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How to Create an Effective Ideal Customer Profile: An Easy Way to Generate Leads

Sam Allcock
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How to Create an Effective Ideal Customer Profile: An Easy Way to Generate Leads

By understanding exactly who your client is, you can rationally allocate your efforts to sales and other business tasks. A wide reach of the target audience quickly leads to blurry sales information, ineffective sales methods that require more significant customer service. But the solution is known ─ generate leads that can quickly become perfect profit bringers.

Leads can be successfully generated if you understand the value of your own products and clearly articulate business goals. The task is solved with the help of an ideal customer profile (ICP) and the subsequent adaptation of marketing efforts to their own goals. We will explain how to create and use an ICP or find a suitable lead generation company.

What is an ICP and Why Does My Business Need it? 

A customer profile is a general description of a perfect customer, covering a number of criteria, including marketing data and typical behavior. In essence, this is a detailed description of your target audience. Very similar to the image, but not a fictional image of the customer. It provides factual information on demographics, shopping behavior, individual customer and support interactions with customer service, and more.

When building a business, developing a go-to-market strategy, or giving directions to your sales team, it is important to have a clear description of the customer profile. Without this, you cannot distribute the product without offering too much and lowering your value in the eyes of a large number of customers.

The perfect profile should not be too broad, because no single most effective solution can be suitable for 100% of market problems. A generic widget created for a single department or industry can offer a concise set of features that either overlap with existing systems or work independently.

As such, ICP is a type of organization that works with customer bases which bring the greatest benefit. Thus:

  1. Creating products that complement existing systems can lower the barrier to entry, show a deep understanding of the problem you are trying to solve, and ultimately add value to the product in a shorter time frame.
  2. A refined customer profile will help you create better features and find and attract more potential customers. It will strengthen customer relationships and set you on the best trajectory to dominate the market.

We view the customer profile as the channel for product managers, marketers for positioning strategies, and salespeople looking for leads.

I Want Every Customer to Be Like…

It’s amazing how frivolously many entrepreneurs create a product in the hope that it will impact the target customers just like that. And they are surprised when this does not happen or when there are not enough customers in the first place. Others use ICPs but forget to revise them as their business grows. This is a simple yet powerful idea that allows you to focus your sales on a narrow target audience.

Having a clear understanding of what your perfect customer looks like today is the only way to direct your marketing and sales efforts right on target. The more detailed the profile is, the more accurately you will target the companies most in need of lead services.

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Main Criteria of ICP

At the heart of your ICP are criteria, some of which are general and others that are unique to your business. You should know the following about your customers and related things:

  • The niche where they are active;
  • Their location;
  • Size of companies they usually go to;
  • Scale and demographics of the target audience;
  • Their current goals and tasks;
  • Their points of motivation;
  • Their weaknesses and pains;
  • The most frequent types of commercial decisions they make.

Surely, this list is just for getting started. By carefully analyzing your ideal clients, you will likely find other criteria as well. Remember that your customers are not buying a product or service, but the end result. At the same time, you have a need for regular customers, and not for a larger number of them. You sell your expertise by solving the problems of a client who will certainly appreciate it.

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Mistakes When Creating ICP

The business must have a framework that is precisely outlined with red lines. Maybe the customer is using systems that your product is not compatible with. Or he/she is busy in an area of activity where you cannot offer sufficient support. Your ideal client is someone you can easily sell to. If there are obstacles along the way, you must avoid them.

But even with the right criteria in hand, composing an effective ICP is not easy. Below are the most common lead generator errors you should consider.

Mistake 1 – considering only the value you get

A well-composed ICP looks at both sides of the equation: the people you provide value to and the value you get from them. However, many ICPs focus too much on customer value. Of course, you are not a charity, but underestimating the value you can give hurts the bilateral relationship. If customers don’t get significant value, they leave.

Mistake 2 – thinking value only means revenue

The most obvious way a customer can bring value is through money. But not only. Good testimonials and positive feedback can be valuable assets and deliver much more value in the long run.

Mistake 3 – confusion with buyer personas

A buyer persona is a description of the person who gets the most value from your services. Before you start coming up with customer portraits and generate leads, you need to know where the customers are working and what they are doing. But first, the image of the fitting company is formed on the basis of demographics and firmographics, and then you can worry about individuals.

Mistake 4 – copying another lead generator’s experience

Each ICP is based on specific requirements and is therefore unique. But this is not a dogma, and it needs to be reviewed periodically. A business just starting out can get more value from influencers. Another will start making a profit and will immediately start looking for enough solvent buyers. Make sure ICP meets your needs and grows with you.

Mistake 5 – work on the go

Your ICP should be based on reliable information from real companies. If you are just starting out, you may not have many loyal customers on which to base an effective ICP. But you should have a vision.

Prospects that you think might be ideal should be researched. Until you work with them for a while, you cannot be completely sure of them. Check back from time to time, and when you have a lot of customers, get ready for a major revision of your profile.

Mistake 6 – actual non-use of ICP

You can create the best ICP in the world, but it will not be useful if it is not used. A lead generation company should become a reference point for sales and marketing departments. Ask them to think about it and suggest improvements. Each part of the campaign should target leads matching the current ICP. After all, you want more ideal customers, don’t you?

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Tips for a Lead Generation Company

In our belief, to become a good sales lead generator, you must:

Listen to your guts

Chances are, you have customers that you think are ideal, even if you are not able to say exactly why. Probably, the symbiosis of factors makes you decide. The best way to figure it out is to make a list and try to find commonalities. Carefully analyze what these customers mean to you and how exactly they behave.

