The service industry runs on word of mouth. The power washing or pressure washing business is no exception. However, you can’t entirely ignore the role of online and offline marketing in increasing your sales. Therefore it is wise to keep a portion of your time, money, and resources dedicated towards advertising and marketing while starting a pressure washing business.

How to Advertise Power Washing Business?

There are various mediums for marketing pressure washing business, but traditional marketing is still in the front league. So here are 9conventional and proven offline marketing and advertising tactics to bring your sales graph up:-

• Don’t be Just Another Vendor

Your customers shouldn’t know you only as a vendor. Treat them how you treat family and friends. Keep their needs above everything else. Wish them on occasions and festivals. Ask about their wellbeing. Follow through the update they told you about their life last time, like “how’s your new pet” or “are your kids happy with their new school.”

And of course, you need to do all this while providing them excellent services. An unhappy customer can’t just take one business away but can stop other potential customers from signing up for your services.

• Build Goodwill in Market

Taking the above point further, you shouldn’t only deliver excellent services. You should go beyond and above if you want to cut through the competition. That’s the best way to get instant publicity and new clients through word of mouth.

And as the first line of this article says, word of mouth is of utmost importance. It spreads like wildfire in the market. No pressure washing business marketing idea can bring business if you don’t create goodwill in the market.

• Give Deals to Gain Referrals

Another successful pressure washing business marketing strategy is to ask your customers to refer you to their friends and acquaintances. Do this with a happy client or when you are confident about the quality of your services. You can offer a discount to your customers on their upcoming services for each lead and improve the deal whenever the leads convert into customers.

• Make Your Business a Brand

Effective branding is imperative to create your identity in the market. Start with an eye-catching logo. It should be the reflection of your target audience. The next logical step for the branding of a pressure washing business would be to print business cards, design your vehicle with your brand, and an attractive uniform with your company’s logo for your team. You can think beyond these ideas for branding according to your budget.

• Mix Email Marketing With Handwritten Notes

Let the visitors on your website sign up for newsletters. Regular E-mailers and newsletters area few proven and comparatively economical ways of pressure washing advertising. You can go old school with handwritten notes to add a personal touch. Your customer will be elated to find a personalized letter in the mailbox. And they will be impressed with the time and effort you give to make them feel special.

• Advertise Through Print Media

Pressure washing ads in print media like newspapers and magazines generate good leads and business. Although it’s a traditional form of advertising, it’s still producing results in the age of online marketing. It also helps build credibility as people trust ads printed in the newspaper. Moreover, it enables you to reach maximum people and often shows real-time conversions.

• Distribute Pressure Washing Flyers& Signs

You should reach out to your potential customer through multiple ways. Distribute flyers and signs around and pin them on prominent locations such as community bulletin boards, local restaurants, libraries, etc. Basically,distribute pressure washing flyers& Signs everywhere in your neighboring residential and commercial area. These are not very expensive, so you can generously use them to spread the word about your business.

• Be Creative With Guerilla Marketing

Guerrilla marketing is another striking form of pressure washing business marketing. It is about the most innovative and gigantically visible idea which can come into your mind. You can also call it a publicity stunt to engrave your company’s name in the memory of your potential customers. You must’ve seen examples of guerrilla marketing like a giant Popsicle melting on the streets of New York, a flash mob on Times Square, etc.

• Run a Loyalty Program

You are not the only pressure washing business in the town. Many competitors emerge in the market to eat your piece of the pie. So how to retain your customer base? A loyalty program is your best bait to keep other local pressure washing companies from getting your customers. Make your loyalty program beneficial and affordable for the end-user. Also, ensure that your team makes your customers aware of the loyalty program.

In Conclusion!

These 9 proven marketing& advertising strategies help gain potential customers and generate good leads for your pressure washing business. And they are also about retaining your existing customers by keeping them happy. You can think of other practical pressure washing advertising ideas according to your experience and the city or town in which you are doing business.

A non-profit company or non-business entity provides funds and services to make educational, professional, and cultural objectives successful. As the name suggests, non-profit companies don’t make profits. Instead, they use the extra money they receive on projects that make society a better place for everyone. A few examples of non-profit companies are associations, cooperatives, voluntary organisations, and charities.

