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Cyber Crime Patterns in the UK

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Cybercrime is an activity that has harmed many people over the years. We’ve reached a point where many of us believe we would never fall for it, but cybercrime is rampant, and more of us are witnessing scams than ever.

There are a variety of different ways that scammers work now. Malware getting installed on victims computers is one way, but it isn’t the only method. Phishing emails, texts and websites are being talked about all over the internet.

Scammers design phishing messages to look like real websites and emails. When a person receives them, they’re asked to click on a link and fill in some information. The scammer can then use this information in any way that they want.

Internet security firm PPC Shield have seen these scams and wanted to see how they affect people. They have reports from the National Fraud Intelligence Bureau from January onwards.

Cyber Crime Patterns in the UK

When it comes to cybercrime, we’ve all come across scams at least once or twice. Though we don’t fall for them most of the time, you may fall for one at some point. The majority of cybercrimes in 2021 were committed through phishing scams. That is when they send you an email or a link to a site where you’re asked to fill in payment information or passwords. Once a scammer has this information, they can steal your money and hack into other accounts.

Fraudulent use of social media, email scams and hacking are examples of cybercrime. Together they account for 43% of all cybercrime incidents reported in the UK in 2021.

Who is being targeted?

When people think of cybercrime, they assume the victims don’t understand technology. Scammers must choose them as they wouldn’t be able to tell the difference between a real and fake website. But the statistics seem to suggest otherwise.

Since the beginning of the year, the primary targets of cybercrime appear to be younger. They tend to be tech-savvy and under the age of 40. 5000 people within that age group have reported that they have been a victim of cybercrime. These are people that you wouldn’t expect to click on a link that would install a virus. Phishing scams are getting cleverer, and scammers are getting more successful at making their messages look real. That leads to people not checking to see if the email is coming from who it claims to be.

Businesses are also affected by cybercrime. Since January, 10% of the total number of victims have been companies. Email addresses are usually easy to find on websites with other details. It might not be difficult for a scammer to replicate a message that a business will want to respond to.

How do people know they’ve been a victim of cybercrime?

One in three people only discovered they had been a victim of cybercrime through their banks. Fortunately, banks do report transactions that seem suspicious to the account holder. But sometimes, they can still slip through. A person might only know they’ve been a victim when they check to see what they’ve been spending. In turn, that could make it difficult to track where someone stole their details.

Other people may realise if they think back on a form they’ve filled in. If they go back and check their emails or history, they may notice something isn’t right. If they’ve already filled their details in, they’re too late.

If you think you’ve been a victim of cybercrime whether due to missing money or anything else, report it. You will want to freeze your bank account and change your passwords to protect yourself. If you think you may have been a victim but have no proof. You should change your details anyway to be safe.

How does cybercrime affect victims?

When you’re a victim of a crime, it can affect the way you live your life. Everyone has a different reaction. ONS data from the Crime Survey for England and Wales states that 72% of victims felt that they had been affected. Almost a third of people had a moderate or severe reaction to what had happened. The majority of these people experienced anger or annoyance.

With a loss of money and the need to make changes to protect themselves again, anger makes sense. But a further 1 in 10 of these victims showed signs of anxiety or depression. Not being able to sleep was a common symptom that these people reported.

Cybercrime might not be a violent crime, but it is still theft.

How is cybercrime being committed?

A few years ago, the majority of cybercrime was committed using malware. These are programs that people would usually accidentally install from a link. There were different kinds of malware, but they always took private information.

Cybercrime has since adapted, although it is still often committed through emails. Where before people would get you to click links to install something, they now take you to fake pages. On those pages, you submit information like your card or bank account details. The page will provide those details to the scammer without them having to wait for you to use your card again. They may also steal your passwords that they can access through this scam as well.

Social media phishing is also more of an issue than it used to be. People mock-up fakes that look like social media pages and steal your information. With your login, they can then get information about other people to steal their details. On social media, we don’t think of phishing as often. We certainly don’t think of businesses getting scammed on social media. But as well as being a chance to connect with others, it also gives scammers more opportunities to steal.