Focus on customers that get the ultimate benefit

The people who bought your product or ordered a service are not just buyers. These are clients who enjoy communicating with you, who are impressed by your suggestions, policies, and work style. They generally don’t need prompts or requests to write a good review.

They give thanks in person, happily letting you know how you’ve helped them, and willingly write five-star social media posts. This is your fan club ready to trumpet your achievements to the whole world!

Involve all departments

You make good money and you can believe that your customer is perfect. But often your support team is convinced otherwise. Overly demanding customers become a nightmare for it. And sales and accounting departments sometimes take too long to close a successful deal or solve one problem after another. Only a complete overview of each account will reveal the truly ideal customers.

Don’t be shy to talk to your customers

Of course, it is more convenient to conduct research while sitting in an office at a computer. However, some points in this situation are overlooked. Nothing replaces live communication. Discuss particular issues with customers over the phone. They will surely open your eyes to the current situation. And, perhaps, even tell you how to fix it. Ask why they prefer you over competitors. A trusting and respectful attitude will return a hundredfold.

Bottom Line

Building effective ICPs to acquire qualified leads can seem like a task that only large and wealthy companies can handle. This is not entirely true. They became successful thanks to well-structured work with customers.

Define the circle of your customers who bring and receive the most value. See what they have in common. Based on these criteria, create and regularly review a profile. Business with real people has a lot of peculiarities and is particularly complex. However, if ICPs are correctly and carefully defined and used, enormous competitive advantages can be obtained.

Smart Tips for Avid Travelers

Sam Allcock
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Smart Tips for Avid Travelers

Few things are as eye-opening and invigorating as travel. Travel broadens your horizons, taking you to new places and refreshing both your mind and body with a new change of scenery.

However, travel that doesn’t go smoothly can really put a damper on the entire experience. To make your next trip as effortless as possible, check out these tips so the only memorable travel events are the ones in galleries or in epic scenic adventures.

Pack Smart

Wise packing approaches will not only save valuable space in your suitcase, but it will also prevent you from getting held up at security. When planning your itinerary, keep in mind appropriate attire, like rugged walking shoes for day hikes or formal wear for a night out, and pack only what you will need for each activity.

Most avid travelers know that packing cubes are a great space saving option, as they can squeeze in an extra outfit or two while keeping your suitcase organized and tidy. For the rest of your packing list, use small, clear containers or bags to bring any toiletries, medications and even any extra self care items like face masks, CBD oil or essential oils.

Make Copies of Important Documents

Every traveler’s nightmare is to misplace or lose sensitive or vital documents such as passports, itineraries or maps. Don’t get caught without the address to your hotel, especially in areas where the language barrier would make things a lot more complicated.

It is helpful to store important information on your phone so you can easily access important travel information. Some avid travelers prefer making physical copies of each document, keeping them close to their person at all times. Whatever method you choose, just make sure to protect both the original and copied versions while on the go.

Take a Tour Beforehand

Even before you touch down at your destination, you can explore some of the sights and scenery from the comfort of your own home. Many national parks, galleries, famous hikes and popular museums have virtual tours available online, so you can adequately plan and get a feel for your experience ahead of time.

Search for Deals

The busiest travel days happen on the weekend — Fridays, Saturdays and Sundays — so if you’re looking for a deal, schedule your arrivals and departures on weekdays to save some cash. Tuesdays, especially, usually have the lowest prices for travelers.

When looking for deals online, make sure you set your browser to its incognito mode. Websites can track when you’ve looked at certain locations, boosting the price upward every time you search. Dodge those practices by searching on a browser that won’t store your history or cookies so that you see only the lowest prices for your destinations.

Prepare for Photo Ops

When traveling with a group, you’ll want at least one group photo, but asking other tourists or locals to snap a picture for you can often get a little complicated. By packing a small, travel-sized tripod, and using a phone or camera with a self timer mode, you can grab a group photo everywhere you go without ever having to ask for assistance.

Make it Cozy

Hotels, hostels and short-term rentals do their best to make things feel homier and more relaxing, but they’re never as comfortable as home. It may seem silly, but small touches like travel candles, your favorite morning tea or comforting and familiar snacks can make staying away from home a more enjoyable, cozy experience for everyone in your group.

Shop Local

Stepping off the beaten path, no matter where you go, shows you a new, more authentic side of your destination. Local restaurants, small shops or neighborhood galleries bring local culture and flavor to your vacation. In addition to giving you a more genuine experience, you also support the local economy in the area.

If you’re smart about planning your next trip, your trip can go as smoothly as possible, freeing up every minute of your vacation time for all the fun and adventure you hoped for.

3 effective tips for managing your personal finances

Claire James
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3 effective tips for managing your personal finances

Do you often run out of money before your next payday? Do you just have enough money, but you don’t have a pound left to save after the month is over? If this is your case, you should start paying attention to your spending habits. People with a regular income should be able to put aside some money every month.

Many Brits don’t know how to manage their finances properly. Still, you have hope, even if you don’t know how to manage your finances currently.

There are many good ways that you can use to manage your finances better. In this article, we’ll explore 3 actionable ways that you can adopt immediately to improve your financial situation.

1. Create a budget

The most important thing in managing money is creating a budget. Creating and following a budget may be hard initially, but it’s definitely worth it.

A budget helps you see your financial situation more clearly, which is the most important thing in managing your finances. By budgeting, you can start saving money for important things like your mortgage, car, and pension. A budget will also bring stability to your financial life, and it will give you peace of mind.

