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What Stocks Are on the Rise in 2021?

The stock market is a fickle mistress. In this dizzying world, predictions are not always reliable, as wild swings can happen at a whim. 2020 is evidence of that. In a year where the hospitality and leisure sectors took a nose-dive, others profited. Delivery services, home health providers, used car sales, and internet casinos thrived during the current global crisis. Thus, it is hard to predict what will occur next on the stock market. We can only mention expanding industries, rising companies, and investment options that seem like a decent wager in 2021.  

Financials Stocks

Over the last few years, the financial sector has gotten a reputation as being a consistent loser due to record low interest rates making profit generation hard. The global pandemic has tightened up lending, impacting banks’ futures even more. That said, now inflation rates are increasing, threatening to push interest ones higher, providing a boost for these financial institutions.

In this time of calamity, they are not looked at as villains, as they have worked with customers by allowing them to defer credit and loan payments. They have also helped small businesses via Paycheck Protection loans, earning billions via fees. Despite all this, bank stocks were a loser in 2020. However, this isn’t unusual for giant commercial entities in this field, as they continuously face peaks and valleys, performing poorly in recessions, and well when the economy is flourishing. Most of them set aside billions in preparation for massive loan defaults. Deloitte estimates that by 2022, North American banks could write off as much as $318 billion in loan losses. In the worst-case scenario, this figure could go up to $600 billion.

So, why should you invest in bank stocks if 2021 is unlikely to be a banner year for these institutions? Well, this may be the perfect time to swoop in and scoop them up cheaply, looking at them as a value investment. It is an opportunity to buy them when they are in a valley and await the next peak.

Airline Companies

According to Vasu Raja, American Airlines’ Chief Revenue Officer, demand for air travel is currently at about 40% compared to where it was in 2019, and revenues are 30% compared to what they were that same year. Many believe that the crucial factor to recovery is letting vaccine distribution run its course. As this happens, many Wall Street analysts think that you should add airline stocks to your portfolio in anticipation of the industry’s inevitable comeback.

Top US airline companies raised $50 billion of debt and equity in 2020 to keep enough liquidity to survive. However, that should not shun you away from considering their stocks. Delta shares have gone up 75% over the past six months. American Airlines, United, and Southwest have also marked increases of 67%, 51%, and 61%. Airline representatives also note that Google searches for airplane tickets grow each day, which shows pent-up demand.

Some observers remain skeptical that the travel industry will ever recover since companies have gotten used to remote work. Videoconferences are now a usual occurrence in daily work schedules. So much so that Bill Gates predicts that 50% of business travel will disappear forever. A steep decline in international business travel would be a devastating blow for airlines, as these categories of customers bring in far more profits than domestic leisure travelers. Regardless of what happens in the future, in 2021, expect to see airline stocks increase throughout this year.

Telehealth Providers

Telehealth is the distribution of health services via telecommunication technologies. It allows long-distance contact between doctors and patients. Amidst the current global pandemic and its accompanying lockdowns, this field has experienced a boom. In April of 2020, interest in it went up by 4,000%. Fortune Business Solutions now projects that the global market will reach $560 billion in 2027.

In the US, this boom did not get started by customer demand but by a fundamental shift in reimbursement. Once a Public Health Emergency state got announced, it allowed the relaxation of privacy rules that led to FaceTime sessions getting billed as visits. Mental health start-ups Betterhelp and Talkspace, which got acquired by Teledoc six years ago, saw a tremendous uptick in new users in 2020. Many doctors are now asking for a long-term legislative fix that would able telehealth services to be commonplace. They could reduce healthcare spending and improve health outcomes. Thus, in anticipation of such an event, telehealth stocks are currently soaring.

Fan Zhendong: The Young #1 Table Tennis World Champion

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By now most people already agree Asians, Chinese in particular have a knack for table tennis and excel the most in the game. However, even the best players take quite a while before reaching the highest of highs. 

Fan Zhendong on the other hand decided to do one better by achieving so much at such a little age. He currently holds the record as the Youngest ITTF world tour champion and the youngest world table tennis champion and he is only 22 years of age. 

