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Road Sofa Announces Affiliate List

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Road Sofa, the up and coming streaming network of Gen Z, has announced a curated selection of high-level affiliates widely used within the Zoomer community.

In addition to streaming content, Road Sofa subscribers will be able to access high end brands through the Road Sofa network. This growing list of affiliates includes NordVPN, Skillshare, Pure Hemp Botanical, DaVinci, and Sneak Energy. In addition the streaming network has promised to continue to add to this growing list over time.

The affiliations will be mutually beneficial for everyone. Subscribers will be able to get great deals on their favorite brands while Road Sofa can keep the subscription costs at the low price of $3 per month. On top of that each brand should get extra exposure to customers that are in their primary demographic.

The team of Zoomers at Road Sofa founded the company on the belief that content is best curated by the demographic who will watch it. This philosophy seems to extend to the brands they affiliate with. Omar Parker the Chief Revenue & Content Officer stated that he would only ever associate with a brand that he would actually use. He also stated that it was the easiest job he’s ever had with his newfound responsibilities. Parker said, “I’m shopping for me. Anything I would watch or buy, I think of that and come up with a gameplan on how we can provide that at a lower cost than any of our streaming competitors.”

Road Sofa was founded just a few months ago in May of 2022. It is being designed to provide both short and long form content about topics that Gen Z cares about, both in fiction and non-fiction. The company is also currently in the process of producing their own content, including an adventure documentary, Idiots in Search Of, and a comedy documentary, Gummy Bear TV.

Road Sofa will launch in beta later this year in North America, Australia, and Europe. If you are looking for more details you can sign up for email updates at www.roadsofa.com/beta-updates

5 ways to get more YouTube subscribers for your e-commerce business

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After all this time, YouTube is still the king of shared content. The videos shared on there are educational, entertaining and can express your brand. Videos are shared in a few clicks with those who love it enough getting notified as new pieces arrive.

Those already using YouTube will know the power of the platform if you’re following a certain series of tips. If you keep posting, dry, dull or irrelevant content, or worse still, spam subscribers with notifications, you create a major disinterest.

Here we share how to use YouTube to its advantage to promote your brand and create an engaged audience.

1. Call to action

As with any piece of online content, you should be including a call to action. It’s where you ask the audience to do something. Asking your audience to subscribe and engage truly is essential to getting the interactions you want. 

Don’t let your video content lose value. Ensure your calls to action are engaging and creative. For example, ‘For top tips for losing weight, hit that subscribe button!

2. Content is king

One way that you can develop and keep track of interesting ideas to make videos on is by scheduling content on a specific calendar after you make some creative decisions with a trusted colleague. 

Content should be interesting and engaging with significant value. Using tips, facts and showing expertise keep your audience entertained.  

3. Don’t forget your existing audience 

You already have an audience who read your blogs and subscribe to your email lists or social media channels. By simply promoting, linking, and even creating content about your YouTube channel, you guide people already interested in what you have to say towards your videos, which will, in turn, increase engagement and visibility for people who aren’t in your initial audience.

4. Engage all social media

Have you tried a quick poll on your social platforms eg facebook, about your YouTube channel? Competitions are a great way to utilise them all. You can even post tiny parts of your new videos on socials. The more people sharing, interacting with, and being exposed to your content, the better. 

Engagement on multiple platforms keeps your audience interested and helps you get more followers – plus it gives you an interactive brand image. And network away! Compliment others and watch the favour be returned.

5. Engage with other businesses

Whatever your business it’s likely there’s a successful YouTube channel to collaborate with. Make relationships with them for the long term. Use your own ideas but see if there’s a way to join forces without treading on toes.

You can even use each other’s audience for charity events.

Payment declines jump 37%

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99% of merchants have seen an increase of at least 5% in payment declines (with an average 37% decline) following the introduction of Strong Customer Authentication; a third (35%) saw payments fraud jump since the start of the pandemic.

Nuapay (EML Payments Limited’s (ASX: EML) Open Banking business), has revealed that U.K. businesses have seen payment decline rates increase by an average of 37% following the enforcement of Strong Customer Authentication (SCA) rules on Mar. 14.

