Home Blog Page 472

What Is A Troy Ounce And Why Is Gold Sold In Troy Ounces?

0

Given that most people today use the metric system many investors may wonder why gold bars continue to be sold in troy ounces. Top gold dealers such as Sharps Pixley and others still sell their bars in troy ounces despite it being a rather antiquated measurement in 2022, but why?

Using troy ounces as the unit of measurement for gold and other precious metals dates back to the Middle Ages and a town called Troyes in the Grand Est region of northeastern France. English merchants and merchants from all over the world traded in Troyes from roughly the 9th century onwards meaning there needed to be a collective unit of measurement so the troy ounce was born. Flash forward 700 years and in 1527 the troy ounce was made the official measurement of gold and silver in England. Over time other European countries began to adopt the troy ounce and it soon became the internationally recognised measurement for trading precious metals. 

The only exception is in East Asia where the People’s Bank of China, in particular, has long refused to use troy ounces as a unit of measurement instead adopting grams, which were used when they began to mint the Chinese Gold Panda coins in 2016.

Whilst a regular ounce is 28.35 grams a troy ounce is around 31.1 grams making it around 10% heavier than a typical ounce. The reason troy ounces are heavier is that gold and other precious metals are usually not 100% pure so the extra weight accounts for the impurity meaning you get all the precious metal you paid for.

Anyone thinking of investing in precious metals should have a thorough understanding of the troy to ounce to ensure that you know exactly what you’re buying and selling. 

VoIP vs Landline: Which is better?

0

Currently, both landline and mobile phones run on the Public Switched Telephone Network. This is commonly known as the analogue network. It’s due to be switched to an IP-based network at the end of 2025. When it does, effectively, the whole UK will be on a VoIP network.

To explain further, Luke Watts, Managing Director at RoundWorks IT shares his insight into why you might want to make the switch sooner.

PSTN vs VoIP 

The PSTN still works much the same way as it did when it was invented over a century ago. In a nutshell, sound is converted into electrical pulses. These are transmitted from the caller to the recipient via physical wires. 

Cordless landlines and mobile phones are both able to transmit sound wirelessly to nearby masts. Unfortunately, however, they only have a very short range. This means that even they are largely dependent on the wired telephone network. 

VoIP stands for Voice Over Internet Protocol. With VoIP, sound is converted into standard computer data packets. These packets can be transmitted over regular computer networks in the same way as any other form of data. VoIP is often known as “internet telephony” but this is not strictly accurate. VoIP can also be used on private networks such as company intranets. 

Crucially, VoIP services can also interface with standard PSTN services all around the world. This means that you can call people regardless of what type of phone they have. Essentially, the VoIP network will take your call as far as it can and then hand it over to a PSTN. 

Why make the switch to VoIP? 

There are numerous reasons why you should make the switch to VoIP as soon as you can. Here are just five of the main ones. 

Economy 

Right now, this is probably a major consideration for just about everyone. VoIP calls tend to be significantly lower cost than PSTN ones. This is usually true even if you have to connect to a PSTN. 

In the early days of VoIP, the hidden cost of this was that you usually had to accept much lower call quality. Thankfully, however, these have largely been resolved due to network speeds being improved. 

Space-saving 

With the PSTN network, you have to use specialist handsets. With VoIP, you can use a dedicated handset but you don’t have to. You can use any device that connects to the internet. This includes mobiles and tablets as well as computers. You don’t necessarily even have to plug in a headset (although it can be useful).  

Getting rid of landline phones also means you can get rid of all the cabling they need. This can make the office a lot tidier and eliminate potential tripping hazards. As a bonus, it also makes desk moves easier.  

You don’t need to move the employee’s phone or go to the inconvenience of assigning them a new number. They can just log in as usual and carry on as before. Likewise, if you bring in more headcount, you can quickly assign them new numbers. If the headcount is temporary, the numbers can be deleted later (if you wish). 