Is cybercrime evolving?

The way that cybercrime is changing suggests that is evolving. Most cybercrime has involved emails expecting a response. Now people are being sent messages with phishing links.

These emails are more sophisticated than they used to be, and they can slip past spam filters. The scammers will spend time looking at the official message and can copy it almost exactly. In some cases, the only way to tell it’s fake is by looking at the email and not the name associated with the account.

Scammers are using these phishing sites and emails far more regularly than they used to. Malware is at its lowest reported figure since 2007, according to the Google Transparency Report. Meanwhile, reports of phishing sites have gone up by 750% in the same amount of time.

How much money has been lost to cybercrime?

The total that British people and businesses have lost in the last eight months adds up to £5.7m. This was spread across 14,883 different incidents. The number of incidents and the amounts lost highlight how serious cybercrime is.

Fewer businesses tend to be the victims of these crimes, but they lose large amounts of money when they are. In total, businesses have lost £1.9M since January. That accounts for a third of the total loss across the United Kingdom.

Fewer businesses get targeted. But the financial losses rack up the total loss quicker than those of individuals.

How can people protect themselves?

It can be difficult to know what to do when it comes to cybercrime. If a website or message looks and sounds real, you are likely going to believe it. Especially if you’re busy and are quickly checking your email. If you’re expecting a parcel and then you get an email saying your parcel can’t be delivered because of costs. You would likely believe it.

In the end, it comes down to being suspicious and knowing how the services work. If you get an email or text claiming to be a reputable company, look into whether they will contact you like this. Check the email as well. With emails, you can tell if it’s fake or not. If you’re still not sure, then you can Google it. Most companies will have a contact email on their website. Even if a different department from the contact email messages you, you can see if the domains match or not.

Other things to keep an eye out for are spelling mistakes and how they refer to you. If there are mistakes or the company isn’t referring to you in the way they usually do, you can assume that it’s fake.

Keep an eye out and report any scams that you see so other people can have prior warning.

How to Grow Your Audience Through Digital Marketing

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One of the biggest challenges for any business is growing its audience and expanding its customer base, but it’s one of the most important goals to achieve if you’re hoping to achieve your goals. While many companies rely on word of mouth and local referrals, there are also other ways to grow your audience that can give you a bit of control over how your business is perceived.

Whether you specialise in hardscaping materials, heating and plumbing or fittings and fixtures, it’s so important that you can be found easily for those customers who are looking for your services or products. In today’s world, having a robust and well thought out online presence is becoming more and more essential. SLG explains more about how to grow your audience through this type of activity.

Marketing for the construction industry

Typically marketing teams in construction focussed businesses are small, and are required to perform a huge number of tasks. While there are many different avenues to explore when it comes to digital marketing, it’s important to find the right mix that will work for your business and your team. Spreading yourself too thin trying to do everything could result in falling short of the results you were hoping to gain. Here are just 3 of the ways you could use marketing for the purpose of growing your audience base.

Keeping your website up to date

These days, the first thing customers will do when trying to find a solution to their problem is head to the internet. With that in mind, if your business doesn’t have an online presence, it’s likely that customer will land on a competitor to help them solve their issue. Having a website that clearly communicates who you are and what value you do can provide is the first thing to get right.

However, it’s one thing to build a website and get it running, and it’s another to make sure it’s kept up to date. The last thing you need is a customer clicking on your website and being confused by out of date information, or not being able to find what they’re looking for. Details like how to get in touch with you, what services you provide and answers to FAQs can all be great tools to encourage prospective customers to go a step further.

You can also include handy information on your website that’s accessible by the customer filling in their details and requirements, so you can gauge their interest and offer the right assistance to suit them. This can be a great way to capture a new audience and hopefully turn some of them into viable leads.

Engaging with your social media followers

A huge part of today’s digital marketing sphere is social media, and through the various platforms there is a whole host of people who might just be interested in what you’re offering. Even if you think your business isn’t right for a particular channel, the chances are your audience is on at least one of the many platforms available. You can tap into this audience by making sure you have a social media page for your business, that’s updated regularly with news, images and video.