As the cost to business continues to compound, EML commissioned data highlights the importance of merchants acting now to review the technology used at checkout. Open banking payments offer a secure, efficient and cost-effective alternative to traditional cards.

More than a third (35%) of the payment decision-makers surveyed said their businesses’ payment fraud rate had increased versus two years ago at the beginning of the pandemic. Alarmingly, however, when asked if current payments security measures such as PSD2 (the second Payment Services Directive) SCA were fit for purpose, 62% were dissatisfied and felt there was still room for improvement.

Notably, nearly all of the merchants surveyed (99%) have seen an increase in payment decline rate of 5% or more since the new regulation came into force.

Additional findings:

· 29% believe the regulations need to go further to prevent fraud.

· A third (33%) said the regulations have a negative impact on the customer experience.

· By comparison, 39% felt the regulations were fully fit for purpose.

“As the research shows, SCA regulations have been far from the silver bullet that regulators might have hoped, creating serious checkout friction and frustration for consumers and lost sales for businesses,” explained Brian Hanrahan, CEO, EML’s Nuapay Business Division.

”Open banking payments offer a clear solution because they’ve been designed since Day 1 to comply with SCA while giving a great mobile-native user experience. They are inherently far more secure than other forms of payment as they don’t require a customer to share their card details with the merchant.”

The new research shows that security and data protection concerns are set to continue. A third (33%) of merchants agreed that payments security would be their biggest challenge over the next 18 months, and a further 29% said data protection would be a primary concern.

The news follows an announcement by Nuapay last month that one in four (25%) of payments professionals predict that open banking will become the most popular payment method amongst customers in the next 5 years.

Meet us at the Merchant Payments Ecosystem MPE Berlin, Germany event from Jul. 5 – 7, where Brian Hanrahan is excited to be speaking on stage about open banking during Session 4 tomorrow at 15:00 PM CET.

British chain Pret A Manger to launch in India, marking milestone between UK–India investment corridor

This comes as economic powerhouse recorded $82.3bn worth of deals in Q2, despite global volume being down 8.7%

Gaurav Singh, founder of the largest bilateral investment back across UK/India, JPIN, explains why UK businesses are looking East for investment opportunities to scale up.

Yesterday, India’s Reliance Industries announced a franchise partnership with Pret A Manger to launch and build the British chain in India. This marks a huge step for UK businesses looking East for opportunities in scaling up, as Britain’s largest-ever trade agreement lies on the horizon with one of the fastest-growing economies. Reliance Brands Ltd (RBL) – run by one of India’s most affluential men, Mukhesh Ambani – is India’s largest listed conglomerate, and already has a number of partnerships with multiple global brands such as Jimmy Choo and Burberry. This partnership demonstrates yet another key milestone between the India and UK corridor, highlighting the significance of establishing a strategic relationship with the nation. India’s booming economy has proven to be a vital lifeline for British businesses looking to scale up and expand onto a global scale. 

Earlier this month, American conglomerate, Apollo Global Management, made a binding bid with Reliance Industries to acquire high street chemist, Boots – owned by US retailer, Walgreens Boots Alliance – which is valued at between £5bn and £6bn. This comes as India recorded a record $82.3bn in mergers and acquisitions in the last quarter, despite global volume being down 8.7% – according to Bloomberg. The appetite of strategic investors has continued to fuel the nation’s economy, and now, UK businesses are looking to their significant pool of capital for investment opportunities. Despite the sharp curb of global M&As, catalysed by the effects of a worldwide inflation and a stock market rout, India has continued to break records in growth, and the country is set to overtake China as the fastest-growing economy by the end of the year.

More importantly, India has been a key player in providing the UK with various aspects of economic and trade support, to assist with combating the severe talent shortages in the IT sector, and the dire lag in digital services. Earlier this year, Prime Minister Boris Johnson announced £1bn in new commercial deals with India, with hopes of generating 11,000 new jobs in the UK. As businesses across Britain continue to navigate the implications of worldwide ‘stagflation’, India – dubbed as Asia’s Silicon Valley – has proven to be an anchor for firms looking to expand, however don’t have the means of capital to do so. Their young and dynamic population has given birth to some of the world’s most successful CEOs, and a relationship between both countries will likely be integral to lift Britain out of the current economic slump. 

