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iMAD Research Inc. Delivers Healthcare Insights for Global OTC Medicine Repositioning

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iMAD Research Inc. is a global market research and data intelligence firm that recently completed a multi-country study focused on concept testing for two over-the-counter (OTC) fever relief medication variants. The research aimed to support a leading consumer health company in optimizing brand positioning and refining its communication strategy across international markets.

Established in 2017 by Kartik Khanna and Abhishek Soni, iMAD Research Inc. operates across the United States, United Kingdom, and India, supporting a global network of over 2.5 million respondents. The firm is recognized for its work in healthcare, B2B, and consumer sectors, with a specialization in cross-regional qualitative and quantitative research.

“The team’s ability to handle medical profiling, quick turnarounds, and real-time visibility helped us stay aligned throughout,” said the Global Insights Director – Consumer Health. “We especially appreciated the cultural sensitivity shown by them in managing a complex, multi-regional study which helped shape our communication strategy.”

Study Objective and Methodology

The goal of the study was to identify the most effective product concept for a fever relief brand based on physician and pharmacist feedback.
iMAD Research Inc. employed a mixed-method approach involving quantitative online surveys and CATI (Computer-Assisted Telephone Interviewing) to ensure quality and compliance in healthcare research.

The study included 1,500 respondents, comprised of general physicians and licensed pharmacists with direct experience in fever treatment, spread across North America, Latin America, Europe, and Asia-Pacific.

Execution Highlights

– Rigorous medical profiling and screening to ensure high-accuracy responses
– Inclusion of experienced healthcare professionals and pharmacists
– A/B concept testing on two product variants across pricing, packaging, and communication
– Benchmarking against brand and ad performance metrics
– Localization support through multilingual fieldwork teams

Key Outcomes

– Clear identification of the winning product concept
– Valuable insights into regional differences in concept preference
– Enhanced understanding of brand fit and advertising impact
– High-quality open-ended feedback and diagnostic data
– Specific recommendations for communication and influencer strategies within the healthcare community

Conclusion

By managing strict respondent qualifications, local compliance, and language-specific logistics, iMAD Research Inc. successfully delivered a high-quality, multi-regional healthcare study.
The findings supported strategic decisions in brand repositioning and influencer targeting for global launch planning.

For more information, visit https://imad.com.

 

What is an Insurance Loss Assessor?

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When disaster strikes your property, the world can feel overwhelming. A fire, a flood, or significant storm damage leaves a trail of destruction and emotional distress. In the midst of this chaos, you have to make an insurance claim, a process filled with complex jargon, endless paperwork, and negotiations. This is where an insurance claim assessor becomes your most crucial ally.

An insurance loss assessor is an independent expert you hire to work on your behalf. Their primary role is to manage your property insurance claim from start to finish. They ensure the assessment of damage is thorough and that you receive the maximum possible settlement you are entitled to under your policy.

It is vital to understand the difference between an insurance claim assessor and a loss adjuster. While their titles sound similar, their roles are fundamentally opposed. The insurance loss assessor works for you, the policyholder. The loss adjuster, however, is appointed and paid by the insurance company to represent their interests. Their job is to assess the validity of the claim and minimise the insurer’s financial liability.

The Role of an Insurance Claim Assessor: The Policyholder’s Advocate

Imagine your home has been severely damaged by an escape of water. Your insurance company will quickly appoint a loss adjuster to investigate the claim. This adjuster is a professional, but their loyalty lies with the insurer who pays their fees. They work to ensure a fair outcome for the insurance company.

An insurance claim assessor, also known as an insurance loss assessor, levels the playing field. You appoint an insurance claim assessor to champion your best interests. They handle every aspect of your claim, from the initial survey of the property damage to negotiating the final settlement.

Securing Your Property and Providing Immediate Support

In the immediate aftermath of an incident, an insurance loss assessor provides crucial on-the-ground support. They can arrange for emergency repairs to secure your property against further damage and help you find suitable alternative accommodation if your home is uninhabitable, ensuring these costs are covered by your insurance policy where applicable.

Conducting a Detailed Damage Assessment

An insurance claim assessor will visit the site of the loss to carry out a meticulous evaluation of the full extent of the damage. They go beyond the obvious destruction, identifying potential long-term issues that a non-expert might miss, ensuring nothing is overlooked in the final property insurance claim.

Preparing and Managing Your Claim

The claims process is notoriously complex. Your insurance loss assessor manages all the burdensome paperwork, carefully interprets the jargon and fine print in your policy wordings, and prepares a comprehensive, fully evidenced claim on your behalf. This professional approach increases your chances of a successful outcome.

Acting as Your Expert Negotiator

Dealing with the insurance company and its representatives can be intimidating. Your insurance claim assessor acts as your dedicated advocate in all communications. They will negotiate your claim directly with the loss adjuster, using their expertise to counter any low settlement offer and secure the best possible terms for you.

Do I Need an Insurance Loss Assessor?

Determining whether you need to appoint an insurance loss assessor depends on the scale and complexity of your insurance claim. For minor, straightforward claims, you may be able to manage the process yourself. However, in many situations, their expertise is invaluable.

For Large or Complex Claims

For significant property damage from events like fire, flood, or subsidence, an insurance claim assessor is essential. Their expertise ensures that every detail of a complex insurance claim is correctly documented and valued, from the building’s structure to the contents within.

When You Lack Time or Expertise

Dealing with an insurance claim is a time-consuming and stressful full-time job. If you lack the specialist knowledge or simply cannot dedicate the required hours, an insurance loss assessor manages the entire claims process for you, saving you time and distress while you focus on your family or business.

In the Event of Disputed Claims

If your insurer is delaying, disputing your claim, or has presented a settlement offer that you believe is unfairly low, an insurance claim assessor is your strongest ally. They have the technical knowledge to challenge the insurance company’s position and negotiate a fair and just resolution.

For Business Interruption Claims

For business owners, an insurance loss assessor can be critical in securing the future of the company. They are skilled in calculating the full financial impact of the incident, including loss of profit and increased costs of working, to ensure your business interruption claim is accurate and robust.

Assisting Landlords and Homeowners

Whether you are a landlord making a claim on a rental property or a homeowner facing damage to your primary residence, you can benefit from professional representation. An insurance claim assessor ensures your best interests are protected throughout the process.

Trevor Kelly, a Chartered Building Surveyor and owner of the prominent Dublin-based firm Insurance Claim Solutions, explains the importance of having an expert on your side. “An insurer will appoint a loss adjuster to protect their interests; it is only prudent for a policyholder to have their own expert. An insurance assessor ensures that your claim is handled correctly from day one, preventing costly mistakes and ensuring you receive every penny you’re entitled to under your policy.”

