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How Brands Use Business Intelligence to Grow

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Digital solutions and data are among the most important resources that any business has. As legacy systems fall out of favor, and more businesses continue to embrace digital transformations, these businesses have more opportunities to leverage data to their advantage. In other words, advancements in business intelligence (BI) are making it easier than ever for companies to grow.

What is business intelligence? BI refers to all of the apps, tools, and practices that a business uses to improve its decision making and optimize performance. Businesses of all kinds and sizes need to be well informed when making alterations to the business processes, and for this to be a reality, they need the most accurate and current information possible. Business intelligence solutions gather this data, and they can produce summaries or even interactive visualizations to give business leaders and shareholders an “at a glance” understanding of what’s going on. Here are just some of the advantages of using BI platforms and how they can help your business grow.

Learn what really drives your revenue.

Every business has a target audience, but there are always ways to reach them more effectively. You may even be surprised to find out that a significant portion of your revenue comes from customers outside of your intended audience. Business intelligence lets you pin down exactly where your profits are coming from and let you figure out what issues need to be addressed to increase them further.

Create better marketing campaigns.

No business succeeds without effective marketing, and a marketing information system (MIS) can help you use your market research to the fullest. In fact, an MIS is often combined with a market information research system (MRIS) to automate the research process instead of having to wait for manual researchers. An MRIS pulls data from your business, public information about competitors, and data from government and financial reports, and it produces summaries of all relevant information.

Your MIS uses a combination of this market research and internal data as well as data from your specific industry and data from government databases to produce reports that are sent to your marketing team. This system keeps your marketing team informed constantly, so they can determine the best approach. Best of all, the data collected from these systems is yours to keep, and you can use trends you’ve uncovered to influence future decisions. Video marketing is also efficient in bringing more traffic to businesses. Using a video animation maker to create a video animation to market your brand can help grab people’s attention to check your brand products. 

Use more effective inventory tracking.

Customers expect convenience in all areas these days, and that includes getting their packages quickly. Part of proper BI is staying informed with inventory management software. This goes well beyond just knowing what you have in stock. Advanced inventory management can also inform you of what your suppliers have in stock and where shipments are located. This way, you can judge how long, on average, it takes your shipments to reach your customers and determine if the process needs to be sped up to ensure customer satisfaction.

Take advantage of easy data analytics.

Without a business intelligence platform, it’s likely that your researchers and tech team would have to create unique code for any data visualizations. With a BI platform, end-users can instantly create data visualization and get an easy understanding of what you’ve been researching. This type of interactive reporting allows for easy filtering of results during meetings with business leaders and shareholders, and data can even be compared to present KPIs to determine how efficient your processes actually are.

Utilize self-service data exploration.

You can also create custom reports about your business that aren’t derived from any single application or collection of applications. You have control over exactly where you collect your data from and how you receive the results. You can define layers of your report and use a graphical interface to build reports on demand. These custom reports can grant you even deeper insights into your business than the other options.

These are just some of the biggest advantages of using business intelligence platforms. Every business is unique, and you can likely find even more ways to derive insights and improve your processes.

Small Values To Trust Economic Growth

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Stock returns in 2021 will not be a matter of size. In any case, large-cap stocks are not starting as big favorites to take advantage of the expected earnings for this year that opened in November the discovery of the coronavirus vaccine.

The force of the latest wave of the pandemic, the new restrictions on activity and the first problems in the distribution of the vaccine have not dampened the optimism with which investors face 2021 for the moment. The promise of immunity is stronger and, Given this hope of economic recovery, 2021 is going to be a prosperous year for small and medium-sized stocks.

Those known as midcaps are among the main investment bets of many managers. Its stock market trajectory in the final stretch of 2020, with the tailwind of the discovery of the vaccine, already heralds profitability in the baseline scenario of economic growth for the new year in the market. Small and midsize indices far outperformed large caps indices in both Europe and the US.

The Stoxx Europe Small saved the year with a rise of 3.2%, compared to the 5.14% decrease of the Euro Stoxx 50; Cac Small registered a rise of 7.21%, compared to the loss of 7.14% of Cac 40, and on the Spanish Stock Exchange small stocks won by a landslide: an 18.93% rebound of the Ibex Small Caps in contrast with the 15.45% decrease in the Ibex. In the US, the Russell 2000 even outperformed the 2020 rises of the Dow Jones and the S&P, posting a rise of 18.36%. And so far in 2021, it adds a stunning revaluation of 9%.

“We think that in 2021 the key will be cyclical, small and global, as the markets and sectors most affected by the confinements begin to reactivate,” they explain from UBS. The Swiss firm recalls that the profits of mid-cap companies are more linked to the economic recovery and foresee that such profits will grow in 2021 at a rate twice as high as those of large capitalization securities.

Under the umbrella of the vaccine, the fiscal stimulus that will come with Joe Biden’s tenure in the US may be the expected booster to revive consumer spending and business confidence. It will inject 1.5 trillion euros into the country’s economy.

