When attempting to get a message out to an unfamiliar audience, grabbing the attention of these people is extremely important. Individuals do not give their time away cheaply; hence, finding an effective means to reach this audience might be the first step in creating a successful brand.

Banners have proven one such means to captivate new customers, especially when made at HelloPrint. A good banner would not just capture the attention of readers but would also leave a memory of your message after just one glance.

Here are some effective tips on how to design eye-catching custom banners bound to awaken the interest of potential customers:

Create a captivating point of interest

According to the BBC, on average, humans have an attention span of 8 seconds. This piece of information is of unequivocal importance when considering how to approach designing your banner. The point of interest is the first place a person would see when they look at your banner. You have only a few seconds to entice your viewer; ensuring the point of interest is stunning enough cannot be overstated.

Make sure to approach friends or colleagues with your design to identify the point of interest and perfect how it looks.

Use large and legible fonts

Font style and size also influence how your banner is viewed. Ensure to use easy-to-read fonts that will not trouble the viewer as they attempt to go through your banner. Use arial, futura, open sans, or other sans-serif fonts that would be easy on the eye of the viewer.

As for font size, the idea is to captivate the reader, so make it as large and readable as possible. You want to do this without drowning out the entire banner, so keep it in a good ratio to the banner itself.

Make it easy to read

Except on a handful of occasions, you would have only a couple seconds to pass across your message. There is no need to go for complicated or bulky texts; keep it simple.

Keep the wording short but memorable; the important thing is passing along the core idea. Include your brand logo and brand tagline.

If you are selling a product instead of marketing a brand, the rules don’t change. Captivate a new audience with simple words like 15% off or two for the price of one that convinces instead of confusing them.

Show, don’t tell

There is a lot of information you most likely want to pass along with this banner. An image can send a thousand messages without using a single word. Selecting the right image to use on your banner is extremely important, as it not only passes along a message but is also tasked with captivating the mind of the viewer.

One criterion in selecting the right image that cannot be overlooked is the quality of the image. Research has shown your image should be shown at a high resolution rate. High-definition images would increase the attention your banner would get and keep eyes on it for longer periods of time.

Whether you are marketing your brand or selling a product, quality images describe what you are putting out to the audience without oversaturating their minds with information.

Choose the right colours

Selecting suitable colours might seem easy, but it can prove a daunting task. The colours you are going to go with must look good with the image and text you have selected and also be an ideal representation of your brand. Before selecting a colour for your banner, there must be a clear idea of your brand image and the colours that go with it.

Research has shown that coloured ads attract up to 42% of readers in comparison to non-colored ads. This proves the importance of adding the right colours to your banner campaign.

Ensure to use contrasting colours as they add an extra touch and keep the reader’s mind occupied. Colours like black and white, red and black, and black and yellow keep the viewer interested as they go through your banner.

Understand the banner’s position

Knowledge of how your banner is going to be placed is pivotal to how it will do in terms of attracting potential customers. Be it displayed on a window, hung on a sign board, or displayed right outside the business or store, understanding where it is going to be placed is key to deciding the font size and image resolution.

Another key factor in the banner’s position is the distance between potential customers and the banner. Will the banner be at the viewer’s eye level or a distance above their head? It is important to consider this before deciding on a font type and size.

Ensure adequate lighting

A good banner should be visible, as it is visibly pleasing. After considering the banner’s position, the decision on whether or not the banner is going to be lit up should be made. In situations where this banner would have poor natural lighting, it is advised that small attachable lights be added to the banner. This is especially important when the banner is to be displayed in halls with poor lighting or at parties or events scheduled at night.

Call to action

The full effect of a stunning custom banner can only be seen when it comes with a suitable call to action. Attend this event or buy this product; this banner, in a few short words, should give direction on what should be done. Don’t forget to add important contact details or prices to boost interaction or sales.

Conclusion

Captivating a new audience is never easy. Using vibrant imagery, simple but compelling writing, and a contrasting colour scheme, banners can be the best tool to attract that audience. If done right, custom banners have the potential to capture the attention of customers and drive sales on an upward trajectory.

Did you know that storing your records offsite can lead to a wide range of benefits, ranging from savings and efficiencies to better security and more robust information governance?

It may even help you avoid data protection fines and save space in your workplace to use for something else.

Below, Marios Frangoullides, Head of Sales, Restore Records Management, highlights the 7 advantages of moving your physical records to one of their facilities.

Increase cost effectiveness by saving space

Offsite document storage frees up space in your own workspace. This can then be used for business-critical activities or monetarised in other ways – for instance by renting out the space, releasing for another department or reducing office size (and at the same time cutting business rates and rent).

For a growing business, saving space could allow it to remain in a smaller office for longer without the need to relocate.

For businesses with a rapidly growing records library, storing offsite means you only pay for the exact number of boxes you require and negates the need to pay for extra space.

Improve the productivity of your employees

Offsite records are easier to manage and are looked after by experts, who go the extra mile to find innovative solutions for your data storage. We will help you build an inventory, using state-of-the-art software, which makes it easy to identify where your boxes are, what they contain and how long they should be stored for. You can manage your inventory 24/7.

Same-day or next-day delivery and collection of your assets is available seven days a week.

This all frees up time for employees who might otherwise spend fruitless hours searching through a poorly organised onsite archive.

Save on your outgoings

By making storage more cost-effective than you might think, going offsite can help a business save on its outgoings.

There are many aspects to consider, from no longer paying for storage space in your own building to reducing the time required to retrieve documents by knowing exactly where your information is.

Moving documents offsite also frees up your staff to work on other things, safe in the knowledge that records are safe and accessible.

Be more compliant

Knowing what information you have, where it is and when it should be destroyed is at the heart of any good records management system – and storing your records offsite ensures all these boxes are ticked.