How Do Loss Assessors Get Paid?

Most reputable insurance claim assessors in the UK and Ireland operate on a “No Win, No Fee” basis. Their fee is typically a percentage of the final insurance settlement they negotiate for you, usually ranging from 5% to 10%.

This fee is agreed upon before they begin work, so there are no hidden surprises. You do not pay them an upfront cost. The fee is deducted from the settlement cheque issued by the insurer. This payment model perfectly aligns their goals with yours: to maximise your claim settlement. While this fee is not usually recoverable from your insurance policy, the significantly increased settlement an insurance loss assessor can achieve often far outweighs their cost.

The Critical Difference: Insurance Claim Assessor vs. Loss Adjuster

To make an informed decision when you make a claim, it is essential to be absolutely clear about the difference between these two key roles. While a loss adjuster works for the insurance company, the insurance claim assessor is the only party who works for you.

Feature Insurance Claim Assessor Loss Adjuster
Who they work for You, the policyholder. The insurance company.
Primary Goal To maximise your settlement and protect your interests. To assess the claim’s validity and minimise the insurer’s liability.
Who pays them You, the policyholder (from the settlement). The insurance company.

An insurance company’s loss adjuster will visit the site and prepare a report for the insurer. Their role is to be impartial, but they are ultimately working for the insurance company that hired them. An insurance loss assessor is the only party in the claim process dedicated exclusively to your best interests.

How to Become an Insurance Claim Assessor

A career as an insurance claim assessor is demanding but rewarding, requiring a blend of technical knowledge, strong negotiation skills, and genuine empathy. The path typically involves several key steps.

Gaining Relevant Industry Experience

There is no single required degree, but a background in surveying, construction, engineering, law, or finance is highly beneficial. Many professionals start their careers working for an insurance company or a loss adjusting firm to gain foundational experience in the claims process before making the switch to represent policyholders.

Achieving Professional Qualifications

While not always mandatory to begin, professional qualifications add significant credibility and are a hallmark of a reputable professional. In the UK and Ireland, relevant bodies include The Chartered Institute of Loss Adjusters (CILA), The Chartered Insurance Institute (CII), and The Insurance Institute of Ireland. These qualifications demonstrate a commitment to professional standards.

Understanding the Regulatory Landscape

This is a critical step that cannot be overlooked. In the UK, claims management is a regulated activity. By law, an insurance loss assessor must be authorised and regulated by the Financial Conduct Authority (FCA). In Ireland, they must be registered with the Central Bank of Ireland as insurance intermediaries. You should always check these official registers to ensure an insurance claim assessor is fully authorised before you appoint them.

Establishing a Firm and Building an Online Presence

For those looking to establish their own firm, the process involves more than just qualifications and registration. You must register a business, secure professional indemnity insurance, and, most importantly, find clients. In today’s digital age, an online presence is not just an advantage; it is a necessity. When people suffer property damage, their first port of call is often a search engine. For a new insurance loss assessor firm, a professional website and high visibility are essential for attracting new clients in their moment of need.

Sam Jones, Head of Search at the digital marketing agency Bubblehub, explains the critical role of search engine optimisation. “For a new loss assessing firm, being invisible online is a commercial failure. Potential clients are in a state of distress, searching for immediate help. Strong seo for insurance ensures you appear in those crucial moments, building trust and generating leads before your competitors even know the client exists.”

 

The 6 Best SEO Agencies in Ireland & UK

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Finding the right SEO agency Ireland businesses can trust is crucial for achieving top search engine rankings and driving organic traffic growth. After analysing hundreds of client reviews, case studies, and real user experiences across Dublin SEO companies and SEO agencies throughout Ireland, we’ve compiled this definitive ranking of the leading SEO services providers delivering professional SEO services and proven SEO solutions.

Why Professional SEO Services Matter 

Search engine optimisation remains the foundation of effective digital marketing strategies. The best SEO companies understand that ranking on the first page of search engine results requires comprehensive SEO approaches combining technical SEO, keyword research, content marketing, and link building. Whether you need local SEO services in Dublin or nationwide SEO strategies, choosing the right SEO company in Dublin or SEO agency in Ireland will determine your online visibility success.

1. Bubblehub Media – Leading SEO Company Offering Comprehensive SEO Solutions ⭐⭐⭐⭐⭐

Multi-Award Winner: Best Irish SEO Agency 2023 & 2024

Why They’re Ireland’s Top SEO Company: Based in Drogheda, serving Dublin and all of Ireland, Bubblehub Media stands as the leading SEO services provider delivering exceptional search engine optimisation services. This award-winning digital agency combines proven SEO strategies with comprehensive digital marketing services, making them the best SEO agency for businesses seeking to grow your business through enhanced online visibility.

Comprehensive SEO Services Include:

  • Advanced SEO Strategies: Data-driven search engine optimisation delivering top 3 search engine results
  • Local SEO Excellence: Dominating Dublin SEO and local search across Ireland
  • Technical SEO Mastery: Complete SEO audits and technical optimisation for improved ranking
  • Content Marketing: Strategic keyword research and content creation for organic search success
  • PPC Integration: Seamless SEO and Google Ads campaigns for maximum visibility
  • Full-Service Digital Solutions: Web design, video production, 3D modeling, and branding

Proven SEO Results: KPM Group, a long-term client since 2020, reports that Bubblehub’s SEO services have helped their “company’s profile continue to grow in a very professional and positive manner” while managing all marketing needs. Another client praised their “no nonsense, straight to the point” approach delivering “great value for money.” Business owners consistently note that “BubbleHub Media delivered excellent results… Their SEO and PPC work significantly improved online presence and web marketing strategies brought in quality leads.”

Why Choose This Leading SEO Company:

  • Award Recognition: Best SEO agency Ireland 2023 & 2024
  • Comprehensive Approach: Unlike Dublin SEO companies offering limited services
  • Proven Track Record: Strong SEO performance across diverse industries
  • Local Expertise: Deep understanding of SEO in Ireland and Dublin markets
  • Full-Service Capability: Everything from SEO audit to complete digital transformation

Best For: Irish businesses seeking comprehensive SEO solutions from an award-winning agency Rating: 5/5 stars – Ireland’s premier SEO services provider

2. Screaming Frog Services – Technical SEO Specialists (Henley-on-Thames) ⭐⭐⭐⭐

The SEO Tool Creators with Limited Scope

This UK-based SEO company offers specialised technical SEO services, famous for developing the SEO Spider crawling tool. While their technical SEO expertise is solid, their approach lacks the comprehensive digital marketing solutions modern businesses require.