The vaccine caused a stock market takeoff of these values ​​in the final stretch of 2020 that experts expect to continue this year

Barclays is another of the firms that is confident in the potential of small stocks in 2021 compared to large ones, especially on the US stock market. “In the United States, we expect small stocks to perform better on the stock market than large caps in the medium term thanks to their greater exposure to the economic cycle, the rebound in profits from lows and cheaper valuations in relative terms”, adds the British firm.

Last year was the undisputed triumph of Wall Street’s tech giants, but the universe of small and medium-sized stocks also contains attractive technology companies, such as the American Palantir, a software company specialized in big data and one of the midcap bettingby Gesconsult.

Although it is in the activities of a more cyclical nature where the potential of these small and medium values ​​pivots for 2021, as is the case of the Austrian construction and concessionaire Strabag, bet on Renta 4, or of the German chemical distribution company Brenntag, that the EDM manager stands out from its portfolio.

Small and medium-sized Spanish securities do not stand out among the range of options at the European level, where there are alternatives with greater capitalization within the category of midcaps and greater liquidity.

At Citi, they point out that the improvement in manufacturing is usually the prelude to an increase in profits in small companies during the following six months. “Recent data supports the expectation of higher earnings potential,” adds the firm. And after the rapid rises of the last two months, the firm is prepared to buy small stocks on the dips.

Imagin From Caixabank Attracts 400000 Clients In Six Months

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Imagin, the digital services and lifestyle platform for millennials, a CaixaBank subsidiary, has reached three million users at the end of 2020.

The imaginers community has grown at double digits in the last six months, adding 15% more than new users, which means incorporating more than 400,000 people since last June, the date on which Imagin launched its new concept of a digital community aimed at young people with a focus on lifestyle, according to data provided by the entity.

These data separate Imagin from the rest of the digital financial platforms, by adding a market share of 14.6%, according to the latest study by Smartme Analytics, which places the platform as a leader.

The CaixaBank subsidiary is followed by Bnext, with a 7.3% share; Revellion Pay, with 6.8%, and Openbank, Revolut and N26, with shares of 5.8%, 5.5% and 5.2%, respectively.

The registered growth responds to Imagin’s new strategy of promoting the loyalty of its users through the creation of digital, financial and non-financial services, which, unlike traditional banking, do not necessarily imply registration as a bank customer, he explains. this bank by mobile.

In addition to growing in new users, Imagin has increased the loyalty of those who were already imaginers. In recent months, more than 50% of Imagin users access the app more than four times a week.

As a significant figure of the volume of activity, on January 4, 1.4 million accesses to the application were registered, which represents a historical record of use of the app, add sources from this platform.

According to Imagin data, the most common client profile is that of a woman (52%), with an average age of 24 years and a resident of a large city (62% is distributed between Madrid and Barcelona).

As a novelty in 2021, integration with the international startup Almond, based in London and considered one of the most effective technological solutions to combat climate change, has been deployed.

It is a system that helps the user to reduce and offset their own carbon footprint. Thanks to it, the imaginers will be able to estimate what CO2 emissions they are generating with their daily activity and will be offered the possibility of offsetting them.

CaixaBank, on the other hand, closed 2020 as Bizum’s leading entity in the number of registered users, with more than 3 million customers (22.7% of the total), which represents a 156% growth compared to the last quarter of 2019 , according to data from the bank of Catalan origin.

Blueberry AutoFlower Strains Reviews

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Is it true that you are looking for a cannabis plant that looks delightful and is not difficult to develop? On the off chance that indeed, your inquiry is finished!

Blueberry Autoflower strain produces pink and purple buds that are tasteful to take a gander at. A few producers choose Blueberry auto strain since it is a high yielder, looks pretty, and smells fabulous.

Additionally, this incredible weed strain has caught the “Best Indica Strain Award” at the 2000 High Times Cannabis Cup. Noteworthy, isn’t that so?

Inquisitive to know why blueberry autoflowers seeds are the solitary thing you need? Continue to pursue this feminized strain!

This unimaginable Indica prevailing strain is the cross between Thailand (Sativa) and Afghanistan (Indica). The Sativa is the glad posterity of Purple Thai and Thai.

DJ Short – an Oregon pot raiser, explored different avenues regarding distinctive cloning procedures and developed mysterious marijuana Blueberry Autoflower.

This first rate mixture doesn’t shout for consideration; hence, it is ideal for fledglings. Other than its sporting use, its Indica-weighty hereditary qualities does some amazing things in treating different diseases.

In addition, these delightful purple, thick buds contain 85% Indica and 15% Sativa. Despite the fact that Sativa represents simply 15%, its essence is sufficient to make your head high and invigorated.

Blueberry Autoflower Feminized seeds. What are they?

In the mid 80s, Ruderalis, a sub-types of cannabis, was taken to Amsterdam. Reproducers found this sub-specie in Siberia and saw that this plant sprouted in two or three weeks, even with the light contrasts.