Facilitates remote work 

Remote employees are still employees. This means that their employer should provide them with everything they need to do their work. For many people, this includes the ability to make and receive audio calls. VoIP is often the ideal way to make this happen. It connects them to the company network just as though they were on-site. 

Superior call-handling functionality 

VoIP gives SMEs a straightforward and affordable route to advanced call-handling functionality. Here are just some of the features that VoIP systems support as standard. 

  • Call recording without additional, dedicated hardware
  • Advance conference facilities
  • Intelligent call routing
  • Call queuing
  • Call encryption
  • Call analytics

 Supports unified communications 

Because VoIP systems treat audio as data, they can be integrated with other forms of software. One common example of this is the “click-to-call” function you see on many websites. This is only possible with VoIP. There are countless other exciting possibilities.

5 Advantages of Making a Will Online

0

Let’s face it; making a will can be a difficult task especially if you dread the thought of passing away some day. Luckily, with the help of an online will maker, the process can get a lot easier and less overwhelming.

There are many advantages of making a will online, including the fact that you can access your will from anywhere in the world, and that you can make changes to it at any time.

If you are interested in creating yours now, this quick guide explores five reasons you should go ahead with the process. Let’s dive in!

Online wills are easy to make and can be ready within hours

This is probably the biggest advantage of making a will online. It’s an easy and convenient way to ensure your wishes are carried out after you die.

All you need is a computer and internet access. There are no court appointments or legal paperwork required, and the entire process can be completed in just a few hours.

With online wills:

  • You can make yours anywhere, at any time; there’s no need to wait for a court appointment.
  • There is no need to leave home to take care of legal paperwork. Get yours done right on your computer or tablet, in minutes.
  • Your will stays confidential, so it won’t affect your loved ones’ feelings during difficult times.

You can add or change your mind about inheritances at any time

Not only can you make your will online quickly and easily, but there are also many other benefits touching on flexibility. For example, you can add or change your mind about inheritances at any time, without having to go through the probate process.

Also, because your will is online, it’s easy for family and friends to access and view. This can help reduce any potential conflict over inheritances.

Notarizing or witnessing a will is not always required

Online wills can be done without the help of witnesses or notaries depending on the state you are in or your current situation. For example, if you are 85 years old or less, you may qualify to do your will without witnesses. Also, if you do not have any close family members who can help witness your will, you can appoint an “administrator”, who is someone you trust, to witness your will on your behalf.

In some states, such as Florida, wills can be completed without the presence of witnesses or notaries. In other states, such as New York though, a will must be notarized in order to be valid.

Ultimately, whether or not you need witnesses or notaries depends on your state’s laws.

Cheaper than traditional wills

The cost of making a will can be significant. A traditional will, which must be notarized and registered with the state, can cost as much as $200. A will made online, however, can cost as little as $10. There are some good reasons for this.

First, the electronic will can be completed on a computer or smartphone. This means that you can do it anywhere, at any time, and you don’t have to travel to a lawyer’s office.

Second, many online wills service providers offer free initial consultations. This means that you can get help understanding your options and creating your will without paying anything up front.

Finally, many states now allow you to make your will online even if you’re not represented by a lawyer. This means you can save money by hiring a lawyer only if you need one.

Protect your family and loved ones

Making a will online is an easy and convenient way to protect your family and loved ones. With these wills, you can easily include all of the information that you would typically include in a will, such as who should receive your possessions and money, as well as memorialize your wishes for your loved ones.

Also, as we mentioned, you can also make changes to your will online at any time, which is convenient if you need to update your mind about something important.

Conclusion

Making a will online comes with many advantages that can make your life easier. For one, you can avoid the stress and hassle of visiting a courthouse in person. Also, it allows you to include specific instructions regarding your estate, which can be incredibly beneficial if there’s someone you want to exclude from receiving any of your assets.

If you are considering making a will but are unsure whether or not it is the right decision for you, we hope our article has made things a lot clearer for you. Good luck! 