However, before you can set up your budget, you need to know your expenses and income. If you need help with tracking your income and expenses, financial institutions can help you with that and other matters related to finances.

2. Track your spending

Most people don’t know how much money they spend per month. This is a big problem, but fortunately, it is easy to solve. Find out what you are spending your money on. Once you know how you are spending your money, you can think about how you really want to spend your money. Here’s how you can easily find out your expenses:

Track all your expenses for a month. Collect all bills (grocery, restaurant, utility bills, etc.) Also, check your bank statements and add all expenses together. Be sure to also keep track of your purchases made with cash and credit cards.

You should add up all your expenses (both irregular and fixed) to calculate how much money you are spending each month. This way, you can see the big picture of your financial situation more clearly, and determine how you should manage your expenses in the future.

3. There is no need to save on everything

Many of us are interested in knowing how much money others spend on food and entertainment, but we are bad at estimating our own monthly expenses. We may be horrified by someone’s expensive hobby and wonder how anyone can afford to do it, even though we often spend more money on many everyday things ourselves.

For example, I like to spend a lot of money on food and drinks. I go out to eat several times a week and order takeaway food online almost every day. However, the restaurants I go to are usually not particularly fine restaurants but rather ordinary casual restaurants.

Many people might be horrified by how much money I spend on food and restaurants every month. But I think it is worth looking at the big picture. For example, I spend much less money on clothes and entertainment than the average person. I don’t buy any expensive clothes, and I don’t use any subscription services.

I also don’t spend a lot of money on traveling, like many other Brits. So, to improve your financial situation, you don’t have to save money on everything. You can even play casino games at new casino sites as long as you remember to gamble responsibly.

Start managing your finances better with small steps

If you are trying to save extra money for the first time, be merciful to yourself. While managing your finances is not rocket science, turning it into a routine can take some time. However, it is a skill that every person can and should learn. As you learn to better manage your personal finances, you will achieve financial peace of mind, and you can start saving and investing the money you save.

CBD Oil for Cats with Kidney Disease

Sam Allcock
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CBD Oil for Cats with Kidney Disease

Has your feline lost weight all of sudden? Does it refuse to even smell the food in its bowl? Given the fondness of cats for food, it’s rather surprising if your companion has a poor appetite. A lack of appetite, accompanied by weight loss, vomiting, and overall weakness might be an indicator of kidney disease.

Kidneys are of vital importance for the well-being of felines, performing multiple crucial functions such as toxin removal, acid balance maintenance, production of hormones and red blood cells, etc. Besides medications, many pet owners use CBD oil to treat the condition. There is a vast array of CBD products online, like the holistapet cat products, in the form of tinctures, capsules, treats, and calming chews.

Learn more about renal failure in cats and the role of CBD oil in its treatment.

Causes

Kidney disease is common in felines, affecting almost thirty percent of middle-aged and senior cats. It refers to the improper function or the failure of these organs, which happens either suddenly or progressively. Your beloved cat might suffer from two forms of kidney disease; acute renal failure or chronic kidney failure.

The former happens all of a sudden, in the course of several days, during which renal function is suddenly lost. Acute renal failure is mainly triggered by an infection or poisoning, resulting in reversible or permanent damage.

The latter develops gradually over a longer period of a couple of months or years, mainly in older felines. The causes of chronic kidney disease (CKD) are various, ranging from infections to tumors. This type of disease is usually diagnosed in the later stages due to the absence of symptoms in the early phases. In the inceptive stages of CKD, the undamaged areas of the organs work harder to eliminate all toxins from the blood until they shrink and fail.

Moreover, the causes of kidney disease in felines are numerous, often involving contact with a poisonous substance. Whenever cats get in contact with poisonous household plants, certain medications like aspirin, or antifreeze, there are high chances of developing acute renal failure. Read here about some common plants poisonous to cats.

In addition, certain infections might lead to acute renal failure by causing severe inflammation to these organs. Also, kidney stones are a common culprit, causing blockages either in the ureter or the kidneys. Ureter blockages are particularly dangerous due to the inability of the urine to pass freely. Unless treated on time, these organs can swell to a point of causing death.

CKD, on the other hand, is generally caused by less severe infections and blockages, reducing the function of these organs over time. Additionally, it might be triggered by some forms of cancer or thyroid gland issues.

Common symptoms

The signs of kidney disease in felines are usually mild, which makes it challenging for pet parents to notice them. The majority of symptoms are induced because of the increased amount of toxins in the blood or the struggles of the body to get used to the presence of the disease. Most felines suffering from renal failure experience weight loss and poor appetite.

Furthermore, these creatures also experience an increase in thirst and urination. Due to the accumulation of toxins in their blood, felines are subjected to nausea and vomiting. The omnipresent feeling of nausea makes cats exhausted and incredibly lethargic. Also, pet parents may notice halitosis (bad breath) when coming near their companions.

Due to the vital role of kidneys in the body of felines, renal issues might trigger a series of severe health complications. For instance, since these organs are responsible for regulating blood pressure, it’s common for some cats to experience hypertension when their function is reduced. Follow this link, https://pets.webmd.com/cats/kidney-failure-uremia-symptoms-cats, for a better insight into the symptoms of renal failure in felines.

Given kidneys are crucial in the production of red blood cells, their inability to perform this function might result in anemia. Because of the high levels of acids in the blood, felines are also at risk of experiencing acidosis.

