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As British airlines bet for greener tech, Magnaghi Aeronautica (MA Group) joins the game

Claire James
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As British airlines bet for greener tech, Magnaghi Aeronautica (MA Group) joins the game

As British airlines are gearing up for green flights, other European players in the aerospace industry are working to deliver more sustainable options for the sector. That is the mission of the “made in Italy” company Magnaghi Aeronautica, part of the MA Group.

Magnaghi Aeronautica is an Italian company that stands out for its quality in the design, certification, production and subsequent marketing of landing gear systems, equipment, hydraulic, and electronic systems for aerospace use. According to Paolo Graziano, CEO and president of the company, it is the resourcefulness typical of Italians, the technical skills and technological research that allows MA Group to compete with enormously larger American or Chinese companies.

For the past years, Magnaghi Aeronautica (MA Group) has been working hard on a very comprehensive agenda when it comes to their industry’s environmental impact. “Committing to safeguarding the planet means respecting future generations by giving them a healthy ecosystem,” claims the CEO, adding that the MA Group Landing Green project was created exactly for that reason.

The MA Group Landing Green project includes a series of initiatives aimed at improving recycling processes, reuse and energy saving, as well as making the concept of sustainability fit the company’s operability at all ends. “It is also in the field of research and development that we try to find innovative solutions and technologies that are as ‘green’ as possible”, adds Graziano by mentioning how these solutions are being applied to trolleys. “We will probably also produce trolleys for fully electric aircraft, therefore totally sustainable and technologically advanced.”

In 2022, the MA Group decided to add sustainability to their balance sheet so this could definitely be marked as an important indicator. After all, these actions and projects that are being implemented deserve special attention and the company is happy to share the news with their employees and customers. “It is the ability to adapt, to find quick solutions, to respond quickly to customer requests that allows us to be competitive,” concludes Graziano.

More recently, Magnaghi Aeronautica has also received an award recognition as Top Employer 2022 in Italy, which shows that the company is also paying close attention to the wellbeing of its employees and not only of the environment. “Technology without the competence of the technicians to supervise it is useless. We not only have engineering technologies and processes that represent the state of the art in our sector, but also highly qualified technicians, whom I know perfectly well and who have my absolute trust,” tells the CEO.

As a consequence of its remarkable work, the Neapolitan company has recently signed an agreement with Lockheed Martin Sikorsky-Boeing to provide fully integrated landing gear systems for the DEFIANT X® helicopter, consisting of the nose and main landing gear, tail bumper assembly, extension/retraction system along with wheels and brakes. As stated by Graziano, this agreement marks a significant evolution in MA’s Group global landing gear solutions, as it is granted access to advanced developments in the U.S. defence market.

The DEFIANT X® is a revolutionary helicopter proposed by Lockheed Martin Sikorsky-Boeing for the U.S. Army’s Future Long-Range Assault Aircraft (FLRAA) Program. It is a medium helicopter and air assault weapon system, which is intended to replace the US Army H-60 Black Hawk fleet. “We are very honoured and proud to count Boeing among our customers and to serve the U.S. Army. This exclusive agreement represents a first milestone in what we hope will be a long-term partnership” declared Giorgio Iannotti, MA Group SVP Business and Product Development.

Magnaghi is the core of MA Group, synonymous with excellence in the aeronautical sector. From its creation, in 1936, to today, the company has conquered the international market, becoming partners with some of the most important aircraft manufacturers in the world. With offices in Italy, United States and Brazil, MA Group’s revenue has increased from €19m to €91m in the past 20 years.

Know-it partners with VFD Pro to help accountants simplify advisory services and reduce late payments

Sam Allcock
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Know-it partners with VFD Pro to help accountants simplify advisory services and reduce late payments

The Glasgow cloud-based credit management platform has partnered with VFD Pro, the Virtual Finance Director

Know-it, the fast and efficient fintech platform, has partnered with the London-based organisation in a bid to simplify the credit management process for customers across the globe.

Business performance can be analysed, evaluated, and reported entirely automatically with VFD Pro. Thus, teams save time, allowing them to focus on delivering value for clients at a time when they need it most.

Steve Darnell, Director at VFD Pro explains: “Business owners aim to maintain financial health, improve return on investment (ROI), and keep customers happy; Know-it offers the right financial tools and innovative technology to achieve these goals”. 