Registering a non-profit company

Starting a non-profit company does involve some risks as you must rely on funds from various sources. You need to have a backup plan ready in case an organisation can’t provide the funds it had promised earlier. But before that happens, you need to register your non-profit company to get the ball rolling. Here’s how to proceed with the registration process:

1. Convince organisations for funds

The first step to register a non-profit company is contacting companies that may fund your organisation. Registering your company without discussing your plan with funding companies would be like taking a shot in the dark. Figure out a way to pitch your plan so that it’s effective enough to convince others.

One strategy to secure funding is to start small. Start by helping out underprivileged people within a small area. That should give your company enough credibility to convince other companies to provide funds that can take care of various societal problems. Instead of merely focusing on “helping people,” you should pay attention to “helping people in ‘xyz’ region.” As soon as you narrow down your mission to a specific location, companies may feel interested in helping your company. Once they see that you are utilising their money properly, they may provide more funds for bigger projects.

2. Name your company

The registration process of a non-profit company requires that you choose a specific name for your organisation. Make sure you choose a name that your audience can relate to. Also, remember to check the charities register so that you don’t use a name that’s already being used by another company. Another thing that you should keep in mind while naming your company is whether to use the word “charity” or not. If you want to use “charity” in your company name, you need to contact the Charity Commission for approval.

3. Define your company’s structure

In addition to choosing your non-profit company’s name, it’s also essential to define its structure. Choosing a non-profit company’s structure involves answering a few questions, such as the following:

● Who will run the company

● How will he/she run the company

● What is your company’s mission

A few common structures of non-profit companies are community benefit society, charitable trust, and unincorporated organisation.

4. Creating the governing document

A governing document, also known as, rulebook, provides detailed information about your non-profit company. From defining its structure to discussing the roadmap to meet your goals, it contains everything that can give your audience an idea about why you are starting the non-profit organisation. Some of the information you need to mention in your company’s governing document are as follows:

● Your company’s mission

● How do you want to achieve that mission and who will be responsible for running the company

● How your company will appoint trustees

● What are the rules to meet the expenses of trustees

● What are the rules to pay trustees

● How do you wish to close your company if the need arises

5. Registering your company

Now that you know what to do before registering your non-profit company, it’s time to take a look at how the registration process works. An important part of the registration process is to set up your trustees and prepare the rulebook. Make sure you appoint your trustees before signing the documents.

Moreover, you should discuss with the companies that had promised to provide funds to your organisation regarding the amount you can expect. If you expect to make more than £5,000, you should register with the Charity Commission. You need to contact the Charity Commission if you want to set up your company as a charitable incorporated organisation.

The process is slightly different if you want to start a community interest company. Here are the online and offline methods that you can follow:

● Online registration – You need to go to the CIC website to register your CIC company with the Companies House. The registration process costs £27. First, you must create your Government Gateway ID and password. Set up your company profile by providing basic details. Remember, you can’t use any personal government gateway ID. Follow the instructions that come on your screen and fill out the information required carefully. Once you finish, the website will let you know when to expect the approval of your registration.

● Offline registration – If you don’t want to apply online, you can go for offline registration also. However, keep your company’s Articles of Association handy. Postal applications usually take up to 15 working days to get approval and cost £35. You need the following forms to register your non-profit company offline:

I. IN01 – Application to register your company

II. Form CIC36 – Application to form your CIC

III. Your company’s Articles of Association and Memorandum

Fill out the CIC and application form and send them to the Registrar of Companies. Attach a cheque of £35, payable to the Companies House.

6. Start raising funds

Once you register your non – profit Company, you can start raising funds from organisations that had promised you earlier. It’s best if you keep a tally for your income and expenses on different projects. That should help you at the time of paying taxes. A non-profit company gets various tax deductions, therefore, consult with a tax expert before filing. It may also be beneficial to hire a reputation management company to keep everything above board.

Registering a non-profit company isn’t as complicated as many people think. With online and offline methods available, you can pick an option that you think you understand the best. Just make sure that you fill out the forms correctly and address your cheque to the Companies House at the time of paying the registration fee. You can expect to receive your approval within a maximum of 15 working days from the day of sending your application.