There is no doubt that using Google Ads will provide a decent amount of revenue, but the sky is the limit if you know a few advanced tricks. The latest targeting abilities of Google Ads management can make a significant difference to your campaign. Top agencies such as zoma.ie/google-ads-management know what it takes to get the most out of your PPC campaign. Here are a few tips from Zoma that you can keep in mind to utilize Google Ads to its fullest:

1. Focus on disqualifying leads

Did the words “disqualifying leads” startle you? Not to worry! According to Pareto’s principle, 80% of your company’s business may come from 20% of the leads. Using Google Ads management is necessary to find the cream leads that belong to the 20% category and disqualify 80% of the rest of the unfruitful leads.

But how do you make Google Ads work in your favor? Here’s a trick that you can follow: suppose you want to promote upscale men’s accessories. In that case, you can run an ad that says, “men’s accessories.” This will make the keyword too generic. Moreover, you will be specifically targeting men who can afford luxurious items. Instead, you can run the ad by saying, “men’s designer accessories.” That will disqualify the men who are indeed looking for generic accessories or affordable accessories. This will eliminate the people who would most likely not convert into customers.

2. Run display network ads

LinkedIn can become your best friend if you have a B2B company. Why? Because LinkedIn allows you to run your Google Display Network ads on the site. In fact, you can end up saving significantly if you run the same ads on Google, in addition to LinkedIn. Most marketers will recommend targeting your Google Display ads on LinkedIn. That’s an easy-to-achieve task. What they may not tell you is to run the same ads on Google.

The trick is to create a well-planned Placement Targeted Ad Group. Once you create that group, you can mention your LinkedIn profile as your specific target. This means you are creating a link between the ads on Google and LinkedIn. As a result, it opens an additional door to maximize your conversions.

3. Don’t make the home page your landing page

A few marketers may think that it’s a good idea to make the home page your landing page. Honestly, it’s not a good idea because the home page doesn’t necessarily target a specific market segment. For example, if you provide home cleaning services and have different categories of services, such as floor cleaning, vent cleaning, bathroom cleaning, and chimney cleaning, you would want to target your audience according to the service they need. If you make your landing page the same as your home page, then your audience will click on the ad link thinking that they will visit the service page. Unfortunately, they will land up on the home page. This may create a bad first impression because the audience would have to find the respective service and then click on it to find out more information about it.

Moreover, your Quality Score on Google will also dip if the landing page is not relevant to your ad. This would push your ad down in the SERP. Quality Score is a crucial metric of Google AdWords management. The main aim is to score higher and not let the rank go down in the search engine results pages.

4. Implement geo-targeting

Suppose your product or service is for a specific group of people. In that case, you can use geo-targeting to filter your ads for a specific geographic location where you think your products or services will work the best. For example, South Dakota doesn’t have popular fishing spots. Therefore, there wouldn’t be a high demand for saltwater fishing accessories. If your company sells saltwater fishing products, then you should focus on the states that are close to the Gulf of Mexico.

But how will you filter your ad according to a specific location? It’s simple. Start bidding negative amounts for the regions that won’t have a good response to your ad. That would automatically push your ad down and it won’t appear to the people who live in South Dakota.

5. Mention the primary keyword in the display URL

It’s somehow quite common among people to not include the primary keyword in the display URL. Including the primary keyword in your display URL makes the ad more relevant to the respective keyword. The latest technology allows you to create any type of URL you want for different landing pages. Make the most of that facility if you want to maximize your conversions and improve your PPC ad campaign’s performance.

Tweaking a few things can help you manage your Google Ads much better. All you have to do is observe the things that are not working for your ads and find out ways to bypass those hurdles and manage your Google Ads easily.

Once you have decided to become a freelancer, there is a big chance that you will experience more stress. From now on, you are responsible for your monthly income. In addition, you will have to search for potential customers and maintain customer contact. The marketing of the services you provide will also take some time. In short, you could be working 24 hours a day to run your business. Yet, as a freelancer, you can also enjoy many advantages. You can decide for yourself for whom and when you want to work. You can also go on holiday when it suits you. This can give you a feeling of freedom. To help you make sure everything runs smoothly, we have listed a few common mistakes that freelancers make. We hope to prevent you from making the same mistakes. Making mistakes is not a bad thing, it is a learning experience. 

