Brand building by design: does your office decor reflect your business?

Congratulations! You are the proud owner of a business. You have thought of an individual brand that will surely impress the public. But first things first, you need to make sure that your employees feel happy and secure in your office building. Does your office décor really symbolise what your brand has to offer the world? Here are some tips and tricks to make sure that your work building fully shows off everything that your brand has to offer its customers.

Consider your atmosphere

The first thing that you have to think about when it comes to designing your office is its atmosphere. Every office will have a specific atmosphere that will complement its business culture. If you are a young and upcoming SEO company, you may find that your atmosphere is relaxed and laid back, meaning that you may opt for a quirkier design (fit with colourful desks and relaxation spaces). However, if you have a high-paced sales environment, you may need an open plan office, where your employees can see each other and keep in communication during the busier hours of the day. Have a think about your office’s atmosphere before reaching out to a workplace design specialist, like Maris Interiors. That way you can ensure that the overall design of your office will suit your brand perfectly.

Colour Schemes

There is an important balance to be struck when you consider the actual colour scheme of your office. You may want it to reflect the colours of your brand, but not cause your office to look any smaller or unprofessional. Colour psychology is important when it comes to boosting the morale of your employees and opinion of others when they visit the office. If you want to incorporate brand colours into your office design, try thinking about how you can use it in small doses. That way it can stand out. Combine it with neutral colours, such as white and grey, to make sure that it brings a little life into your interior office. You may even want to consider whether or not you want to paint murals on the walls that show off your brand. This will certainly give your office a young and quirky.

Sociability

The last thing you want to do is keep your employees trapped in tiny cubicles that keep them isolated from their peers. If you want your business to feel sociable, friendly and inclusive, make sure that your décor has a modern feel to it. Office chairs, bright lighting, and open doors can encourage people to sit and comfortably do business together. It can also make people feel more at ease in their work stations.

Organisation

Remember, a tidy space is an organised space. When you have visitors come to visit your business’ headquarters, you want them to get a good impression of you and your employees. Soft toned décor, cabinets, desks and shelves can make anyone feel like with you and your brand – they are in good company (or even with a good company!). If your brand looks professional then this means that an inherent sense of trust is built up between you and your clients upon every visit.