The raisers explored different avenues regarding the Ruderalis hereditary qualities and blended it in with Sativa and Indica strains; in this way, auto-blooming feminized seeds appeared.

These days, you will discover a lot of auto-blossoming variations in a few famous strains. These plants are short, simple to develop, don’t need a lot of room, yet yield intensely.

Growing BlueBerry AutoFlower Strains.

As a result of its strength and flexibility, Blueberry Autoflower is a decision of many yearning producers. This example requires low-upkeep, and it doesn’t develop past 32 inches.

Despite its stature, it develops quickly, and it changes from seedling to a developed plant in only eight to ten weeks. Since it’s an auto-blooming strain, it can deal with the two atmospheres, i.e., cold winters and warm, sticky atmosphere.

Blueberry autoflower plants can be developed inside and are effectively reasonable outside. Their leafage is yellow and green with profound purple tints. Their enormous thick colas have green, lavender, and purple colors.

In addition, these dazzling nugs have orange pistils, and they are thickly covered with sap.

Where to Buy Seeds?

You can find plenty of options online where you can buy these strains and their seeds and If you are looking to buy feminized seeds then you can check Homegrown Cannabis Co. for best seeds at a very discounted price.

How To Grow.

Blueberry autoflower is a direct strain to develop. There are some mellow characteristics, for example, the specific amount and sort of supplements required. There are additionally a couple of unique pruning strategies you can perform to make the yield as high as could reasonably be expected. In any case, Blueberry autoflower is ideal on the off chance that you need to grow a strain with insignificant exertion and not stress over yield.

Then again, you should dominate a couple of stunts to augment the yield. These techniques could likewise build the general nature of the bud.

Blueberry autoflower is a strain that you should focus on filling in the open sun, as it truly sparkles outside.In spite of this, it can get slightly feeble toward the beginning of the development time frame. Along these lines, it is astute to begin it in your nursery early, and afterward plant outside once the last ice is no more.

Something unique you can never really expand your yield is to deal with “beating” your plants. This implies you cut back at the highest points of the plant as it develops. The objective is to shape the developing Blueberry autoflower plant into a shrub shape. On the off chance that it develops into this construction, the plant invests more energy and assets into growing more buds. It might likewise occupy less room than if it is attempting to become taller.

Also, customary pruning of the plant will help forestall fine mold. This irritating burden loves to zero in on awkward plants. To keep them glad, ensure they’re pruned consistently and given adequate supplements to guarantee a high return and a fruitful plant.

Blueberry autoflower cannabis has a pleasant reputation for incredibly high yields compared to other strains. A considerable part of this is the aforementioned bushy shape.

Through careful, regular pruning and cultivation, you can sculpt Blueberry autoplant into a bush shape. If you do it correctly, your plants may produce far more bud than they normally would. This high yield is often surprising for first-time growers. However, getting such a high return is dependent on several factors, aside from pruning. You also need to feed this strain properly.

Feeding Blueberry.

Blueberry autoflower seeds require a nice measure of nitrogen contrasted with different strains. This reality turns out to be much more basic when you move a plant from inside a nursery to the outside. There is a change from a consistent temperature to vacillations outside. Hence, your plants will utilize a ton of supplements, particularly as they endeavor to become taller.

Ensure your plants are established immovably into the ground. After they start to bloom, attempt and litter the highest point of the dirt with worm castings. Despite the fact that that may sound abnormal to the unenlightened, attempt and investigate the earth behind the path of a worm. As it eats through earth and manure, it gives up a supplement rich side-effect which we call worm projecting. This is normally circulated air through in light of the fact that it went through the worm’s stomach related framework.

You can guarantee the plants are as supplement rich as conceivable by adding bat guano to the dirt after the worm projecting. This is, obviously, another creature’s waste, yet this time from bats! Bat guano is normally high in phosphates and nitrogen because of the overabundance supplements devoured by the winged animals. It may smell firmly of creatures and explosives, however your Blueberry autoflower plants will adore it.

Try not to stress over any bizarre scents or whatever else influencing the quality or taste of your buds. Blueberry autoflower is an enthusiastic plant and it’ll make a similar wonderful taste paying little mind to what you feed it.

Growing Indoor/Outdoor

Blueberry autoflower is a strikingly flexible strain, ready to deal with shockingly chilly temperatures contrasted with what you may anticipate. It’s an ideal plant for planting in northern atmospheres, for example, the upper east of the USA or the alarmingly chilly Midwest.

Blueberry autoflower is a strain best developed outside, gratitude to its adoration for the normal sun and wealth of supplements. Additionally, the quality and amount of buds won’t be anyplace close as stunning in the event that you develop it completely inside. Accordingly, you should put it outside and appreciate the absolute best buds you can envision.