SEO Services Include:

  • Technical SEO audits and site migrations
  • Search engine optimisation consulting
  • Website crawling and analysis

Limitations for Growing Businesses:

  • Narrow Focus: Primarily technical SEO without broader digital marketing
  • Limited Scalability: Boutique model restricts capacity for larger SEO campaigns
  • Tool-Centric Approach: May miss strategic SEO opportunities beyond technical fixes
  • Slower Results: 5-year timeline for 634% traffic increase suggests gradual progress

While respected for SEO expertise, businesses needing comprehensive SEO solutions and faster growth will find better options among Dublin SEO agencies offering full-service approaches.

Best For: Websites requiring specific technical SEO fixes rather than comprehensive growth strategies

3. Pearl Lemon – London SEO Agency with Aggressive Marketing ⭐⭐⭐

The Overpromising Newcomer

This London-based SEO agency markets itself heavily as an award-winning agency, but their actual SEO performance raises questions about substance versus promotional tactics.

SEO Services Offered:

  • Search engine optimisation
  • Local SEO services
  • Lead generation integration
  • Google Partner services

Critical Limitations:

  • Unproven Longevity: Newer agency lacking established SEO track record
  • Marketing Over Results: Heavy emphasis on testimonials rather than concrete SEO case studies
  • Inflated Pricing: $5,000-$25,000+ pricing seems excessive for delivered value
  • Generic Reviews: 132 Trustpilot reviews often lack specific business impact details
  • Limited Irish Market Knowledge: London base may not understand SEO in Ireland nuances

While maintaining Google Partner status, their boutique model and pricing structure make them less competitive against established Irish SEO companies delivering proven results.

Best For: Small businesses prioritising marketing presentation over proven SEO expertise

4. Webjuice SEO – Dublin Local SEO Specialists

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Focused Dublin SEO Services with Limited Growth Potential

This Dublin-based SEO company specialises in local SEO services but lacks the comprehensive digital marketing approach needed for business expansion.

Local SEO Strengths:

  • Strong SEO focus and local search optimisation
  • Reasonable pricing for basic SEO services
  • Good customer service ratings for local businesses

Growth Limitations:

  • Single-Service Focus: Primarily local SEO without broader digital marketing
  • Scalability Issues: Limited capacity for growing businesses
  • Strategic Depth: Lacks comprehensive SEO strategies for competitive markets

Best For: Very small Dublin businesses with basic local SEO requirements only

5. Brand Nova Digital – Regional SEO Company

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Wexford-Based with Dublin Presence

Operating since 2010, this SEO company offers decent search engine optimisation services but falls short of leading SEO agencies’ comprehensive capabilities.

SEO Services:

  • Basic search engine optimisation
  • E-commerce SEO services
  • Social media marketing integration

Service Limitations:

  • Small Team Capacity: Under 10 employees, limiting SEO campaign scope
  • Regional Focus: May not suit businesses seeking national visibility
  • Innovation Gap: SEO strategies appear to lag behind market-leading agencies

Best For: Small e-commerce businesses with modest SEO expectations

6. Friday Agency – Dublin Design-Focused Digital Agency ⭐⭐⭐

Creative Focus Over SEO Performance

This Dublin digital agency emphasizes UX/UI design but lacks the proven SEO expertise businesses need for search engine results page dominance.

Limited SEO Approach:

  • Design-heavy methodology
  • Basic search engine optimisation services
  • Creative campaign development

SEO Performance Issues:

  • Style Over Substance: More focus on design than SEO ranking improvements
  • Limited SEO Case Studies: Sparse evidence of organic traffic growth
  • High Costs: Expensive pricing without corresponding SEO results

Best For: Companies prioritising website aesthetics over search engine visibility

Essential SEO Services Every Irish Business Needs

Comprehensive SEO Audit and Technical SEO

The best SEO companies provide thorough SEO audits examining technical factors affecting search engine rankings. Professional SEO services include analyzing site speed, mobile optimization, and search engine crawlability.

Local SEO Services for Dublin and Irish Markets

Local SEO strategies ensure businesses appear in location-based searches. Dublin SEO agencies understand the importance of Google My Business optimization, local keyword research, and city-specific content marketing.

Keyword Research and Content Marketing

Effective SEO requires strategic keyword research, identifying terms your target audience uses. Leading SEO services providers create content marketing strategies targeting these keywords while maintaining search engine optimisation best practices.

Link Building and Authority Development

Top SEO companies understand that quality link building remains crucial for search engine rankings. The best SEO agencies develop white-hat link-building strategies, improving domain authority and organic search visibility.

SEO and Google Ads Integration

Comprehensive digital marketing combines SEO and Google advertising for maximum online visibility. Professional SEO services often include PPC management, ensuring consistent messaging across organic and paid search results.

How to Choose the Best SEO Agency Ireland Businesses Can Trust

1. Proven SEO Track Record

Look for SEO companies with documented success stories showing organic traffic growth, improved search engine rankings, and increased lead generation. The best SEO agency will provide specific case studies demonstrating SEO performance improvements.

2. Comprehensive SEO Solutions

Growing businesses need more than basic SEO services. Choose SEO agencies offering technical SEO, content marketing, local SEO services, and integrated digital marketing approaches.

3. Irish Market Expertise

SEO in Ireland requires understanding local market dynamics, competition, and consumer behavior. Dublin SEO companies and Irish-based agencies often provide better local SEO services than international providers.

4. Transparent SEO Strategies

Professional SEO services include clear reporting, regular communication, and transparent SEO strategies. Avoid agencies promising quick fixes or guaranteed rankings without explaining their search engine optimisation methods.

5. Scalable SEO Services

Your chosen SEO company should grow with your business. The best SEO agencies offer scalable services supporting expansion from local SEO to national and international search engine optimisation campaigns.

Free SEO Resources and Getting Started

Many leading SEO companies offer free SEO audits, helping businesses understand their current search engine optimisation status. These free SEO evaluations typically examine:

  • Technical SEO issues affecting rankings
  • Keyword opportunities in your market
  • Competitor analysis and SEO gaps
  • Local SEO optimisation needs
  • Content marketing opportunities

The Future of SEO Services in Ireland

Search engine optimisation continues evolving with algorithm updates, mobile-first indexing, and AI integration. The best SEO companies stay ahead of these changes, ensuring their SEO strategies remain effective for long-term organic search success.

Irish businesses investing in professional SEO services now position themselves for sustained growth as digital competition intensifies. Whether you need Dublin SEO services, Cork market optimisation, or nationwide visibility, choosing the right SEO agency Ireland businesses trust makes the difference between online success and invisibility.

