Custom stickers are becoming an increasingly popular way to market a business or product. Unlike traditional marketing methods, they can be used on any budget and often result in a more favourable first impression. What’s more, custom stickers activate two powerful psychological principles. Curious to learn more? Then read on!

1. A cost-effective branding solution

Custom stickers make great branding tools because they are cost-effective and can be customized to fit any need or industry. Did you know that they can be designed to match your specific needs and branding? This makes them a more effective branding tool and ensures that your message is communicated accurately and in style.

They are also a great way to reach a large audience quickly, as they can be placed just about anywhere, from products over car and shop windows to shipping boxes and laptops. This makes them ideal for small businesses and start-ups who are looking for a branding solution that does not break the bank.

2. Making a great first impression 

Product packaging is often the first thing people see when they encounter a product. And as customers, we do judge a book by its cover, meaning your product presentation can make or break a sale. This is why it is so important to invest in good quality packaging that represents your product and brand the right way.

Custom stickers can help you breathe life into those standard cardboard boxes or glass jars. And the best thing? You can select a material that really represents what your brand is all about and matches your packaging material.

Also, think about your target customers – do they care about sustainably sourced ingredients? Do you want to create a luxurious experience for them? A professional sticker maker can help you achieve just that.

3. The scarcity principle 

The scarcity principle states that items seem more valuable when they are scarce or limited in availability. Think about it, the less availability, the more exclusive and desirable a product becomes. This is why it is important to create exclusive offers and limited-time discounts for products.

You can do that super easily and quickly with custom stickers. Create a stand-out design and choose an eye-catching material like fluorescent or glitter vinyl, and you are good to go. Stick them to your products as the perfect way to generate more visibility for your promotion and create a buzz around your products.

4. The rule of reciprocity

The rule of reciprocity is a social norm that obliges people to repay any favours or benefits they have received. It is based on the idea that people want to be seen as fair and reciprocal to be accepted and respected in their community. This subconscious need is often used in marketing, as it can be a powerful way to get customers interested in your business.

Now, you have to find the sweet spot between investment and return. There is no point in handing out free iPhones. But do you know what people love? Free stickers. With something as easy as free logo stickers, you can not only make customers smile, but forge positive associations that increase the likelihood of a repeat purchase, a recommendation or a positive review – risk-free!

So, what have we learned? Custom stickers make great branding tools because they are cost-effective, can be customized to fit any need or industry, and make a great first impression. They also activate two powerful psychological principles – the scarcity principle and the rule of reciprocity. If you’re looking for an easy way to create a buzz around your product and increase sales, free custom stickers are the way to go! So get creative with your design and order some today. You won’t regret it!

In today’s world, finding a job or career path is becoming increasingly difficult – and sticking to it is nearly impossible! In addition, most employees feel burnt out and cannot cope with the demands of their jobs and keep healthy relationships. There’s a lot of stress with many responsibilities, too. So what is there to do? Fortunately, some jobs don’t require too much from you, such as a virtual assistant. Being one allows you to take charge of your schedule, free up your time for other pursuits, and, best of all, do something you honestly like to do. If you’re good at organising and planning and can work well with people – and are willing to learn more and even perfect your skills – then you might be interested in becoming a virtual assistant. But what other benefits can you expect? Here are the top advantages of becoming a virtual assistant.

• You can make your own schedule

One of the biggest perks of becoming a VA is making your own schedule. What does this mean, exactly? It means you can be in charge of your schedule and don’t have to follow the regular 9 to 5 job. You can easily manage your schedule as long as you balance your clients and let them know the hours that are ideal for you. If you’re a virtual assistant, it’s possible to work full-time or part-time as you see fit, and you can even work on a seasonal basis. This way, it will be easier for you to create a much better balance between your work life and your personal life – none need to suffer. You can still do what you want and love – and isn’t it what we are all striving for?

• You can permanently WFH

When you become a virtual assistant, you can permanently work from home! You can work remotely, unlike other employees or staff in an office. This allows you to save time because you don’t have to suffer from a long commute, and best of all, you don’t have to go through the same headaches as other commuters – traffic, long queues, and other pesky delays. So whilst most of us had to work from home due to the pandemic, you can permanently work from home. This is a blessing for many single mums or those who want to avoid a commute.

• You can set your own rates

Another advantage of being a VA is setting your own rates. Of course, it will depend on your areas of expertise (the more skilled you are, the better), but you can set higher rates than you would get if you worked for a company. As a result, you have better control over your salary or income, and if you feel you deserve a raise, you don’t have to go through numerous channels to get one. But you must ensure that your rates are up to par with your expertise and not too high for your clients.

Here’s one more thing that not many are aware of – when you become a VA, it allows you to form a close professional relationship with the person you are working for – and as such, you learn from them and vice versa, and you can learn new sets of skills while you’re at it.

Booking and accounting are the necessity of every business. These are the practices required to prepare quarterly or annual financial records. Furthermore, practical bookkeeping helps companies to evaluate their worth to make decisions regarding their growth. 

Although accountants use the terms bookkeeping and accounting interchangeably, there lies a difference between the two. While both are inseparable when working on the financial transactions of a business, they are different. Bookkeeping is part of accounting, but accounting has a much broader scope.

We will share five key differences between bookkeeping and accounting for easy understanding. 

Definition 

Bookkeeping is mainly related to maintaining and recording all financial transactions in the books of entry of a business. It involves organising and summarising every financial transaction in the company in a systematic chronological manner. The bookkeeping services focus on the day-to-day economic activities of a business, such as payment of taxes, payroll, sales revenue, interest income, expenses, etc. The accuracy of bookkeeping determines the accuracy of the accounting process.

Accounting involves interpreting financial data, analysing and summarising it for insights, and reporting financial transactions. As a comprehensive process, the financial statements generated in accounting provide a precise summary of the finances over an accounting period of a business. Accounting consolidates financial information that helps stakeholders understand a business’s financial health and practices. 

Decision making

The data from practical bookkeeping needs to be more comprehensive to help prospective decision-making. Bookkeeping reflects on the financial transactions of the business. It tracks sales, profits, debt, bills, purchases, and other financial transactions, which are essential for the balance sheet.

Accounting maintains and compiles the daily transactions into financial statements and helps management anticipate and forecast the company’s performance. It helps provide an accurate and transparent view of the prospects of a business to all stakeholders so they can assess the company’s performance.

Financial statements 

Bookkeeping doesn’t involve preparing financial statements. It is kept simple as it does not require analysis of the expenditure or auditing of the financial transactions. 

Accounting involves creating comprehensive financial statements that help the management and stakeholders understand the financial performance, stability, and prospects of the business. 

Level of learning 

Bookkeepers are not required to have any high-level skills. Bookkeeping services are just needed to have knowledge of financial topics and be accurate with their data entry. On the other hand, accountants oversee bookkeepers and must have sufficient experience and education to be Certified Public Accountants (CPAs).

Bookkeeper vs. Accountant 

While accounting & taxation services offer both services, there is a significant difference between the duties of a bookkeeper and an accountant. 

Bookkeepers recommend, implement and manage accounting software for single or double-entry accounting. They are responsible for monitoring bookkeeping policies and procedures. They must handle all financial and banking transactions and maintain debit and credit accounts. 

Accountants perform a much more significant role, including data management, financial analysis and reporting, consultation and regulatory compliance. 

Conclusion

Bookkeeping and accounting are integral parts of every business. If your business doesn’t have qualified professionals, you can hire accounting & taxation services for practical bookkeeping and more.