One can only imagine how much impact he could still make in his career. Until then, let’s take a look at the life of this young world number one.

Background 

On January 22, 1997, Guangzhou, Guangdong China welcomed Fan Zhendong into the world. He is 23 years today and for someone who has achieved so much at such a tender age, it makes perfect sense that he started playing at an early age. Mastering the art of table tennis is much easier when starting young, using tips like you can find at Pong Place.

Coaches and Evolution of Style of Play

When  one stands on the shoulder of giants, then they definitely see further. Fan Zhendong might be young and successful and it looks to everyone that it is all his own doing through determination and hardwork.

Yea he does alright on those aspects, however, he has had the luxury of tapping into the minds of greats like Wang Hao and Ma Lin. He has been coached by them and their tutelage has definitely helped him model his game properly.

Fan Zhendong plays with a right hand shakehand-grip technique which is highly reliant on using explosive footwork and aggressive forehand loops to continuously attack his opponents. A particular style of play that has been compared on multiple occasions to Ma Long’s playing style.

Fan Zhendong broke into his National team at the age of 16 in 2012. The same Chinese side that boasted of multiple living legends. Playing side by side with these players made them both players and coaches to him at the same time and this has greatly modeled his game to sharpen up his fearlessness and technique.

Defeats and Major Career Setbacks

Fan Zhendong is definitely experiencing an upward trend or perhaps trajectory in his early career. The growth can be somewhat described as rapid, fast or explosive.

In the early stages of his career, one could say he is definitely winning all the major games and challenges. Yet, he’s also had defeats and Setbacks in that short time. 

After breaking out in 2012, he was nominated for the Men’s competition at the 2013 world championships. He made it to the round of 32 but lost to Zhang Jike. 

A series of wins followed this up closely not until he met another great Chinese player in Ma Long at the semi finals of the World championships. He got his acts together and went on to win bronze at this same competition. 

Moving ahead, losing to Ma Long once again at the World Cup finals began to raise speculations about whether Ma Long might just be Fan’s undoing. He just keeps defeating him!

However, not for long as he defeated Ma Long to claim his third straight ITTF men’s World Cup title.

Apart from career losses, he’s also had to deal with some issues with the authorities himself. In 2017, he had to pay a fine of about 20,000 dollars for boycotting some competitions. 

Apart from these minor issues, Fan Zhendong is well on his way to a flying start as a table tennis great.

Major Career Highlights

I don’t know about you, but we think almost everything Fan Zhendong has achieved are major highlights. I mean, at that age? It’s exceptional. 

Nonetheless, some moments, events, wins, and titles represent career defining moments that announced him to the world. Let’s take a brief look at them.

  • Appearing on the world rankings for the very first time in 2012 by winning all four titles (singles, doubles, mixed, team) at the youth world championships
  • Making the 2013 men’s team for the world championships
  • Making the round of 32 at the 2013 world championships
  • Winning the gold medal with the team at the 2016 Olympic Games
  • Defeating Xu Xin at the World Cup finals in 2016
  • Winning the world championships with the team in 2016
  • Winning the gold medal in the singles category of the grand finals at the 2017 China opens
  • Ranking number one on the ITTF world rankings for the first time after winning the Qatar Open in 2018

Wrapping up

Saying the sky’s the limit for Fan Zhendong doesn’t do justice to how much potential this young professional has to go far in table tennis. The sky is just the beginning. 

Having started out breaking breathtaking grounds at such an early age, one can only imagine how much he’ll achieve in his career.

When Guangzhou, Guangdong China welcomed Fan Zhendong to the world on January 22, 1996, I bet they wouldn’t have imagined what greatness awaits him. The hound world number one has more things to win and he has started already.

Top 5 Reasons to Outsource Video Editing

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Should you outsource your video editing? If you have a rough video that needs to be polished and you have the time to invest, go for it. Of course, it is much better to hire a company that already has the necessary know-how to edit your clip. Video Editing is a very specialized art. Most people who are skilled at video editing will tell you that it takes a great deal of training and practice to perfect this skill. By outsource editing, you don’t have to worry about doing all the work yourself, and you can get your videos out on the market much faster.