Conclusion: Why Bubblehub Media Leads Irish SEO Services

After a comprehensive analysis of SEO companies across Dublin and Ireland, Bubblehub Media emerges as the clear choice for businesses serious about search engine optimisation success. Their award-winning combination of technical SEO expertise, comprehensive digital marketing services, and proven track record makes them Ireland’s leading SEO agency.

An M&A advisor for startups? Why not?

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There are hundreds of ways for startups to fail. And most of them do. In fact, they rarely pass the first five years of their uncertain existence. But even if they do, the problems usually intensify. In this article, we will try to explain how a pro M&M advisor can make a difference.

The benefits of top M&A advisory services

Large companies significantly benefit from hiring a mergers and acquisitions advisory firm. They have big enough budgets, established business models, and specific needs. M&A specialists simply help such giants navigate through the landscape of opportunities… or potential traps. And this is exactly why every single startup also shouldn’t hesitate and get an m&a advisor of its own.

Startup strategic objectives

They are often high, but the understanding of mergers, acquisitions, and fundraising—here’s where problems begin. Many young businesses fail due to arrogance, you know. The experience comes with time. And this is the value startups must seek if they want to avoid dangers. M&A advisory firms provide specialized expertise ready to handle even the worst scenarios.

Understanding the real worth of a company

A down-to-earth perspective is crucial for negotiations. Professional M&A advisors offer accurate valuation analyses, helping startups set realistic expectations and leverage their worth during discussions with potential investors.

Larger business portfolio

A top M&A firm will operate within extensive networks of potential acquirers, investors, and strategic partners (investment banks, private equity firms, financial institutions…). This can open doors to opportunities that startups may not have access to otherwise. Furthermore, skilled advisors can negotiate on behalf of the startup, ensuring that terms are favorable and protecting the interests of the founders as well as stakeholders involved.

Specialized assistance

Running a startup often requires focusing on core business operations. By outsourcing the M&A process to experts, founders can save time and manage resources more effectively. Advisory services may also include assistance in conducting particular tasks with diligence and identifying potential risks or liabilities that need to be addressed before a deal is finalized. Therefore, if the startup is involved in an acquisition, for example, M&A advisors can assist with integration planning to ensure a smooth transition and realize synergies between the merging entities.

Customized strategies for startups

Advisors can develop them on behalf of the startup’s management. Those strategies will align with the firm’s long-term goals, whether that’s preparing for an acquisition, seeking investment, or pursuing partnerships. This is possible because M&A advisors are well-oriented in current business trends and can provide valuable insights regarding timing and market conditions, helping startups make informed decisions.

M&A advisor and fees

We need to talk about money. Yes, an M&A team requires payment, and yes—it might not be small. In addition, a success fee can apply. Nevertheless, the final amount often depends on a deal value or the scope of services provided. Private companies vary one from another in different ways, which means the financial aspects of hiring an M&A advisor vary as well.

The process is scalable. This is good news for startups because they have a chance to negotiate partnership conditions, making them more fitting to their budget capacity. That means there are basically no disadvantages here. The benefits, on the other hand, justify seemingly large fees. Every successful CEO will confirm this.

CryptoFirm Launches Cross-Chain Earning Contracts: Use XRP to Earn BTC and DOGE with Daily Payouts

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San Francisco, California, USA – July 26, 2025CryptoFirm, a registered UK-based fintech company, has introduced a new cross-chain earning contract designed to let users earn Bitcoin (BTC) and Dogecoin (DOGE) by using XRP as their starting asset. The update marks an expansion of the platform’s multi-currency offering and aims to simplify participation in digital finance, especially for global users seeking consistent and accessible earning solutions.

The cross-chain system removes the technical complexity often associated with earning digital assets. Through automated contracts managed in a secure environment, users can activate a plan with XRP and receive daily returns in BTC or DOGE, without needing special tools, downloads, or digital wallets outside the platform.

“This is about removing barriers,” said a CryptoFirm product development lead. “We believe people should be able to use any supported coin to grow their digital income—our new cross-chain contracts help make that a reality.”

A Step Forward in Accessible Digital Asset Growth

CryptoFirm’s new contract model is based on a three-step system. Users register, select their preferred earning contract, and activate it using XRP. The backend infrastructure—hosted in certified, green-powered data centers—manages the earning process automatically. Income is tracked in real time and can be withdrawn or reinvested depending on the user’s preferences.

Key Product Features Include:

  • XRP-Funded Contracts – Start earning BTC or DOGE without converting assets
  • Simple Activation – No technical setup or external wallets required
  • Daily Payouts – Earning is credited every 24 hours
  • Green Infrastructure – Powered by hydroelectric, solar, and wind energy in North America, Asia, and Europe
  • Multi-Device Access – View progress from any browser or mobile device
  • Global Reach – Currently supports users in over 100 countries

Security, Compliance, and Transparency

Security and user trust are core to CryptoFirm’s platform design. The company is officially registered in the United Kingdom and operates under financial technology compliance guidelines. Data security, payment privacy, and infrastructure transparency are managed using global best practices and encryption standards.

All contracts on the platform are run on energy-efficient and audited systems and are monitored to ensure uptime, fairness, and consistency. The platform does not charge any hidden fees, and when the contract expires, you can choose to withdraw or reinvest to increase your income

Built for Beginner and Experienced Users Alike

CryptoFirm’s goal is to help individuals at all levels of digital experience participate in the crypto economy safely. The platform was designed with both newcomers and experienced users in mind, using a clean, easy-to-use interface and step-by-step guides.

For those exploring digital asset earning for the first time, CryptoFirm offers short-term contracts, no-entry-cost trial plans, and accessible educational materials. Advanced users benefit from diversified coin support, cross-chain activation, and custom plan settings.

About CryptoFirm

CryptoFirm is a fintech platform that provides automated, secure income contracts for major digital currencies. Headquartered in the UK, the company is committed to simplifying the acquisition of digital income through transparent tools, sustainable energy use and compliant regulation.

For more information please visit the cryptofirm official website or download the official APP

Ethena (ENA) Rises 13.6% in 24 Hours

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Ethena (ENA) is an attractive and promising project that has become the focus of attention of investors, as well as industry and financial analysts of the potentially growing world of crypto. On August 1, 2025, ENA is ranked at position 31 on CoinMarketCap with a market cap of 3.69 billion US Dollars, 24-hour volume of 1.66 billion US Dollars and value of 0.5814 US Dollars as compared to 0.5140 a day ago which represents a gain of 13.6 percent.

Ethena is performing strongly in the market and has a strong growth potential with total value locked (TVL) totaling $8.69 billion and a circulating supply of 6.35% of a maximum supply of 15 billion ENA tokens. The article explores the novel protocol of Ethena, its market activity, and its potential earnings in the top fairy tales about coins for 2025.

