Tuesday, July 23, 2024

Take your business to the next level

There​ ​comes​ ​a​ ​point​ ​when​ ​growth​ ​plateaus ​and you​ ​chug along ​at​ the ​same​​ level. So it’s​ ​time​ ​for​ ​a​ ​new​ ​plan. A​ ​plan​ ​that’ll​ ​drive​ ​your​ ​business​ ​forward​ ​and​ ​take​ ​it​ ​to​ ​the​ next level.

Customer​ ​Focus​ ​and​ ​Talent​ ​Development

In​ ​2015, ​Brand​ ​Learning​​ ​published ​Growth Drivers an​ in​ ​depth​ study​ looking​ ​at some​ of the​ ​key​ ​growth​ ​opportunities​ ​for​ ​businesses​ ​of​ ​all​ ​shapes​ ​and ​sizes. ​The​ ​two biggest​ opportunities ​ identified​ were​ 1) ​customer​ happiness and​ 2) ​​development of​ talent ​within​ an​ ​organisation. ​So​ on​ a​​ ​strategic ​level​ this​ is​​ something​ you can​ ​work​ on ​to​ ​​drive growth.

Put​ ​the focusonyourcustomers

​​How can​ ​you ​deliver ​more ​value? ​Take​ the​ time​ ​to​ ​research​ ​them, ​understand​ ​what​ they’re​​ about. ​Talk​​ to​​ them, ​listen ​​and make ​changes​ that​ enable​ you​ to ​increase their​ satisfaction.

Invest inyour team

Make​​ it​​ ​easier for​ your​ staff ​​to​ ​learn​ ​new​ ​skills, ​​maximise their ​talents​ ​and​ be​​ involved​ with​ the growth​ of​ the​ ​business. ​This​ ​will​ ​help​ ​them be​ ​more​ ​productive​ ​and​ ​motivated, ​creating​ ​fresh​ ​energy​ ​that ​contributes​ ​to ​​your drive-for-growth.

Develop​ ​a​ ​Membership​ ​Strategy

You​ ​can​ ​drive​ ​your​ ​business ​forward by​ offering​ your​ customer ​a​ ​​membership plan​​ that​ delivers​ ​added​ ​value​ ​to​ the​ ​brand​ experience. ​Some​ ​of​ the​​ ​benefits ​​include:

  • Long-term​ ​engagement​. ​Members​ ​stay​ ​loyal​ and​ ​​will​ ​actively​ ​get​ ​involved ​​with your ​ ​
  • Warm​ ​ ​You’ll​ have​ ​a​ ​database​​ ​of people​ who​ ​​already trust​ you. ​So​ you​ can​ ​create​ ​campaigns ​that​​ generate​ ​more​ ​business.
  • ​ ​Members​ ​are​ ​more​ ​likely ​to​​ ​recommend​ ​your​ ​brand.

Team​ ​up​ ​With​ ​a​ ​Membership​ ​Management​ ​Service

Creating​ ​a​ ​truly​ ​meaningful​ ​membership​ ​experience​ ​requires​ ​excellent​ ​planning and ​ implementation.  You​ ​need​ ​to​ ​think​ ​about​ ​printed​ ​welcome​ ​packs, membership ​ cards, ​regular communication​ ​and​ ​other​ ​benefits. This​ ​can​ ​be​ costly and​ ​time​ ​consuming, ​especially​ ​if​ ​you​ ​don’t​ ​have​ ​the ​ ​skills​ ​and​ ​resources​ ​at​ ​your disposal.

