1. Become a Leader in Your Niche or Industry

You can use your social media accounts to create posts and articles. Also, it is possible to participate in industry events, or even publish eBooks dedicated to your niche. Become an expert who is demanded by people looking for a certain kind of solution.

If you promote yourself as an expert, who can solve a specific problem, you will receive warm phone calls from people wanting to buy from you instead of making cold calls yourself and talking to people, who are not interested in your product.

This is an inexpensive way to grow your small business since you can make the best use of numerous platforms to share content. All you need is to take time to research your market and develop decent content.

This strategy works for all niche types, whether you are engaged in traveling or finance. Each niche has a web-based target audience struggling to learn more about their favorite product or service.

2. Organize a Free Event or Workshop

There is no better way to establish your brand awareness, showcase your expertise, and make new contacts than by organizing a free event or workshop for your target audience. Find a location (maybe someone can even offer a room free of charge!).

Bonus tip: Bring your top-notch business cards with you to hand them out. Inform your potential clients about special promotions they can take advantage of after signing up for your newsletter. Thus, you can use a whole set of marketing ideas at the same time without spending a fortune!

3. Create a Customer Reward Program

The most widely-used way to grow your small business and get new clients is referral marketing. You will hardly find a marketing strategy that can convince new buyers of your reliability and experience as much as personal referrals. If you want to make people talk about your brand, consider creating a customer reward program.

Offer a discount for recommending your services to their friends, and give a discount to their friends as well. This will be an additional incentive for people to contact you. If every satisfied customer brings a friend, soon you will be able to double your company’s client database.

4. Boost Sales Using Email Newsletters 

Email newsletters are the best way to reach potential and returning customers with a system that builds relationships and increases sales. If you haven’t tried this approach yet, you can use dedicated email marketing software to help automate this process.

5. Boost Your Business’s Visibility

Improve your online business visibility. Incorporate SEO technologies in your work to drive your rankings in search engines. If you run a brick-and-mortar business, you need to mark your business location on a Google map. 

Avoid promoting your business only through your Facebook or any social media platform page since you always be under the heel of their algorithms. Make sure you are in search results by typing in your website/company name and your location in the Google search. 

6. Automate Your Tasks

Marketing your small business requires time and patience. Nevertheless, it is possible to take advantage of inexpensive or free marketing automation tools. For example, you can incorporate Hootsuite and Buffer to manage your social media scheduling.

7. Create Social Media Contests

Online contests help you drive your brand awareness and attract potential clients. When people participate in a contest or giveaway, they show interest in your products and services. Even if they don’t win a prize, many participants will definitely make a purchase because they are now familiar with your business and brand.

8. Be Socially Active 

To effectively grow your small business, you need to build connections with your clients. Take it one step further by being active on social media. 90% of marketers believe social media is critical to their business. 

Building a good online presence on Facebook, Instagram, Pinterest, and other platforms can help you communicate better with your customers. If social media management isn’t your forte, delegate this task to a professional.

9. Increase Your Site Speed

Time is money, especially when it comes to web page loading. Google research shows that more than half of mobile users leave a site that takes more than three seconds to load. Amazon found that just one second of a load lag time can cost $1.6 billion a year in lost sales. Test the speed of your site to make sure it’s fast and users can interact with your content promptly.

10. Improve Your Local Marketing Strategy

The web may be the best playing field for businesses of all types and sizes, but the local market is still a valuable resource for all small companies.

You can distribute attention-grabbing business cards. Rather than using boring layouts, try to produce something creative. There is no need to approach designer services since you can use ready-made business card templates. You can also offer free consultations, join your local community of entrepreneurs or professionals, etc.

11. Wow with High-Touch Customer Service

There is no need to spend lots of money to create good customer service. Sometimes it is necessary to make some investments, but, most often, you need to be patient.

If your company has the same level of services as competitors, you can make your brand stand out by providing high-touch customer service. It is the most popular method in the industry that helps a company anticipate the issues its customers will probably have. Even though it is rather difficult to achieve immediate results, this game is worth the candle.