The vast majority choose soil as the developing medium, regardless of whether you develop inside or outside. ‘Super soil’ bought from stores contains a wide assortment of supplements for your Blueberry autoflower plants. Greensand is turning into a famous expansion to pot plant soil. It is mineral glauconite, sourced by mining the sea depths.

This greenish-blue item contains phosphorus, potassium, silica, iron, and a swarm of minor elements. It is ideal to add it to top-dressing and the weed’s root zone toward the start of the developing season. This is on the grounds that the process can’t be rushed to get bioavailable. It offers supplements to help your plant’s invulnerable frameworks and metabolic capacities.

Flowering Time

Blueberry autoflower cannabis has a quite good blooming time at 7-9 weeks by and large. You can hope to see new Blueberry autoflower buds in under two months, sometimes. This strain is amazing for a few reasons, yet its fast blossoming time amps up its astounding standing. In addition to the fact that you get incredible tasting, quiet initiating weed, however you get it moderately rapidly also.

Blueberry autoflower is a strain that favors a milder atmosphere than others. Its ideal temperature range is somewhere in the range of 65 and 80 Fahrenheit, however it’s shockingly adroit at withstanding colder temperatures.

The base proposal is 65 degrees. In any case, it could momentarily withstand temperatures as low as 45 degrees Fahrenheit without it influencing the bud yield altogether.

Simply ensure it won’t confront those sorts of temperatures for in excess of two or three evenings in succession. Indeed, even the hardiest plant can’t endure frosty temperatures for long without biting the dust or delivering a low yield.

Effects.

Is it accurate to say that you are searching for a cheerful, loosening up high to de-stress yourself? This Indica-predominant strain will supplant your day’s concerns with giggling.

Its high THC content, up to 14%, conveys durable rapture and cerebral buzz. Additionally, the actual serenity it gives causes the clients to feel like they are altogether liberated from pressure.

A couple of hits will drop you in the fantasy world!

You can move, however the manner in which it leaves you feeling lethargic makes clients need to sit still. Following a couple of hours, quieting impacts kick in. Up to that point, you can appreciate the incredible buzz.

Besides, this Indica-prevailing mixture gives a solid lethargic vibe. The serenity it offers will hush you into a significant, long rest.

Flavor and Aroma.

The strain’s smell is tacky, solid, and quick. Its fruity blueberry whiff makes 420 sweethearts slobbering.

The second you lit the joint, the room would top off with a great berry-injected fragrance. It has a new fragrance with inconspicuous piney suggestions.

Moreover, it is an ideal treat for your sense of taste. Its fruity, mellowy rich vanilla, and blueberry flavor will convey a waiting taste that will shiver your tastebuds.

When you breathe out, you will feel a woody trailing sensation. Besides, its unmistakable flavor has made this maryjane strain a group top choice!

Medical Effects

Blueberry autoflower is the best restorative cannabis strain since it has a respectable CBD and THC levels. It assists with treating an assortment of manifestations identified with mental and actual wellbeing.

A few clients decide on this strain as it assists with lessening uneasiness and eases torment. Besides, it is a go-to cannabis strain for those experiencing muscle touchiness, joint inflammation, and persistent torment due to its mitigating qualities.

Since this solid relaxant lifts your great vibes, it is ideal for people experiencing sadness, uneasiness, and stress. Also, this strain won’t fix your basic condition, however it will give you impermanent alleviation.

Adverse Effects

Like other cannabis strains, this feminized strain likewise has possible results. Smoking a lot can cause cottonmouth and dry eyes; in this way, you should drink enough water to keep yourself hydrated.

Cannabis clients who are THC-delicate ought not utilize this solid, mean puncher. Despite the fact that it is gentler than different strains, its THC level is still very huge. Also, it might make other unsavory impacts, for example, nervousness, suspicion, and unsteadiness.

Final Wording

Blueberry autoflower Cannabis is a strain that is trustworthy, solid and strong. It offers a shockingly high return that will leave you with a bigger number of buds than you realize how to manage.

It’s a beautiful simple strain to oversee yourself. Maybe the trickiest issue includes finding a nursery, regardless. On the off chance that you can discover such a space, the subsequent stage is to move it outside to thrive under the regular sun.

With some shockingly explicit taking care of prerequisites, Blueberry is an ideal strain for those hoping to become their own weed. Preferably, you will have the land important to create it. The best yields are acquired by developing it both outside and in a general, shrubbery molded example instead of as a normal tall plant. You need loads of room to get the best out of your Blueberry strain.

Blueberry offers exceptional returns, a wide temperature range, and the chance to mess with both worm and bat dung. When gathered, the Blueberry strain will make them unwind and feel euphoric in the blink of an eye.

Is BYOD really the best choice for remote working?

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Nearly a third, (32%) of the UK workforce is working remotely, according to the latest data from the Office for National Statistics

With so many businesses going remote and changing their working practices for the future, most are relying on mobile technology to hold things together.

Employees need up-to-date mobile devices with the right applications and protections to do their work from home, or from other locations outside the office.