What is Ethena (ENA)?

Ethena is an artificial dollar-backed protocol on the Ethereum blockchain that can promote a regulated, stable generation of a traditional stablecoin. In contrast to conventional stablecoins that are pegged to fiat, heat, or centralized bank infrastructure, Ethena proposes the creation of USDe. This synthetic dollar is pegged to costs to be kept by a delta-neutral hedging approach. Such a combination of staked Ethereum and short perpetual futures contracts across various exchanges is a non-dependent, stable alternative to the conventional financial systems.

ENA is the governance token of the Ethena ecosystem that allows holders to participate in the decision-making process of the Ethena ecosystem and vote on important decisions related to the protocol, including risk parameters and the direction of the ecosystem.

Also, Ethena provides sUSDe, an Ethereum-based savings representation of the dollar-denominated asset available to everyone in the world, and an instrument called the Internet Bond, a yield instrument in the form of a lightweight, staked Ethereum-based yield and futures funding rates. These are the features that make Ethena a market leader in the decentralized finance (DeFi) segment, which will satisfy the demand for a stable, scalable, and censorship-resistant coin.

Performance and Key Metrics in the Market

The market indicators exhibit the rising influence of Ethena. With a fully diluted valuation (FDV) of $8.72 billion and a market cap of $3.69 billion, ENA indicates the high confidence of investors. Liquidity is high, and market activity is high as it trades 24 hours a day at a trading volume of 1.66 billion dollars, which equates to 45.11 percent of its actual market capitalization. The $8.69 billion TVL of the project evidences the significant adoption of the project in the sphere of DeFi, where the ratio of the market cap to TVL reaches 0.4239, implying the possibility of further growth.

Circulating supply of ENA is 6.35 billion, which is 42 percent of the total and maximum supply of 15 billion, which means a balanced release program of tokens. Ethena boasts a community of 72,700 holders, forming a large and active community that plays a significant role in its ecosystem.

The latest information indicates that the price has increased by 13.6 percent in the last 24 hours, compared to the rest of the crypto market, which declined by a minor margin. That impetus concurs with Ethena advancing 130 percent as of July 2025, attributed to two billion dollars of inflows and 83 million ENA tokens purchased on July 22 and 25.

Why Ethena is Different

One such differentiator is that Ethena is innovative in its view of stablecoin stability and yield generation. Providing a delta-neutral strategy, Ethena reduces threats of centralized stablecoins, like regulatory attention or seizure. The stablecoin market cap of the protocol USDe has reached 7.3 billion, indicating effective demand through mature coin offerings with 10.29% return targets per year, or annual percentage yield (APY). This income will be used to purchase ENA back into the market, thus forming a circle of demand since there was a reserve of $260 million used to buy back the tokens.

The fact that it has the support of some big names, including Dragonfly Capital, Binance Labs, and Delphi Ventures, only increases the credibility of Ethena. The fact that the protocol has been integrated into both centralized markets, such as Binance, where the ENA/USDT pair had a 24-hour volume of $373.98 million, and decentralized ones, even increases its range. The fact that Ethena can transform the volatility it has on the market into revenue, brought by the short Bitcoin funding trades, creates an additional level of resilience, which makes it one of the most attractive to watch in the DeFi arena.

Price Predictions for 2025 and Beyond

Analysts are comfortable with the progress made by Ethena and anticipate the price to trade in a range between $ 0.50 and $ 2.00, depending on the circumstances in the markets. If ENA continues to expand at its current rate, with the US dollar picking up and a friendly crypto market, it may be valued at $1.50 to $2.00 by the end of the year. A medium view is based on a range of 0.50-1.00 on the premise of slowing growth and macro trend neutrality. Nevertheless, the same regulatory pressure or weaknesses in the market may cause ENA to relapse to lows of 0.30 to 0.50.

Projecting ahead to 2030, the projections indicate that ENA may fluctuate within the range between 1.93 and 2.67 dollars due to being an essential DeFi primitive. USDe could be a foundation of decentralized finance as the protocol can accommodate the feature to bridge the comparison between lending protocols, exchanges, and DeFi applications. As the risk remains in the form of liquidity issues or market shock in the derivatives market, Ethena has a high growth potential in its experimentally established but quite durable structure.

Threats and Factors to the Component

The risks associated with Ethena are that it assumes new identities. The liability of USDe in smooth derivatives markets and adequate liquidity makes it vulnerable to extreme volatility and a funding rate crash. Ethena, being a relatively young project, has yet to prove its long-term resilience, and since there are still regulatory uncertainties regarding stablecoins, it may affect their operations. Investors ought to do proper research and diversify their portfolios to address these risks.

The Future of Ethena

Ethena has an innovative protocol, solid sales on the market, and institutional backing, which makes it one of the favorites in the crypto arena. Its subsequent capability to provide a decentralized stablecoin solution as well as to generate yield through innovative methods like the Internet Bond distinguishes it as a competitor. A thriving community, giant trading volumes, and the increasing DeFi presence put Ethena in a proper position to hit the headlines on Google and more in 2025.

The progress of Ethena on its way to success is worth paying attention to as the crypto market continues to evolve. It is one of those projects with high potential, regardless of whether it can meet its lofty price targets or steer clear of the complexities it will encounter. Ethena (ENA) can be interesting to those investors who are looking to gain exposure to blockchain technology at the very frontier of technological development.

Cronos (CRO) Price Analysis: Why Is CRO Down Today and What’s Next for 2025?

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The cryptocurrency market is a rollercoaster ride of frenzied volatility, and the Cronos (CRO) native token in the Cronos blockchain is not an exception. At the time of this writing, CRO is being traded at 0.1352 USD, which is a decrease of 8.7% in the last 24 hours. With a market capitalization of 4.37 billion dollars and a 24-hour volume of 48.7 million dollars, CRO ranks as the 29th cryptocurrency.

With a great ecosystem and a connection with Crypto.com, investors are wondering, Why is CRO dropping in price today, and what can one expect in the future? This article goes deeper into the causes of the recent decline, the fundamentals of Cronos, and the possible direction it might take by 2025.

Understanding Cronos and CRO’s Role in the Crypto Ecosystem

Cronos is an open-source, decentralized blockchain designed to enable Web3 applications by Crypto.com, built on the Ethereum Virtual Machine (EVM). Cronos is an EVM-compatible blockchain launched in 2021, based on the Cosmos SDK, and provides integration with both the Ethereum and Cosmos ecosystems.

