In promoting your business, flyers are a huge help. Even though they aren’t expensive, they are effective in delivering your message.

But here’s the thing: generating a printed design using a flyer maker and distributing them to random people aren’t enough. You have to come up with a solid strategy if you want your business to succeed.

The following tips can help you nail your next business flyer design:

1. Focus on one element

Unsplash-Tran Mau Tri Tam

Most small businesses, particularly those that are just starting, tend to be excited when making a printed design. As a result, they include so many elements that their flyers become overwhelming and difficult to read.

Consider this:

If your potential audience reads your flyer and sees too much going on, there’s a good chance that they’ll just throw it away. They already have so many things to think about, and they don’t want anything too complicated or overwhelming.

In designing your business flyer, it’s best to stick with a focal point and be clear about it. You can use a single image to draw attention or use a specific text that’ll engage your readers. With nothing else to distract them, your audience should get your message clearly.

2. Use fonts that are easy on the eyes

There’s nothing wrong with being creative in making a design. However, when it comes to creating a flyer for your business, you need to keep things simple, particularly with font styles.

As much as possible, pick fonts that are easy to read. This should be your priority when selecting a font style.

You can use a combination of fonts to highlight the most important parts of your flyers. However, to ensure cohesiveness and readability, try to limit your choices to 1 to 2 fonts. Make sure they go well together.

To help you with this, you can try creating a sample design online. There are tools like Venngage you can use whether you’re new or pro in making business flyers. The nice thing about Venngage is its long list of templates and images. You won’t have a hard time coming up with a design that relates to your business when you have such resources.

3. Use action words

Most small businesses think that they need expert copywriters to convert their target audience. In reality, you just have to know the right words to use to encourage your readers to do the next steps.

In delivering your message, try to use action words that aren’t in passive voice. Stick with an active verb as it inspires real response and action.

You can say “Sign up today!” or “Visit us now!”.

4. Don’t forget about special discounts

Unsplash-Claudio Schwarz

Most people like discounts and special offers. If they see deals that feel special to them, they will have a hard time ignoring your promotional material.

Flyers can double as business cards but do not limit yourself to that idea. You have to inspire real action and you can do that with coupons, special discounts, and offers your audience can’t resist.

Think of deals that will make your audience go to your store or visit your website just to get extra savings.

5. Use high-quality paper

It’s not enough to use the right design or font to get people’s attention. Creating a good first impression helps, too.

To do that, you have to make sure that you’re using high-quality paper. Usually, it’s not a good idea to use super glossy paper. It can easily show dirt, particularly if you’ll be handing them out in high-traffic areas.

The best type of paper for flyers is silk paper. It’s in between very matte and fully glossy. It gives a bit of vibrancy without messing up the details.

6. Be consistent with your branding

Your message and design should be consistent with your branding. Even though flyers are different from making business cards, you still need to send the same message. It should go with the other designs and materials you do and use for your business.

Look at your colors, fonts, and call-to-actions. Make sure that you’re being consistent.

When everything’s similar and accurate, you’ll find it easy to come up with new designs. Plus, it helps your target audience identify you easily. If they see your image or color combination, they’ll know right away that it’s your brand.

7. Always do a final check

Before you print your design and distribute your flyers to your target audience, you have to make sure that all the details are correct. Check your phone number, website, and email address.

If you are offering discounts and free items, be clear with the terms. If you’re having an event, let them know when and where. You should also state what they need to do to get the deals you’re offering.

Have you ever taken the time to test where you land on the results page?

Does this disappoint you, that your competition is higher ranked? After all, you might provide a better service, but according to Joel House, 92% of the share of traffic is received by companies who show up on the first page of results. So what are you missing?

Well, you might have done everything right, but you might have bad Search Engine Optimization (SEO).

This is the technique exercised by marketers to increase the quantity and quality of traffic to your website through organic search engine results. Essentially, effective SEO ranks you higher against your competition.

After all, users don’t search through 5 pages just to find you. We all know we click on the first one. This is why at Shape the Market, we offer SEO Training in the UK, to give your business, brand or service, the tools at its disposal to stand out.

Well, you might question the point of SEO.

Why use SEO, when potential consumers would go out of their way to search for my business, brand or service?

However, according to HubSpot, 75% of online traffic will only visit websites on the first page of results. Effectively, not using SEO commercially disadvantages you as, despite how good you think you are, potential users will not take the time to find you.

We all know it, when we want something we act rashly and impulsively. It’s why at Shape the Market apart from offering our SEO Training course UK, we carry out website improvements, website fixes and website audits.

Being recognized for your service or product on a results page, is just as important as the service itself.

So how exactly does SEO work?

It all seems a bit complicated. However, SEO is based on 3 things: keyword research, on page optimization and off-page promotion.  So how do you use them?

Basically, keyword research enables you to rank highly because it allows you to find popular keywords that attract your target audience. According to Backlinko, even the use of a keyword in a title tag can produce higher rankings!

Look for words which encapsulate your product or service but also bolster it.

On page optimization pertains to the content itself on your page. Crucially, 50% of the total organic search visits were made through phones.

Ensure that your website is enhanced for all users as neglecting half through poor optimization is hardly commercially beneficial to you. Off-page promotion is the sharing of your content and building links to your website.

For instance, the use of discount coupons, According to eMarketer, 34% of millennial internet users look for online coupons on a weekly basis. Attracting people outside of your website onto it, is almost as important as the website itself.

