In the last few years, ecommerce has exploded in popularity. The convenience of online shopping and the virtually infinite number of products available has led to widespread success for e-merchants across the globe. This rise in popularity has coincided with a rise in competition, though. Ecommerce retailers face more challenges than ever due to the number of competitors who are all vying for the top spot.

Ecommerce platform WiziShop offers a solution for entrepreneurs who are trying to achieve a stable presence on the web. WiziShop prioritizes SEO in their web design, which helps their clients gain more site traffic, more engagement, and more conversions.

WiziShop’s Global Launch

WiziShop launched in France in 2008, so their team has seen the exponential growth of the ecommerce world over the last decade. Online marketing is constantly evolving, and WiziShop’s approach has evolved with it. Their team understands that SEO is more important now than ever, and they’re confident in their ability to deliver the results that retailers need.

After more than a decade of supporting French-language ecommerce stores, WiziShop is ready to expand their services to an international audience. Retailers around the world can build a store through WiziShop or transition their existing shop to their platform.

Simplicity

WiziShop prides itself on its simplicity and ease of use. Their shop templates are carefully designed with user experience and search engines in mind, but setting up a store is straightforward and intuitive. Retailers don’t need any knowledge or expertise coding or in SEO to create a perfectly optimized website. They simply input their store information and product listings, and WiziShop’s SEO-powered design handles the rest.

Customization

Creating a WiziShop store is quick and easy, but business owners also have the option of customizing their websites. After choosing a base template for their shop, they can adjust the on-page and off-page elements to best suit their needs. This is particularly valuable for existing ecommerce retailers who transfer their websites to WiziShop from their current host. They can adjust their WiziShop website so that it closely resembles their original shop, which is key for brand recognition.

Business Coaching

A WiziShop subscription includes access to the platform’s business coaches, a team of experts who provide information on marketing, design and much more. The business coaches can answer questions about setting up a WiziShop store, but they can also offer broader advice about ecommerce in general.

Video Content

One of WiziShop’s most unique and helpful features is their series of training videos. These videos cover the basics of setting up an online store and writing product pages, but they also delve into other marketing topics. Retailers can learn about Google ad campaigns, copywriting, and social media marketing, all of which can help small businesses increase sales and build credibility.

Website Security

Security should be a priority for any ecommerce entrepreneur. Customers input their personal and financial information, and they need to trust that this data is secure. WiziShop uses a secure online payment system that protects the private information of customers and businesses. Not only does this assure customers that their purchase is safe, but it can even improve the website’s performance on search engines.

Free Trial

WiziShop’s team understands that moving to a new ecommerce platform is a major commitment. To address this concern, they currently offer a 15-day free trial so that retailers can experience the platform’s benefits firsthand. E-merchants can cancel their service after the free trial with no penalty.

According to Verified Reviews, 95 percent of WiziShop clients are highly satisfied with the software. As the company prepares for its global launch, it’s more dedicated than ever to creating effective ecommerce solutions.

SEO is necessary for any ecommerce business. Sites that rank on the first page of Google results get far more traffic than sites that don’t, and they have better brand recognition. Creating a comprehensive SEO strategy is not easy for the average retailer, but WiziShop is ready to help. They have a stellar track record with their French-language stores, and they have all the expertise and resources needed to support international businesses. From small startups to massive worldwide brands, any online retailer can work with WiziShop.

Bringing your idea for an original product to life is often one of the biggest hurdles for early-stage entrepreneurs. You know that you have a vision that can bring value to a target market, but you aren’t sure exactly how to bring your product to that market. 

This process can become especially demanding if you’ve never done it before, as you may not even know where to begin. 

Fortunately, a pattern exists in the product development process, which is a strategy that will help you get the most out of it and bring your ideas to life. Read on to discover how it’s actually done. 

Overview: What is product development? 

New product development is the process of converting an idea into a feasible software product.

The NPD process is about seizing the market opportunity around customer needs, checking the idea’s practicability, and delivering working software. It’s also being used as an umbrella term that sticks to the stages of the software development process and works on marketing products that already have a proof concept or they work.

Although it can be a rather tedious process that often requires repetition, it is all done to ensure that your product is the best, and it can be before it reaches your audience and solves their pain points in the best possible way.

Before looking into how to develop a product, let’s consider some of the fundamentals of product development. This helps you save a lot of time and effort by making sure you’ve considered the following before embarking on the product creation process. 