It has a proof-of-authority (PoA) consensus layer that is fast and has low fees as well, which makes it appealing to both developers and users. Cronos has its token, CRO, which governs the protocol. It is applied in paying transaction charges, staking, governance, and unlocking premium services within Crypto.com, like reduced trade commissions and rewards through Crypto.com Visa cards.

CRO has a total supply of 97.54 billion plus its maximum supply, which is equal to 100 billion; therefore, the circulating supply equals 32.35 billion. CRO has a place to be a significant force in the world of cryptocurrencies because the utility of the token and the expanding user base of Crypto.com (which is said to have over 140 million users worldwide) ensure its presence is felt.

What Is Happening to CRO Price?

The current 8.7% price decline of CRO over the last 24 hours aligns with market-wide criteria and specific specification aspects that are curtailing Cronos. Several factors are attributed to this depression. To start with, the cryptocurrency market is in a time of consolidation after a bullish period, which occurred in 2025.

Bitcoin as a proxy can be a positive or negative indicator of an altcoin, such as CRO, and has flashed signs of profit booking, as highlighted in recent market updates, with the short-term holders’ asset risking price support, according to the same reports. This derisking at the macro-level, particularly ahead of the expected Federal Reserve decisions on interest rates, has killed altcoin impetus, along with CRO.

Second, there has been a proposal to undo the 2021 burn of 70 billion CRO tokens, which has received some resistance in the community. The proposal will establish a Cronos Strategic Reserve, whereby institutional liquidity will be connected through a Cronos Exchange-Traded Fund (ETF) that will have a five-year lockup.

Although it is aimed at creating more liquidity, it has elicited concerns that there will be an increase in overall supply, thus diluting its share value to investors. Since CRO experienced a refusal at a 90-day declining resistance trend line in recent days, this process has contributed to the adjustment of the bullish rumors.

Third, Cronos, with its zkEVM, a layer-2 scaling solution, has not gained traction; its total value locked (TVL) now stands at only 13 million. Such abstinence by developers and users opposes the earlier achievements of the ecosystem, where TVL reached over $2 billion in 2025. The on-chain activity is likely to be a factor behind the current price pressure.

Cronos’ Fundamentals Remain Strong

Although Cronos appears to have taken a short-term hit, its fundamentals are still strong. The overall expansion, particularly partnerships and regulatory compliance activities, increases the long-term prospects of CRO, as Crypto.com can be pretty aggressive about these.

In March 2025, Crypto.com announced its partnership with Trump Media to launch crypto ETFs, potentially including CRO, which led to a 55 percent surge in value. Furthermore, the fact that CEO Kris Marszalek was invited to the White House Crypto Summit in March of 2025 implies that Crypto.com can influence the establishment of crypto policies in the United States.

The Cronos ecosystem continues to expand, with dApps like VVS Finance and Tectonic Finance contributing to its growing severity. The ability of chains to be interoperable allows transferring any type of assets between Ethereum and Cosmos networks, due to the Inter-Blockchain Communication (IBC) protocol. The Galileo mainnet upgrade in 2023 increased the EVM/Cosmos cross-chain traffic to more than 65 million transactions without a single downtime. Such developments evidence the scalability and compatibility of Cronos to developers.

CRO Price Surwin

Industry analysts are starting to be optimistic regarding the price appreciation of CRO in the long term. Prices are unpredictable and therefore vary depending on market conditions and the unique aspects of Cronos. According to some predictions, CRO has the potential to touch almost zero-point-three-four by the end of this year due to the growth in DeFi and the user base on Crypto.com.

Other estimates foresee the lower endpoint of the range to be $0.12 to $0.15, depending on the overall market conditions after the next Bitcoin halving in 2024. In a bull trend, a successful dApp or ETF listing might trigger CRO to reach the $0.20 mark, which is close to a twofold increase.

The technical pointers are somewhat contradictory. It is represented in the daily chart, which is characterized by a breakout of a descending trendline of resistance along with bullish divergences of the Relative Strength Index (RSI) and Moving Average Convergence/Divergence (MACD). It indicates that it may experience a relief rally up to the ranges of 0.133 to 0.152. Nevertheless, the weekly chart has a bearish nature, and both RSI and MACD are located below bullish levels. A fall below 0.078 would strike the bullish sentiment.

So, is CRO A Good Investment in 2025?

The investment potential of CRO depends on Crypto.com’s capacity to increase its user base and Cronos’s capability to attract dApps. The platform specializes in AI agents, a hot trend in 2025, meeting the market’s needs. Further legitimization of CRO may come through regulatory clarity, especially in the U.S. and EU, where approval of ETFs is being contemplated. Nevertheless, there are threats such as rivalry with other exchange tokens, such as BNB, and the still unsettled strategy reserve plan.

CRO is useful to long-term investors who want to gain access to the ecosystem of Crypto.com. The market volatility is high, and short-term traders are advised to monitor market sentiment and technical levels closely. The fully diluted market cap of CRO is 13.51 billion, and its liquidity volume to market cap level stands at 1.11%, indicating that the coin can be actively traded.

Summary: How to Survive the Volatility in CRO?

Cronos (CRO) is trying to deal with an unfavorable market landscape, and its 8.7 percent daily decline is in line with the whole market and the issues highlighted in its ecosystem. The proposal of strategic reserve and the weaknesses zkEVM is facing put a burden on the sentiment, yet the resilient fundamental base that Cronos has through the Crypto.com development, and technological improvements can support a recovery.

As 2025 unfolds, the price of CRO has enormous upside potential should some major catalysts come to life. This is an active crypto environment, and investors should stay informed, conduct thorough research, and view CRO in a balanced way.

DWP Pension Payment Schedule Change 2025: What You Need to Know

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If you’re a UK pensioner or receive benefits from the Department for Work and Pensions (DWP), you may be affected by the DWP pension payment schedule change in August 2025. Due to the Summer Bank Holiday on Monday, 25 August, payments normally made on that day will be advanced to Friday, 22 August 2025.

This article provides a complete, up-to-date guide to the DWP pension payment schedule change in 2025 — including who is affected, how it works, what other benefits are impacted, and how to plan your finances. Written in clear UK English and structured using semantic SEO principles, this content is designed to rank for the keyword dwp pension payment schedule change while delivering real value to users.

What Is the DWP Pension Payment Schedule Change in 2025?

The DWP pension payment schedule change refers to the temporary adjustment made when a regular payment date falls on a bank holiday. In August 2025:

  • Normal payment day: Monday, 25 August
  • Adjusted payment date: Friday, 22 August 2025
  • Affects: Anyone whose State Pension or DWP benefit is due on a bank holiday

This is standard practice by the DWP to ensure pensioners and benefit recipients receive their funds on time, even when banks and payment systems are closed.