However,​ ​you​ ​can​ ​get​ ​around​ ​this​ ​by​ ​using​ ​a​ ​professional​ ​membership management ​ service.​  Because​ they​ specialise ​in​  creating​ and maintaining membership​ ​experiences, ​ ​they’ll​ be able ​ to​​ implement​  ​your​strategy​ ​to a​ ​ very​ high ​ standard​ thereby​ making​ sure​ ​it ​gets​ ​results.​​They​ can​​ take​​ care​​ ​of​ the​ design and​ ​printing​ of​ literature,​ the​creation​ of membership ​cards,​ ​the mailing out​ ​of ​ communications,​ as ​ ​well​ ​as​ ​offering ​​expert ​​insights​ ​that​ ​can​ ​help​ ​you improve ​ your​​ strategy​ and​ ultimately​ ​​drive ​​your​ ​business​ ​forward.

Keep​ ​up​ ​with​ ​technology

The​ ​world​ ​is​ ​changing​ ​rapidly. ​ ​New technologies​ ​emerge​ every​ year and​ ​ they’re​ affecting ​ the​ ​way​ ​we​ ​do​ business,​ the​ way​ ​we​​ deliver​ value​ ​to​ customers ​​and ​​the​ way​ we operate.​ Look​ at​ the ​latest​​ developments;​ how​ can​​ ​you ​exploit them?​ By keeping up​ with ​ the​ ​ latest​ technology,​ you​ can​ ​get​ ahead​ ​and ​win ​​valuable market​​ share​ from your​ key ​competitors​ who​ ​themselves​ ​might​ ​be​ ​slow​ in​ ​keeping​​ ​up​ ​with​ ​the​ ​times.

Digital:​ ​Business​ ​Blogging

Business​ ​Blogging​ ​is​ ​one​ ​of​ ​the​ ​key​ ​tactical​ ​areas​ ​of​ ​generating​ ​online​ ​growth. It​ contributes​ ​to​ ​several​ ​strategic ​​objectives:

  1. Brand​ ​awareness​ ​and ​Positions ​you​ in​​ the​​ ​market​ ​as​ ​a​ ​trusted authority. ​ Gives​ ​ people​ ​ a​ ​ ​chance ​​to​ ​engage​ with​​ ​and​ learn​​ ​about​ ​your​ ​brand.
  2. Helps yourank​ ​well​ ​in​​ search​ ​​Producing ​authoritative​ content​ ​on​ ​a​ regular ​basis​ means​ ​ you​ ​ ​have ​​more​ ​pages​ being​  ​indexed by​​ search​ ​engines.​​ ​Not only that,​ but​ other​ high​ ​ authority  ​ publications​ might​ reference​ ​your​ ​material​ ​on their ​websites,​ meaning​ ​you​ ​get ​ high ​quality​  backlinks​​ ​which​ ​boost​ ​your​ ​domain authority.
  3. Helps​ ​you​ ​get​ ​found by​ ​​People​ go​ online​ ​to​ ​seek ​information. ​Having​ ​relevant​ ​material​ ​that​ ​ranks ​ ​well​ in​ ​​search​ ​engines​ ​means​ ​you’re ​​more likely​ ​to​ ​be​ ​discovered​ ​by​ ​potential​ ​customers.
  4. Drives ​ ​social media​ ​Sharing​ high-quality​ content on ​social​​ media​ will help​​ ​drive​ ​traffic​ ​to​ ​your​ ​website​ ​and,​ ​in​ ​the​ ​long ​​run,​ ​improve​ ​conversion rates.

Traditional:​ ​Direct​ ​Mail

While​ ​many​ ​companies​ ​are​ ​reaping​ ​the​ ​benefits​ ​of​ ​digitisation,​ ​there​ ​is​ ​a​ ​significant opportunity ​ in​ ​ traditional​ marketing​ tactics.​  Direct mail​ is​ ​one​​  ​of them. A​ ​clever​ and​creative​ ​direct​ ​mail ​ ​campaign​ ​is​ ​a​ ​great​ ​way ​to​​ ​get​ ​noticed​ because​​ people value​​ tactile experiencesmore thandigitalones.​  ​By reaching​ places​  ​that digital ​ marketing​ can’t,​ it​ can ​ help​ you​ generate​ additional​ sales ​​and​ ​forge​ ​new  ​​customer​ ​relationships.


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