The role of CBD

Kidney disease in cats is usually treated with medications and changes in the diet of pets, in some cases even surgeries. Nevertheless, in the event of CKD, there’s no cure for the condition. Hence, the focus of the treatment is placed on alleviating the symptoms and improving the everyday life of cats.

Apart from medications, CBD oil works wonders in relieving the symptoms of renal disease. For instance, this remedy uses its antiemetic properties in the fight with nausea and vomiting, thus reducing the overall weakness in cats. Cannabidiol also promotes a healthy appetite by encouraging the secretion of ghrelin, the hormone whose role is to stimulate hunger. As a result, your cat won’t be at risk of experiencing sudden weight loss.

Another way in which CBD oil assists felines in coping with kidney disease is by maintaining proper body balance. Since cannabidiol has a major influence on the endocannabinoid system, it enhances its activity and promotes homeostasis.  

CBD oil is directly related to the levels of anandamide, known as a brain lipid. This natural endocannabinoid is vital in regulating pain, promoting digestive health, stimulating appetite, boosting energy levels, etc. By increasing the levels of anandamide, cannabidiol prevents your pet from experiencing discomfort on a basis.

Final thoughts

CBD provides effective treatment of CKB.

Your feline deserves the best!

7 Secrets Your Auto Insurance Agent Isn’t Telling You

Sam Allcock
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7 Secrets Your Auto Insurance Agent Isn’t Telling You

We want to give you some of the biggest secrets in the insurance industry. We only want to demystify the process of building wealth. This is why we deliver timely information and expert advice to provide you with life survival tools. The following 7 secrets will help make you a professional no agent or salesperson will ever outsmart. This guide helped you with your car insurance buying process. Here you go: 

  1. Every insurance provider specializes and provides the best rate to a very specific clientele. This means that if you don’t match their ideal client profile, you won’t be able to get the best rate. Your client profile can change drastically every year. Since your driving record, your age, your credit history, and vehicle type/age, all could change in any given year. You should be checking around to see if there is a better fitting insurance provider for you every year. For example, Young America Insurance is generally known for providing excellent rates for young drivers, Citizesinsurance for 55+-year-olds, RodneyDYoung for families, etc. If you don’t fit the ideal customer for that provider, your rate will be higher than average. 
  • Your local insurance agent makes a 15%-20% commission from your annual policy. Through no fault of their own, they must receive a commission. That commission comes from your total policy premium. This amounts to anywhere from 15-20% the first year and an additional ~10% every time your policy renews. If you don’t require constant attention from your agent/broker and self-manage your policy anyways… why overpay by 15-20%? You could save 15%-20% just by finding an online policy without an agent vs. with a local agent.
  • As a whole, Americans are overpaying $37 billion per year on auto insurance: that breaks down to ~$330 per driver in savings. It means every single person can find a better rate if they look.  
  • If you haven’t refreshed your policy in 2+ years, you’re most likely not in the best price group. Insurance providers rate all their drivers into price groups within the company. Meaning each provider could have multiple different sub-companies with differing rate categories. As you become older & a safer driver, you no longer might fit into the category you were initially placed in. You need to take action and ensure you have a fair rate at all times. 
  • You don’t really have to do any work yourself when switching policies. Every insurance provider has simple ways to cancel your previous policy. Once you have an online quote that you like you go ahead and move forward with the new provider. They will provide you with a simple cancellation form you can sign, which they will send over to your previous provider as a cancellation notice. It’s a piece of cake, if this is the only reason, you’re worried about shopping for a new rate every year… don’t be! 
  • It doesn’t make financial sense to have full collision/comprehensive coverage on an older vehicle. Often one of the most expensive coverages on an insurance policy is the collision and comprehensive coverage that covers your vehicle (not someone else’s vehicle) in case of a collision or comprehensive coverage covered event (falling tree, hail damage, etc.) More often than not, this coverage takes up approximately 50% of the total policy premium. If your vehicle is worth $5,000 or less, it may be smart to look into how much the comprehensive/collision coverage is costing you over the span of 1-2 years. If the amount adds up to be more than the vehicle is worth, remove the coverage and just keep the cash in an emergency savings account. You can always cover a $2,000-$5,000 car-related expense from that fund rather than wasting $2,000/year in coverage you don’t need. 
  • Don’t be afraid to ask as many questions as you’d like to your agent or insurance provider. This may seem like a total no-brainer; however, we want to make sure you’re aware that as their client, you have the right to ask your insurance provider as many questions as you deem necessary. Insurance costs take up a huge portion of most people’s monthly budgets. It’s important to understand your policy in its entirety before making any commitments. 

The Finish Line 

Using the information, you’ve already learned has made you a well-educated and informed insurance buyer. Now you made it to the finish line! If you made it through this guide, you are closer to being an expert in buying car insurance.

We have great confidence that you will get the best rate possible, a policy that truly covers you, and an insurance company that will have your back.

We shared these tips about how to achieve that juicy sweet spot between financial independence and undying happiness. Our purpose is to help you gain personal freedom and take control so that you can live the lifestyle you design.

The old way to get “the best deal” typically took several days to research the contact numbers, call insurance providers, and negotiations. Now it’s automated, takes minutes, and is called comparison quotes online. Test drive your car insurance options.