Who Is Affected by the August 2025 Payment Change?

The change impacts individuals whose State Pension or other DWP benefit is normally paid on a Monday. This is determined by the last two digits of your National Insurance (NI) number:

NI Number Ends In Regular Payment Day Affected by 25 Aug Holiday?
00–19 Monday Yes – Paid 22 Aug
20–39 Tuesday No
40–59 Wednesday No
60–79 Thursday No
80–99 Friday No

If your NI number ends in 00 to 19, expect your payment on Friday, 22 August 2025.

How the DWP Handles Bank Holiday Payments

The DWP automatically adjusts payment dates when a scheduled day coincides with a bank holiday. Here’s how it works:

  • Payments are advanced to the last working day before the holiday.
  • No change in amount — you receive the full, correct payment.
  • Next payment remains on schedule — the four-week cycle continues from the original due date (25 August), not the early date.

For example: If you’re paid on 22 August instead of 25 August, your next payment will still be due on 19 September 2025 (four weeks after 25 August), meaning there will be a 27-day gap between payments.

Other DWP Benefits Affected by the August 2025 Change

The same early payment rule applies to several DWP-administered benefits if they are normally paid on a Monday:

  • Attendance Allowance
  • Carer’s Allowance
  • Disability Living Allowance (DLA)
  • Income Support
  • Jobseeker’s Allowance (JSA)
  • Pension Credit
  • Personal Independence Payment (PIP)
  • Universal Credit (for those with an assessment period ending on 25 August)

Note: If you receive multiple benefits, check each one individually — they may not all follow the same payment cycle.

Broad Context: Other Pension Updates in 2025

While the August payment change is temporary, 2025 has seen several key developments in the UK pension system:

1. State Pension Amount Increase (April 2025)

Under the government’s triple lock policy, the State Pension increased at the start of the 2025/26 tax year:

  • New State Pension: £221.20 per week (up from £203.85)
  • Basic State Pension: £169.50 per week (up from £156.20)

Actual amounts depend on your National Insurance contribution history.

2. No Cost of Living Payments in 2025

The DWP has confirmed there will be no additional Cost of Living Payments in 2025. The final payment (£299) was issued in February 2024 as part of a temporary support scheme.

3. Pensions Commission Relaunched (July 2025)

A revived Pensions Commission will review the long-term sustainability of the UK pension system, potentially leading to future changes in retirement age, eligibility, or funding — though no immediate changes are expected.

4. Voluntary NI Contributions Deadline Extended

The deadline to pay voluntary National Insurance contributions for tax years 2006/07 to 2015/16 has been extended to 5 April 2025. This can help boost your State Pension if you have gaps in your record.

What Should You Do? Action Steps for Pensioners

To stay on top of the DWP pension payment schedule change, follow these steps:

  1. Check your NI number to confirm your regular payment day.
  2. Budget for the gap: An early payment means a longer wait until the next one — plan accordingly.
  3. Monitor your bank account: Payments should arrive by 22 August if you’re affected.
  4. Contact the DWP if needed: Call the Pension Service helpline (0800 731 0469) if your payment hasn’t arrived by the expected date.
  5. Stay informed: Check GOV.UK for updates, especially around future bank holidays like Christmas 2025 (payments on 24 December).

Frequently Asked Questions (FAQs)

Will my State Pension be paid early every month?

No. The early payment only applies when your scheduled date falls on a bank holiday, like 25 August 2025.

Does the early payment affect my next payment date?

No. Your next payment will still follow the original four-week cycle based on your due date (e.g., 25 August → 19 September).

Why is Scotland not affected?

Scotland’s Summer Bank Holiday is on 4 August 2025, so it does not impact the 25 August payment schedule.

Will Universal Credit be paid early?

Yes, but only if your assessment period ends on 25 August. Check your Universal Credit journal for confirmation.

Are there other bank holiday changes in 2025?

Yes. In December, if your payment falls on 25 or 26 December, it will be moved to 24 December 2025.

Conclusion: Stay Informed About the DWP Pension Payment Schedule Change

The DWP pension payment schedule change in August 2025 is a routine adjustment to ensure pensioners receive their funds on time during the Summer Bank Holiday. If your payment is normally made on a Monday, expect it on Friday, 22 August.

While this change is temporary, it’s important to understand how it affects your cash flow. Combined with the State Pension increase in April and the absence of Cost of Living Payments, staying informed is key to managing your retirement finances.

For the most accurate and official information, always refer to the GOV.UK State Pension page or contact the DWP directly.

State Pension Increase 2025: All You Need To Know

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As of April 2025, millions of UK pensioners have benefited from the annual state pension increase 2025, which saw payments rise by 4.1%. This adjustment, effective from 6 April 2025, was determined under the government’s triple lock policy and marks a key moment in the ongoing support for retirees amid economic change.

This comprehensive guide explains everything you need to know about the state pension increase 2025 — including how it was calculated, the new weekly and annual rates, who qualifies, and what it means for pensioners across the UK. Written in clear UK English and structured for both users and search engines, this article is your definitive resource on the 2025 State Pension rise.

What Is the State Pension Increase 2025?

The state pension increase 2025 is set at 4.1%, applied to both the new State Pension and the basic State Pension. This rise ensures that pensioners’ incomes keep pace with average earnings growth, helping to maintain their living standards.

  • Effective date: 6 April 2025
  • Uplift rate: 4.1%
  • Determined by: Triple lock mechanism (earnings, inflation, or 2.5% minimum)
  • Impacts: Over 12.7 million UK pensioners

The increase was confirmed in the Autumn Statement 2024 and reflects data from 2024, particularly average earnings growth between May and July.

How Was the 2025 State Pension Rise Calculated?

The UK uses the triple lock system to determine the annual State Pension increase. Each year, the rise is based on the highest of three measures:

  1. Average earnings growth (May–July 2024): 4.1%
  2. CPI inflation (September 2024): 1.7%
  3. Minimum guarantee: 2.5%

For the state pension increase 2025, average earnings growth was the highest figure, so it was used to set the rate.

However, not all pension components increased by 4.1%. The following were uplifted by the 1.7% CPI rate:

  • Protected payments
  • Deferred pension increments
  • Additional State Pension (e.g., SERPS/S2P)

This distinction ensures fairness across different pension types while aligning with broader economic indicators.

New State Pension Rates for 2025/26

The 4.1% rise means pensioners are now receiving higher weekly payments. Below are the updated rates for the 2025/26 tax year.

New State Pension (for those reaching State Pension age on or after 6 April 2016)

Description 2024/25 Weekly 2025/26 Weekly Annual Increase
Full rate £221.20 £230.25 +£470 per year
Transitional rate Varies +4.0913%

The full new State Pension is now worth £11,973 per year.