Personal Transformation and Growth with Michelle Ashby

0

Michelle Ashby, a business owner, PT, and fitness instructor with more than 20 years of experience in coaching, recruitment, and HR, has a knack for helping others find personal growth. As founder of 11:11 and Head of People at Until, Mich’s complementary skills enable her multi-faceted success as a consultant to the health & wellness, fashion, beauty, and lifestyle industries. Her consultancy style focuses on inner work for the higher performer, whether it be through one-on-one executive coaching or group programs.

Forging her own path

After a massive pivot in her career and life in 2010, simultaneously moving to London and going through a divorce, Michelle has endured a lot. After meeting her business partner for 11:11 through a chance encounter, they clicked straight away, and within a matter of months, 11:11 was born. Authenticity is core to Michelle’s mission, allowing space to unlock potential and focus on the individual vision of what “having it all” really means, recognizing that business, lifestyle, and wellness goals do not have to be mutually exclusive. At the end of the day, Mich wants to show her incredible 7-year-old daughter that anything in life is possible if you follow your dreams.

What sets her apart

Michelle has forged a career across human resources, talent management & acquisition, and coaching, spanning more than 20 years. In that time, she’s shown that she is demonstrably agile with change and has honed a unique blend of HR, recruitment, and training experience, coupled with deep knowledge of the health & wellness industry, living the reality for which she advocates. Above all, Michelle has always followed her dreams and listened to her intuition, a practice that has helped her figure out her purpose, values, and what matters most.

What the future holds for her

Her biggest goal is to help as many people as possible unlock their true potential and find their purpose. Mich is passionate about helping others create their dream life, so they have it all. She firmly believes that if you find what you are passionate about and believe in yourself, the only way you can fail is by giving up. In addition, she’d also love to host an in-person event with some of the best personal development speakers in the world.

Learn more about her coaching services on Instagram @michashby!

Why Give A Turquoise Ring To A Friend

0

When choosing a gift for a friend, there are many things to consider. But if you’re looking for something unique, memorable, and affordable, a turquoise ring makes a perfect choice. Rings are versatile and can be worn with any outfit, and turquoise is a beautiful color that will complement any skin tone.

So if you’re looking for a way to show your friend how much you care about them, give them a turquoise ring. They’ll love it!

Perfect Gift For Loved Ones

A turquoise ring is a perfect gift for a friend. Turquoise rings for women are beautiful and have a special meaning. Turquoise rings represent protection, wisdom, and power. Many famous women have worn turquoise rings, including Cleopatra, Nefertiti, and Joan of Arc.

Turquoise rings are also worn by modern-day celebrities such as Blake Lively, Kendall Jenner, and Rosie Huntington-Whiteley. A turquoise ring is a beautiful and unique gift that will be cherished by your friend forever

Can Be Worn With Any Outfit

There are many different types and styles of rings that women can choose from to accessorize their outfits. Turquoise rings for women, for example, are a type of ring that can be worn with various outfits.

Turquoise rings for women come in various styles, such as turquoise cocktail rings, turquoise stacking rings, turquoise statement rings, and turquoise wedding rings. Turquoise cocktail rings are a great option for accessorizing a little black dress or a sequined gown.

If you’re not sure what color outfit to wear with your turquoise ring, here are a few suggestions:

Black Outfit

A black outfit is always a classic choice and goes well with almost any type of jewelry. A black dress or skirt paired with a black top and a simple pair of black heels is a great way to show off your turquoise ring.

Blue Outfit

A blue outfit is perfect for pairing with a turquoise ring. Wear a blue dress or shirt with light blue jeans or shorts for a fun and stylish look. A gray outfit is also perfect for pairing with a cool-toned turquoise ring. Try wearing a gray sweater or shirt with light gray pants or shorts for a modern and stylish look.

Green Outfit

A green outfit is perfect for pairing with a bright green turquoise ring. Try wearing a green dress or shirt with olive green pants or shorts for an earthy and natural look.