Perhaps you want to show off your craftsmanship, or maybe you’re hosting an event to announce a new product line. Whatever it is, social media is a great way to get the word out. Use your social pages to engage with your audience; talk to customers and find out what their pain points are, and explain how your business is well-placed to fix them.

Using a social media page can also give customers a better idea of your brand’s personality and make your business much more approachable.

Search engine optimisation for local customers  

One of the best strategies to grow your audience is to tap into your domestic audience. There has been a huge trend of late to support British businesses, but it’s no good if customers haven’t heard of you. Localising SEO efforts can be a very effective strategy to connect users in your local area, region or country depending on how far you want to reach out.

This helps your online presence become even more visible on the likes of Google, so that when someone is looking for an underfloor heating supplier or paving manufacturer, you are right there in Google’s listings.

The best way to achieve great results when it comes to your marketing strategies is to work with a reputable and trusted agency, who can work with you to reach your goals and widen your audience.

When to see a Mortgage Advisor

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A mortgage is not something you can take lightly. It is the loan you take from a bank or other financial institution to pay off your home. For many, it is the premier way people use to purchase their housing. A mortgage is a serious loan, and its amount can get quite high based on the property’s value. Because of this, it must be taken seriously, or else you could find yourself in a lot of debt troubles.

Purchasing a home is a significant investment, and it is often a big step for many families. To avoid putting you and your family at risk, it is suggested that you seek the help of a mortgage advisor. A mortgage advisor in Essex can provide you with all the tools necessary to handle a mortgage properly. They can assist you every step of the way and make sure that you make the right decisions. If you are unsure whether you need to consult a mortgage advisor, then keep reading this article for more insight.

What Does a Mortgage Advisor Do?

A mortgage advisor is essentially the middleman between you and your bank or chosen financial institution. They are licensed professionals that can create loans on your behalf, but they cannot act upon them as that is your choice alone. They consult with the various mortgage lenders and make mortgage plans that work within your desired budget. A good mortgage advisor will compare monthly payments as well as interest rates for you. They will compile everything they research and present it to you for your decision. Mortgage advisors will also assist you and provide their input on what lenders you should be considering. Aside from this, they do most of the grunt work involved in the process, so that you only need to worry about making the right decision.

When You Should Consider Seeing One

There are different stages of the home purchasing process. It is advised that you should consult with a mortgage advisor during these stages.

Thinking about It

Right when you are still even considering buying a home, you should consult a mortgage broker. Consulting one this early in the process can help you set realistic goals and expectations for your future home.

Down Payment Secured

When you have already secured enough money that you believe is enough for a down payment on a home, it is generally a good time to meet with a mortgage broker. This meeting will allow you to accurately gauge how much your down payment can get you in terms of housing.

Challenges

If you have encountered any problems that are stopping you from getting a mortgage, then it is recommended that you get an advisor. Common problems faced by aspiring homeowners are low credit scores, inconsistent employment, and low down payment. A mortgage advisor can assist you and make it work with your situation.

Talking With a Real Estate Agent

If you are discussing with a real estate agent or planning to, it is an excellent time to see a mortgage advisor. They can assist you in getting a preapproved loan and get your paperwork in order so that your real estate agent can help you better.

Is Binary Options Trading Safe? A Thorough Guide

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Binary options have captivated traders of all levels of experience, from beginners to professionals, looking for ways to diversify their portfolios of investments. Over the years, this sort of trading has developed into a well-respected and legitimate practice in the financial community. Despite this, one of the main challenges to many people, particularly when it comes to deciding where to invest their money, is whether binary options trading is safe.

The solution to this frequently asked question concerning binary options trading will be revealed in this article, allowing you to make a more informed decision. We will also go over some suggestions for selecting the safe trade binary options platform and elements that influence the risk of binary options trading.

Regulated Economic Mechanism – Binary Options Trading

If your explanation of safety in the question “Is binary options trading safe?” is whether or not it is regulated and legal, then the answer is yes; as long as you choose the correct binary options brokers, binary options trading is completely safe. If your main issue is whether or not it is risk-free, then you should be aware that any trade, not only binary options trading, involves some level of risk. Since there is no assurance that a business or investment will succeed in the future, each carries a certain amount of calculated risk.