In the UK, around 45% of businesses use the Bring Your Own Device model, which allows employees to use their personal mobile devices for work.

Though it’s popular, is BYOD really the best method for managing mobile devices in remote working?

Let’s look at the problems businesses might face with BYOD and what the alternatives are.

What are the issues with Bring Your Own Device?

Bring Your Own Device is attractive to businesses because they don’t have to pay for the handset or data plan, and if they subsidise employee costs it’s still cheaper than paying outright.

It’s also attractive to employees because they already know how to use their own smartphone and are using the operating system they prefer, and they don’t have to carry a second device.

That said, BYOD brings quite a few problems for businesses when it comes to compatibility, security and privacy.

Data leakage is a major concern for 63% of businesses, according to a 2020 report on BYOD practices by Bitglass.

Nearly three quarters (72%) of the businesses they surveyed either had no malware protection at all, or relied on employees to install it on their devices themselves.

A further 24% of businesses didn’t secure emails on employees’ personal devices, opening them up to unauthorised sharing and downloading.

Some businesses use mobile device management software to control access to sensitive data, but 38% of employees are resistant to having this on their personal devices due to privacy concerns.

This push-and-pull in trying to navigate legal issues and make sure workers are keeping up with their security responsibilities can strain employer-employee relationships, and potentially even have a negative effect on their productivity.

Businesses need to consider whether BYOD is actually the most worthwhile strategy for them, or whether there’s a better way to work remotely and safely.

Are business phones a better option than BYOD?

The alternative to letting employees use their own devices for work is providing business devices for them.

There are several ways to do this that allow varying degrees of control for the employee:

  • Company Owned, Business Only (COBO) – when the business owns and chooses the device, and employees can only use it for work purposes
  • Company Owned, Personally Enabled (COPE) – when the company owns and chooses the device, but allows employees to also use it as their personal phone
  • Choose Your Own Device (CYOD) – when employees choose the device they want to use and the business buys it, although this is less common

In all of these cases, the business has ultimate control over the data on the device and can manage everything remotely with an enterprise mobility management platform. 

There are more options available to reach a compromise between employers and employees about which device they have to use for work and the levels of personal use allowed on the work device.

Businesses can set access requirements and push automatic security updates remotely to all employee devices so their security is always up to date, without having to rely on employees who might forget to install updates.

It’s a lot easier for businesses to keep on top of the inventory of mobile devices accessing their network and enforce policy compliance if they get to choose limited types of hardware and operating systems to work with.

Compare that to the hassle of having to manage dozens of different devices with varying operating systems, and you can see why business-issued phones make remote work more streamlined than people might initially think.

With 46% of UK businesses falling victim to cyber attacks, now is not the time for remote workers to relax about security measures.

The best way to make sure you have more control over all the mobile devices used in your business is to provide business phones with the appropriate apps and level of security to the employees who need them.

Technology At The Service Of Tourism

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can robots help the hospitality industry? How can Artificial Intelligence (AI) be applied in the development of new tourism solutions at a time of profound disruption in the sector? Technology and innovation are two levers that, in a very short time, will revolutionize the field of tourism, a key activity in the Spanish economy.

The crisis caused by covid-19, in addition, is presented as an ideal opportunity to rethink the future of the sector and advance new solutions and ideas.

It is in this context that a pioneering project promoted by the Les Roches school specialized in hotel management and luxury tourism is framed , which has turned its campus in Marbella into a large laboratory where innovation, new technologies, entrepreneurship and future trends converge .

This is the philosophy of SPARK Innovation Sphere by Les Roches , an ecosystem in which some of the most relevant entities in the tourism sector participate together with experts in digital knowledge and entrepreneurs with the aim of improving the national tourism industry.

Conceived as a two-way platform and fueled by the talent of students, professionals and teachers from more than 90 countries, SPARK begins with 12 projects -11 still in the pre-incubation phase and one of them in full development- and the participation of eight related technology companies with hotels and avant-garde tourism.

These companies are linked to the fields of robotics, automation and control of spaces, materials, home automation and intelligent security, furniture, experience and gastronomy. All of them will launch different projects related to their business areas on the Les Roches campus in Marbella, with the aim of involving the community of the university center in its development and growth.

In this way, the hotel school facilities become an open innovation environment, in which to co-create, test and evolve solutions that improve the future of hospitality in an experiential technology key (Inspire).

In addition, there will be a space for brands, companies, and suppliers to share market trends and evaluate the impact of technology and innovation on business development (Ignite); a business incubator, made up of teachers and experts from different areas, who help new entrepreneurs to turn their technological idea into a reality in the tourism sector (Incubate) and new teaching modules aimed at acquiring key knowledge to compete with guarantees of success ( Inspire and Ignite).

“The possibility of uniting the entire innovative ecosystem of the tourism industry (companies, entrepreneurs, students) in the same space for a joint technological advance is what makes this project unique and different”, explains the general director of Les Roches Marbella, Carlos Díez de la Lastra.