Turquoise stacking rings are a fun and fashionable way to dress up any outfit, whether jeans, a t-shirt, or a sundress. Turquoise statement rings are perfect for making a bold fashion statement, and turquoise wedding rings are beautiful symbols of love and commitment.

It’s A Symbol Of Friendship And Love

For centuries, turquoise rings have been worn as a symbol of friendship and love. The turquoise stone represents loyalty, wisdom, and sincerity, making it the perfect gift for a good friend or a loved one.

Turquoise rings for women are trendy, as the turquoise color is said to represent femininity and beauty. Whether you’re looking for a ring to celebrate a special occasion or simply to show your affection, turquoise is sure to be a cherished gift.

Affordable And Can Be Found At Most Jewelry Stores

Many people think of turquoise as a blue stone, but it can range in color from green to blue to yellow. Turquoise is found in several parts of the world, including the southwestern United States, Mexico, and Persia.

The turquoise rings for women are affordable and can be found at most jewelry stores. The stones are set in either sterling silver or gold and are often accented with diamonds. Turquoise is a popular choice for rings because it is durable stone resistant to scratches.

It is also a relatively soft stone, so it can be easily cut into shapes. Turquoise rings make an excellent everyday ring or a unique occasion ring.

In Conclusion

A turquoise ring is a special and unique way to show your friend how much you care about them. Women have worn turquoise rings for centuries, and they are known for their beauty and meaning.

The turquoise stone is said to represent strength, wisdom, and intuition. It is also believed to bring good luck and fortune. When you give your friend a turquoise ring, you give them a piece of history and a symbol of your love and friendship.

Trading-Club Review – Experience Seamless Online Investing 

0

Trading-Club ‘s Key Highlights 

Trading-Club is a relatively new entrant into the online investing frontier. However, it has a broader appeal with a unique combination of diverse investment opportunities and favorable policies targeting retail traders and institutional investors. Here’s a brief preview of Trading-Club ‘s perks and constraints. 

Pros 

  • Access to a broader selection of investment products and global markets 
  • Multiple trading platforms for traders of all levels 
  • Low fees and commissions 
  • Round-the-clock customer support 

Cons 

  • The mobile app is undergoing improvements 
  • Some trading tools on the desktop platform can be intimidating to beginners 

Pros and Cons Explained 

Robust product offerings and broader market access 

Trading-Club is a multi-asset online investment platform that offers a broader selection of asset classes and fixed-income products. It emphasizes an extensive portfolio and more comprehensive links to international market centers to give traders and investors flexibility. Trading-Club provides an incredible mix of conventional assets, new asset classes, and other high-growth potential products for beginners, passive investors, and active traders. 

Multiple trading platforms 

Trading-Club also has a streamlined approach to online trading, with three programs that you can select based on your goals and skills. This broker’s desktop, web, and mobile versions integrate various easy-to-use tools and features, with customizability options that enable you to optimize the trading activities to your preferences. The platforms boast nearly similar functions, but the desktop and web versions provide more functionality for advanced traders. 

Low fees and commissions 

Trading-Club has eliminated standard fees such as account minimums, account transfer, and inactivity fees. It also allows zero monthly domestic wire transfer fees and checking fees. Stock trades on Trading-Club are also exempted from fees and commissions. 

Trading-Club Mobile app is undergoing improvements 

Trading-Club has a highly intuitive mobile app that offers several basic and advanced trading tools, with simplistic features for beginners and less-active traders. However, it is developing and may not provide all the tools and functions. 

What Do They Offer?

Trading-Club emphasizes giving every trader and investor exclusive access to a broader selection of assets that would enable them to pursue their preferred investment goals. The asset classes available to clients on the Trading-Club ‘s desktop platform are also accessible to other traders using the web and mobile versions. Here is a list of their product offerings. 

  • Long and short stocks 
  • Cryptocurrencies 
  • Currency exchange 
  • Bonds (Municipal, Corporate, Treasury, and other types of bonds)
  • ETFs 
  • Commodities 

Although the portfolio might seem limited to some seasoned investors, Trading-Club offers several products under the above asset categories. 