Acknowledging risks and trading responsibly are two of the most important aspects of a risk-free trading environment. With that in mind, let us dig a little deeper into the question of whether binary options trading is safe in terms of the methods, platforms, and trading mechanisms that are used.

Is Binary Options Trading a Risky Business?

Binary options are often seen as a risk-free form of investment. While it is essential to do your homework when dealing with money processes in general, it is more important when dealing with cryptocurrency. The following are the primary reasons why this trading avenue may be one of the most secure for you to pursue.

Straightforward & Simple To Comprehend

The fact that binary options trading is so simple is undoubtedly one of the most sought-after benefits that attract many traders to the market. It is based on a simple assumption that provides you with only two options and results. Based on your informed guesses on many elements and trends, you will determine and anticipate the asset’s movement if it will be true at a given moment in time.

In this basic “yes or no” proposition, you will either receive a specific proportion of your investment if you are successful or receive nothing if you are unsuccessful; there are no between ground options. It is for this figure out that it is referred to as an asset-or-nothing choice.

The use of binary options eliminates the need for traders to purchase or possess an asset. Commodities, currencies, and stock indexes, among other things, can be considered assets. Because of the phenomenal expansion of cryptocurrencies and the fact that there are currently over 17 million Bitcoins in circulation, some brokers now offer cryptocurrency trading as an option.

Easy To Get Started

Traders merely need to select a broker, open a trading account, and begin trading right after that. While being informed about this type of trade is still important, it is unnecessary to have as much in-depth information as you would need for other types of trade, such as FX trading. Even beginners can benefit from this because it allows them to progress and chooses from various binary options.

Known Risk & Limitations

When you trade binary options, you are fully aware of the amount of risk you are taking and the amount of possible profit you stand to make depending on the outcome. Regardless of how large or small your amount is, you are only putting your money at risk.

Aside from that, there is no risk of leverage, which means that you will not lose more than the amount you put at risk in the trade, as opposed to some other types of trading. As a result, you will be further prepared to deal with any losses if you opt to invest a sum within your financial capabilities. Using this method, you can avoid losing more money than you can afford.

High & Quick Returns

When it comes to investing, one of your primary objectives is to earn a high rate of return. Because binary options carry a higher level of risk, their profits are often larger as well. It generates an average annual return of 60-90 percent, depending on the broker you choose to work with. Its high turnover rate also ensures that payouts are made as quickly as possible.

The expiry duration of different assets might range from a few minutes or less than an hour (often even seconds) to several weeks. If you choose daily binary options traders, you will be able to trade many times per day, perhaps earning a greater profit.

What Is The Best Way to Reduce Risk in Binary Options Trading?

As previously stated, binary options trading is often regarded as risk-free trading; nevertheless, this does not imply risk-free in all circumstances. Despite its all-or-nothing concept, the good news is that there are several things you can take to lessen your chances of becoming a victim of this scam.

Using a licensed and regulated binary options broker is one approach to ensure your safety when trading binary options. As a result, you will be able to avoid fraud and keep your valuables safe. It is also a good idea to research market conditions and trading timelines to be prepared if you decide to get involved in the trading industry. Binary options trading can be a productive experience if you put the necessary time and effort into preparation and study.

Conclusion

Binary option trading is not a risk-free process but still profitable. As this way of investing and rising your money is increasing day by day and if you have a good broker, you do not need to worry about your stakes!

Arizona the new USA Haven

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Online gambling is becoming the best and safest way to play slots or bet on your favorite sports, and Arizona is the new hot spot. The state introduced legalized sports betting just this year and it’s already a hit with enthusiasts. While many Arizona arenas are setting up in-building betting kiosks and sportsbooks, you can find a very easy and customizable experience online. If you live in Arizona and have been thinking of betting on your local sports teams, apps make it a breeze.