Darnell continues: “As a result of the collaboration, our organisation can continue to process and extract data while generating detailed, accurate management reports in real-time. The Know-it platform provides accountants with the ability to mitigate credit risk, reduce debtor days and increase cashflow. The automated credit management solution allows business credit checks, monitoring changes, automating payment chasing, and collecting overdue unpaid invoices all in one easy-to-use platform.

Both Know-it and VFD Pro place data and automation at the core of our businesses. The mutual appreciation we have for the power of data was key to sparking the partnership. We want to offer clients as much insight as possible as this will result in optimal decision-making to be executed”.

Lynne Darcey Quigley, Founder & CEO of Know-it, commented: “Effective credit management is critical to running a successful business. Accountants are in a position to provide even more value to their clients by offering credit control as an outsourced solution, with the help of technology and automation making it even more accessible to SMEs.

This partnership will help bridge the gap between SMEs and the large, financial-heavyweights of the business world. Data reigns supreme in today’s working world and SMEs are now able to take advantage of what’s on offer even though their pockets may not be as deep as their competitors.

Our partnership with VFD Pro will ensure Know-it can help even more SMEs get paid quicker and improve their cashflow.

‘Sales is Vanity, Profit is Sanity, but Cash is Reality’, and it is insufficient cashflow that lies at the root cause of most business failures. We are about so see a massive spike in the number of businesses about to fail due Covid lending repayments, the recent rise in inflation, interest rates and costs.

There’s a real synergy between Know-it and VFD Pro so this is a great partnership. VFD Pro will play a crucial role in distributing Know-it to organisations who will truly benefit from an all-in-one credit management solution.”

5 Advantages of Conveyancing Services

ABC Staff
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5 Advantages of Conveyancing Services

 As you’re probably aware, buying and selling property is a serious business. That’s why it’s so important to have a conveyancer. They’ll work with you to make sure that everything goes according to plan and is done correctly.

Conveyancers are the people who make sure the legal side of buying and selling properties runs smoothly. They can help with things like drawing up contracts, writing up legal documents, and ensuring that everything is in order before you put pen to paper (or fingers to keyboard).

And if you don’t have access to conveyancing services? Well, then it can be hard! Here are the top five advantages you accrue by working with a conveyancer:

1- Sell a house quickly and painless

If you’re selling your house and don’t want to spend all day on the phone with real estate agents (or, even worse, hold an open house), then this is your service. Conveyancing services will handle all the details of getting your property sold quickly and efficiently. They’ll take care of the paperwork, negotiate the price, and arrange for financing and inspections!

Another great benefit of using an award-winning conveyancing service such as AVRillo is that it makes sure you get paid for your home quickly. You don’t have to worry about waiting until all the legal paperwork has been done before getting your money from your house or condo sale! AVRillo has been rated as the leading conveyancing solicitors in Coventry.

2- Saves you money

Conveyancing services are an essential part of buying or selling a home, and it’s important to find one that will take care of all of the details for you. A good conveyancing service will have experience dealing with all types of properties to help you find out what kind of property will give you the best return on investment. This can be especially helpful if you’re buying or selling an apartment or other multi-unit building. In addition, they’ll make sure that all necessary documents are filed correctly and submitted on time so there won’t be any delays in closing on your property.

3- Ensures your transactions go as expected

 Not all real estate transactions are created equal.

Whether you’re buying or selling, there’s always a chance something could go wrong during the process. And when it comes to buying or selling real estate, you don’t want to have to deal with the stress of working through problems on your own—you want a professional who can help you avoid them entirely.

4- Prepare, verify and submit documents

One of the main advantages of having a conveyancer is that they will prepare all necessary documents for you. You don’t have to spend hours collecting and verifying information from various sources, which can be very time-consuming and expensive if there are errors in the documents. A conveyancer also ensures that all of the correct forms are filed on time—so no fines for missing deadlines!

5- Negotiating with real estate agents

When buying or selling property, all parties must agree on a price for the sale. A professional conveyancer can negotiate with other parties involved to ensure everyone gets what they want out of it while keeping costs down for everyone involved (including yourself).

Conclusion

 Conveyancing is a complicated process, and it’s easy to get lost in the weeds.

But that’s where AVRillo come in. They’ve been helping people like you through the conveyancing process for more than a decade. They know exactly how stressful it can be to navigate real estate law and ensure your interests are protected throughout the process. And they know that sometimes you need someone who has been there before to guide you through it all.

If you’re looking for a solicitor who can help with your conveyancing needs. Call them at 0208 370 3877 or email clientservices@avrillo.co.uk today!