Trading-Club’s Markets 

Trading-Club also boasts broader market access, allowing its clients to trade on several international markets, including electronic exchanges. The broker has links to more than 100 market centers worldwide, making it an ideal choice for beginners and active traders who need easy access to global markets. 

Trading Platforms 

Trading-Club supports desktop, web, and mobile trading platforms. All the versions place the individual users at the center of their designs, with highly intuitive tools and functions for different types of traders. Trading-Club has tried to streamline the user experience with nearly similar features across its three trading platforms. 

The Trading-Club ‘s mobile app is a seamless trading platform compatible with multiple devices. It has a simplistic interface that allows you to execute and monitor trades with just a few taps. It also supports watchlists, real-time data streaming, multi-leg options, portfolio analysis, and industry news. 

Trading-Club ‘s desktop version perfectly fits advanced traders. It offers all the tools available on mobile and web platforms, with more sophisticated features and functionality, such as chart customization. You can also interact with the customer support team via phone, email, and live chats across the platforms. 

Costs 

Apart from eliminating minimum accounts, checking fees, domestic wire transfer fees, and inactivity fees, Trading-Club has also implemented a zero commissions policy for stock trading. Although you will still incur other costs, Trading-Club has lower fees and commissions than its immediate competitors. They also boast marginal interest rates for low-cost online investing. 

Is My Crypto Safe with Trading-Club?

Trading-Club offers safe cold storage options, insurance coverage, and other security protocols for the crypto assets traded and held on their platforms. Overall, Trading-Club has better-than-average security provisions for all their client’s investments. Nevertheless, consider extra measures to safeguard your crypto and other assets. 

Disclaimer: This is a sponsored marketing content.

XPro Markets Review – What You Should Know!

0

XPro Markets Overview

You will have the option to explore over 140 of the most popular CFDs in Stocks, Indices, Commodities, Forex, and Cryptocurrency Futures when you open an account with XPro Markets. XPro Markets was founded in 2022 with the mission of providing investors with highly instructional tools and information using the most recent advancements in technology so that they can improve their trading skills and capabilities.

Traders have the option of selecting from four major account types, each of which may be customized to meet your own requirements and trading techniques. Both novice traders and those with greater experience can improve their trading techniques by making use of all the trading eBooks, and interactive courses that are available. The financial markets are fraught with difficulties, and overcoming them requires both drive and self-assurance. Traders and investors can remain current on anything that has the potential to impact the values of their favorite CFD assets by using XPro Markets’ trading signals, market updates, and an economic calendar.

Because XPro Markets is a reliable and competent brokerage firm, it ensures the safety of all personal information and financial transactions.

Research and tools

Financial investors have access to a wide selection of helpful information and tools thanks to XPro Markets. This sophisticated trading platform is compatible with desktop computers, and mobile devices, as well as web-based. With the help of these available tools, you can do depth research on any financial instruments. such as foreign exchange, equities, indices, cryptocurrency futures, and stocks before making any trading decision. The website gives traders access to a wide variety of information, including market charts, research instruments, instructional materials, and daily updates. You are also able to study each individual financial asset, monitor how they perform and create forecasts based on this information. You can hone your skills as a trader by practising with an Xpro markets Demo account, which allows you to do so without having to risk any real money. XPro Markets was able to achieve a solid reputation as one of the finest broker platforms available on the internet as a result of the sophisticated interface that it offers.

Are XPro Markets integrated with the necessary tools needed for both technical and fundamental analysis?

Yes, they do! XPro Markets compiled a selection of the trading tools that have shown to be the most successful in the industry. In addition to the various tools that the broker provides, investors also have the chance to make use of the fundamental and technical analysis methodologies provided by Trading Central, a reputable company that is one of the broker partners.

How many languages are supported by XPro Markets?

XPro Markets website is multilingual, available in over 19 different popular languages, and has a user-friendly layout that allows traders to get all the information they want in any of those languages.

Will you benefit from using XPro Markets?

