Wondering how to market your e-commerce site among the new competition added every day, then keep on reading for six high-level marketing tactics that can drive your sales and grow your E-commerce business exceptionally.

With the e-commerce industry growing year after year, keeping the business optimized with marketing strategies is getting more critical. While it looks rather pretty easy but to execute those strategies requires tactics that can drive the e-commerce business to its highest level of growth. 

To go the extra mile for customers, e-commerce companies give them first-time buyers incentives. This e-commerce marketing approach is a proven tactic for driving brand awareness. It is the practice of generating awareness for an e-commerce business using email, pay-per-click ads, and SEO, thereby surprisingly achieving more revenue and higher conversions every year.

Here we are mentioning how you can market your online store and discover ideas that can level up your business and manage to stand out in the crowd.

Search engine optimization 

SEO can identify and target keywords for your website if you are struggling to rank in the search engine results. This strategy can help to attract the audience to your e-commerce website and increase the ROI of your e-commerce business. A salesforce marketing cloud consultant ensures online retailers focus on immediate gratification and pick keywords for their specific niche. Updating content and using SEO tools like Plugin SEO can help you to notify you of any SEO errors you make and ensure you’re always optimizing correctly.

Pay-per-click ads 

Using pay-per-click ads has been recently one of the biggest sources of revenue for e-commerce businesses. While any advertising requires you to pay to drive your sales, Facebook advertising is getting more creative with their advertising and targeting more options to generate sales for online vendors. 

Using Google Ads, you can set certain keywords to let visitors find what they are looking for in their ad-based shopping platform. So, make thorough use of it and evolve over the coming years.

Social media Platforms

While we are not ignorant of its popularity, social media platforms are a great opportunity for an e-commerce business to spread its word. Considering the high number of people using these platforms, you can reach your targeted market through them. Share your e-commerce products, events, and promotions on these social media sites. 

This approach is a high-level marketing tactic that can position your e-commerce website as a valuable source and get the best engagement to help you maintain consistency and balance in your marketing activities. 

Every platform has a specific target audience like you get more sales from Pinterest and Facebook while serving a B2B audience with the LinkedIn platform. So, figure out which platforms are worth pursuing and use social analytics tools to look in-depth at your customers. Then you will be able to optimize your e-commerce business and build trust among potential customers.

Content marketing

While content marketing is an effective strategy that can serve multiple purposes, creating quality content that can boost your ranking is extremely important. So, for that reason, try to experiment with different types of available content and consider increasing your chances of gaining loyal customers. Additionally, you can also pick content based on who your audience is and lead them through the funnel by creating a more personalized experience. 

To stand out with content marketing, create content with familiar concepts within your niche and add a twist to recreate the viral content. Thus, you can improve your e-commerce business performance and have the highest impact on long-term growth.

Email marketing

When it comes to email marketing for the e-commerce business, it can drive the fastest traffic and sales. With a solid content marketing strategy, this high-level marketing tactic can help expand your digital footprint worldwide. It has the best features and metrics to check the purchases, clicks, and traffic, thus building a massive email list. 

The real magic in email marketing comes with the help of an email funnel that increases brand familiarity and builds funnels for your abandoned cart emails. You can complement your email campaign by adding a powerful component – by sending automated text messages to remind your clients of their abandoned baskets, you’ll ensure that your reminder is seen, since SMS texts have guaranteed open rates of 98%.

Collaborations

Brand collaborations or partnerships are the newest entrants in the marketing channels. It allows you to elevate your business by co-creating content. This strategy is known as influencer marketing and works particularly well if you are a startup and want to make a big bang within your industry. 

This marketing tactic showcases your products well and represents your brand positively, thus helping you get more pageviews back to your website. So why not leverage another brand’s audience without having to offer something extravagant in return.

Conclusion

With so many effective e-commerce marketing tactics, we hope you can likely rank higher than your competitors and improve your conversion rate in 2021. Just nudge your prospects to move down your sales funnel by using the right strategies and outperform other retailers. So, with a complete makeover and minor improvement, boost your sales and drive qualified traffic to your e-commerce site. There is no such thing as the best strategy. Just discover which will work for your store and make sure you are making the most of it.

Accountancy or accounting is the process of maintaining the income and expenditures of a business. Accountancy was formed thousands of years before and the concept of double-entry bookkeeping and debits and credits was organized in 1494 by Luca Pacioli.

Accountancy is like a large machine that we put raw financial information into records of all our business transactions, taxes, projections, etc. that then spits out an easy-to-understand story about the financial state of our business. Accountancy tells us whether or not we are making a profit, what our cash flow is, what the current value of our company’s assets and liabilities is, and which parts of our business are actually making money.