Top 5 Reasons to Outsource Video Editing

There are many reasons to outsource. For one thing, you can get better services and lower prices. Another is most people don’t have a large amount of background in this field, so hiring a professional with years of editing knowledge can help make your job much easier. Here are the top 5 reasons to outsource video editing that you should consider:

1. Experience

You may have a great idea, but it’s not going to be as effective as it could be if you didn’t hire an experienced team. It’s important to research the different video editing outsourcing companies you’re considering to ensure that they have been in business for a while and have an excellent reputation. Many of them are also offering professional consultation so that you can learn about their process right from the start. Besides, they can create proper video production planning for you. For this reason, you should outsource video editing. Similarly, you can get quality work for a price that you can afford. Most outsourcing companies will provide you with a trial period so you can test their service before you commit. This way, you can evaluate whether or not you want to continue working with them.

2. Professional Results

One more benefit of outsourcing a video editor is the ability to have a professional in place who will handle everything. While shooting may be all-consuming work, the end result can be very rewarding. By hiring a team that specializes in this type of editing, you can get high-quality results that will amaze your friends and clients. As they have a professional and experienced team, you don’t have to worry about the video quality. You’ll be able to get amazing videos that will go viral within hours, and you can order for changes as they need to be made. This type of personalized service can also help your business grow by leaps and bounds. 

3. Reputable Service

Another reason for outsourcing videos is the level of technical support you receive. You can always expect to get personal service when you work with professional video editing outsourcing companies. They will know all of the ins and outs of editing, which means you’ll never have to worry about being unclear or missing key parts of the project. They won’t pass on extra information or work to be done that you already have on hand. If you don’t feel like you’re getting the level of attention you deserve, you can always call upon a team of experts to get the job done right.

4. Flexibility

Another reason to outsource your video is that you have a lot of flexibility when it comes to deadlines. Most outsourcing companies offer flexible deadlines and automatic delivery options so that you can get your file right to your computer. After all, most clients want their finished projects within a specific time period. You can set up your own deadline if you have a tight schedule, so you can take advantage of their experience and never miss a beat. The good thing about these companies is that you can contact them at any time and they will be willing to assist you. You can be sure that the quality of their work is worth every penny spent. 

5. Price

As with many things in life, the price of these services is usually cheaper than what you’d pay for them in-house. When you factor in the amount of time and effort it takes to train and hire employees, the savings become clear. Plus, some companies have generous discounts for clients that already have an established reputation in the industry. This can help you save even more money, which can be helpful in tight situations. When you compare prices between companies, you will find that some charge one flat rate for all services while others charge differently for individual services. As long as you’re aware of all the charges, you can discern who will give you the most reasonable rate for your budget.

The above are just a few of the many reasons why people outsource video editing. If you’re ready to start saving money on production costs and have never considered video editors before, now might be the time to look into hiring an outsource. You’ll be amazed at the turnaround times, the quality of work, and the variety of services you can get. No matter what you need to be done, you can find a company that can take care of it. Best of all, you won’t have to worry about learning the complicated inner-workings of video editors, which means that the process will be less stressful for you.

6 Major Skills for Effective Technical Writing

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Any kind of writing requires certain basic skills. But if you are a technical writer then there are specific skills that are requisites for effective technical writing. One can easily learn these skills and develop them with time. They can not only enhance the quality of writing but prove to be a confidence booster for a technical writer. Acquiring these certain skills can help in writing wow essays that can strike the readers effectively. So here, we are going to summarize the necessary skills that will prove effective in creating essays.

1- Research Skills:

Research skills come at the top of required skills for effective technical writing. Writers are required to write on an extensive topic either familiar with them or not. Thus, they have to be proficient at research and browsing through information to collect certain data. So a writer must be skillful enough to use a browser. A writer should also try to have access to research platforms like.

2- Writing Skills:

Technical writing is nothing without effective writing and thus a writer is no longer considered good without influential writing skills. The writing must be clear and convey the context. There are plenty of platforms online that offer opportunities to writers to put their skills to the test. A competitive environment brings out the best writing talent of a writer.