The Future of Fintech Software Development

ABC Staff
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The Future of Fintech Software Development

The fintech market is evolving. Developers and tech companies are constantly looking for new ideas and ways of doing things. Thus, fintech applications are becoming increasingly complicated. It is no longer enough to build a small app that fulfills the needs of only one company or one market. Fintech developers need to be able to think outside the box in order to be able to create the kind of solutions that customers are looking for. In this article, we will look into some interesting trends that are happening in the software industry and that are going to change it in the near future.

#1 – Artificial Intelligence

AI is evolving to a point where developers are able to ‘build a brain’ that can be used in software applications. Such solutions can be used to process large amounts of data and to help businesses and users understand their data and make the right decisions.

Some of the most popular use cases of AI are voice or chatbot. This is something that Fintech developers are already using to solve everyday problems in the industry. Voice and chatbots are changing the way that financial businesses interact with their customers. It is now possible to have a conversation with financial software that understands what you are asking and provides the answer that you are looking for.

#2 – Blockchain

The use of blockchain technology is becoming very popular in Fintech as well. It is a very secure system that can be used to connect and transfer data across different companies. At the same time, the blockchain provides a way to verify transactions that are fast, reliable, and available 24/7. Many banks have started to adopt this technology in order to simplify their business and protect the security of their users.

#3 – Cybersecurity

All companies, especially those in the financial sector, are becoming increasingly concerned with the security of their data and the money they handle. To prevent any serious issues from happening, it is important for a fintech software development company to think about security when designing the software. Nowadays, developers are able to have the time and resources to think about security in detail and create the perfect software.

#4 – Open Source

With open-source, it is possible to create the software that you need. You do not have to spend thousands of dollars on software that is already available on the market. With open-source solutions, you can create software that works for you and for your business.

#5 – Open Data

Open data allows developers to create software that works for anyone and anywhere. There are a lot of companies out there that are willing to share their data because they can see that sharing data is good for their business. As an example, the government will keep a record of all the banks that are in the US, and this is very useful information for any financial establishment since they can use the data in any way they want as long as it is a derivative product.

Final Verdict!

The software development industry is constantly evolving. It is a constant struggle for developers to get their software to work, be effective, and stand out from the crowd of similar solutions. Although new high-tech trends make fintech solutions extremely sophisticated, software development is becoming increasingly more complex. However, if you want to create something unique, it is important to be aware of the latest trends and consider the ones that are relevant for the fintech product that you aim to build.

How a Settlement Agreement Can Improve Employee Retention Rates

ABC Staff
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How a Settlement Agreement Can Improve Employee Retention Rates

When you’re running a business, you need to ensure that you follow the relevant employment laws. If a dispute arises between your business and an employee, you should adhere to the correct procedures for best practise and fairness.

To resolve a dispute or end an employee’s contract, there are several options, including reaching a settlement agreement. To support you through this process, you’ll need to gain the advice of settlement agreement solicitors as both parties need to fully understand the agreement set out.

Reaching a settlement agreement with an employee can benefit the employer in many ways. As well as providing a smooth effective dispute resolution, they can help to improve employee retention rates.

Before we discuss the benefits of a settlement agreement let’s consider the basics and when it might be appropriate…

What is a Settlement Agreement?

A settlement agreement refers to a process that is both used to terminate a working contract between an employer and an employee, or resolve a dispute and continue the working contract.

With the help of a settlement agreement, employers can save time, money, and potentially protect their reputation.

There are many instances where a settlement agreement might be used, for example

if an employee is underperforming, the employer might use an agreement to offer a financial settlement and end their working contract.

When a settlement agreement is used to solve a dispute, these may also involve offering financial compensation to the employee. These processes can be used to settle a claim that an employee has raised against the employer. A settlement agreement can also ensure that the staff member does not pursue future claims in the future.

Settlement Agreement Conditions

According to the Employment Rights Act 1996, certain conditions need to be met to create a legally binding agreement:

  • A settlement agreement must be put in writing
  • The employee should have first spoken to an independent adviser (to ensure that they understand the terms)
  • The employee must understand how the settlement may affect their rights to pursue the matter any further
  • The third party who advises the employee must have professional indemnity insurance
  • A settlement agreement must confirm that the correct statutory conditions have been met

How a Settlement Agreement Can Improve Employee Retention Rates

1 . Resolving Disputes

Settlement agreements can improve employee retention rates as these agreements can be effective tools to solve disputes. When there is the potential to solve a dispute, the company may be able to improve its reputation in the eyes of the employee and encourage them to stay.