Gaurav Singh, founder of JPIN, comments:

“It’s clear that some of the most well-known economies around the world are taking significant interest in establishing an economic relationship with India. The country has continued to show signs of real development with record growth in exports and foreign investment. Pret A Manger’s expansion to the country is a great example of this, and I expect to see many more companies following suit in the coming months and years.

“With the pandemic having created a unique and arguably, challenging landscape for British businesses, India presents as a key driver in providing a sufficient means of capital for firms looking for opportunities to scale up.

“India’s record-breaking quarter for M&A activity clearly illustrates the country’s wealth in investment opportunities. As one of the leading hubs of IT and technology, I expect to see an increasing number of investors turning East in search of funding opportunities that can assist with scaling UK companies in such a bleak socio-economic landscape.”

How Important Are Translation Solutions For Your Business Site?

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Business websites are incredibly important. Modern businesses rely on websites to inform customers and prospective customers, to sell goods or services, and to increase brand recognition. However, if your website is only available in one language, you’re losing business.

The best business websites are those that are available and accessible to a wide range of people. When business content only comes in one language, the business passes up the opportunity to appeal to a bigger customer base. Fortunately, professional translation services can help. These services translate a website and other content into multiple languages, which offers businesses many benefits.

Choose A Service That Offers Multiple Translation Solutions

Modern businesses are fortunate in that they typically have several translation services to choose from. With that said, though, it’s important to choose a service with care. Quality translation solutions will be able to meet all of an organization’s translation needs. That way, you won’t have to get one type of content translated by one service and then turn to another for other types of content. When you visit Zab Translation Solutions, for example, you’ll see that they can translate several types of content, including websites, documents, app content, and more.

Improve SEO By Providing Content In Multiple Languages

The most successful business websites are built using proven search engine optimization (SEO) strategies. These strategies help draw targeted traffic to a website. They can also improve how sites are viewed by search engines, which makes the sites more likely to show up in the results when relevant searches are performed.

A qualified translation service will know how to implement SEO strategies from one piece of content into another piece of content, despite the two being in different languages. As a result, businesses essentially get double the SEO results. If they’re drawing traffic to several pages in different languages, this makes them look popular and helpful to the search engines. In turn, the search engines are more likely to suggest a site to searchers. This can mean more traffic and attention for a site, which, in turn, can mean more conversions and more success.

Businesses Can Show Where Their Values Lie

Right now, there is a push for businesses and organizations of all types to focus more on inclusiveness. Being inclusive means hiring employees who come from different backgrounds and bring different strengths to a business. It also means marketing to and welcoming customers from a vast range of backgrounds, including language backgrounds.

When a business uses a translation service and offers its content in multiple languages, it’s sending an important message. It’s saying that it values all kinds of people and wants to engage with them. By offering multilingual content, professionals can send a positive message about their business. This can help improve the business’ reputation and align the brand with honorable values, which can help attract more customers.

Remember, Quality Counts When It Comes To Translation

Obviously, there are a great many benefits to providing websites and business content in multiple languages. But, the quality of the translation matters significantly. When people can’t understand content due to poor or inaccurate translation, they may feel confused and frustrated, which doesn’t bode well for a business. In some cases, they may even feel offended since their preferred language has not been treated with care. Thus, it’s always best to rely on a skilled, professional translation service rather than on free online tools or less-experienced translators.

The bottom line is that today’s businesses should strive to be inclusive and offer their content in multiple languages. And, when they do, they should rely on trusted, experienced translation services. That’s the best way to ensure their efforts are rewarded.

5 creative ways to use custom stickers to increase conversions

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When it comes to marketing, custom stickers can be a powerful tool. They’re affordable, easy to produce, and can be used in a variety of ways to help increase conversions. Here are 5 creative ways you can use custom stickers to increase your conversion rate:

1. Create high-quality product packaging with premium stickers

Adding high-quality custom labels to your packaging can give your brand a professional look. By using premium stickers, you can make sure that your products stand out on store shelves and entice customers to take a closer look. This can also be an effective way to communicate your brand’s message and values.