3- Tools Usage:

In this era of advanced technology, a writer has an array of tools to choose from. A writer must know which tool is apt for his writing style. To create wow essays, one should use proper authoring software and spelling checking software. A combination of diverse but appropriate software can make one an effective writer. This will certainly enhance ones’ capability and credibility both.

4- Unique Content:

Plagiarism is the headache for all writers because there are plenty of tools like Dupli Checker that can detect even a minute of copied content. So, the writers should focus on developing the skill of putting thoughts into words in the unique way. One must depend on ones’ own rather than others’ work to create unique content. This will reduce the chances of plagiarism and also mark the content with a writer’s signature style.

5- Design Skills:

Designing and layout is also a very essential part of technical writing. It adds aesthetics to the write-up appeals to the readers. Layouts, charts, and designs can make even more understandable. Because the technique is rather easier when explained with designs. Thus learning software. A writer must have an appreciating eye for visuals and know-how about how to use them effectively. 

6- Testing and Usability Skills:

Use of appropriate words and references and adding validity to a document is a key skill, a writer must know and be aware of.

In conclusion, skills can be learned and honed with time if one has the aptitude to learn and excel further. This will establish the writers’ credibility too.

How Can I Find The Best Divorce Attorney in Oklahoma

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As years pass by, married couples ending their marriages seem to be becoming less and less of a big deal in the United States. Unlike before, when it was frowned upon, couples divorcing are now being supported, especially when there are grave reasons behind it. Today’s generation of married partners is becoming more aware of the importance of leaving the relationship when it becomes too complicated to handle, and differences become irreconcilable. In 2018, statistics showed that 39% of marriages end up in marital dissolution.

Just like with any other legal cases, your process in filing a divorce petition should start with hiring the most capable attorney that can help you every step of the way. If you are having a hard time on how you can find the best attorney in town, you can follow these tips:

  1. Do your research.

You do not want to go into this without any knowledge at all. Luckily, you can find thousands of resources online that can tell you anything you need to know about divorce and all that it entails. Of course, talking to an attorney is still the best way to know your situation; however, with prior knowledge, you know what to expect, what questions to ask, and alternatives you can consider.

  1. Ask your companions for referrals.

It is always a great idea to start by crowdsourcing from your friends and family. If you know someone who has been recently divorced, you can ask them about their divorce attorney and if they can recommend him or her to you. This way, you can already have an idea about the lawyer’s competence and if he or she is the right match for your case.

  1. Look for attorneys online.

When looking for the best divorce attorney Oklahoma City has, you can go online and check legal firms’ websites. Nowadays, almost all attorneys and firms in the country have websites where potential clients can easily reach them. They provide contact information, the services they provide, legal-related articles, and more information about their practice.

  1. Find a credible one.

Ensure that you are hiring credible and competent family lawyers who are doing their job. You can always check their background and experience to know how long they have been in this practice. You can also visit their websites to check for testimonials from their past clients.

  1. Contact your prospective lawyers.

Always have multiple options. Contact multiple attorneys so you can compare which one can offer the best service and will more likely win your case for you. By contacting them, you can gauge their wit, communication skills, reliability, etc.

  1. Do not hesitate to ask questions.

Start by telling your potential attorney your situation and what you want to happen for your divorce. Then ask them questions on how they can help you and what they will be accomplished in the process.

  1. Trust your instincts.

Once you have talked to your prospects, you can sit down and compare them with one another. Choose the one you think is the best, the most comfortable working with and the most promising that provide the most help.

The Difference Between REITs and eREITs

Real estate investing has various forms. Among the most common, for instance, is putting your money on REITs or real estate investment trusts. This means investing in large portfolios of income-producing commercial real estate assets, such as hotels, apartments, and shopping centers. And the good thing is that it’s a hands-off investment.

REITs have three different types, namely: publicly-traded  REITs, public non-traded REITs, and private REITs. Today, a new sub-category of REIT is becoming popular, and this is eREIT.