Arizona bettors have been having a lot of fun with the 2021 NFL football season. The state introduced legal sports betting just in time for kickoff weekend, so the bets were big and excitement was high. Those looking to bet on sports in Arizona have all kinds of options: you can play on PC using fast-loading sportsbook sites, download a sports betting app for convenience, bet in stadiums while watching the game, bet ahead of time, bet mid-game, and use most modern payment methods. Since it’s the newest US sports betting locale, Arizona is coming in with all the convenience and choice of current technology. 

How Online Sports Betting in Arizona Works

If you’re big on watching the game, you will soon find betting stations in most major sports venues and stadiums. And you’ll still find regular gambling games like cards and slots in casinos.

App and website-based sports betting, meanwhile, is available now. You can create an account through many of major players like DraftKings or MGM, as well as download their apps. Those on iOS will easily find their app of choice on the App Store. Android users will need to do a quick workaround, as the Google Play Store doesn’t allow gambling apps. To use apps like DraftKings on your Android, go directly to the company’s site and look for a downloadable file called an APK. Once you have the APK, it will trigger the installation in a secure manner.

Once you’ve downloaded your betting app or sign up on a site, you’ll need to create a new Arizona-based account. It doesn’t matter if you already have an account through a betting service elsewhere, as Arizona’s gambling laws are unique to the state. The apps and websites will track to see if you’re an out-of-state user, so don’t try to trick them.

Whether you want to use a website or app is your choice. The advantage of sites is that they load fast and don’t require you to download anything. It’s also easier to limit your playtime if you can only play when you’re at home on your PC. Apps are obviously more convenient and have easier menu options.

The Best Deals From Arizona Sports Betting Sites

One major reason that Arizona is so great for betting is that organizations are offering amazing deals to first-time users. And right now, everyone in Arizona is a first-time user. All you have to do is create an account, deposit a certain amount of money, and start playing.

No matter which site you choose, there are many amazing bonuses that Arizona players can claim. Take a look at DraftKings, which is offering a Bet $1, Get $200 in free NFL bets. They also grant you a 20% deposit bonus up to your first $1,000. MGM puts more worth on your bet by awarding $200 if your team scores a touchdown.

Caesar’s Sportsbook is going the route of free swag, as they offer up to $5,000 risk-free bets plus a free NFL Jersey. Hopefully it’s for a team you actually like. FanDuel, big for its fantasy football platform, tempts you with risk free betting up to $1000. No matter what your game or team, it’s a great time to be a bettor in Arizona. There’s excitement in the air, a chance to win big, and a lot of opportunity going around.

Video SEO strategy: Creation and optimisation

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Get your business skyrocketing with these video SEO tips, as well as a readymade, easy-to-use tool as an online video editor for creating such compelling videos that will keep people hooked onto your page for more.

How will video production help a small business grow?

A small business or startup may have smaller resources, but it is not without ideas and concepts. Any business, smaller or larger, can use online video editors to create videos for business and marketing.

Any good content with a message to convey to its users requires only one thing or tool, and that is a free online video editor. A small business may begin planning its budget allocation in advance to quickly increase brand awareness and developments.

The strategies to follow are as shown in:

To begin with, a small business can save extra revenue by not hiring a video editor and instead looking for online video editors to start creating their content.

Heading on social networking sites can be extremely beneficial to a small business that sells products and services. If they are a business targeting business owners, such as B2B, they can make use of the LinkedIn social platform.

They can effectively create a professional aesthetic video to draw attention to their content. Not only videos with actionable graphics and images, but also videos that describe in detail how and why their company is unique.

Second, if they are looking for ways to implement in other social media sites, such as Instagram, they can do so as well. Small businesses that serve businesses to consumers or directly to end-users can use online video editors to create beautiful and stunning videos that encapsulate their idea and reach out to people on Facebook and Instagram.

To begin, go organically, as all of these social sites are totally independent and densely packed with users. Rather than creating videos online with video editors, another low-cost alternative is to go live and showcase your products, if any.

Making image-heavy posts on a daily basis? You should think about it again. As users engage more with video content, the CTR ratio rises on a daily basis. We recommend striking the right balance between image graphics and motion graphics.