Thus, SPARK proposes a totally alternative learning process, capable of interacting and guaranteeing an education that not only forms for the reality of the tourism industry, but also enables students to be active innovators.

Because Les Roches participants and graduates are going to play a vital role in advancing this new digital ecosystem of tourism. In this way, when they finish their training, they will know how to see beyond and they will do it with the control of the technology in their hand to make a difference.

An example of the first realities carried out in SPARK is the inauguration of a new tech-room demo , in which the student interacts with the latest developments in security, home automation and AI, and their influence on new trends in space design .

A perfect setting to contextualize the advances in technology applied to hotels and the luxury sector where firms can also do their own demonstrations or tests before their final application.

Experts agree that technology plays a crucial role in the future of tourism. Hence, today more than ever, it should be bet on it as a way of growth. “The task is to mobilize all that talent and inject it into the leading companies in the tourism sector,” admits Díez de la Lastra.

In fact, the forced stoppage caused by the coronavirus pandemic has provided the opportunity to modify those aspects that must be perfected in tourism activity. “Not only to alleviate the consequences of the health crisis, but to improve the functioning of the tourism industry in a global and comprehensive way. For example, the digitization of the sector, which was a pending task, has accelerated exponentially ”, continues the head of Les Roches Marbella.

In a scenario in which it is necessary to reduce contact in customer-worker interactions, the implementation of advanced technological services is crucial. From data analysis to anticipate user needs, to the use of virtual assistants or chatbots , the digitization of the sector will be widespread, and those businesses that do not adopt a long-term digital vision run the risk of being left behind.

“That is why it is essential that we continue working and that, as companies manage to stabilize and recover from the crisis, they advance on the digital foundations that they have been implementing in recent months. Now more than ever we have in our hands, and in our classrooms, the future of the sector ”, concludes Díez de la Lastra.

One of the companies that has already trusted in the possibilities of SPARK is Astroland, which investigates different technologies to establish the first human colony on Mars.

As a first step, it has created the only underground station analogous to the red planet that exists on Earth (Ares Station, in Cantabria) and, as a result of the covid-19 crisis, it has begun to work on a project in reverse: housing CyberHut, in which these technological applications for the development of life on Mars can be used on our planet. At SPARK, Astroland will design together with Les Roches “the modular room of the future”, an intelligent module based on CyberHut that integrates all the functionalities that a client needs in a hotel room.

Also present at SPARK will be the automation and control of hotel spaces (Enkoa) and intelligent security (Assa Abloy), which will carry out a joint project based on the automation of sensors (presence, temperature, humidity, cleaning for the hotels that make life easier for the guest and provide more information to the establishment.

Like Macco Robotics, which will carry out a hospitality- oriented self-service robotics project and another for the automation of cooking processes, also through the use of robots. Three examples that demonstrate the weight that technology will have on tourism in the not-so-distant future.

3 Reasons You Should Consider a White Label Solution For Your Business

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Have you heard about white labeling? It might be just what you need for your business in 2021 and beyond, given the current circumstances. If you haven’t heard about it before, we’ll try to explain it as best as we can without overloading you with too much info.

In short, white label products or services are made by another company and then rebranded and resold by yours. Think about it the same way as you’d think about an ad agency’s work. A brand hires an agency to create an ad for the brand, which then gets posted on social media, TV, or any other fitting medium as if it was made by the brand itself. Now let’s see why this might be beneficial for your business.

1.    Build Your Brand Faster

Building your own software, service, or product can be quite expensive and cumbersome. Sometimes you might simply want to get brand recognition without having to invest in building your own stuff.

For this exact reason, a white label solution is absolutely perfect. The producer’s name or logo does not appear anywhere on the product or solution, so you can customize it with your own however you please. And your clients will never know that it wasn’t actually made by you. It’s perfect for building an established brand.

2.    You Get to Offer Your Clients Quality

When choosing a white label solution, there are usually a lot of offerings around the web. With that said, there are enough options to choose from that you’re bound to stumble upon one that satisfies your needs.

Third-party developers all want to sell to companies, so they understand the importance of building quality software. They employ not only competent programmers, but also numerous testers that check the software for potential errors countless times before shipping it to a business that seeks white label solutions.

3.    Eliminate the Risks

If you’re just starting out in the programming field, building your own software platform is a risky endeavor. It takes a lot of time and you need to organize every minute detail, which isn’t at all easy for small, newbie companies.

And if you just want to build relatively basic stuff, why even bother with creating something from scratch at all? Even basic things can get messy when it comes to programming. As an example, let’s say you wanted to build your own online poker game. Well, you’re far better off trying out a white label poker software program instead of building your own and programming every set, move, and other stuff from scratch.

Should You Try a White Label Solution?

If you’re still uncertain after reading everything above, let’s make a quick rundown of all the important factors. First off, if you’re just starting out as a company, a white label solution saves you time, money, and risks.