Does your idea cover a real need? 

The importance and reappearance of the need will define the size of your potential market for the product. An idea-driven concept is more likely to appeal to the existing demand, and the market will also be converted in order in order to sell your product. 

Do you have manufacturing capability for your product?

While anything can be adapted or created from a photo using Photoshop, engineering doesn’t really work like that. From a technical viewpoint, can this product concept be manufactured? 

How can they reach your product?

Is there a means of delivery and transport for the product idea for that target audience, or will you have to be creative and build new distribution relationships?

That’s clearly easier today due to the existence of logistic solutions and eCommerce platforms, enabling brands to sell and deliver to almost any part of the world. 

Stages of Product Development 

Although we try to describe the product creation process as a series of chronological steps to reach an end goal, the reality can be very different. Truth is, the stages of new product development often appear in a confusing order, and you will be going back and forth between these steps: 

Idea generation 

The new product development process begins with idea generation, where you brainstorm one (or more) ideas that will help you solve current customer pain points in a new and innovative way.

As you come up with new ideas that will help you solve customer needs, it’s crucial to have a strong understanding of your target audience and the problems they have that you want to solve. Often the process takes a lot of time as you’re juggling ideas, friendly advice, user input, and market feedback. Documenting the journey can help you better define the concept of a product in a written form. 

You then describe the product’s core functionality, the needs it meets, and who it’s meant for. When those lines explain the idea in the simplest of terms, you’ve succeeded in this step. 

• Brainstorm: An organized brainstorming session is a must. Remember to keep an entirely open mind and take notes throughout the session. 
• Pitch proof: Don’t be afraid to present your unique idea to others. This can help you build the pitch and the positioning of your product. 

Research Stage 

Once you’ve developed an idea, the next step is conducting research to MAKE IT REAL. You may feel inclined to jump ahead to production, but that can become a misstep if you fail to validate your initial concept. 

Product validation ensures you’re developing something people will pay for and that you won’t waste money, time, and effort on an idea that won’t sell. There are various steps you can take do to this, like: 

• Market research to understand the current sentiment in your industry, and if there are any gaps that your product will fit into, and if there will even be demand for it. By emphasizing on existing data sources, you can try to generalize or cross-reference market numbers to build up a quantitative view of the market for all new products. It doesn’t have to be precise as long as your suggestions are clear and credible. 
• Competitor analysis to understand if your audience thinks there are things your competitors’ service or products lack that you can implement into your product to better match your customer’s needs.

 During the research stage, you can also receive early feedback from users about what they think of your ideas before coming up with a concluding definition for your product.

Planning and formulating the final product idea 

When you define your final product, you will want to know if you have the necessary materials or find production partners that will participate in the manufacturing.

Planning also involves coming up with a robust marketing strategy that will help you successfully market when the product is completed, pricing options that make sense for the product, and that your customer will pay. 

Prototyping phase  

This phase is often referred to as a minimum viable product (MVP), which is a beta version of your product, that will help you get an idea of how it works and identify any gap that needs to be improved. 

You will most likely create multiple prototypes and go back and forth between this stage and the testing stage before it’s all truly set. 

Testing & verification phase 

In-depth testing of the final product takes place to evaluate the robustness of the design and its ability to meet performance and customer requirements. 

Essentially, you want your product to be used in real-life situations, so you know exactly what works and what doesn’t 

Manufacturing phase 

Plans, speech, and other relevant documentation are moved to manufacture for production. This stage involves creating the final product that will be commercialized once completed. 

Depending on your business type, you will likely have a different process for product development. For instance, if you are a SaaS company, programming or software development teams will likely work to finalize the code. If you develop a physical product, you may outsource operations for certain components and assemble final products in your warehouse. 

Commercialization 

The final phase of your new product development process is commercialization, where you introduce your new product to the market. At this point, a product development team will hand the reins over to your marketing team for a product launch. 

You will enact your marketing endeavors to make your audiences aware of your new product and enact marketing campaigns that will compel them to become customers.

Is your New Year’s goal to go green? If yes, there is nothing better than this, even if running a small business. We live on this planet, and it’s everyone’s responsibility to save it for our future generations. So, the only way is to reduce emissions if you are doing business. In this way, you can save money and improve your reputation in the customer’s eye. If we look at the stats, enterprises are responsible for 18% of CO2 emissions in the UK market. So, the brand must go green. But there isn’t any quick way to go green. You can take tiny steps in your capacity that will contribute more on the whole.