How to Get Payments on Time from Residents in HMO Property Designs

HMO Property Designs
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How to Get Payments on Time from Residents in HMO Property Designs

HMO Property Designs

If you are the owner of HMO Property Designs then definitely there are many challenges that you have to face from seeking new people to live in the house to collect the monthly rent from them. it is a highly challenging and demanding task. As the owner of the house, the challenges associated with putting your house on rent are many. Following this, not only do you have to maintain discipline in the house but you also have to take care of the maintenance of the house. However, the fact remains! That the most difficult part when putting a house on rent is about the monthly compensation. However, there are many ways that you can be sure that your rented individuals pay the rent on time. You are in luck because this blog is about how you can do this effectively. Continue reading below to find out more.

Contract

When you talk to somebody who is interested in your house to live in, it is very important that you tell them about the contract. Make sure that you include good terms and conditions in the contract and mention that they are bound to pay the monthly rent on time. It is important that you place this info on a legal document so that your renters do not start bothering you every next month or so. Tell them that there will be a penalty involved in case they are unable to pay the rent on time. Obviously, in some extraordinary circumstances, you can waive this fine. It may happen that they are unable to pay on time because of some genuine financial problem. However, if they make it a habit to not pay on time then there should be a process by which they should be penalized.

Timely Intimation

Another way to encourage your rented individuals to pay the rent on time is by intimating them about the last date of the month. Just tell them one week before the end of the month that they are due to pay their rent and the time is fast approaching. Let them know that you are also in need of money because you have to run your own business, your house finances, and your children’s college fees. Once you do this, they will be more careful about the submission of their monthly rent on time.

Fine

Another way to encourage your rented individuals to pay the rent on time is by informing them that if they will not pay the rent on time then they will be requested to leave the house. And you can include this in the contract as well. If you include this in the contract then you would not be doing anything wrong because obviously this is a business investment that you have done and you have all the right in the world to get your money on time. Just like somebody goes to a shop to buy something and they have to pay in order to get the thing; similarly, you have given the property for use for 30 days and deserve rent payment on time.

Legal Action

Another way to get the money from your house residents in the multiple forms of the occupations is that you inform them that if they will continue to not pay the rent on time then you will take legal action against them. You can even ask them to leave the house if you include all the legal aspects in the contract so that the rent individuals understand the gravity of the matter. Sometimes people come across renters who do not take things seriously and they delay payments to such an extent that it becomes very painful for the owner of the house. Out of their humility, they don’t even want to ask them to move out of the house. Therefore, it’s very important that you’re upfront with them from the very beginning and tell them about the gravity of the situation at the start.

These are some of the most effective ways that you can use to ensure that all the people were living in your shared residence pay the rent on time. You have to take care of your own personal finances as well and it makes complete sense that you demand the rent to be paid on time. Make sure to implement these policies in your HMO Property Designs and you will be successful in getting the rent at the end of the month without any delays.

Most Popular No Deposit Sites

Sam Allcock
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Most Popular No Deposit Sites

Free slots are the most popular way to play pokies without making a cash commitment. However, no deposit casino bonuses provide an alternative that allows punters to engage in free play but with the potential to land real money payouts. No deposit offers are popular bonuses that do not require a cash commitment. In most cases, these promos are reserved for new players after opening an account but before depositing into them.

No deposit bonuses are usually in the form of a small amount of money or free spins. The bonuses are often geared towards free spins by either being limited to the category or pokies carrying the highest clearance rate for their playthrough terms. Some slot machines are targeted more than others in these bonuses, some of which are available in GGBet Casino as well. Here are the best slot machines to play online using no deposit incentives.

Golden Goddess

Golden Goddess is a cult status pokie by IGT that has been around since 2013. It is a very popular choice in the catalogue of free online casino games no download no registration but can be played with no deposit bonuses as well. 

The fantasy theme game tells the love story of a golden-haired goddess and an earthly man. The coalition of their worlds happens on five reels with 40 bet lines that accept wagers between 40 and 2000 credits. The 94.75% payout percentage slot pays as much as 1000x the line stake for five slot logos activating a bet line. The icon also plays the wild in the Golden Goddess free slots that can replace all others aside from the red rose that plays the slot machine’s scatter. Three of these icons activate the free spins bonus. The roses can appear stacked on the second to fourth reels that reveal the icon selected before the free spins begin.

Starburst

NetEnt’s Starburst is a timeless title that has dominated popularity lists since its release in 2013. Despite being a simple online slot game, its popularity has been catapulted by its affiliation to many no deposit bonuses in NetEnt online casinos. The five-reel game features a blend of the popular gems and cosmos theme that radiates the arcade era. With ten bet lines, the game plays with wagers between 0.01 and 100 credits. Most of its icons appear as gems with classic BAR and red sevens thrown into the mix. The icons pay as follows:

Symbol Payouts for Three For Four For Five
Purple gem 5 10 25
Blue gem 5 10 25
Orange gem 7 15 40
Green gem 8 20 50
Yellow gem 10 25 60
Red seven 25 60 120
BAR 50 200 250

The multicoloured star denotes the wild symbol, and it appears on the second to fourth reels. The wilds expand to cover the entire column they sit on before activating a respin. Up to three respins can be triggered at a go.

Rainbow Riches

Rainbow Riches is one of Barcrest’s most popular slot games, and it has inspired numerous sequels over the years. The slot machine blesses players with the luck of the Irish in the form of rainbows, pots of gold, and four-leaf clovers. Visually, Rainbow Riches does not compare to modern slots that come with flashy images. While its audiovisuals are still stuck in the past decade, it remains popular thanks to its three exciting bonus features. These incentives activate using different scatter symbols, and they are:

  • Road to Riches – takes players through a cash path that ends when it stops on the COLLECT tile.
  • Pots of Gold – provides gold, silver, and bronze pots containing wins up to 500x the total stake.
  • Wishing Well – acts as a picking round where gamblers choose one of three wishing wells to land up to 500x the total bet.