2. Try out limited edition campaigns

Using custom stickers for limited edition campaigns can be a great way to increase conversions. This is because customers are often drawn to products that are part of a limited edition release. Using custom stickers, you can make your products stand out and let customers know they’re part of something special. Limited edition campaigns create a sense of urgency and encourage customers to act quickly.

3. Use them to direct traffic to your website

One creative way to use custom stickers is to direct traffic to your website. By including your website address on your stickers in the form of a QR code, you can make it easy for customers to find your online store. Not only does this give customers immediate access to more information, but it also increases web traffic and boosts your online sales.

4. Stick them on cars or trucks for advertising on the go

Another creative way to use custom stickers is to stick them on cars or trucks. Personalised car stickers are a cool way to get your brand’s message out there and advertise on the go. It is an effective way to reach a wide audience as they simply come across your brand in their day-to-day life.

5. Include free stickers with every order

Including free stickers with every order is a great way to increase conversions. Customers love freebies, and by including custom logo stickers with every purchase, you can make your customers happy and encourage them to buy from you again in the future. Additionally, including free stickers with every order can help to build brand loyalty and keep your customers coming back for more.

Custom stickers can be a powerful marketing tool, and by using them in creative ways, you can increase your conversion rate. Try out some of the ideas we’ve suggested and let us know which ones work best for you.

Accounts Payable Automation: Is It A Solution?

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Accounts payable automation or AP automation reduces the manual tasks associated with accounts payable. Automation technology creates a digital workflow for routine steps like receiving invoices and routing them for approval, payment and reconciliation. The process starts by capturing invoices electronically. Yooz compares invoice details with open purchase orders. Any discrepancies are flagged for review, and matched invoices are automatically routed for approval or scheduled for payment.

Why Every Business Should Invest In Accounts Payable Automation

Every business should prioritize investing in AP automation. Automation saves time by removing unnecessary manual tasks and making the core processes more efficient. A well-configured software also reduces errors and provides meaningful insights. Beyond these time and cost-saving measures, AP automation software can also be used to detect, flag and prevent potential fraud from overstated or duplicated invoices.

This set of benefits lays the foundation for an effective business, creates more opportunities to scale up operations, and improves the bottom line in the long run.

Getting The Most Out Of Accounts Payable Automation

Financial controllers and accountants should follow some key procedures to get the full benefits of AP automation software. These practices guide the most effective techniques to maximize the ROI on accounts payable software:

All Hands On Deck – All staff members should be on board to ensure your AP software translates into the benefits we have identified. Financial heads should engage their team members and inform them of the benefits of AP automation. They should take feedback from exhaustive discussions and apply it to vendors’ proposals.

Selecting A Project Leader – Capable people should be assigned to oversee and implement AP software. The project head is responsible for monitoring and troubleshooting the software. Project leaders are also in charge of training their colleagues on industry best practices in automation processes.

Multi-Stage Implementation – There is often a large amount of data that can be immediately automated. It is advisable to automate in stages and monitor between stages. There is a learning curve associated with rolling out a new software; thus, the process should be managed gradually.

Integrate Existing Systems – Your AP automation software should integrate into the existing infrastructure. There should be no data duplication in more than one system as this cancels out the benefits of automation. The AP software should communicate with the existing database through ERPs and other business programs.

Create Work Structures – Workflows in AP automation software give a real-time snapshot of the supply chain. You can monitor the movement of orders and identify areas where you can reduce turnaround times.

Set Up Actionable KPIs – The AP automation software gives financial controllers access to new and valuable insights. You can use this data to monitor key indicators such as free cash flow, cash tied up in inventory and balances on outstanding accounts.

Selecting The Right AP Software

Include these steps as you choose an accounts payable automation system:

Pre-plan – Set up a team to determine the company’s most pressing needs.

Collect and rank your requirements – Document how the existing software works and highlight the areas that can benefit from automation. This creates the blueprint of requirements to formulate the features of the software.

Vendor Engagement – Speak to potential vendors and software providers and factor in scale, price and ease of use.

Vendor Selection- Pick the vendor that can deliver in the most practical way in terms of cost and post-purchase support.