Only a handful of brokers are able to accomplish it all, and XPro Markets is one of those select few. Clients are provided with an extensive range of services, which include advice on the development of investment portfolios, participation in practical trading courses, access to high-quality trading and research tools, and a wide range of investment asset options.

Is XPro Markets safe?

Absolutely! XPro Markets is a reliable firm that has been around for a while and has built a strong reputation in the financial investing and trading market. It has also kept its technology and platform features up to date. It provides a wide variety of investment products, account options, and trading instruments for its customers to choose from. Aside from that, XPro Markets has a reasonable trading fee, and it’s very open and straightforward about all its expenses.

Conclusion

Making and maintaining a profit is a challenging task. Keeping this in mind, you will be able to comprehend why it is essential to trade with a broker like XPro Market, which strives to cultivate a trading community that is comprised of highly experienced traders and provides illuminating amounts of educational programs in order to help you make the most of your trading abilities.

XPro Markets is dedicated to delivering professional services, and regardless of whatever you choose to trade, they provide you with a diverse selection of instructional resources so that you can improve your trading performance.

Disclaimer: This is a sponsored marketing content.

5 reasons to use SharePoint

0

SharePoint is a web-based collaborative platform that can integrate with Microsoft Office.

Launched in 2001, SharePoint is primarily sold as a document management and storage system, but the product is highly configurable. It once had a bad name in the past but now offers a streamlined flow of information and cloud storage that can be accessed by mobile devices.

Here are some of the benefits of using SharePoint.

Seamless integration

A key goal for most communicators is to drive employees to a single point for everything. When integrated with Microsoft Teams, Yammer, One Drive, and other applications, SharePoint provides more than an intranet solution. 

It becomes a digital workplace that offers employees a one-stop-shop for news, information and resources while also providing channels for employee engagement, collaboration, and knowledge sharing.

Great user experience

SharePoint sites have a contemporary look that employees will enjoy using. They’re also mobile-ready, providing a comparable user experience for office workers and remote staff.

SharePoint intranets also deliver on employees’ increasing demand for bespoke content. Communicators can target certain departments by incorporating personalised web parts on SharePoint pages.

Give staff a voice

Remote work has made communication a critical aspect of office life. People need to be able to connect well and on any device, no matter where they are in the world.

Microsoft’s Yammer, Teams, and Office 365 Groups can be integrated to facilitate employee engagement and collaboration. SharePoint’s survey and quick poll features make the intranet a viable channel for employees to voice their opinions and provide upward feedback.

Get the latest information

The primary purpose of any intranet is to give employees quick access to current, accurate information.  SharePoint document libraries provide a means of document retention and version control. When these libraries are pulled through to an intranet, they allow employees access to documents via multiple paths and the site search.   

Out-of-the-box solution

SharePoint provides an out-of-the-box intranet solution but can be personalised to meet business needs and scalability for long-term growth. This can be achieved through third-party tools and plug-ins.  SharePoint is also set up to easily connect with other business critical apps like Concur for expense tracking, ADP for payroll data and Confluence for project management tracking.

Top tips for moving to a coastal property

0

Packing up your boxes for a move to the coast? Sounds like bliss.

The allure of the seaside has inspired many to relocate, especially from busy city lives.

Many may consider the move a more relaxing way of life – perhaps for retirement or because it better suits someone who is working from home.

But here are some points that buyers should consider before they sign the dotted line.

House prices

You’ll always pay more to live by the coast and so a move to this neck of the woods is certainly an investment, which means you’ll spend more when you initially move in. It’s always good to research the best times to buy so you can maximise your gains should you choose to sell in future.

Home insurance premiums

It’s a good idea to check for home insurance companies who deal with coastal properties as homes by the sea can suffer from gradual wear and tear. Shop around to find the best deal.

Maintenance 

You’ll want to make sure your seaside abode is kept in good condition as you may decide to live in it over the summer and let it out as an AirBnB. Whether or not this is your only home or a holiday house, the investment potential is fabulous and will outweigh any DIY that needs doing.

