Newly-launched website includes Build Your Own Bed tool, adaptable product information and a lifestyle blog that aims to take the bed retail business to “the next level”.

Online retailer Happy Beds launched their new website this week, with the Manchester-based business looking to continue its expansion into one of the UK’s most prominent bed brands.

Launched in 2010, the bed and mattress business quickly began seeing consistent growth and now enjoys an annual turnover of £3m, all without outside investment and stiff competition from established brands such as Dreams and Benson for Beds.

Welsh web developers Elevate Web, known for their work with brands such as Peacocks, Go Outdoors and Jane Norman, built the site alongside Liberty, a Cardiff-based digital marketing agency noted for their work with Not On the High Street and Benefit Cosmetics.

A central feature of the new site is the bespoke bed builder tool, which allows users to customise their own bespoke divan bed, with the image adjusting in tune with the customer’s choices. Alongside this, the site also boasts a mattress tension adjuster that will give recommendations based on the user’s weight and personal preferences.

As mentioned, the site also features a lifestyle guide known as ‘The Comfort Zone’, where Happy Beds’ own sleep specialist, Joy Richards, provides advice and guidance on subjects ranging from lifestyle to mattress guides.

Happy Beds owner Rex is excited by the possibilities of the new site and its ability to build upon the growth already made. He stated that:

“We wanted to create an ‘in-store’ experience online. Buying a bed is such a personal, important purchase that it’s important to give customers as much information as possible.

The Bed Builder and the Mattress Tension guides give shoppers a more interactive experience than they could get on any other eCommerce store, which is really exciting. It’s often said that beds and mattresses must be tested in person before being bought, but I think the levels of detail on our new site disproves that. 

I’m so proud of the progress that our team has made in such a short space of time. We’re ambitious and we want to take the brand to the next level, and this new website will help us do just that.”

About Happy Beds

Originally founded as a third-party seller on Amazon and eBay by owner Rex in 2010, Happy Beds quickly grew and its own domain www.happybeds.co.uk was launched in 2012.

All products are made to order and shipped from the Happy Beds hub in Manchester, and the business garners an annual turnover of £3m with over 20 full-time staff members on board.

For more information about Happy Beds, or for further quotes, please contact Kristina Salmane at kristina@happybeds.co.uk.