12. Remember about a Mobile Version

Another tip for growing a small business is to create a mobile-friendly website. Check out whether customers can find you online, both on a desktop computer and a mobile device. Mobile-centric design is mainstream since 2019, which means Google has primarily been considering a mobile version of a website for indexing and ranking.

13. Take Part in Collaborative Projects

It doesn’t mean that all marketing strategies should be implemented by a single company. You can considerably improve your marketing performance by joining forces with other professionals whose business complements yours. 

You can create special offers or other promotions and grow your audience together. However, instead of working with large organizations, try to collaborate with companies with a similar level of development.

When each party announces a special offer to their clients, you achieve a chance to advertise your services to the target audience of a competing company free of charge. You can reach a much wider range of people than if you did it alone. Thus, you can build trust among novice clients while cooperating with a company they rely on.

14. Use Pay-Per-Click Advertising

You can use the pay-per-click (PPC) Internet advertising model aimed at driving traffic to your site. It is possible to choose a campaign based on your financial opportunities. You can taste the water by using free advertising credits offered by the majority of platforms. 

Thus, you can understand how this marketing model works before you invest in it. Remember to deactivate ad campaigns if they haven’t generated enough revenue to pay for themselves.

Running an HR department can be a tedious job, and you will have to do a lot more than you think. If you are the owner of a small business, you take on many HR responsibilities such as performing a DBS check on candidates and organising assessment days. Finding ways to streamline this part of your job while still keeping accurate track of everything will be crucial for the success of your business. One of the best ways to keep on top of HR is by going paperless with an online employee time clock.

Going paperless allows you to have instant reports, which can include information such as hours worked, employee attendance, and paid time off used. The best news is that an online employee time clock stores all information, which can help you streamline and automate your business. You can access important information from work, home, or even on the go with the help of your smartphone.

Trying to record everything by hand is tedious, and frankly, a waste of your time. Keeping paper records means you have to be in the office for reports, and you have to file, sort, and dig through them when you need them again. Adopting online time clock software is essential for HR management and ensuring the success of your business.

Going Paperless Is Essential

Going paperless allows you to have access to crucial information at your fingertips. The best thing about an online timecard system is that it not only tracks hours but can keep the data for years at a time. You have to keep accurate records of how many hours someone worked for three years for many businesses. If you keep paper records, these can easily get lost, misplaced, or not filed accurately. It is in your best interest to find a way to go paperless.

On top of that, it can be safer than a file cabinet. You can passcode protect all critical files and ensure their safety when you transfer them to an online employee time clock software. If that isn’t the best feature, think about how much office space you will save when all of your most crucial information is online.

Employee Management Made Easier

With the help of a cloud-based time clock, your team can easily punch in and out without you being there. If there is a mistake, you can easily override it and fix the problem. This gives your team more freedom while still allowing you to take accurate records of their times. You can also make schedules in advance and send them out to your entire team before the month arrives. This allows them to request days off or switch shifts if needed.

Transparent scheduling can help reduce employee turnover rates and increase employee happiness. It allows employees to feel like they have more control over a schedule and makes them want to work for you longer. Employee timesheet software offers your workers a healthy work-life balance while still meeting the demands of your business.

Tracking Time Off

It is your responsibility to track all time off that an employee accrue over time. Tracking earned time off can be a significant pain to do by hand. A time and attendance app can be programmed to automatically calculate accrued time off and update their balance accordingly. This will allow them to see how much time they have and help you become aware of when they need to take time off. An online time clock can even be programmed to carry over the paid time to the next year if necessary.

If you have not yet invested in an online employee time clock to help streamline your HR processes, it is time to do so. It can help your company grow and help keep your employees happy. You will eliminate tedious and boring tasks and use your time to focus on something more critical daily operations that allow your business to succeed.

When your company needs professional translation services, you’re better off looking to the largest top translation companies for help. Bigger is better when it comes to the translation industry, especially if your company has a presence in several different countries.