Weather

Quite often if you live inland and venture out to the beacn for the day, you’ll find the weather is much brighter on the beach. So while you may not have much of a gardne, you can’y really beat the smell of sea air and having the ability to paddle right outside your house.

Whilst the UK does experience cold and wet spells, never let this put you off buying!

Tourists

Inevitably with beaches come tourists and day trippers. Ultimately this means busier shops nearby and more traffic.

However if you own a local business, for example a shop, you can benefit from the bustling atmosphere and extra custom!

Privacy

In the summer, coastal towns that attract a lot of traffic can see their population exponentially increase in just a matter of weeks. For those who enjoy a little extra excitement, this can be a welcome shift. However, as a local homeowner in the area you will know all the secrets to the private areas of the beach if you fancy a little peace and quiet. So, you really do have the best of both worlds.

Is viral marketing effective?

0

A viral marketing campaign is one that spreads like a rash.

It involves a great idea or piece of content that everyone wants to share far and wide. The hope is that as the message spreads more and more people will see it, until it takes on a life of its own and creates exponential growth in the number of people reached.

Fancy giving it a go at your business? There are a few things you might need to know to create a successful campaign.

How does viral marketing work?

It’s all about social media and leveraging those networks to spread a message. If someone sends you a funny gif, you share it, right? And then your pal shares it again.

The goal is to get as many people as possible to see the content and then share it with their social networks. The more people who see it and share it, the more exponential the growth becomes.

Can viral marketing be effective?

The simple answer is yes! Because it costs relatively little and taps into existing social networks that enable content to spread quickly and easily.

Why else should I consider viral marketing?

  • A successful viral marketing campaign can lead to a significant increase in brand awareness and reach.
  • Reach a wider audience than you would with other marketing techniques.
  • Engage the brand and consumer
  • Once content has been created, there’s no more costs to continue spreading the word.

The Ice Bucket Challenge started by ALS Association in an effort to raise awareness for ALS (also known as Lou Gehrig’s Disease) was a fantastic example of a successful viral campaign.

Participants would pour a bucket of ice water over their head and then nominate others to do the same within 24 hours. If they didn’t complete the challenge, they had to donate money to ALS research. The campaign raised over 100 million dollars.

Creating your own viral marketing campaign

You’ll need to include the following if you want half a chance of a viral campaign!

  • Eye-catching headline – it’s got to make people click on it to read or view more
  • Pull on heartstrings: Want people to share it? Then it needs to elicit emption whether that’s sadness, happiness or something else.
  • Call to action: What do you want people to do next? Do the same? Donate? Buy something? Let them know at the end of your content!

Create urgency: There’s no better motivator than urgency – make the campaign like this and people will take part

  • Competition: Who doesn’t like winning stuff? Give them an incentive to share your content.
  • Strong visuals: This is the difference between a great campaign and a feeble one. Images are everything.

Viral marketing can be a great way to spread the word about your product or service and build a community around it. By including a few key ingredients, you can create a campaign that’s designed to be shared and that has the potential to reach a large number of people.

  • bitcoinBitcoin (BTC) $ 113,155.00 1.79%
  • ethereumEthereum (ETH) $ 4,608.66 0.25%
  • xrpXRP (XRP) $ 3.02 0.75%
  • tetherTether (USDT) $ 1.00 0%
  • bnbBNB (BNB) $ 876.60 2.19%
  • solanaSolana (SOL) $ 213.77 4.75%
  • usd-coinUSDC (USDC) $ 0.999813 0%
  • staked-etherLido Staked Ether (STETH) $ 4,599.76 0.34%
  • tronTRON (TRX) $ 0.349029 0.06%
  • cardanoCardano (ADA) $ 0.870770 1.06%
  • avalanche-2Avalanche (AVAX) $ 24.58 0.08%
  • the-open-networkToncoin (TON) $ 3.22 1.76%
Enable Notifications OK No thanks