There are many different types of workplace problems and disputes that may arise, including:

  • Worker status disputes
  • Contract disputes
  • Unfair dismissal
  • Salary or pay disputes
  • Maternity pay disputes
  • Discrimination in the workplace

2 . Maintaining the Company’s Reputation

Workplace disputes can have a negative effect on a company’s reputation. In many cases, it’s in the company’s best interests to find a positive resolution. If a dispute can be resolved effectively, the company has a chance to encourage the employee to remain in their role, and repair the working relationship.

If an employee has an issue with their workplace conditions, how they’ve been tried, or their pay, these problems can reflect poorly on the company image. By offering a settlement agreement, and attempting to resolve the situation, the employer has the chance to maintain their reputation, and move forward.

In many situations, settlement agreements can provide a mutually beneficial arrangement for both the employer and the employee.

3 . Negotiate a Misunderstanding

Many workplace disputes are serious, involving misconduct on either side, yet not all disputes are complex. If your company is dealing with a less serious issues of workplace conflict, there is certainly the potential to resolve the problem without an employment tribunal.

If your company is experiencing a dispute, and you’d like to negotiate, it’s useful to seek the advice of a solicitor, before making any key decisions.

4 . Financial Gain for the Employee

When a business uses a settlement agreement to resolve a dispute, the employee usually receives a financial pay out. Receiving a financial settlement to end a dispute is an appealing option for many employees.

By agreeing on a financial settlement, the business can show the employee that they have taken the dispute seriously and are keen to make amends and move forward if possible.

What Are the Other Benefits of a Settlement Agreement?

1 . Quicker Way to Resolve Disputes

If disputes cannot be resolved using a settlement agreement, the case will be escalated to an employment tribunal. Using this route can be costly and time-consuming and so, in many cases, it can be useful for both parties to settle matters themselves.

Regardless, certain disputes may not be suitable for the settlement agreement process. It’s important that both employees and employers seek legal advice before proceeding.

 2 . Alternative Approach to Redundancy

Under certain circumstances, settlement agreements can be used as an alternative solution to redundancy. With the help of a settlement agreement, both employees and employers can avoid a drawn-out redundancy procedure.

It is important to note that, these settlements are voluntary, and the employee does not have to take the offer made.

How Else Can Businesses Protect their Reputation in the Event of a Dispute?

Agreeing on a financial settlement can help to fix the business relationship, and potentially encourage the employee to stay at the company. When disputes arise, there are several other ways that a business can improve its position and protect its reputation.

Agreeing on a settlement often asks the employee to agree to certain terms. The following terms could be used to protect a business:

  • Some employers include obligations, asking the employee to refrain from speaking in a derogatory way about the business (for example on social media)
  • Employers should include a waiver clause. This can help to protect a business if there is a gap between the time that that employee signs, and the date that their employment ends.

Settlement Agreements and Employee Retention Rates

Using a settlement to resolve a dispute can serve as a financial incentive for employees. The incentive may improve the image of the business and persuade the employee to remain.

Many disputes can reflect badly on a company’s reputation, and so an appropriate dispute resolution process can also protect the business reputation in the wider community.

When a business is negotiating a settlement, the employer may wish to include certain terms to further protect their reputation. It is important that the employee understands these terms and judges them to be fair before they sign any settlement agreement.

3  Ways to Stay Organized While Traveling

Claire James
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3  Ways to Stay Organized While Traveling

One of the most stressful parts of traveling is packing for a trip, and keeping your belongings organized and in their rightful place while you’re on the go. If you travel frequently for business or have recently taken a longer vacation which required a large packing load, you are likely familiar with this struggle. So, how do you balance packing the items you need and could foresee being useful with not over packing and managing to keep your luggage organized? Keep reading to learn 5 tips for staying organized while traveling.

Pack Early

Waiting until the last possible minute to pack for a trip is one easiest way to ensure that your belongings will be disorganized, and will leave you more likely to misplace important items.

Begin packing about a week in advance to ensure that you will have ample time to figure out what you are taking, what items you might need to buy, and where everything will be stored during your trip. If you are flying, pack a separate bag specifically for the airport in advance; this should include items to use aboard the flight as well as personal documentation, tickets, etc. Just as you’d keep your medical records from Provider’s Choice Scribe Services organized and ready to present to a doctor, be sure to keep your passport or boarding pass in an organized spot and ready to present to an airport attendant.