On the other hand, if you’re a big, established company, going for a white label solution instead of building your own software will save you a significant amount of time, despite potentially not finding the exact customization features you were looking for.

However, at the end of the day, when you put into account the risks versus rewards, white label software is by far a better choice instead of creating your own.

How do I become an automation tester?

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In any software development project, testing is a vital element. However, it takes time to write and run tests, causing extra costs. For this reason, many CTOs are persuaded of the optimum value versus performance balance and ROI in the long-term about test automation.

Many organizations are already using automation testing to a certain degree but still mostly rely on manual testing because they do not know how to take advantage of automated testing in their development.

Two forms of tests – manual and automated – are involved in the software testing industry. There are differences in these test methods. The manual testing of the program takes a lot of time and effort. Manual testers must also record their reports.

Automation testing is ultimately every tester’s desire! Every one of us wants to be automation testers. But it is successful for just a few of us. We will know, in this article, what is automation testing and how this works in the following sequence:

Now know

  • What is automation testing?
  • Why automation testing?
  • How to become an automation tester?

What is automation testing?

Automation testing (or test automation), a software testing technique, executes a test case suite using automated test software tools. Instead, a person, sitting on a computer carefully implementing the test measures, conducts the manual testing.

Successive development cycles require the repeated output of the same test suite. This test suite can be captured and replayed as needed with a test automation tool. No human interaction is required once the test suite is automated. The ROI for test automation was enhanced. Automation helps to reduce the number of test cases to be done by hand and to prevent the elimination of manual testing.

Why automation testing?

Automation testing has many advantages for application testing cycles. You can create great apps with less effort. Automated software testing is a safer alternative to manual testing as software companies can efficiently run testing. Automatic testing tools can manage software tests’ output, prepare reports, and compare results with previously conducted test reports. Automation testing could offer further advantages as the industry makes tremendous progress in automation.

How to become an automation tester?

The field of test automation advances soon. Have you gained the skills and tools to excel in this path?

  1. Master the basics of testing: Automation testing is just a testing method that takes a more technical approach to run the process. However, you should have a good understanding of what you are measuring and why you are testing if you want to be an effective automation tester.
  1. Start as soon as possible: You may be waiting to work on your automation project skills. But you can start polishing your skills much sooner – using free Open Source software tools. Install and try one of the tools on your personal computer. Generic tools like Gmail, Amazon, or Microsoft Office can be used. Anything will be a good testing material.
  1. Learn the basic coding principles: In any language you choose, become familiar with the coding concepts. When you find a moment to think carefully about what a programming language is, most of them are approximately the same.
  1. Do not ignore manual testing: To reach the expert level and keep up with the competition of automation test engineers from the industry, companies move towards codeless automated testing tools. It is necessary to concentrate primarily on manual testing concepts.
  1. Find out how to code: A little programming knowledge simplifies specific automation scripts and allows you to enhance coordination with the developer. It would be best to have an extensive understanding and coding skills, especially in HTML, CSS, Python, C#, Java, XML, Perl, and SQL. An automation tester needs to grasp the software application entirely, internally, and externally in testing.
  1. Practice automation testing tools: Most businesses also use test automation software in the technology industry. It is therefore essential to start experimenting with the market’s leading test automation tools. It gives you an insight into your environment, design, and relevance to the test application. Experiencing these tools will help you determine which one meets the automation testing requirements in a given situation. It is a significant step to take to advance your testing career.
  1. Get connected with the ATLC approach: Many of us feel that automation testing is only part of the Software Development Life Cycle in automation. Still, for the automation tests to achieve the best performance, the complete automation test cycle is known as ATLC (Automation Testing Lifecycle) has to be followed. You can understand automation testing just as you observe the software development lifecycle.
  1. Learn how to build a strategy for test automation: You are ready to develop your first test automation strategy once you understand the ins and outs of ATLC and get a good grip on the testing tools. You must start planning this strategy, finalize the tool, and draw up total costs and ROI estimate to further your career. Implementing an automation strategy is vital because it helps minimize manual test hours and provides an excellent return for businesses investing in automated testing. All you need for effective automated testing is a designed and well-organized methodology of the automation life cycle.
  1. Maintain the emerging trends in testing: Today’s software tests have to cover a wide range of automated and manual tests across various platforms, software, and programming languages. Still, most of the modern technologies today only address a subset of testing issues and resources. Stay up-to-date and try to know about recent developments in software and test automation.

Wrapping words

Starting your test automation career is an exciting step as talented engineers are rewarded and valued for their work. Manual and automation methods go together for successful testing. And you can be assured that organizations can invest in test automation as applications and systems become increasingly complex. This position certainly has a bright future ahead. Automation testing courses are designed to give you a thorough understanding of technology for software testing to develop a reliable testing system. It gives you realistic and industry-specific training to build confidence in your workplace.