Bookkeeping is a process of abstracting and recording financial transactions. When the data is provided in reports for the use of individuals or companies outside the organization, then the process is called ‘financial accounting’. Bookkeeping for small businesses has become more efficient with the help of modern digital tools and expert services tailored for SMEs.

Importance of Accountancy

The process of financial accountancy is important because it deals directly with a company’s money, specifically all the expenses and income related to its day-to-day business operations and investments. That information can be recorded incorrectly, not at all, or improperly cataloged.

Every transaction requires be recording and accounting for accurately so that a company’s financial statements are accurate. Inaccurate reporting may lead to severe problems for a company, implying it may not be able to pay its debts, or money set aside for investing is not available.

Accountancy vs bookkeeping

Accountancy and bookkeeping overlap in many ways. Some say bookkeeping is one aspect of accountancy. But if we want to break them apart, then we could say that bookkeeping is how we record and categorize our financial transactions, whereas accountancy is putting that financial data to easy use through analysis, strategy, and tax planning.

Types of Accounting

There are several types of accounting range from auditing to the preparation of tax returns. Accountants need to expertise in one of these fields, which leads to the different career routes mention below:

• Financial accounting
• Public accounting
• Government accounting
• Forensic accounting
• Management accounting
• Tax accounting
• Internal auditing

How to get the best accountancy services

There are many accounting and consulting firms (like MJH accountancy) that offer professional accountancy services. We need to be very careful when choosing the accounting and consulting firm so that we can get the best accountancy services for your business.

Consider the things while choosing an accounting and consulting firm which are mention below:

• Certification and Experience
• Quality Assurance
• Flexibility

The accountancy cycle

Accountancy starts the moment we enter a business transaction any activity or event that involves our business’s money into our company’s ledger. Recording business transactions is a way that is a part of bookkeeping. Bookkeeping is the initial level of what accountants call the “accountancy cycle”. A process intended to take in raw financial information and spit out accurate and steady financial reports.

The accountancy cycle has six major steps:

1. Record and analyze transactions (maintaining invoices, bank statements, etc.)
2. Post transactions to the ledger (according to the principle of double-entry accounting)
3. Serve an unadjusted trial balance (this includes listing all of our business’s accounts and figuring out their balances)
4. Prepare to adjust entries at the end of the period
5. Prepare an adjusted trial balance
6. Prepare financial statements

Conclusion

Accountancy is the process of classifying, measuring, processing, analyzing, recording, and reporting the financial information of a business.

Obtaining an MBA helps graduates to adjust to the fiercely competitive Singapore market and get better employment chances in leading companies. Those who are enthusiastic about a MBA, yet are busy with work can opt for a part-time course that can provide them with some great benefits. Read on to know why taking a part-time Business and Administration masters programme is worth giving a try.

1. Work and study balance

Choosing an on-campus course requiring daily attendance comes with some painful limitations, such as being jobless or working part-time. Even if you get a part-time job besides the studies, it may be not enough to cover your expenses. Unfortunately, a full-time study programme impedes you from getting employed on a full time basis and getting a high salary. A part-time MBA course offers a more flexible schedule, allowing you to perfectly combine academic and professional lives. The part-time MBA takes a couple of months more than the full attendance one, yet it allows you to earn a decent living and be financially independent.

2. Convenient practical skill application

Another nice thing about following a part-time MBA in Singapore is the possibility to put the acquired knowledge into practice fast and conveniently. You get the chance to implement the knowledge at your full-time workplace, which will serve you as a lab where you can improve and polish your fresh practical skills. Moreover, having such a lab will help you avoid forgetting the theoretical material, which happens often when it is too large and complex. While the university provides good research and practical opportunities, implementing your skills directly in a real life job is a priceless experience.

3. Less stress

While a full-time MBA allows one to gain a large amount of knowledge in a short period of time, it is often accompanied by stress and anxiety. This option suits you if you are stress-resistant and absorb knowledge fast. However, there are graduates that may find it hard to handle big chunks of information, falling easy prey to stress. They are definitely better off to go for a part-time course. Being extended in terms of time, the course allows students to assimilate and process the acquired knowledge in detail until they reach full comprehension. After all, when the knowledge is coming like an avalanche, you may find it hard to handle it. It’s much easier when the information flows slowly being provided at longer and convenient intervals.

4. Earn employer’s respect

Employees who are working and taking a postgraduate degree at the same time score much respect in the eyes of their employers. While some of you may think that a studying worker may get the employer angry, it goes the opposite way. The employer will appreciate the determination and effort to combine the job and a MBA. Motivated and hard-working employees are valuable for their superiors, as they associate it with productivity, efficiency and company growth. That’s why, aside from being appreciated, you have a good chance to be promoted to a more prestigious position after completing the MBA programme. Not to mention the advanced business skills you gain during the course that makes you a desired employee for many companies.