Make Several To Do Lists

To help stay organized and on the clear path to a smooth traveling experience, make several to do lists when packing and preparing for your trip. Some ideas of a few helpful lists include:

  • Things to Pack
  • Things to Do Ahead of Your Trip (hire a pet sitter, stop at an ATM, run errands, etc.)
  • Items to Bring on the Plane
  • Items to Purchase at Your Destination

Pack According to Plans

If you can, try to make an itinerary for each day of your trip in advance so that you know what activities you will be doing, and what outfits will be required. This will help you visualize the items you need to bring, and will help you avoid overpacking by knowing exactly what you need and leaving little room for surprises that might justify excessive packing. If you are unable to make a specific agenda for your trip, limit yourself to 1 outfit per day with 1 emergency outfit for a formal occasion, or other event so that you can keep items to a minimum while having peace of mind about being prepared for all occasions.

Overpacking or waiting until the last possible minute to get organized for a trip can cause excessive stress and hinder your ability to have a smooth and enjoyable travel experience. Follow these 3 trips for organized travel to make your trip as stress-free as possible.

3 Ways COVID Has Transformed the Retail Industry

ABC Staff
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3 Ways COVID Has Transformed the Retail Industry

The retail sector is still reeling from the effects of a global pandemic. The brands that quickly shifted to digital transformation have been the industry’s winners. Those that proved slow to adapt to the changes caused by COVID have felt the pressure. Many have collapsed entirely. The challenges for retail have been enormous.

With consumer confidence down, brick and mortar premises experiencing lower footfall, and the continued rise of eCommerce, retailers have had little choice but to adopt digital technology faster than ever predicted. And the changes are proving to be necessary for long-term survival in what was already a highly competitive industry.

Here are the top three ways that COVID has transformed the retail industry.

Chatbot Deployment

Chatbots have come a long way since the preemptive rollout in 2016. Now, modern chatbots use artificial intelligence, machine learning, and natural language processing to respond to interactions and understand them. And that’s proving revolutionary for retailers.

There are so many benefits to using chatbots from improved customer service to profit gains that retailers who dismiss their value will fall behind their competitors. The modern consumer doesn’t want to wait for answers to questions, and they don’t want to spend time browsing multiple product pages to find what they need.

Chatbots solve those issues in a way that matters, and not just for one person at a time. Multilingual, multi-platform, and multi-use, the chatbot revolution in retail has already begun.

Supply Chains

If one element of retail management experienced total vulnerability during the pandemic, it was the supply chain. Global supply chains broke down almost immediately, and some have yet to recover. This affected retail as much as any other sector, but retailers have had to contend with rapidly changing consumer needs at the same time.

That meant changes to inventory management and inventory planning. Leaner stock levels have had to meet transparency strategies to spot vulnerabilities and potential issues early. In real-world terms, even small retail brands have to launch multiple fulfilment sites instead of a central location. Speed is critical in retail, and slow order fulfilment can be fatal to a retail outlet.

Of course, that means a growing reliance on digital management tools and resources. Brands that adopt those technologies will be much better positioned than those that dismiss an affected supply chain as an irrelevance.

Physical Safety

While eCommerce has grown faster than expected thanks to COVID and lockdowns, it became clear that consumers had changed as stores reopened. The consumer experience of retail shopping has always been about keeping the customer in-store for as long as possible to make more purchases. Now, consumers and their brands have had to readdress the physical shopping experience.

Speed, safety, and a focus on social distancing and minimal touch have become the goal. How this will evolve remains to be seen. For now, retailers need to ensure that they welcome back those online customers to the physical shopping experience in the right way. And it’s not just about the customers. Retail brands also have to ensure that their teams are protected in the workplace.

Contactless checkout has proven the key tech for addressing real-world shopping pain points. From smartphone apps to in-store barcode scanners that let shoppers pay as they walk, today’s shopping experience is very different from that of just two years ago.

The Future of Retail

While some of the changes to the retail sector in the wake of the pandemic look set to become staples of the industry, it’s become difficult to predict what happens next. The obvious mainstay will be a growing reliance on digital technologies such as chatbots and digital management software. Other changes, such as contactless shopping, may be with us long term even as adoption slows down.

Whatever changes come next, large and small retailers alike need to be ready. When some of the biggest names in retail have had to file for bankruptcy or close down for complete restructuring, agility is proving more critical for retail than ever. Slow-moving brands that aren’t responsive to social change or consumer demands are only set to fall behind, and recovery is more challenging to guarantee.