Conclusion

By reducing manual processes and delivering payments on time, AP automation helps a business improve relationships with suppliers and partners. It boosts productivity, reduces days sales outstanding, and saves money, which increases profitability and growth. 

Scouty are making it easy for anyone to rent their homes to film and TV crews. How much can your home make as a filming location?

Demystifying the industry and opening up to the public. Scouty, a British startup and pioneering location rental platform, are transforming the way content creators and film-makers secure shoot locations. The platform is making it possible for anyone with a space to rent to generate an additional stream of income.

The idea of a Universal Basic Income or a Passive Income has become appealing to many. With the cost of living putting household budgets under increasing strain, a while we have to wait on a progressive, forward-thinking government to initiate a Universal Basic Income, securing a passive income is a present-day reality. A passive income is defined as an income that requires minimal labour to earn and maintain. Traditional examples include rental income, interest on wealth and returns on investments. However, with the launch of Airbnb in 2008 a new mode of passive income became mainstream. Anyone with a home could use the platform to rent all or part of their space to travellers. Suddenly the idea of supplementing your main income with a regular second income was normalised.

Since then, a vast ecosystem has been born where people can derive a passive income renting out everything from their designer handbags, to their dogs and cars. The latest development allows homeowners to rent their whole home, or even just a single room by the hour to film crews and photographers. 

Scouty was launched in 2020 by Ryan Gannon and Nico Doeser after they realised the existing systems for renting locations needed reforming. The site now boasts over 2000 locations and claims listings frequently make £500 – £2,500 per month with just 1-3 bookings. The site includes restored railway arches, London apartments, suburban homes, converted warehouses and even a gothic mansion. These can be booked for filming, photoshoots, influencer campaigns and anything in-between. Looking through the listings at www.scouty.com many of the spaces look familiar. Perhaps that’s because there’s every possibility they’ve already been in a TV advert or were used as the primary location in the latest Netflix TV drama.

While other services exist to connect location scouts with homeowners, Scouty aims to make finding and booking locations transparent, easy and less expensive. This ease of use makes life easier for creators while simultaneously offering a passive income to individuals with spaces to rent.

One of the sites earliest listings came from London homeowner Ed Myatt who told My London in early 2022 “For me, it’s all about the money – it’s just easy money,” before adding “It pays the mortgage.”

Business partners Gannon and Doeser are pleased to have overhauled the industry and given people the opportunity to monetise their spaces. Each of them has their specific skill set and unique role in ensuring the site delivers for both creatives and location owners. Gannon is primarily responsible for the site’s UX striving for simplicity, while Doeser takes care of marketing the site to industry professionals to ensure the locations have a regular stream of enquiries. For Gannon its also about making spaces available to a more diverse creative crowd, “Although we do have big-budget productions and film productions and projects that can afford to use agencies, the majority of the clients that we have are people who couldn’t afford a location agency – or wouldn’t even think about using one.”

www.scouty.com is free to join with the company charging a modest 15% commission on each successful booking. Clients using the service in the last 12 months include BBC, Sony Music, Vice and brands such as Rat & Boa, Carwow and Trapstar and influencers.

SaveMoneyCutCarbon and ICAEW announce partnership in industry first

53% of Brits currently don’t consider their carbon footprint at work, even though they spend more time at the office

Collaboration looks to help charted accountants achieve sustainability goals both in their work lives and at home

Wednesday 29 June 2022: Today, SaveMoneyCutCarbon, the digital aggregator providing a unique marketplace which brings together both cost effective products and specialist advice announces a partnership with the Institute for Chartered Accountants in England & Wales (ICAEW). The new partnership recognises ICAEW’s vision of the role that they believe chartered accountants can play in tackling the climate crisis and their carbon neutral status.

SaveMoneyCutCarbon was a great choice as a Member Reward Partner in response to the increasing need for businesses and individuals to change the way they operate and become part of the solution to climate change. As a result, over 189,000 people who are members of the ICAEW will be able to access free Energy & Carbon mentor calls provided by SaveMoneyCutCarbon’s IEMA qualified experts. These calls are designed to help members understand how they can decarbonise their buildings’ assets through retrofit technology designed to save money on energy and water bills.
 
