Decades ago, project managers in all industries faced a daunting task when it came to establishing accurate budgets. Manual, paper-based methods made it almost impossible to track and analyze the wide variety of labor, material, and overhead costs as objectives and inputs changed. Despite the advanced digital tools at our disposal today, projects continue to experience overruns at an alarming rate, mostly due to vague, incomplete, or overly simplistic cost estimates.
With a renewed dedication to itemized, detailed cost planning, the construction industry is showing us a better way.
The Cost of Getting Estimates Wrong
The estimates feeding into budgets are often the harbingers of success or failure for projects (or entire companies) in almost every industry. For example, construction project overruns are often accompanied by rework, delayed completion, and damaged client trust. The repercussions of inaccurate estimates can be just as severe in other industries, with examples like:
- Increased time to market and accumulated technical debt leading to serious problems for software developers.
- Compromised profit margins, reduced quality, and damaged project team morale experienced by consumer product manufacturers.
- Poor campaign pacing and suboptimal strategies for sales and marketing teams.
In some cases, projects are abandoned altogether when inflated budgets and delayed timelines make profitability unlikely, further damaging customer and employee relations. In other instances, project teams exceeding their limits will charge forward based on the sunk cost fallacy or optimism bias that justify continued spending with a glimmer of hope that these costs might one day be recouped.
What Construction Got Right – The Bill of Quantities
The construction industry is certainly not immune to the inaccurate estimates and overruns currently impacting businesses of all types and sizes, but the bill of quantities (BoQ) is one industry tool with the potential to improve outcomes in many diverse applications. In summary, a BoQ is a comprehensive, highly detailed list that ties identifying descriptions and firm quantities to each individual work element. Benefits associated with the BoQ include:
- Accurate and fair bid tendering cycles with apples-to-apples comparisons
- Enhanced planning and scheduling to minimize waste and scope creep
- Transparent communication of task and cost information
- Easy identification of high-cost drivers and upcoming expenses
The advantages experienced by builders and contractors easily apply to manufacturers, event planners, software developers, and other teams when they break down large tasks into their constituent parts to replace guesswork and wishful thinking with precision and foresight.
What any Budget Owner can Learn from This
Applying BoQ principles to improve financial outcomes requires a shift in both methods and mindsets. For example, an event planner might be accustomed to pricing their services based on a lump sum, then working backwards to allocate funds to individual expenses. BoQ requires a bottom-up approach driven by line items of unit costs and quantities up front, making the budget and profit margin less ambiguous.
Documenting assumptions to avoid future disputes is another BoQ principle with positive implications across the board. Marketing teams can record their assumptions on market response and competitor reactions during the early planning stages of a campaign, while IT teams brainstorm and track risk factors and contingencies. A standardized approach to cost planning also makes it easier to compare future options and audit past decisions.
Digital Estimation as a Strategic Advantage
Structured estimation should be viewed as a strategic business initiative leading to both financial success and stakeholder alignment. The construction industry has embraced this philosophy with automated software tools and templates that flag inconsistencies, update cost details in real time, and reduce friction between stakeholders by making this information more transparent.
BoQs, cloud-based takeoff and estimation software, and integrated planning and accounting tools emerged out of financial necessity in the construction industry, but the fringe benefits have extended far beyond the bottom line, transforming these new tools and practices into strategic corporate assets. Non-construction companies also reduce risks and improve morale when they adopt similar levels of discipline and rigor, and invest in the right software tools.
From Guesswork to Mastery: The Future of Precision Estimating
Project teams of the past were forced to rely on gut instincts and luck to overcome unknowns and create meaningful estimates. Today’s technology makes it possible to engineer estimates and budgets with a level of precision that could not have been imagined just half a century ago. The construction industry serves as a shining example of this progress, with BoQs seamlessly improving estimate accuracy while reducing the friction that once brought projects to a standstill.
Imagine the success of your next project with estimates as precise as those of a master builder.