If all of this is still overwhelming, Shape the Market offers specialized SEO Training UK including: keyword analysis, keyword research, long-tail keywords, on and off page SEO and backlink analysis. Click here for a free quote today!

Conclusion

Well, being a team of SEO trainers, we are a good fit as your digital marketing consultant in London which can be a super productive to enhance your SEO understandings.

Moreover, you can utilize it for your business enhancements as well.

So, we hope you’ve understand that search engine optimization training can make your business enhanced to ensure maximum visibility.

Most residents make plans for vacations, parties they will attend, and which eateries they’ll dine in as the lockdown draws to a close. Anyone with a business mindset, on the other hand, will do what they usually do in highs and lows: search for new opportunities.

With summertime coming and the pandemic finally fading from sight, there’s plenty of opportunities if you look in the right places.

None of us can foretell how the future will look. Still, experts with intuition and expertise can make informed predictions about which business ideas will prosper in the post-pandemic era. We spoke with a few business development experts from various fields who have done just that.

This article will analyze the three niches that are expected to thrive in the post-pandemic environment. If you’re interested in setting up a business, these solutions could be an excellent starting point.

Artificial grass supply

Indoor meetings and recreational pursuits will eventually come back, but perhaps not in their entirety or even in the exact way you remember them.

As a result of this fact, one post-COVID-19 business idea stands out as a clear opportunity ripe for the taking.

“Since everyone’s been momentarily shut off from person-to-person engagements, artificial grass will most certainly become the next choice for gatherings for quite a while,” said María Bhatia, a reporter, businesswoman, and blogger.

Artificial grass has gradually blossomed into an immensely popular lawn solution today, thanks to breakthroughs in technology that make it look just like natural grass.

Its low-upkeep features and year-long beautiful green appearance attract many households around the world.

However, as artificial grass has grown in popularity, it has become more widespread in various applications, including play areas, football pitches, concerts, fairs, and small business firms.

Artificial grass is being employed by various businesses and corporate entities to change boring, uneven stretches of grass into beautiful green lawns that customers may enjoy throughout the year.

Hotels, recreational places, eateries, car dealerships, and almost everywhere with extensive outdoor spaces are now gravitating to the many benefits that artificial grass provides over genuine turf.

To see the promising future of this idea, the United Kingdom plays host to hundreds of companies that specialize in artificial grass supply online.

With an overall quality share of about 33.09 percent in 2016, Europe is the top producer of Artificial Grass Turf.

As per ResearchAndMarkets.com, the synthetic turf market was worth £2.5 billion in 2019 but will be worth £6.5 billion in 2026, with a compound annual growth rate of 10.5 percent between 2019 and 2026.

Cleaning Services

After the easing of lockdown, it’s impossible to picture many individuals in the country being oblivious to germs in the building facilities where they reside, do business in, and eat as they had been in 2019.

This leaves a large market gap.

There will forever be a growing demand for cleaning services in our neighbourhood,” said Pritchett Andy, creator of VERILL and former sales manager at the marketing firm Profitch in Milton Keynes. “Clearly, COVID has raised concerns about office sanitation and hygiene. All of these firms will start controlling the larger urban businesses in the post-covid era.”

Consulting firm ReportLinker backs up Lally’s claim. According to their projections, the cleaning industry will increase at a cumulative yearly growth rate of 6% within the next five years, from now to 2026. Smaller companies that manufacture or supply cleaning goods or materials, educate cleaning staff or organizations, give advisory services, offer licenses or diploma training, and those that perform the actual cleaning, all have the growth potential.

According to the survey, robotic and automated professional cleaners, eco-friendly janitorial services, and customized cleaning companies are in great demand, indicating that companies that disrupt the standard cleaning template are more likely to succeed.

“A contemporary indoor cleaning firm advertised as an extremely successful startup has the capacity to be extremely profitable,” Lally added.

Online Learning

It’s no mistake that moms and dads throughout the country are either relieved that their children are ready to go to school or looking forward to the day when they will be. On the other hand, many parents found that e-learning provided them with more freedom and influence over their children’s education than the outdated twentieth-century classroom paradigm. There’s no stopping for them — at least for now.

According to Cleeves Lewis, chief operating officer at Monetars, E-learning is a viable business strategy for the post-COVID era. “We’ve already seen how the popularity of remote services has increased dramatically. E-learning is a convenient educational platform that is quickly gaining traction as a better solution to more conventional types of training and education.”

Martin’s analysis, according to EducationWeek (EW), is accurate. According to a RAND Corporation poll of 300+ public schools, 20% of schools anticipate that virtual programs will be sustained and even widened in the weeks and months following the lockdown. According to a different EW report, much of that advancement will be based on the hybrid system introduced in 2020, with the traditional school functioning as the centre of a larger e-learning network.

There might be a huge golden opportunity here for the business sector.

Small businesses that revolve around e-learning technologies, personnel, retraining, installation, technology, publications, resources, equipment, coaching, tutoring, consulting, advising will all thrive in 2021 and years afterward. E-learning represents an exciting arena in the realm of business.

“While private e-learning is booming, corporate e-learning seems to be where I’m witnessing the most exciting advancements,” according to Martin. “Work environments are struggling to react to the needs of new customers, fresh business regulations, and a fundamentally transformed marketplace in the post-pandemic era. Companies can use e-learning to acquire proper retraining for their personnel. Within the next year, I believe we’ll observe a lot of firms pop up.”