Thor Infinity Reels

Reel Play’s Thor Infinity Reels follows in the footsteps of Odin Infinity Reels by the same developer. The three-reel game centres on the power of Odin’s eldest son, Thor, famous for being the god of thunder. The playing grid is covered in helmets, hammers, shields, and weapons that pay from 0.75x to 2.5x the coin value. While this range may not sound lucrative, but it looks up with the infinity reels feature. With every winning combination, a reel is added to the right of the screen. The added symbols spin while the rest remain in place to increase the chances of making the combination bigger. The reels are added infinitely until no more combos are created. Thor Infinity Reels awards the jackpot win of 888x the bet when twelve extra reels are in view.

Book of Dead

Like Starburst, Book of Dead has remained a popular slot for years thanks to Play’n GO’s provision of generous no deposit bonuses. These incentives are mostly made exclusive to the title, which leaves players no choice but to engage it once they claim the tabled free spins or money. The pokie draws its inspiration from the classic Book of Ra title by Novomatic and has sent the ‘Book of’ style games into overdrive.

The Book of Dead slot rampages through ancient Egyptian tombs in search of treasures valued up to 5000 credits in combination wins. The book in question appears as both the wild and scatter. As the scatter, it awards ten free spins when it covers three to five tiles, and one icon is chosen randomly to be an expanding symbol.

The Faces of Freya

Not many slot machines pay homage to female gods, but Play’n GO changes that narrative with The Faces of Freya slot. The game focuses on Freya, the Viking goddess of love, sex, war, gold, beauty, and fertility. This deity’s ambition and subtle seduction are captured on five reels that sit at the centre of lush green plains, running as far as the eye can see. The relaxing visuals of the game take a decisive turn when the level bonus rounds are active, including:

  • Level 1 – Sorcery
  • Level 2 – Love
  • Level 3 – War
  • Level 4 – Spins of Folkvang

These bonuses award free spins with different accompanying features like multipliers and wilds.

African Quest

African Quest is a slot by Triple Edge Studios with five reels and 1024 win ways. The mobile slot plays with stakes up to 15 credits per round. Playing the slot comes with long dry spells due to the highly volatile engine used, but it has a decent potential of paying up to 5600x the placed bet. The lion is the most valuable icon of all, paying up to 7.5x the line wager: the elephant, rhino, giraffe, and zebra pay between 3x and 3.5x. The free spins are triggered when three Africa scatters appear. Players choose between three options that carry between five and forty free spins with accompanying multipliers of up to 4x.

Jammin Jars

Jammin Jars milked the success of candy games like Candy Crush. The Push Gaming slot features a grand playtable of eight reels on eight rows. The game has plenty to offer in its Tetris-style game strategy, including free spins accompanied by multiplier wilds. The highly volatile game can pay as much as 20,000 times the stake in a single round activated by bets between 0.20 and 100 credits. The game has a decent house edge with an RTP rate of 96.83%

Closing Thoughts

The potential to use no deposit bonuses to collect gambling tips in these slot machines varies from one online casino to another. The attached terms and conditions are also unique in each casino. Ensure you read through them to confirm that they are lenient, especially the wagering requirements and shelf lives. The requirements should offer a window to win money and cash it out.

Top 8 Strategies for Successful Cross-Browser Testing

Sam Allcock
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0
Top 8 Strategies for Successful Cross-Browser Testing

Complexities and responsibilities have increased in the dot-com world as compared to what they used to be a decade ago. Imparting a consistent and seamless user experience is not a piece of cake anymore. While websites and web applications have made life easier in the virtual world, it takes rigorous testing to please users.

Nothing turns users away as quickly as a bug-filled browsing experience. To avoid that, it’s vital to ensure that your application or website behaves as per expectations regardless of the browsers, browser versions, operating system, and the device your audience is using. That’s when cross browser testing comes into the picture.

In this post, we are going to take a look at the top eight strategies for successful cross-browser testing. But before that, first, we will understand why it’s important to have a strategy for the same.

Why Is It Important To Have a Cross-Browser Testing Strategy?

It’s needless to say that cross-browser testing is more than just an imperative step to make your site launch-worthy. But with ever-increasing devices and frequent browser updates, the task can easily become challenging. Moreover, cross-browser testing can also become tedious and repetitive in the absence of a proper structure.

Top 8 Strategies for Successful Cross-Browser Testing

Now that we get the gist of why a strategy is important for cross-browser testing, let’s move on to the top 8 that help in making the process a breeze. Trust me, by the end of it, you will realize that these strategies can make catching bugs easier and aren’t labor-intensive. Let’s begin.

  1. Rank Website Components and Pages On a Priority Basis

I can’t stress this enough. There is a lot to test before the launch of a website. If you try to do everything at once, it can become overwhelming. The efficiency of cross-browser testing will also decline. Therefore, it’s important to prioritize various website components and pages with the aim to reduce the quantum of work for covering the entire website.

Don’t think of prioritizing as ignoring some components. Instead, with this approach, you should be able to cover as much as possible of a site by testing the least number of components and pages. To get started, the first step is to perform a detailed assessment of the website. Review the pages and pick out components different pages have in common. Some commonly used shared components include side navigations, page templates, and callouts.