Free time is of great importance

Being an entrepreneur can be very intensive. You will fully immerse yourself in your own company and will invest a lot of valuable time and effort in it. However, it is important that you do not lose yourself in this. We often see this happen with freelancers, because nobody tells you when you can go home and finish your work. We therefore recommend that you plan enough free time. This will make you feel more relaxed and you will therefore be better at handling the day to day stress that comes with running a company. This will not only benefit your own development, but also the development of your company.

Outsourcing

As a freelancer, you want to do as much as possible yourself in order to reduce costs. However, we often see that because of this, certain tasks are left too long. This may be because you find the task tedious or simply do not have the time for it. In these cases, we definitely recommend outsourcing these kinds of tasks, for example, the bookkeeping. This gives you more peace of mind and you can be sure that the tasks are carried out properly. Do you want to stay involved? Then we recommend you take a look at the online tools that are offered for entrepreneurs. For example, you can use invoice financing software that can offer you support in making the invoices. These tools not only make sure that these tasks are done better and faster, but they can also save you valuable time.

As British airlines are gearing up for green flights, other European players in the aerospace industry are working to deliver more sustainable options for the sector. That is the mission of the “made in Italy” company Magnaghi Aeronautica, part of the MA Group.

Magnaghi Aeronautica is an Italian company that stands out for its quality in the design, certification, production and subsequent marketing of landing gear systems, equipment, hydraulic, and electronic systems for aerospace use. According to Paolo Graziano, CEO and president of the company, it is the resourcefulness typical of Italians, the technical skills and technological research that allows MA Group to compete with enormously larger American or Chinese companies.

For the past years, Magnaghi Aeronautica (MA Group) has been working hard on a very comprehensive agenda when it comes to their industry’s environmental impact. “Committing to safeguarding the planet means respecting future generations by giving them a healthy ecosystem,” claims the CEO, adding that the MA Group Landing Green project was created exactly for that reason.

The MA Group Landing Green project includes a series of initiatives aimed at improving recycling processes, reuse and energy saving, as well as making the concept of sustainability fit the company’s operability at all ends. “It is also in the field of research and development that we try to find innovative solutions and technologies that are as ‘green’ as possible”, adds Graziano by mentioning how these solutions are being applied to trolleys. “We will probably also produce trolleys for fully electric aircraft, therefore totally sustainable and technologically advanced.”

In 2022, the MA Group decided to add sustainability to their balance sheet so this could definitely be marked as an important indicator. After all, these actions and projects that are being implemented deserve special attention and the company is happy to share the news with their employees and customers. “It is the ability to adapt, to find quick solutions, to respond quickly to customer requests that allows us to be competitive,” concludes Graziano.

More recently, Magnaghi Aeronautica has also received an award recognition as Top Employer 2022 in Italy, which shows that the company is also paying close attention to the wellbeing of its employees and not only of the environment. “Technology without the competence of the technicians to supervise it is useless. We not only have engineering technologies and processes that represent the state of the art in our sector, but also highly qualified technicians, whom I know perfectly well and who have my absolute trust,” tells the CEO.

As a consequence of its remarkable work, the Neapolitan company has recently signed an agreement with Lockheed Martin Sikorsky-Boeing to provide fully integrated landing gear systems for the DEFIANT X® helicopter, consisting of the nose and main landing gear, tail bumper assembly, extension/retraction system along with wheels and brakes. As stated by Graziano, this agreement marks a significant evolution in MA’s Group global landing gear solutions, as it is granted access to advanced developments in the U.S. defence market.

The DEFIANT X® is a revolutionary helicopter proposed by Lockheed Martin Sikorsky-Boeing for the U.S. Army’s Future Long-Range Assault Aircraft (FLRAA) Program. It is a medium helicopter and air assault weapon system, which is intended to replace the US Army H-60 Black Hawk fleet. “We are very honoured and proud to count Boeing among our customers and to serve the U.S. Army. This exclusive agreement represents a first milestone in what we hope will be a long-term partnership” declared Giorgio Iannotti, MA Group SVP Business and Product Development.

Magnaghi is the core of MA Group, synonymous with excellence in the aeronautical sector. From its creation, in 1936, to today, the company has conquered the international market, becoming partners with some of the most important aircraft manufacturers in the world. With offices in Italy, United States and Brazil, MA Group’s revenue has increased from €19m to €91m in the past 20 years.