Most probably, the question hovering in your mind right now is what’s eREIT and how it differs from other types of REITs. Read on below to learn more.

Real Estate Investment Trust (REIT): Explained

Real estate investment trusts are companies that own, invest, and operate real estate assets. However, before becoming a certified REIT,  a company must meet certain criteria, such as the following:

  • At least 75% of the company’s assets must be invested in real estate investments. Owning properties isn’t necessary, but many REITs hold ownership over some types of real estate while some only purchase mortgages and other real estate financing investments.
  • The company must have no less than 100 shareholders. To reach this required number, most REITs establish themselves as general corporations and partnerships. Another requirement is that five shareholders can’t own assets exceeding 50%.
  • The company must distribute no less than 90% of its taxable income to shareholders. In this case, a REIT serves as a pass-through entity, which means that the company isn’t taxed at its corporate tax rate. Since almost all of the company’s taxable income is paid to its owners, a personal tax rate is imposed.

The Three Types of REITs

Any person who wants to invest in REITs must know the three common types of REITs by trading status: publicly-traded REITs, public non-traded REITs, and private REITs.

  • Publicly-Traded REITs. These REITs trade on a public exchange like ETFs and stocks and investors can buy and sell them on the open market using an ordinary brokerage account.
  • Public Non-Traded REITs. These REITs aren’t available on major stock exchanges but they’re registered with the SEC and available to all investors. One can invest in these REITs directly through a third-party real estate broker or management company.
  • Private REITs. These REITs aren’t registered with the SEC or publicly listed on a major stock exchange. In this case, they are more risky and difficult to evaluate.

What are eREITs?

Fundrise, a platform designed for real estate investors, owns the trademark for the term “eREIT.” Fundrise’s eREITs are under the category of public non-traded REITs, which means that they are available to all investors but aren’t traded on stock exchanges.

However, eREITs are different from public non-traded REITs because the former aren’t sold through third-party investment brokers, but rather Fundrise directly sells them.

Investors can pick from a variety of eREITs, and the good thing is that each of these eREITs focuses its investments on a particular location. If you want to invest in real estate projects through crowdfunding, Fundrise’s eREITs are an excellent option.

Investment Portfolio Options Offered by Fundrise

You can choose from the four portfolio options offered by Fundrise. Each of these portfolios invests in diversified eREITs.

  • Starter Plan. This plan is perfect for people who are just starting in real estate investing. It invests 50% of its money in Fundrise’s income-focused eREITs and another 50% to growth eREITs. An investor can put in a minimum investment of $500 to avail of the Starter Plan.
  • Supplemental Income. This portfolio generates stable and high returns, with the secondary objective of long-term equity appreciation. There are 27 active eREIT investments in this plan, mostly debt assets.
  • Balanced Investing. The goal of this plan is to have a stable balance between income-generating and growth-oriented real estate assets. It also targets allocation across different types and structures of investments. 
  • Long-Term Growth. This plan’s objective is to generate growth in the long-term with the secondary focus on dividend yield. It targets allocation on equity investments, such as development projects.

Advantages and Disadvantages of eREITs

Every type of investment has its upsides and downsides, and eREITs are no exception. Here are the advantages and disadvantages of eREITs.

Pros

  • No third-party brokers mean no sales commissions. So, you can get more from your investment returns.
  • Fundrise’s eREITs have affordable fees compared to other types of REITs. Typically, the initial and ongoing management fees only make at least 4% of your invested capital.
  • Investing in eREITs has a higher income and return potential than other types of REIT investments.

Cons

  • You can’t sell your shares whenever you like, and there are restrictions when it comes to redeeming your shares.
  • Due diligence is required of the investor as investments in eREITs are quite complex.

Takeaway

Now you know the difference between REITs and eREITs. While the latter is a new form of real estate investment, it promises affordable investment fees and excellent returns. Make sure to do your research and learn the pros and cons before investing your money in any type of investment.

Tips on Decorating A Minimalistic Office Space

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If you prefer a minimalist style in your workspace or office area but want to add some decorative touches, how do you go about it? Well, this is just the right page for all those looking for some great decorating tips for their minimalistic office space.