When you reduce a website down to common components and templates, it significantly reduces cross-browser testing efforts. Of course, that doesn’t mean you skip out on the unique components and templates. You are going to have to individually test them. But the good part is that you can skip those you tested previously.

For instance, let’s say that the navigation menu that displays on multiple pages wasn’t working fine on one page. You tested it and fixed the issue. So, when you jump on to testing another page, you don’t have to test that particular navigation menu again. This strategy helps testers move forward with testing without having to switch back and forth multiple times. A good practice is to begin testing with the homepage and move along to uncover other pages.

  • Select The Right Browsers and Devices

To make cross-browser testing successful, you need to know the preferences of your customers when it comes to browsers and devices. You will have to keep on revising the list of browsers and devices you have picked for testing according to changes in demand.

Devices can quickly go out of fashion. So, keep on conducting regular analysis to replace and update as required. The same goes for browsers and browser versions. Old versions can become obsolete in the blink of an eye with updates. Make sure you add them to your revised list.

  • Use Codeless Solutions With Artificial Intelligence-Powered Cross Browser Testing Tools

Even the most experienced IT pioneers can’t guarantee 100% perfection. Somehow these stubborn bugs and errors make their way through a software application! It’s hard to come across companies who don’t use DevOps and CI in today’s world.

While it helps them achieve faster results, Artificial Intelligence can increase the pace of this process further. By providing codeless solutions, AI minimizes the QA team’s efforts and saves a lot of time. It also cuts down on human intervention and reduces flakiness in various test cases.

  • Leverage The Power of Parallel Testing and Test Automation

When you automate selenium tests, it enhances the test execution time. Combine this approach with parallel testing and nothing can beat the productivity. 

For instance, a single test case is going to take 200 minutes execution time if you are testing a combination of 20 devices and browsers. Parallel testing will help you accomplish the same task in just 20 minutes. You can use a selenium grid to simultaneously run test cases in various environments.

  • Reuse Code Snippets

Reusing code snippets from various previous projects can save a lot of time when it comes to testing and development. After all, there is no harm in reusing something that you have already done before. Of course, you might still have to write some tests for or the reused snippets. However, they won’t be requiring extensive efforts.

  • Write Clean Code

What’s the worst thing that can happen when you are trying to work with another person’s code? In my opinion, trying to decipher extreme complexities in their code can be frustrating. It’s a no-brainer but writing clean code will enhance the productivity and motivation of your team members.

A clean code is more understandable and readable. But if all programmers don’t follow this approach, this strategy can easily fail. That’s when enforcing code guidelines can come in handy. Moreover, installing linters in the IDEs can check the code for errors and spelling mistakes.

  • Be Mindful of Security Requirements

Call me glass half empty, but the internet is dark and full of malpractices. Therefore, using security-compliant and certified products fulfilling all security requirements goes a long way. Being mindful of security needs in domains such as insurance and banking is more important considering their highly vulnerable nature.

  • Make Room For Flexibility, Scalability, and Customizations

Flexible hardware, as well as software integrations, are a must in this excessively dynamic market. At any point, they should provide plenty of room for customizations since the market demands keep on changing.

Your device lab should facilitate easy adding and removal of devices according to the requirements of the project. But the changes shouldn’t affect other functionalities as there is a certain level of uncertainty surrounding the combinations of devices, operating systems, browsers, and browser versions. All in all, it takes a combination of flexibility, customization, and scalability to adapt to upcoming requirements. This helps in providing quality products to customers within the stipulated time range.

Final Words

The evolution of the software industry doesn’t have to be scary. In fact, the advancement is something to adopt and embrace as it brings a wide array of new opportunities and innovations. No matter how many combinations you have to test, as long as you have a proper plan and an impeccable testing strategy, you can ensure a seamless browsing experience for your users.

As long as you take the right pick for your cross-browser testing tool, you’re good to go. For instance, LambdaTest has been a pioneer in cross-browser testing for quite some time now. Imbibing the trust of more than 300k users, it offers Selenium test automation on different desktop, iOS, and Android browsers.

While cross-browser testing in the 21st century can be challenging than ever, it doesn’t have to be excruciatingly daunting. I can say with some confidence that if you implement a combination of the above 8 proven strategies for success, you can definitely simplify the process. So, what are you waiting for? Start implementing and watch your customers convert!

Four Things You Need To Know About Car Parks In 2021

Sam Allcock
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0
Four Things You Need To Know About Car Parks In 2021

As a business owner, you are going to have to prepare for one of the biggest shifts in customer buying habits that have ever been experienced before. At this moment, most of the purchases are being done online but as we see the reopening of businesses we are going to experience a new hybrid of both offline and online sales. It’s a new landscape that we are all going to have to rapidly adapt to if we stand a chance of bouncing back from the strains caused by the coronavirus pandemic. 

By now is likely that you have already learnt to operate online, with the pandemic forcing the closure of thousands of stores across a wide range of industries its a case of businesses needing to adapt to survive. As we see the stores reopen and the restrictions ease, you need to have your work premise ready for this return and ready to catch this new opportunity. To make the most of this opportunity you must invest in new methods to attract new and existing customers back into the store. 

One of the first places to start will be the additional safety measures, once these have been implemented its time to start looking at a business plan for the rest of the year. A tried and tested solution for businesses looking to generate new business is the creation of a safe location for customers to park vehicles. In this article, we will be discussing some of the main things you need to know before considering going ahead with this type of investment. 

