Without leads, no business can expect to turn a profit. In fact, without leads, a business cannot exist! Naturally, generating high-quality leads should be at the forefront of every marketing strategy in 2022, but how exactly do you generate leads through digital marketing strategies? In this article, we’ll cover some tried and tested methods you can adopt in your business strategy.
Work on your SEO
SEO has become an integral part of almost all successful digital marketing strategies in recent years, and has proven to be a cost-effective way to generate high-quality leads, improve brand awareness, boost revenue, and increase web traffic.
Granted, SEO doesn’t guarantee results overnight, but with patience and attention to detail, you can start to see results in a matter of weeks or months. While SEO can be done in-house, if you’re really looking to maximise your SEO potential it’s always a good idea to look at outsourcing the work to an SEO agency or consultant. Doing so will free up some of your time to work on other key areas of your business, while leaving the heavy lifting to experts.
Create lead magnets
You might be thinking that lead magnets are reserved for B2B marketing campaigns, but this is a myth. Lead magnets can be anything from whitepapers to gift vouchers – all that matters is that you offer something that people are willing to exchange their personal information for.
Your lead magnets don’t have to be expensive or overly technical; all they need to do is demonstrate how your business can help solve a problem. Whether that problem is increased online security or paying less for underwear, lead magnets are all about demonstrating value.
PR and outreach
There is always someone that people look towards for reliable information within every industry. Whether it’s Finance, Tech or Fitness, there will always be a platform that provides readers and listeners with the latest scoop on current events.
And guess what? These platforms generate an exorbitant amount of leads, not only for themselves but also for the businesses they discuss. So, if you feel you have something to say but you’re struggling to find a platform to share your content on, try reaching out to bigger platforms. Although this approach will usually cost you an initial fee, it is highly likely to get eyes and ears on your business.
Invest in PPC and paid ads
Paid advertising is not what it used to be. Years ago, it was considered a relatively spammy, cheap way to advertise your business. Now, PPC ads are one of the most popular forms of digital marketing. Similar to PR and outreach strategies, there’s no harm in paying a significant sum upfront to help generate leads. PPC campaigns (if done correctly) can generate massive ROI and help speed along the process of getting the right people to see your business.
However, it’s essential to not think of PPC as a “fast pass” version of SEO that leapfrogs your name to the top of Google. Instead, try to look at SEO and PPC as a partnership that, when used together, can be an unstoppable force.
Create informative content
Most businesses already do this, but there’s a lot to be said for producing regular informative blog content for generating leads. Not only does posting regular blog content help improve your SEO and allow you to target a wider range of keywords, but it also allows your followers to see what your thoughts and opinions are.
Say, for example, there has been a massive shakeup within your industry. Naturally, your followers will want to know your opinion, and if they like your take, there’s a high probability that they will share your content on their social media channels.
In short, blog content doesn’t cost much to produce, but it can dramatically affect your lead generation strategy if you’re willing to put in the time and stay consistent. However, similar to SEO, it can be beneficial to outsource your blog content if you don’t have the means to produce it regularly.
Generating leads doesn’t have to break the bank, nor does it have to be overly complicated. All it takes is a good understanding of the techniques mentioned above as well as a bit of patience – results might not always be immediately noticeable, but it’s important not to lose heart and to stay consistent with your efforts.
If you’re looking for more information about effective ways to generate more high-quality leads for your business, contact an expert lead generation agency and get started today.