One definably needs a greater concentration to create a minimalist office look with a clean and clearly organized space for that uninterrupted workflow. Apart from having less of that visual clutter, you should implement some simplistic but great ideas to create productive workspaces.

Some useful tips:

  • A streamlined design- In a minimal office, you should keep the work area and storage space with a comfortable chair. Get rid of any unnecessary clutter but keep the essentials to prevent it from looking boring. You can use laminate flooring that enhances the aesthetics of the office instead of overpowering it.
  • The right color palette – The colors used in a minimal office can vary and rely on the individual’s taste and preferences. One can opt for neutral colors with a slight touch of light textures and patterning.
  • The lines and forms – What make an office impressive and unique is the kind of lines and forms it reflects. A minimal office layout and design should be both practical and functional, and a lot will rely on the kind, size, and number of items you place. Make sure that there is abundant space between furniture and.
  • Hidden storage– Every office will need space for storage and keep those files and important documents in order. If you need extra storage, just make sure that it should not all be seen. Thus, hidden storage should be a staple with a minimalistic office space.
  • A wall-mounted design- Whether it is the computers or a desk or an LCD, you can keep those mounted on the walls to create a clean aesthetic look. Moreover, the wall-mounted design leaves a lot of free floor space.
  • Use of wood- Wood tone decor is a popular choice for offices and workspaces with minimal designs. The wooden décor not only makes the office look more stylish but also warm and inviting, and comfortable.
  • Sliding doors – Another useful tip for designing a minimal office look is to use sliding doors and shelving units. These not only create a smooth look but add to the efficacy of the office.
  • Use some greenery- It is always a good idea to bring the freshness of the outdoors inside with proper lighting and some green. There is no need to add loads of potted plants, but just one or two plants with lush green leaves can do the needful.
  • A chalkboard wall – Include a wall with a chalkboard to scribble down ideas to note some essential points during a meeting. You will find that the interactions are more comprehensive during a meeting, and there are fewer of those paper mountains all over the place.

As you can see, it indeed can be a challenge to design and decorate a minimalist workspace. However, if you keep the above-listed tips in mind, you are sure off to a great start!

Walmart Faces Gender Discrimination Lawsuits from Female Employees

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Walmart is the world’s largest retailer with over 11400 stores in multiple countries under different brand names. In 2020, Walmart hit the $523.964 billion mark in revenue. But with all this success, Walmart has had its days of humiliation and stress.

In 2001, six female employees filed discrimination lawsuits against Walmart. They alleged that Walmart discriminates against women in terms of their salary, bonuses, and other facilities.

Discrimination

After a lot of research and arguments, in 2003, the women filed another complaint to the US federal court requesting the court to take action and to understand that the discrimination faced by these six female employees was the story of all the women employees at Walmart.

This led to the court granting the plaintiffs’motion for class certification in 2004. The discrimination lawsuit against Walmart affects all women employees and represents all of them, which makes this lawsuit the largest workplace discrimination case in the US’s history.

In 2007, the lawsuit was granted class-action status by the ninth circuit court. In 2010, the same court allowed the lawsuit to live forward to trial in the class action lawsuit category. Walmart didn’t sit back. It petitioned the Supreme Court in late 2010, asking it to hear the appeal of the ninth circuit court’s action to allow the lawsuit to proceed forward as a class-action lawsuit.

Women employees’ claims

Walmart proposed that the women employees’ claims should be heard and handled individually rather than as a group of claims of more than a million women. This led to the Supreme Court announcing that it will side with Walmart and hear their appeal.

In 2011, there were oral arguments heard in the court from both parties, and on 20 June 2011, the court issued its ruling in which it reversed the ninth circuit court’s ruling that allows the lawsuit to advance as a class-action lawsuit.

Plaintiffs

This angered the plaintiffs, who in October 2011 refilled their complaint with the federal court in San Francisco and pledged gender discrimination at Walmart. In 2012, Walmart filed a motion to dismiss the women’s lawsuit, claiming that the class action speaks for all the women employees at any Walmart store.