How To Choose A Forex Broker?

ABC Staff
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How To Choose A Forex Broker?

Investing used to include conducting all of your trade over a phone call until a little more than a decade ago. You have to call your broker and put an order for each activity. All of that has changed thanks to online trading platforms, which allow you to control each aspect of your trade from the broker’s online trading platform. Isn’t it simple? But, with so many options available on the internet nowadays, how can you choose a Forex broker with a strong portfolio? A large number of Forex brokers are available to new traders. So, how do you make your decision? It all boils down to selecting the broker you believe would best meet your requirements. And we are here to assist you with that. Moreover, you can also browse platforms like ForexBrokerKing to keep yourself updated with the latest forex trading trends and news and tons of trading information for a well-informed trading experience.

You need to keep in mind that there is no such thing as the finest forex broker or the best forex broker. The best broker is assessed with respect to your specific requirements and how it complies with your particular needs. Moreover, you can choose an ideal broker for you if you know what kind of trading experience you desire.

In this blog, we will try to simplify and streamline the overall selection process so you can focus on investing possibilities rather than which broker you need to choose.

The Parameters To Consider Before Choosing A Forex Broker

Regulations And Licences

It is vital to verify that the forex trading platform you use is regulated and has the required licenses. We recommend that you only trade with brokers that are licensed and regulated by reputable regulatory bodies such as the Commodity Futures Trading Commission (CFTC), the National Futures Association (NFA), and the Financial Services Authority (FSA). Why, though? It signifies a broker’s trustworthiness and ensures that your funds are safe. Furthermore, forex brokers are regulated in countries like France, Switzerland, Germany, Canada, and the United Kingdom. However, not all brokers are licenced, and traders should avoid unregistered companies.

User-Friendly Interface

Forex trading should be simple, spontaneous, and easy. For this, it is critical to have a decent user interface. With mobile applications becoming the dominant mode of digital contact, a visually appealing and simple-to-use user interface is no longer a luxury — it’s a need. However, suppose you are a newbie with little or no experience with technical forex trading platforms. In that case, you should go through the various options and choose the one with the most user-friendly interface for a seamless trading experience.

24/7 Responsive Customer Support

This is an important point. Professional customer assistance is essential because you will almost certainly need customer service at some point along your trading journey. Through live chat, phone calls, and e-mail, customers should have convenient access to assistance and trading desks. So, look for a broker that is available 24 hours a day, seven days a week. Before you deposit funds into the account, test the broker’s response time by using the chat interface and dialling the phone number to see how long it takes for a customer representative to respond.

Options For Leverage

Every forex brokers offer leverage, but differently. The more leverage you utilize, the more profit you might possibly make, but you will also be taking on greater risk. As a result, there is no optimal leverage amount; it all relies on your trading style. Some brokers, however, give up to 150X to 200X, and even more in some situations.

Fee Structure

A greater asking price and a lower bid price are displayed in forex quotations. The last two decimals are generally rendered in bold font with the lowest price increment. This is a standard protocol because most forex brokers do not charge commissions or fees for transactions instead of depending on the spread to generate money. So, if you’re curious about how your broker handles spreads, ask them:

  • Are spreads either fixed or flexible?
  • What is the average spread for each currency pair you intend to trade?
  • What are the spreads like during high-volatility periods?
  • In addition to the spread, are there commissions per trade?

Demo Account

Most forex brokers provide demo accounts, which allow potential clients to try out the standalone, online, and mobile interfaces for forex trading with virtual currency. These demo accounts show the same quotes, charts, and watchlists as the real system, making them useful for determining the broker’s bid/ask price. If the broker does not provide a sample account, be cautious because it may be using outdated or poor technology.

Educational Resources

A broker’s educational services will assist you in mastering the Forex market. Most brokers include a number of educational resources to help traders evaluate the Forex market. ForexBrokerKing has also done the legwork for you and has compiled a list of the best Forex brokers. So, do check it out!

Conclusion

When looking for a forex broker, take your time because a wrong selection can be costly for your trading portfolio. The best brokers will offer a wide range of resources and low trading costs. So, even if you establish a little account in the hopes of turning it into a small fortune via your trading skills, they will look after your money with care.

Macropay Review: Important Online Banking Laws & Updates

ABC Staff
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Macropay Review: Important Online Banking Laws & Updates

Keeping up to date with current online banking laws and updates is incredibly important when entering the online finance industry. There are constantly rules and regulations being added and altered to ensure everyone’s safety while shopping and selling online. Let’s discuss the important online banking laws in this Macropay review with notes from Adam J Clarke, CEO & Founder of Macropay.