This is especially important when it comes to complying with GDPR requirements around personal data. If personal data is not easy to access, or if it is kept too long, it could even lead to fines from the regulator.

At Restore we describe ourselves as Ridiculously Regulatory. 

That may sound crazy, but we’ve gone out of our way to gain a staggering list of accredited certifications, covering quality management, environmental management, business continuity, and information security to name just a few. It all ensures your records, and our storage facilities, are absolutely secure, safe and compliant.

Increase security

Storing records onsite often means they are kept in a room not designed for the purpose, leading to the threat that records could deteriorate or be damaged by fire or flooding.  They could also be at greater risk of theft.

Our storage facilities are expertly designed to manage records in a secure environment. 

At Restore, your records are kept in fire-controlled facilities and travel in GPS-tracked vehicles whenever they are moved.

They can also be kept in temperature and humidity-controlled conditions when necessary and always benefit from vetted staff, secure IT systems, access control, fire detection and suppressants.

Protect your reputation

Reputation is everything in modern business, especially if you are looking after the personal data of customers or employees.

Losing documents through damage, error or crime can lead to data protection fines but loss of reputation can be even more damaging in the long term.

Having an offsite archive means physical records are safe, secure and can be quickly retrieved, mitigating reputation damage.

Take the first step to going digital

Many businesses dream about ‘going digital’ but are worried by costs or are not ready to do so. A hybrid model of records management which sees physical and digital storage go hand in hand can get you on the ladder.

By storing offsite, you can have access to an inventory portal which provides better visibility than a manual spreadsheet. It is also possible to scan records on demand.

Most important, of course, is that records are indexed, have a retention policy in place and are secure.

With secure facilities in 56 locations across the whole of the UK, you’re never more than two hours from your Restore storage facility.

Same-day or next-day delivery and collection of your assets, seven days a week. Restore Record Management’s experts are relentlessly resourceful in finding a storage solution which suits your business perfectly. Find out more about document storage here

In collaboration with Marios Frangoullides

Head of Sales, Restore Records Management

In today’s interconnected world, the efficient movement of goods is crucial for businesses and individuals alike. Whether you’re sending parcels for personal reasons or managing logistics for a company, choosing the right courier service can significantly impact your experience and outcomes. This article explores why finding a good courier service is important and provides guidance on how to find one in the UK.

Importance of Finding a Good Courier Service

• Reliability:

A reliable courier service ensures that your parcels reach their destination on time and in good condition. This reliability is essential for businesses that depend on timely deliveries to maintain customer satisfaction and operational efficiency.

• Professionalism:

Professional courier services handle parcels with care and provide excellent customer service. They communicate effectively, offer tracking options, and resolve issues promptly, enhancing the overall experience for both senders and recipients.

• Cost-Effectiveness:

While cost is a consideration, a good courier service offers value beyond pricing. They may provide added services like insurance, packaging assistance, or special handling options that justify their rates by ensuring peace of mind and quality service.

• Coverage and Flexibility:

The ability to deliver parcels locally, nationally, and internationally with flexible delivery options (e.g., same-day, next-day, or scheduled deliveries) is crucial. A good courier service offers a range of delivery choices tailored to different needs.

• Reputation and Trust:

Established courier services have a reputation built on reliability and customer satisfaction. Choosing a reputable service reduces the risk of lost parcels, delays, or poor customer service experiences.

How to Find a Good Courier Service in the UK

Finding the right courier service involves considering several factors to match your specific needs:

• Define Your Requirements:

Determine the type of parcels you need to send (size, weight, fragility) and the frequency of shipments. This helps in assessing which courier services are best equipped to handle your needs.

• Research and Compare:

Use online resources, reviews, and recommendations from trusted sources to create a shortlist of potential courier services. Compare their services, pricing structures, delivery options, and customer feedback.

• Check Licensing and Insurance:

Ensure that the courier service is licensed and insured to protect your parcels against loss or damage during transit. This also reflects their commitment to professional standards.

• Evaluate Delivery Options:

Consider the range of delivery options offered, including speed of delivery, tracking capabilities, and special handling requirements. Choose a service that aligns with your timeline and parcel specifications.

• Customer Support and Communication:

Assess how responsive the courier service is to inquiries and customer support requests. Clear communication and transparency are key indicators of a reliable service provider.

• Read the Terms and Conditions:

Review the terms and conditions, especially regarding liability for lost or damaged parcels, insurance coverage, and any additional fees or surcharges that may apply.

• Seek Recommendations:

Ask for recommendations from peers or industry networks who have experience with courier services in the UK. Personal referrals often provide valuable insights into service quality and reliability.

• Trial Periods or Small Shipments:

Some courier services offer trial periods or accept small initial shipments. This allows you to test their services firsthand before committing to larger or more frequent shipments.

• Evaluate Technology Integration:

Modern courier services often offer online platforms or mobile apps for tracking shipments, scheduling pickups, and managing deliveries. Integration with your business’s technology systems can streamline operations, particularly if you rely on online fulfillment processes or need real-time updates on parcel status.

• Review Long-Term Partnership Potential:

Consider the potential for a long-term partnership with the courier service. A reliable long-term relationship can lead to negotiated rates, personalized service, and priority handling of your shipments.

Conclusion

Choosing the best courier service in the UK involves thoughtful consideration of your specific shipping needs, service reliability, customer support, and overall value proposition. By investing time in research and evaluation, you can find a courier service that not only meets but exceeds your expectations, ensuring smooth and efficient parcel deliveries every time. Whether you prioritize reliability, cost-effectiveness, or comprehensive coverage, selecting the best courier service the UK offers is crucial for maintaining seamless logistics and customer satisfaction in your business operations.