However, this move by the defendants was rejected by the court one month later. The following year in August, the court issued that denied the Women’s class certification. The court said that If the women wish to pursue their claims against Walmart, they must do it individually and separately.

Drawback

This drawback didn’t stop the women. In 2012, about 2000 female Walmart employees filed discrimination lawsuits against Walmart at U.S. Equal Employment Opportunity Commission. But again, a year later, the court issued an order that denied the women’s class certification. The court said that if the women wish to pursue their claims against Walmart, they must do it individually and separately.

Finally!

In 2017, the seven women who had initially filed a discrimination lawsuit against the company in 2001 filled another lawsuit in Florida Southern District court alleging gender bias and discrimination at Walmart. To this day, the case is ongoing, and the plaintiffs continue o ask for compensation and job benefits. The retail giant again pleaded that the lawsuit wasn’t capable of class certification.

What Social Media Platforms are Best for Small Businesses?

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Marketing for small businesses can be challenging. You not only need to be able to speak to the needs of your audience, but you also need to reach them at the right time and on the right platforms—using limited resources. Usually, a mix of approaches like SEO, advertising, and social media management is necessary for successful and steady growth.

With over 72% of U.S. adults using social media, marketing through this channel can offer a lot of benefits for small businesses. Not only can it build brand awareness and attract new customers, but it can also act as a customer service platform for answering questions and updating a business’s loyal fan base about what’s new.

Getting engagement on social media is key for it to be a worthwhile marketing activity. Unfortunately, that’s not always easy to do. Each potential customer only has a limited amount of time and attention, after all, and many people would rather follow an account full of cute dog photos than a business page.  

With that said, good engagement is possible with the right approach and great content. Small businesses have to find a way to stand out and motivate people to get involved. Businesses can use persuasive advertising techniques to get fans excited about liking, commenting, sharing, and following. With that in mind, which platforms are the best for small businesses?

Instagram, LinkedIn, Facebook, and Twitter for Small Businesses

The most well-known social media platforms are obvious: Instagram, Facebook, Twitter, and LinkedIn. Although many people have multiple accounts on different social media platforms, most of us prefer one or two platforms to the others. This is actually good news for small businesses because it allows for greater focus on the platforms that are likely to offer the best results. It’s overwhelming to create content for four different sites at once!

Small businesses should choose their platforms based on the kind of product or service they offer and on where their ideal clients spend the most time. For example, companies that offer beautiful products and visual-centric services might do best on Instagram, which is all about photos and videos. Companies with a B2B focus, however, might find that LinkedIn is a better choice.

Each of these platforms offers different pros and cons. There are also multiple ways to reach potential customers of each site, from organic, content-focused growth to paid advertising. Many small businesses find that building an organic presence, combined with advertising and collaborations (like giveaways) offers the best results.

Micro and Nano Social Media Influencers for Business Growth

Influencer marketing is a popular social media marketing technique of leveraging the existing audience of an “influencer” to get more reach and word-of-mouth growth. Influencer marketing has evolved a lot over the last few years, and now that the bigger companies have experimented enough to find out what works (and what doesn’t), there’s a huge opportunity for small businesses to step in and claim a piece of the pie. The good news is that it’s become clear that a smaller, highly-engaged audience is more effective for generating new business than a large audience.

This means that small businesses can leverage the power of “micro” and “nano” social media influencers at a low cost on platforms like Instagram, YouTube, and TikTok. Many influencers with small audiences are thrilled to receive a free product in exchange for a sponsored post. Small accounts are usually followed by largely friends and family, so there’s a high level of trust and authenticity that helps to boost awareness and sales from these collaborations.

Identifying Influencer Marketing Goals & Defining Budget

Small businesses need to be strategic to get results from influencer marketing. By 2022, it’s estimated that brands will spend $15 billion on influencer marketing. Larger brands can afford to pay influencers (and even celebrities) for sponsored posts, but small businesses typically need to rely on micro and nano influencers who will accept free products or commissions in exchange for promotional content.

