energy Solutions Nordics at Vattenfall. 

The Brobyholm project is the first project to demonstrate the holistic technology partnership between Samsung Electronics and ABB in Europe.  By connecting Samsung Electronics’ SmartThings application with ABB-free@home® and integrating the joint technologies with Brobyholm’s own property management systems, this combined solution will enable residents to save energy and money whilst also reducing their carbon footprint and managing devices and functionalities in their home through a single source.   

“Buildings and construction consume more than 30 percent of the world’s energy and generate nearly 40 percent of global CO2 emissions,” says Mark Zwerner, Vice President Global Strategic Partnerships, ABB Electrification’s Smart Buildings Division. “By far the biggest impact we can have is through the development and deployment of innovative technologies for energy management, energy consumption and carbon emissions reduction while at the same time increasing the comfort and ease of use through a holistic smart home system. This applies not only to a single flat, or single house level, but for the whole community.”

“With SmartThings, Samsung has created an eco-system of smart appliances making homes smarter and more efficient. We are excited to build on that by partnering with ABB and S. Property Group to expand the SmartThings experience to new customers making it easier for them to reduce costs and environmental impact,” says Emre Evinc, Global Director, IoT SmartThings at Samsung Electronics.

“At Samsung, we want consumers to be able to access everything tech offers in every facet of their lives. The benefit of a smart home technology is in its customization and how every resident can set up a connected system to make their life better,” says Murtaza Bukhari, GM – Strategic Enterprise Partnerships Samsung Electronics UK and Europe. “We are partnering with S. Property Group because they embrace IoT and innovation as part of property development – but also because they continuously have sustainability in mind. This project is a good example of how they strive to futureproof buildings with the help of innovation and technology.”

Work on the first phase of the Brobyholm smart infrastructure project is slated to begin in fall 2022. 

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