Taking The Security of Your Business To The Next Level

A car park won’t revitalise the security of your work premise by itself, but with the assistance of CCTV systems and automated barriers, you can ensure that every vehicle which visits your premise is kept safe at all times. A car park gives you a secure location which you can monitor around the clock to avoid any criminal activities. When people visit your store it provides total peace of mind to know that they don’t need to worry about their vehicle is at risk of damage or break-in. 

Increasing Business Footrtaffic Through Convenience 

If your business is located in a built-up area surrounded by other shops, a car park can be an incredible new source of foot traffic to the area. By providing people with a convenient place to park their car when popping into the store your increase the attractiveness of the shopping experience. Nobody wants to spend 10/15 minutes looking around for a space to park on the roads nearby, they want somewhere they can pull in and walk away knowing that the store is only seconds away. 

Better Understanding Your Customer Demographics

Providing customers with the ability to pay for parking by their phone is a great option for convenience. Additionally, when you use a parking app or online payment portal you have the option to capture an email address and some basic information about the visiting customer. This can then become a great benchmark to the demographic of customers you are driving and also offering you the operativity to target these customers with an email campaign that can bring them back into the influence of the business.  

Getting Your Brand Noticed In The Local Community 

Parking can be one of the best forms of advertisement. Often when people talk about a location to park they will associate the parking space with the closest store as a reference point. This creates an incredible opportunity for fo business owners who are looking to improve their awareness within the local community and improving their brand image. 

We hope that you have found this article has better informed you of how new car park helps kickstart a successful return back to the workplace. If you ready to take the steps make sure that you speak to a local contractor to arrange car park surfacing in London. 

How Online Industry Are Facing a Decade of Growth

Sam Allcock
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0
How Online Industry Are Facing a Decade of Growth

The COVID-19 pandemic has decimated several major industries in 2020. One of the few sectors that continued its growth is the online casino industry, which has benefited from government-imposed quarantine regulations to keep people at home to slow the spread of the coronavirus.

Guest author Joe Booth looks at the online casino market and what one can expect in terms of growth during the next decade. To find out more about Joe Booth, overview here.

Online casinos have been growing in popularity well before the pandemic, but as billions of people spend more time at home during the lockdown, online casinos have become even more popular. Long-time gamblers looking for some action are not the only main drivers of this boost. New players stuck at home are also looking for sources of entertainment, and online slots are one of the most convenient ways to keep safe nowadays.

The United States is expected to contribute significantly to the increase in the online casino market. Casino industry trends have bent toward the US as more states are opening up to the legal gambling market. Losses due to the pandemic have incentivized many of these states to fast-track their legal frameworks to host casinos, both land-based and online, in their territories. In the upcoming decade, we anticipate the US to take the lead in generating trends as their market grows.

The UK gambling market is also experiencing massive growth. Online slot games tend to be the most popular gaming category at UK casinos and UK players are always on the lookout for the best amatic games and niche slot games.

In this article, we provide a casino gaming industry overview, highlighting the top four innovations we expect will continue to drive the growth of the casino and gaming industry for years to come.

Cryptocurrencies

Cryptocurrencies are a godsend for players who value privacy and hate transaction fees above all. The most popular cryptocurrency is Bitcoin, but because of its popularity, the value of Bitcoin fluctuates wildly, making it an unwieldy coin to use while gambling online. Furthermore, the speculative value of Bitcoin may incentivize unscrupulous casino operators to delay payments to “ride the wave”, so to speak, of Bitcoin when it is on the rise, only paying out when the value declines.

We are more intrigued about the use of lesser-used coins such as Monero and Ethereum, both of which are the choice of players who prioritize privacy. Fiat options are likely to remain dominant for the next decade, but we expect more players to migrate to cryptocurrencies as it attains more mainstream acceptability.

Live Dealer Games

The main aspect that separates online casinos from their brick and mortar counterparts is the presence of live dealer games. Whatever your opinion of such games is, it is undeniable that, for many gamblers, socializing with peers and casino staff is a highlight of their visits. For long-time players, the personal touch offered by land-based casinos can be a real draw.

Online casinos have begun to make strides in the live game department, but still have some ways to go in terms of social interaction. Evolution’s live dealer games are at the forefront of this movement, and its dealers are featured prominently in-game posters.

As a frequent player of these titles, we do have a few favourite dealers – while they respond to chat messages, the interaction still pales in comparison to real-life dealers. We expect this to improve more in the future, as online live dealers become more used to interacting with players behind the camera.

Virtual Reality

Virtual reality (VR) is a space where online casinos have a distinct edge over their land-based peers. While games with VR technology can be played at a few select Las Vegas casinos, the bulk of the VR casino industry should remain exclusive for online casinos.

As VR becomes cheaper and more easily accessible for home users, you can expect more casino game developers to implement VR components in their games. Leading the charge is Netent, who recently unveiled a VR version of their famous Jack and Beanstalk slot. Emerging companies are expected to follow Netent’s lead, making VR-only online casinos a distinct possibility in the near-future.

Skill-Based Slots

The chief appeal of slots is its reliance on pure chance to output results. However, younger players are shying away from the variance, preferring a mixture of skill and luck in their slots.

Slots vendors have responded accordingly, by introducing slots that are influenced by video games, where luck is always a factor, but with a clear skill component. The skill component keeps gaming fresh and competitive, which is in line with how younger generations enjoy playing games as part of large groups.

Conclusion:

Expect the online casino market to grow significantly during the next decade as more jurisdictions legalize online gambling and more players take to online gaming.

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