ICAEW members and staff will also be able to mitigate the rising cost of energy prices in their own homes by accessing SaveMoneyCutCarbon’s Home Club at a reduced price to allow them to buy eco-friendly products, reduce their carbon footprint and save the planet. The latter highlights the importance ICAEW places on the UN Sustainable Development Goals, which play a key role in ICAEW’s strategy.
 
All ICAEW members and staff can access SaveMoneyCutCarbon’s Home app. Through it they can browse the extensive Learn & Save library which encourages behavioural change both in the home and the workplace. Those who are unsure where to start are guided through the Swap It functionality to identify the sustainable swaps available in each room of their house. The collective difference members and staff make is reported via SaveMoneyCutCarbon’s unique impact statement technology on the water, energy, carbon, plastic and money savings that have been made to customers.

Mark Sait, CEO of SaveMoneyCutCarbon comments:

“As the cost-of-living increases this is an innovative way for ICAEW to help their staff and members to reduce their carbon footprint in their homes and use our app and knowledge hubs to encourage behavioural changes around carbon literacy, data tracked for ESG reporting. Corporate HomeClub is a unique way to save the planet, one member/employee at a time and showcases the difference a group of people can make when you add their sustainable swaps together. Combining this with Energy & Carbon Mentor calls to help businesses who are suffering from energy price rises to reduce their bills constitutes a truly innovative approach by ICAEW to ensure their members are best placed to help save the planet. We are delighted to be working with them.”

Andrew Pittams, Commercial Director of ICAEW comments:

“We are pleased to announce our new affinity partner, SaveMoneyCutCarbon. This partnership will help ICAEW and our members contribute towards the aims set out in the Paris Agreement and the UN Sustainable Development Goals, both key strategic themes for the organisation. We hope that the expertise SaveMoneyCutCarbon provide will help support members mitigate the risk of climate change and help make greener choices for themselves, their organisations and their clients. We look forward to developing and nurturing this partnership in years to come.”

The Perfect Fit: How Flexfit Caps Are Taking Over The Headwear Industry

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It seems like everywhere you look, someone is wearing a Flexfit cap. And for good reason – Flexfit caps are taking over the headwear industry! They come in a variety of styles and colors, so there’s something for everyone. Plus, they’re incredibly comfortable and fit most heads perfectly. Whether you’re looking for a baseball cap or a bucket hat, you’ll find what you need at Flexfit.

If you’re not familiar with Flexfit, they are a company that specialises in headwear. Their caps are made from high-quality materials and are designed to fit snugly on your head. They also have a variety of different styles, so you can find one that fits your personality perfectly.

One of the best things about Flexfit caps is that they come in a variety of colours. Whether you want a traditional black cap or something more flashy. We even have some exclusive colourways that you won’t find anywhere else!

Benefits of wearing Flexfit caps

Still not convinced that Flexfit is the way to go? We have a few more reasons why Flexfit caps are taking over the headwear industry. For starters, they’re incredibly comfortable. You won’t have to worry about your cap slipping off or being too tight – it will fit snugly on your head and stay in place all day long.

Flexfit caps are extremely durable. They’re made from high-quality materials that can withstand a lot of wear and tear. Whether you’re wearing your cap out on the golf course or just running errands around town, it will hold up well.

They’re on trend. With the style being worn by both men and women. This headwear staple had its heyday in the 1960s when it was popular among girl groups known as “bug girls.” The Flexfit cap is having a resurgence thanks to many athletes wearing them, as well as famous celebrities such as Rihanna, Wiz Khalifa, Zendaya and Rita Ora Love.

Flexfit caps are the perfect way to accessorize any outfit. They can dress up a casual look or add a touch of style to your workout gear.

Flexfit caps come in a range of different styles:

  • Flexfit Baseball Caps
  • Flexfit Snapbacks
  • Flexfit Trucker Caps
  • Flexfit Camo Caps
  • Flexfit Bucket Hats
  • Flexfit Dad Caps
  • Flexfit Fitted Caps

If you’re looking for a new headwear option, Flexfit is the way to go. With a variety of styles, colorus, and sizes available, there’s something for everyone.

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