Basic State Pension (for those who retired before April 2016)

Category 2024/25 Weekly 2025/26 Weekly Annual Increase
Full (Category A/B) £169.50 £176.45 +£361 per year
Category B (spouse/civil partner) £105.70 £105.70 No change
Category C/D (non-contributory) £105.70 £105.70 No change

Additional Benefits (CPI-linked, 1.7% increase)

  • Additional State Pension (SERPS/S2P): Max £222.10/week
  • Graduated Retirement Benefit: £0.1783 per unit
  • Incapacity additions: Higher £28.90, lower £14.45
  • Age 80 addition: £0.25 (no change)

Who Qualifies for the State Pension Increase 2025?

All eligible State Pension recipients automatically receive the increase. You qualify if:

  • You’ve reached State Pension age (currently 66, rising to 67 by 2028).
  • You have at least 10 qualifying years of National Insurance contributions.
  • You receive either the new or basic State Pension.

No application is needed — the increase is applied automatically by the Department for Work and Pensions (DWP).

Impact of the 2025 Uplift on Pensioners

The state pension increase 2025 provides:

  • £470 extra per year for full new State Pension recipients
  • £361 extra per year for full basic State Pension recipients

While this helps offset rising living costs — especially energy, food, and council tax — some pensioners note that it still falls short of covering all expenses. There are also concerns about how the increase affects eligibility for means-tested benefits like Pension Credit, which has a threshold of £11,344 for singles — very close to the new full pension amount.

Additionally, the means-testing of Winter Fuel Payments introduced in 2024 has left some vulnerable pensioners worse off, despite the uplift.

Comparison with Previous Years

The triple lock has delivered strong increases in recent years:

  • 2023: 10.1% (CPI-driven)
  • 2024: 8.5% (earnings-driven)
  • 2025: 4.1% (earnings-driven)

This represents a 22.6% cumulative rise since 2022, boosting the full new State Pension from £179.60 to £230.25 per week.

However, the UK’s State Pension remains relatively modest compared to other OECD countries, replacing about 22% of average earnings — below the OECD average.

Debates and the Future of the Triple Lock

The sustainability of the triple lock is under debate:

Arguments in Favour

  • Protects pensioners from inflation and wage stagnation
  • Reduces pensioner poverty
  • Labour government reaffirmed it in its 2024 manifesto

Criticisms and Concerns

  • Costs projected to rise significantly due to an aging population
  • Could lead to calls for a “double lock” (removing the 2.5% floor)
  • Fiscal pressure from net zero commitments and public borrowing

There is speculation that future increases (e.g., for 2026) may depend on earnings growth (currently forecast at 3–4%), and that benefits like the Christmas bonus could be scrapped to save costs.

How to Check Your State Pension Entitlement

Use the official Check Your State Pension service on GOV.UK to see:

  • Your forecasted weekly amount
  • Your National Insurance record
  • When you’ll reach State Pension age

This tool helps you plan for retirement and understand how much you’ll receive under the state pension increase 2025.

Frequently Asked Questions (FAQs)

When did the state pension increase 2025 take effect?

The increase took effect on 6 April 2025 and was applied automatically to all eligible recipients.

Why was the 2025 increase 4.1%?

Because average earnings growth (May–July 2024) was 4.1%, the highest of the three triple lock measures.

Does the increase apply to everyone?

Yes, all State Pension recipients get the uplift, but the amount depends on individual contribution history.

Will the triple lock continue in 2026?

The Labour government has committed to maintaining the triple lock, but ongoing fiscal pressures could lead to future reforms.

Conclusion: The State Pension Increase 2025 in Context

The state pension increase 2025 of 4.1% reflects the ongoing role of the triple lock in protecting retirees’ incomes. While it provides welcome financial relief, debates continue over its long-term affordability and adequacy.

As the UK faces demographic and economic challenges, the future of the State Pension system will remain a key political and social issue. For now, pensioners can benefit from higher payments and should use official tools to understand their entitlements.

Stay informed, plan ahead, and ensure your voice is heard in the national conversation about pension fairness and sustainability.

MEXC Wraps Up Golden Era Showdown with 100-Ounce Gold Bar Worth 350,000 USDT Awarded in Europe

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MEXC, a top-tier global cryptocurrency exchange, recently hosted an in-person awards celebration in Europe to express appreciation for the overwhelming support of its mid-year Golden Era Showdown trading campaign. During the ceremony, MEXC awarded a 100-ounce gold bar—“valued at 350,000 USDT”—to the event’s fortunate grand prize winner.

The Golden Era Showdown engaged more than 200,000 traders worldwide and unveiled a total prize pool of “4 million USDT” over its three-week duration. The trading event also generated “376,908 daily scratch card chances, 16,635 weekly lucky draw chances, and 5,666 lucky lottery tickets.”

Notably, the event’s grand prize utilized an innovative Bitcoin blockchain hash methodology to ensure complete transparency and fairness. The ultimate lottery was determined by the last 5 digits of the first Bitcoin block hash generated after 12:00:00 UTC on July 4, 2025. The winning number was 70270, with winners selected by closest match. The 100-ounce gold bar (valued at 350,000 USDT) corresponded to lottery number 00270, while the 1 BTC prize (valued at approximately 110,000 USDT) was awarded to lottery number 05270.

Other major winners included 0.5 BTC (valued at approximately 55,000 USDT), lottery number 04270; 0.3 BTC (valued at approximately 33,000 USDT), lottery number 03270; and 0.1 BTC (valued at approximately 11,000 USDT), lottery number 02270. Additionally, detailed information about Expert Prize, Weekly Surprises, and Daily Prize winners can be found on the MEXC official website.

At the awards ceremony, winner Soufyan shared his initial reaction to the notification. “When I first got the notification, I couldn’t believe it was real. I kept double-checking until I confirmed it was actually me,” he said.

Soufyan has been using MEXC for about 1.5 years. Initially, he decided to switch to MEXC after hearing many positive reviews about its competitive low fees, frequent events, and generous user rewards. “Since I started using MEXC, I’ve barely used other platforms.” Soufyan explained. When asked for advice to new investors, he suggested avoiding emotional trading and excessive leverage. He also expressed optimism about AI sector tokens this year, emphasizing those with real-world applications rather than speculative projects.

The success of Golden Era Showdown underscores MEXC’s philosophy of putting users first through generous rewards and cutting-edge transparency measures. The event’s record-breaking participation reflects the strong trust users place in the platform, while the seamless prize distribution demonstrates MEXC’s commitment to empowering users and delivering on its promises.

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