Laws and Updates

Different countries and regions have different rules and regulations when it comes to online banking. Therefore, keeping up to date with laws in your region and the regions in which you wish to sell is incredibly important. Remaining compliant and legal while managing your online business is essential in keeping your business running.

Here are some recent significant updates within the open banking industry.

Cybersecurity

In 2021, in the United States, government policymakers reviewed and focused on improving cybersecurity, strengthening digital identities, and protecting consumers. Emphasis is cast on online payments, digital currencies, and online authentication during financial transactions.

There are updates to several key global regulations, policies, and laws that will have an impact on the banking industry at large, such as with financial institutions, fintech companies, and payment systems. In addition, the Federal Reserve Board, the Federal Deposit Insurance Corporation (FDIC), and the Office of the Comptroller of the Currency (OCC) published a final rule for banking organizations.

Adam J Clarke furthers that “being legally compliant is important. It is in the best interest of any management to assure their client base that their data is protected. Trust is created when clients know that they are dealing with a law-abiding business.”

Cryptocurrency

In the European Union, Markets in Crypto-Assets Regulation (MiCA) aims to establish a comprehensive crypto-assets regulatory framework. This will enhance legal certainty surrounding cryptocurrency and ensure harmonization across the EU. Main priorities include transparency, consumer protection, prevention of market abuse, authorization, and supervision. There is also a clear definition of crypto-assets that are now classified into three categories: e-money tokens, asset-referenced tokens, and a third group covering all other types like utility tokens. MiCA’s legislative process is to be completed in early 2022.

Artificial Intelligence

The European Union has also started to implement a strategy for data concerning the use of AI. The Artificial Intelligence Act, pays particular attention to “high risk” systems and contexts. The regulation would apply to all providers and users located within the EU, as well as extra-territorial providers whose services are utilized within the EU.

Digital Identity

Denmark’s MitID, the digital identity infrastructure, will replace NemID. MitID is to be more flexible and secure and can be used for approving logins and payments. However, due to delays, the solution will most likely be ready in summer 2022.

Furthermore, in Canada, the Pan-Canadian Trust Framework (PCTF) from the Digital Identity and Authentication Council of Canada (DIACC) will launch its Voila Verified Trustmark program in 2022.

Data Protection

 In Japan, amendments to the Enforcement Rules for the Act on the Protection of Personal Information (APPI) were published in 2021 and took effect on April 1, 2022. The amendments strengthen the rights of data subjects and impose new requirements in regard to processing personal data and open banking.

The amended APPI requires foreign persons to report on their processing activities, and they will face fines in the case of non-compliance.

In Review: Macropay Experts Can Help

Macropay are experts in the online payments landscape. They can help make accepting client payments and accessing open banking simple and legally compliant. “We are quite knowledgeable when it comes to financial technology. Macropay started out operating in a living room. Now, we are one of the most successful FinTechs in Europe,” Adam J Clarke, CEO & Founder of Macropay notes.

With expert advice and an eye on changing regulations and trends, Macropay can ensure your online business is compliant, safe, and straightforward for your customers. Contact Macropay through support@macropay.net for more information.

12 Landing Page Video Best Practices to Boost Conversions

ABC Staff
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12 Landing Page Video Best Practices to Boost Conversions

Landing pages are all about conversion, and incorporating video can make your page convert like crazy. A recent study showed that video can boost the conversion rate of a page by 80%.

If you’re not using video on your landing pages, you’re missing out on a huge opportunity.

In this article, we will discuss 12 best practices for using video on your landing pages. Implementing these tips will help you create videos that are both effective and engaging!

So, without further ado, let’s dig into the best practices you can adopt in your own videos.

  1. Prioritize High-Quality Production

It’s important to remember that your landing page is often the first impression potential customers will have of your brand. If your video looks like it was filmed on a budget, it will reflect poorly on your brand.

Your video doesn’t need to be Hollywood-level production, but it does need to look and sound professional. This means investing in good lighting, sound equipment, and editing software to create a professional-looking video.

  1. Create Compelling Scripts

Your video is only as good as its script. A well-written and compelling script will capture viewers’ attention and keep them engaged.

When writing your script, make sure you focus on one main message. You want to make sure your video is focused and to the point. Trying to cram too much information into your video will only overwhelm viewers and cause them to tune out.