One of the large top translation companies will have a much higher chance of being able to service your translation needs in all the countries in which you’re currently operating. This is important in ensuring your corporate or organizational message stays consistent throughout every nation to establish your brand with a particular image and reputation. 

This is vital whether you’re in the private business sector and just establishing your brand in a new market or are an NGO working to gain credibility with several governments around the world. Working with a large and coordinated translation company will help ensure that you’re delivering the same message to all your potential clients.   

Benefits of the Top Translation Companies

These top translation companies also can provide more resources than a local boutique translation agency. They have a broader scope of operations and can provide specialized services geared to their client’s needs. 

NGO’s offering services in a new country may need governmental and diplomatic translation services. Manufacturers may need translation specialists who understand the supply chain and logistics operations of their factories. Brands that specialize in online customer service may require machine translation technology to be integrated with their services in a new market. 

All of the top translation companies also offer localization services that help avoid all the cultural misunderstandings that can occur when a brand tries to translate its message too literally. Localization services also help a brand acclimate to their new surroundings, understand the cultural norms and ways of doing business in a new environment.  

Trend Towards Mergers and Acquisitions

These top translation companies get to their positions as leaders in the industry by continuously expanding and growing. They generally do this by merging with and acquiring smaller, regional translation agency’s in a country targeted by their clients as a desirable and viable new market. 

This business model promotes long-term relationships with their multinational corporate clientele. This method of operating also allows them to offer the latest in technology and services. Throughout their growth and expansion, it’s also crucial to maintain a highly developed communication network through all the international branches of these top translation companies. The key to their success is being able to remain consistent in their messaging in multiple languages around the world on behalf of the clients. And they’ve developed organizational systems that ensure that consistency. 

Slator is an online translation resource that offers newsletters and publications that track all the top translation companies in the world. They keep track of the mergers and acquisitions as well as the services provided by these companies. 

If your company needs professional translation services in a number of countries, why not use the resources that Slator offers to find the ideal translation company to suit your brand’s needs?

In business as in life, who you know is just as important as what you know. Business connections can help professionals climb the corporate ladder, discover lucrative investment opportunities, and reach important career decisions. Unfortunately, not all business relationships come easy. Networking is very complicated and nuanced, and even the most amiable individuals may not always get along with important people in their professional lives. With that in mind, today we’ll explain how ambitious professionals can improve their relationships with others in the workplace. Check it out here:

Communicate

Communication is the foundation of any good relationship. Whether you get along with someone or not is less important than if you communicate with them clearly and directly. What’s more, listening to what others have to say is vital to developing a good rapport with them. No, you don’t have to take down notes after every conversation you have with your boss or a colleague at a rival company. But you should note key details in case you need to refer back to them again.

Be Honest

Sometimes it can be very tempting to stretch the truth or even flat-out lie in order to make a good impression with an important business contact. In the long run, though, this is a bad idea. Honesty is extremely important in business relationships, and it’s essential that your colleagues feel they can trust you. You don’t always have to agree with your professional cohorts, but you should be honest with them.

Work Hard

You may not be able to win someone over by scheduling a business lunch or by trying to make small talk with them at the water cooler. And that’s fine! In many instances, it’s wise to let your work speak for itself. Even those who are skeptical of you or your abilities won’t be able to deny the results of your labor if you, say, double your company’s cash flow or develop a fantastic branding strategy. Impressing a colleague can be just as much about delivering positive outcomes as it is developing a personal rapport.

Offer Help When You Can

It may not always be easy to be nice to certain people in your professional life. Still, it’s never a good thing to burn a bridge or to kick someone when they’re down. If you’re in a position to help someone in your professional life out, you should do so. Maybe you can offer to cover a shift for a colleague so they can attend an important function. Or maybe you decide to tell a coworker who’s suffering from foot pain about a helpful clinic like Northwest Surgery Center. Regardless, doing good things for others will ultimately benefit your own career down the line as well. A little act of kindness can go a long way!