At one point, eCommerce companies seldom had to worry about card fraud personally impacting them. While they might occasionally have to deal with someone stealing another individual’s credentials and sending out unauthorized orders, these events were uncommon enough that they normally amounted to a rounding error when tallying up a year’s worth of receipts. Now, however, fraudulent payments are becoming such a serious issue that quite a few small business owners are feeling the pinch.

Due in no small part to the sheer level of commerce that takes place online today, credit card fraud is one of the fastest growing reasons for canceled orders online. The Dedicated Card and Payment Crime Unit of the London police force is believed to have prevented around £85 million worth of credit card fraud in the first half of this year alone. Those wishing to fight back against the problem have come up with some creative ways of doing so.

Protecting a Business Against Credit Card Fraud

When it comes to stopping fraudulent purchases, most of the resources for doing so are geared toward protecting consumers. That’s forced business owners to invent their own methods of striking back. One of the most popular has been to attempt to dramatically increase sales in order to offset any losses that one incurs as a result of fraud. Those who have sufficiently high sales can still write off returned purchases made as a result of unauthorized transactions, so it might make sense to increase marketing efforts.

Others have tried to implement a waiting period after someone purchases something before goods are shipped, but this is unwise in most industries. Consumers are expecting faster fulfillment times, so this generally isn’t an option. Enforcing a strong password policy may be a better way of dealing with the issue, since fraudsters are unlikely to want to fill in proper account details like a regular consumer might.

Something as simple as a basic captcha can actually reduce the risk of someone making an errant purchase, because a growing percentage of fraud is carried out by bots. With a 146 percent increase in automated fraud over the last year, online store owners are quickly taking note. Humans can normally pass these tests with a relatively high degree of accuracy, but it’s more difficult for bots to do so.

Those who are just getting into the business are taking advantage of their unique situation.

Building a Fraud-proof eCommerce Platform

There’s no such thing as a truly fraud-proof store, but monitoring services have helped to improve the position of many places for some time now. Quite a few people are investing in a form of enhanced fraud insurance, which is a step up from these conventional plans. New store owners can enter into a service contract when they first open up their business, and it can then grow with them as time passes. They’ll normally receive analytic data that may help them to figure out the time when fraud is most likely.

Entrepreneurs who are just learning how to start an online store may want to read up on the latest version of every piece of back-end software they plan to deploy in their platform. By making sure that they have all of their software updated from the beginning, there’s less chance that someone can create accounts automatically with which to place orders using stolen credit card numbers.

They will, however, have to be vigilant about installing updates later on.

Keeping a Platform Safe

In some ways, the current situation resembles an arms race where bad actors are constantly coming up with new ways to circumvent these protections. Some are resorting to an automatic form of advertising fraud to generate money, which they then use to make unauthorized purchases. A few business owners are even finding that some of their payments are being sent back as the result of a credit freeze.

The good news is that those who are starting an eCommerce store today might not have the visibility necessary to fall victim to fraudulent purchases made by those who have stolen credentials. However, as a company becomes more popular the risks of this happening increase exponentially. Those who are starting to see dramatically increased sales will want to take some extra steps to ensure that all of the purchases that are made on their site are indeed from a real buyer.

A little increased marketing to offset losses might not hurt either.

Ease of navigation is of the utmost importance, yet some sites are missing the mark. A recent study found that one big culprit for navigation issues is unclear or vague labels.

A bad user experience usually leads to a business losing customers, and that’s the last thing any budding business wants after spending so much time and effort jump starting an online business.

Why are Labels Confusing?

As just mentioned, many businesses use vague words to describe a navigation option. For example, some businesses use words like ‘solutions,’ ‘services,’ and ‘products’ to describe a navigational path, yet some folks won’t know what that means. They’ll have a vague idea of what they might find in these selections but won’t know for sure. That confusion could lead online users to choose a path and not find what they’re looking for.

People may use these sorts of words because they have a professional feel to them. While there may be truth to that, the reality is that online users want simplicity and clear direction.

Businesses planning to build a website need to keep this in mind. The words used to describe navigational options have to be as direct as possible. Before a business moves forward with their WordPress site builder, they need to make sure the words are direct, so it would be a good idea to work with a group of testers.

These folks will help ensure that the words used are descriptive enough to not confuse an online guest. Clear language is needed for more than just navigational labels but also on a company’s forms, such as WordPress forms.

If a business offers dairy products online and in stores, navigational options should be direct. Maybe one could say, ‘stores’ and the other could say ‘online orders.’ Figuring this out may take some time, but ensuring a good customer experience is vital for any business that wants a good conversion rate.

Addressing the Mobile Navigation Problem

Ninety-four percent of online users say that navigation is vital. If a company’s site isn’t able to provide that, then that site is in trouble. Clear language is one thing online businesses need to work on, but it’s not the only thing.

The reality is that many online users say that viewing sites on their phones is annoying. Thirty-seven percent of online users say that mobile navigation is too challenging.

Every entrepreneur that does business online knows that most online research is done on a smartphone. Making sure that navigation through mobile devices is as simple as possible is critical for companies that want growth and good conversion rates.

Improving mobile navigational experience is possible. For one, online businesses can try to create the kind of mobile experience that users will enjoy. One thing businesses can do is improve their content-to-chrome ratio. This means eliminating extra navigational tools and focusing on informational content. That’s the stuff a business needs to communicate.

This doesn’t mean companies can eliminate all navigational elements, but they need to be reduced. For example, instead of listing all navigational options on every page, navigational options can be condensed into a hamburger menu.

Businesses should make navigational buttons bigger for mobile users. Big buttons may not be necessary, but it makes it easier on the user and a little more fun to interact with. Ease of navigation will make sites more enjoyable, and that’s important.

Companies should also use techniques like srcset to modify the way images are seen by users.

When a user is using a regular desktop or laptop, images can load as they would normally and as large as they need to be. This isn’t the case with mobile devices. This particular technique allows a site to switch from large images to smaller images that are easier to load on a mobile device. Speediness is of the utmost importance because online users don’t have the patience to wait too long. Plus, large images are hard to see on a smartphone.

Ensuring that a site is easy to navigate is the key. Hopefully, up-and-coming online businesses invest in the user experience or UX, especially if they want to stay competitive in the UK.