In addition, make sure your script is interesting and engaging. No one wants to watch a boring video, so spice things up by adding some personality to your script.

  1. Include a Strong Call-to-Action

Your video should always end with a strong call-to-action (CTA). A CTA is an instruction that tells viewers what you want them to do next.

Some examples of CTAs include:

  • Visit our website to learn more.
  • Sign up for our free trial.
  • Download our e-book.

Make sure your CTA is clear and concise. You want viewers to know exactly what you want them to do and how they can do it.

You should also include a CTA in the description of your video. This way, even if someone doesn’t watch your entire video, they will still see your CTA and be able to take action.

  1. Keep It Short

As with anything on the internet, you want to keep your videos short and sweet. The average attention span of an internet user is only eight seconds, so you need to make sure your video grabs their attention quickly.

The best way to do this is by keeping your video under two minutes. This may seem like a short amount of time, but you’d be surprised how much you can fit into two minutes.

If you find that your video is running longer than two minutes, try to edit it down or split it into multiple videos.

  1. Animated Videos Can be Super Effective

If you really want to capture viewers’ attention, consider using animated videos. Animated videos are fun and engaging, and they can help simplify complex concepts.

When creating an animated video, make sure the animation is high-quality and relevant to your brand. You also want to make sure the voiceover is clear and easy to understand.

  1. Add Closed Captions

Including closed captions in your videos is a great way to make them more accessible to a wider audience. Closed captions are text that appears on screen and corresponds with the audio of your video.

Not only do closed captions make your videos more accessible to viewers with hearing impairments, but they also make your videos more accessible to viewers who are watching without sound.

Make sure the text of your closed captions is clear and easy to read. You also want to make sure the text matches the audio of your video.

  1. Avoid Autoplay

We all know how annoying it is when a video starts playing automatically, without our permission.

Autoplay is a surefire way to get people to leave your website. No one wants to be blasted with sound when they’re trying to browse in peace.

Give visitors the option to play the video themselves. If you must use autoplay, make sure there’s an easy way for viewers to turn the sound off. The last thing you want is to alienate your viewers and drive them away.

  1. Use Custom Video Player Colors

You want to make sure the colors you use are in line with your brand. For example, if your brand colors are black and white, you might want to use a black or white video player.

Most video hosting platforms, like YouTube and Vimeo, give you the option to customize your player colors. This is a great way to make your videos match your brand’s color scheme.

Using custom colors is also a great way to make your video player stand out. This way, viewers will be more likely to notice your video and click on it.

  1. Optimize Your Video for SEO

Just like with any other type of content, you want to make sure your video is optimized for SEO. This means including keywords in your title and description that people are searching for.

Including keywords will help ensure that your video appears in search results, which will help you get more views.

You should also include a transcript of your video so that people can read it if they can’t watch the video for some reason. This is especially important for people who are deaf or hard of hearing.

Make sure your transcript is accurate and error-free so that people can understand your video.

  1. Use an Eye-Catching and Descriptive Thumbnail

Your thumbnail is what will appear on your landing page before viewers click to play your video. As such, you want to make sure your thumbnail is eye-catching and descriptive.

Your thumbnail should give viewers a good idea of what your video is about. It should be visually appealing and make them want to watch your video.

In addition, make sure your thumbnail is high-quality and professionally designed.

  1. Place the Video Above the Fold

You’ve probably heard the term “above the fold” before, but what does it mean? Essentially, “above the fold” refers to the content that is visible on a web page without scrolling.

When it comes to your video, you want to make sure it’s placed “above the fold” on your landing page. Placing your video above the fold ensures that viewers will see it as soon as they land on your page – without having to scroll down.

This is important because you want to make sure your video is one of the first things viewers see when they land on your page. If they have to scroll down to find it, there’s a good chance they’ll never even get to it.

  1. Make It Easy to Share the Video

If you want people to share your video, you need to make it easy for them to do so. Include social sharing buttons on your landing page so that viewers can share your video with their friends and followers with just a few clicks.

Make sure you include social media sharing buttons for all of the major platforms, like Facebook, Twitter, and LinkedIn. In addition, include an embed code so that people can embed your video on their own website or blog. This is a great way to get more people to see your video.

Conclusion

By following these best practices, you can create an amazing landing page video that will help boost your conversion rate. 

Don’t have the time? Consider hiring a professional video production company like Rocketwheel to get a video already optimized for conversions and SEO. 

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