What is the green market? Importance if you choose to go green:

When we use the term GREENING, it doesn’t mean that you will have to reduce your overall production. The real thing is to use energy and resources efficiently that don’t harm the environment. According to Leonardo DiCaprio:

“Climate change is a big deal.”

According to a survey of the US market, people said they are ready to shift their buying habits to attain a sustainable environment. The survey happened with an audience that spent $128 billion to buy branded goods in 2018. So, every business and individual is equally responsible for reducing the impacts of global warming by going GREEN.

Benefits of GOING GREEN: 

There are many benefits of going green other than that; you contribute to saving the environment. However, it’s only possible by reducing the carbon footprint. If, as a business, you adopt this habit, then you can enjoy the following benefits:

• It helps to save money, and you can earn more profit. For instance, the sustainable policy will help lower energy consumption, which will help in fewer bills.
• Apart from this, you contribute to providing a healthy work environment to people working for you. This way, it can boost morale, and workers feel more motivated.
• If you are investing in green energy, it helps make the business more efficient. However, as a result, you will be eligible to get more tax credits and EPA grants. These things help to save more money during tax season.

Above all, sustainable activities help improve your reputation because you take part in environmental practices. However, these activities increase customer loyalty and add more customers to your list.

Top five tips that you can use for business to GO GREEN:

There are ways you can use your business to go green. It seems complex to change the dimensions and practices of doing business. For instance, it looks hard if you’re switching from traditional ways of creating paystubs. But with time, these things are easy to implement and bring instant transformation. So, here are some changes that you can adopt:

Adopt a recycling scheme:

It is an efficient and easiest way to ensure that the business is on the road to going green. However, you can ensure that your business is more environmentally friendly by adopting these tips. Here are the following things in the office that are recyclable:

These little efforts can bring you into the queue of sustainable brands. Apart from this, you can set up recycling bins in those areas where you think traffic flow is heavier. This way, you can make it easier for employees to participate in a more sustainable environment. But don’t forget to mention the items you can put in the dustbins. So, this is a small step but will help save the environment.

Use eco-friendly packaging: 

Recyclable bags are a big yes to promote a sustainable working environment. So, always use plastic-free packaging and contain eco-friendly material. If we go with the surveys, customers are willing to pay more if the brand uses eco-friendly packaging. The bags in grocery stores are a significant example, and you can even add logos to boost marketing.

Try to go paperless: 

We all know this is a digital age where everything has transferred online. So, try to go paperless in your organization and stop using notepads. In this way, you are reducing paper demand and saving money in the account of office supplies. Using a digital pay stub generator reduces paper waste and streamlines payroll, making it a simple yet effective step toward greener business practices. Here are ideas that will help you to use less paper:

• Use pay stub maker to record salaries
• Take minutes of the meeting using Keypad and send PDF file to all employees
• Above all, you can use the cloud to save official documents
• Use online ways to file taxation using 1099 pay stub for independent contractors

But if it is necessary to print something, then use recyclable paper. Apart from this, it’s essential to take print on both sides of the paper.

Promote work from home: 

COVID taught us a new thing, and that is work from home. In recent times, everyone should strive to save sources, and you can do this by converting from traditional workspace to digital. Technology has made remote work easy and you don’t need to go to the office every day. Here are the benefits of remote work:

• Save emissions that are produced by commute and use of transportation. On average, a car has 4.6 tons of carbon each year.
• You can save money in the account of office supplies like paper, computers, kettles and other appliances.
• You need less space for office setup, and as a result, it saves energy consumption.

Apart from this, remote working comes with many other benefits. For instance, in this way, the employee can deliver high-quality work.

Do business with like-minded vendors: 

Before choosing vendors, always go with the ones that keep a sustainable environment their priority. So, consider the efforts of your vendors, and in this way, others will be motivated to do the same. For instance, go for a vendor that uses recyclable paper and uses energy-efficient vehicles. Apart from this, ensure to install manufacturing plants that reduce carbon footprints.

Conclusion: 

You can go on the right track if all your employees and team are on the same page. So, always involve your employees in all activities. In this way, you can create a better environment where everyone can save nature by reducing pollution. So, GO DIGITAL and use office supplies as little as possible. Moreover, arrange seminars after some time because it’s the best way to create awareness. Thus, start with the energy audit and set the energy consumption limits for next year. So, goal setting is a good way, and it helps to meet targets more efficiently.