Before starting an influencer marketing campaign, it’s important to have a goal and a budget in mind. Whether it’s building brand awareness, driving traffic, or increasing sales, it’s crucial for you to know what you’re trying to accomplish before creating a strategy and approaching influencers.

Influencer marketing can be intimidating for small businesses, but it doesn’t have to be. Word-of-mouth marketing is the oldest and most powerful marketing strategy there is. Social media has simply brought it into the 21st century, allowing it to reach farther than ever before!

4 Useful Tips on How to Download Videos from Facebook

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With its sheer number of users (over 2.6 billion) that has been growing every day, Facebook is the world’s leading social network. Why is it so powerful? I think the answer is obvious because you, the user of this trending network, know how many possibilities there are for both the average user and for business companies. 

Constantly refreshing content keeps you entertained. But the challenge is that with so much content, both entertaining and educational, you sometimes don’t have time to “grab and absorb” all the valuable information that will come in handy, if not now, then in the future. It is particularly true of FB videos in various formats. The platform has been trying to become a significant rival to YouTube by offering great ways to view and share media content while not offering possibilities for downloading videos off FB…

Well, you’re flipping through the feed in the break between work and come across excellent educational media content from an influencer. You immediately want to demonstrate it to your audience on other social networks or watch it more closely at your leisure or save it in a safe place, just in case it gets lost! I mean, sometimes it would be nice to keep a couple of videos on your mobile or laptop so you may freely study them offline and at your leisure.

So, read the article to decide on your best Facebook downloader or know about helpful tricks to get FB media content without using downloaders.

How to get FB video on a device

Online downloaders

Whether you wish to download Twitter video clips, Insta of FB videos web-based downloaders may come into handy.

The point of online services is that they do not need to be installed, and most do not even require registration on the website. In other words, you just connect your device, on which you desire to save a video, to the internet, go to a downloader’s website, paste the link to a FB video (having copied it before), and hit “Download”. You may find the video in the “Downloads” folder or mobile gallery. Thus, the uploading process is performed directly online without external software usage.

The example FB video savers: FBDown.net, GetfVid, Fbdownloader.net, YTD Downloader, Keepvid, Keepoffline, Bigbangram saver, SaveAs.CO, iDownloader, etc.

Such downloaders run on Android, iOS, Windows, macOS. So, you may freely keep a video on one of your favorite devices.

Apps

There isn’t a greater variety of good savers among apps just for FB video uploading because they are not all considered safe and often not worth installation. Nevertheless, the safest video uploading apps were designed for phones. If you prefer to have additional tools on your phone and thus get your videos into the gallery, you may try Fastvid (Android) or MyMedia( iPhone), for example, that need to be installed.

A video saving way in Fastvid is about the same as online uploaders, while the MyMedia app is not a direct downloader. Still, it uses other services to upload FB content to your gallery. 

Address bar letters change (no software)

Look at how it’s possible to upload FB videos without using additional tools, although it will take a little longer.

  • visit FB to pick out a video and copy its “link address” hitting on the video data and time;
  • open a browser on a pc and insert the link into an address line;
  • insert “mbasic” instead of “www” and hit Enter;
  • tap the video to open it in another window;
  • play it and hit “Save video as” line after right-clicking on the video;
  • pick out a folder to store the video.

NB: it is also possible to get a video to your phone in the same way: change in the copied link “www” into “mbasic” > press “Go” > tap the video to open it in another window > hit “the dotted line” > “Download” > “Open”.

Screen recording

If you urgently need to record a video, why not use the outdated but still effective method of obtaining a video. If a video quality is not your priority, you can also use screen recording.

To make a screen recording follow the pattern:

  • pick out a video on FB you wish to record;
  • go to Settings if you use Android or swipe the screen from bottom to top to find the screen recording button ( “circles” icon);
  • tap the button to start the recording and come back to the FB video to play it;
  • after the video ends, swipe the screen from the bottom again to tap the button and stop the video recording.
  • enjoy the content from the gallery.

Well, the main handy ways of video saving have been covered. Maybe you’ve chosen the best Facebook downloader for your or decided that a screen recording would be enough for you. In any case, you will always have the saved videos at your fingertips and offline access.

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