Why you shouldn’t underestimate Litecoin

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It’s an undisputed fact that Bitcoin is the king of cryptocurrencies at this moment in time. But with the massive surge of BTC in the last year, other virtual currencies are also enjoying massive success when it comes to the rise of their price. When it comes to Litecoin, its price was around 40$ in the month of March, and currently it clocks around $170. Experts believe that this is just the beginning of the Journey and LTC will repeat the path of the BTC. Just like the “big brother” Litecoin is massively used in various businesses, one of the most prominent of which is Litecoin Gambling.

Litecoin’s superiority

Bitcoin was the first, and thus it’s the most popular cryptocurrency at this moment, but the fact is that currencies like Litecoin and Ethereum are more advanced technologically. Soon, Litecoin will be equipped with smart contract technology that will make transactions much safer, faster and direct with the businesses. These protocols enable users to deal directly with various service providers, without the need for the third-party software and intermediaries. That’s why LTC is gaining traction and rising in price exponentially.

Benefits of the Litecoin Gambling

When it comes to the Casino world, LTC Gambling is one of the most popular and rewarding experiences available on the market. Compared to the standard online Casinos, gambling websites such FortuneJack offer a plethora of advantages through the possibility of Litecoin Gambling. The transactions are blisteringly fast compared to the casinos that only provide FIAT as their payment options. Where others take days to complete transactions for both deposits and withdrawals, LTC Gambling websites do it in a matter of minutes. Another massive benefit is the heightened security features thanks to the blockchain technology that LTC is based on. The main reason for this is the fact that cryptocurrencies are all decentralized and virtually impossible to breach.

Anonymity of Litecoin Gambling

Probably the most prominent advantage that LTC Gambling provides to its enthusiasts is the total anonymity. It’s a simple fact that when one uses cryptocurrencies, all transactions and operations remain absolutely hidden to everyone. Everyone can see the transfers within the blockchain system, but not from whom and where the money goes. The players of Litecoin Casino will never be bothered by the third-party organizations like the Banks, governments or any other financial institutions. This ensures total safety and absolute privacy, which is so important in today’s world.

Increase of Online Entertainment market size thanks to COVID-19 Pandemic

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Gambling has always been around and it has become even more popular since the creation of the internet. No longer did enthusiasts of casinos go to the physical location to enjoy their favorite activities and it all could be done through the comfort of one’s home. During the events of 2020 Pandemic, the types of players you preferred physical gambling had no other choice but to turn to the online solution. Once the players realize all the advantages of online, and especially Bitcoin Gambling, there’s usually no turning back. While the market has increased for classic online casinos, BTC gambling is the business that has expanded the most during the pandemic, and there are several reasons why.

Online Gambling has become a huge entertainment.

One of the simplest reasons out there is the boredom that people all across the world have experienced due to lockdown. Through these casino websites, people could enjoy a highly rewarding form of entertainment with massive potential financial benefits that can be produced if played right. People started spending more time at home and in term found lots of free time to enjoy various activities. So, this was one of the first and most banal reasons as to why Online Gambling market has increased during the pandemic.

BTC Gambling Reaps unbelievable benefits

Now we can touch on the most important and heavy argument to explain the reason behind the market growth of BTC Gambling. The most important thing here is the Bitcoin itself. In February of 2020, it’s price was around $6000. Today It’s well over $40,000! Now imagine that someone deposited Bitcoin back then and then left it there to play much later. The earnings are simply insane. While you play with Bitcoin, other than the gambling itself you simultaneously enjoy the benefit of its constant and exponential growth in value. Same with all the other cryptocurrencies.

Can Bitcoin Gambling be a form of investment?

BTC Gambling is definitely a form of investment if done right. Like in everything else, it just requires a certain set of skills, luck and intuition to be able to come out as a victor. There are people for whom gambling is more than just entertainment, it’s a daily job. Aside from the casino aspect, if we look at the constant growth of BTC’s and other crypto prices, we can easily deduce that Bitcoin Gambling is just the right fit for people who enjoy wager and risk, as well as the investment possibilities. The best places to find a suitable Bitcoin Casino for yourself are the certified review websites, such as BitcoinGamblers for example. 

  • bitcoinBitcoin (BTC) $ 102,776.00 2.03%
  • ethereumEthereum (ETH) $ 2,295.81 12.2%
  • tetherTether (USDT) $ 0.999934 0.02%
  • xrpXRP (XRP) $ 2.34 4.42%
  • bnbBNB (BNB) $ 634.88 2.24%
  • solanaSolana (SOL) $ 170.02 6.24%
  • usd-coinUSDC (USDC) $ 0.999984 0%
  • cardanoCardano (ADA) $ 0.778699 6.36%
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  • staked-etherLido Staked Ether (STETH) $ 2,293.64 12.32%
  • avalanche-2Avalanche (AVAX) $ 23.07 8.68%
  • the-open-networkToncoin (TON) $ 3.26 3.13%
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