Today, not only videos but also short gifs and reels, as well as IGTV videos, are becoming increasingly popular in places where businesses and solo content creators create their own videos.

Looking for organic growth and not leveraging website SEO can also be a major disadvantage.

Creatingvideos with an online editor and incorporating them into websites can do a lot for homepage SEO. If you have a YouTube channel and consistently create and share videos, don’t forget to use crossover marketing.

Crossover marketing or cross-posting are methods of using a single piece of content in one site through another with a link from that site over it. For example, you can drive your users to your website or direct your website users to your social networks.

The work doesn’t stop after you’ve finished editing your video with an online video editor. You can increase engagement by learning how to do a video SEO strategy. So you’ve got your video all ready to go, complete with stunning highlights and backgrounds that focus on your products and product description.

So, what now?

You may notice a space where you can write about the video’s content while uploading it. Unfortunately, with so many businesses not even utilising that space, that is where they can make a rookie mistake, leading to lower video engagement.

You’ve used the right tool and got the best online video editor, but your videos aren’t getting the attention they deserve.

The videos have still not been optimised yet.

Using hashtags can help you get even more users to see your content and can increase conversion rates.

You can try it right already by heading to your social media pages, uploading a video while using hashtags relevant to your niche, such as if you’re sharing a pastry recipe video.

You would write something like #easyhomemadepastries #easytocookpastry #quickpastryrecipe etc.

  •            Use a compelling title     

A video title with optimised keywords can increase clicks and engagement. A video with no title is analogous to a postcard without an address.

  •            Write video description

While it may or may not be visible, writing a good description of your video is essential for making users understand the need for more information. Your video may not contain everything you want to say, but your product descriptions should.

  •            Choosing the right format

You created a video, but the user is unable to view it because it is too stretched out or too small. When making a video, always look for the right format and size ratios. Look for online video editors that allow you to customise your videos.

  •            Compelling intro maker

The videos with the most impactful first 15 seconds are the most engaging. The video’s first introduction should be visually stunning and actionable enough to pique the interest of viewers. Then, the first 5 seconds will determine whether a user wants to scroll past it or not.

  •            Tagging and sharing           

Tags are available for use when uploading a video to YouTube. Tags are generally business categories that you can put after the description space in your video.

Sharing your video to various social media groups and discussions can greatly increase your video engagement.

  •            Closed captions and transcripts

This goes beyond simply stating that captions have found a place in online video editors. Video transcription is a clever way for Google crawlers to understand what the entire video is about. This can even improve your chances of ranking on Google’s SERPs. Remember how we discussed crossposting?.

  •            Shares and comments      

After resolving all of the challenges, asking for likes and shares, as well as responding to every comment, should be the first step if you’re into vlogging and running a small creator business. Always look for comments that ask if they want to know more or if they want to know something specific. This may even increase the number of subscribers you have.

Finally, if you enjoyed what you read, we would appreciate it if you could share it with others, until our next meeting.

Biggest 2021 interior trends that are still going strong!

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Wondering which trends are here to stay? Then you’ve come to the right place.

It’s been a long year for every one of us, so why not take a look back at the most loved trends 2021 brought.

Maximalist approach

Are you a person who LOVES colour? The maximalist trend has been huge this year with people adding pops of colour into their homes. Combining patterns and textures create gorgeous murals. Especially rugs and carpets. Who knew leopard print and bright Aztec styles would go so well?

Stripes and checks

Everyone loves a good stripe and check moment. Add some character to your home by combining classic checks with funky stripes. The bedroom is a room to play about in so, go out and buy those stripey duvets and polka-dot cushions! Give your room the WOW factor. Pair with pastel shades too!

Sculptural furniture

Mixing art with décor. Celebrities have chosen sculptured décor in their homes to modernise their space. Particularly, Kim Kardashian. Curved and shapely furniture creates a bold statement in your home. Low lighting and solid oak flooring work best with neutral-coloured sculptured furnishings. What’s not to love than a couch you can shape your body into?

Rustic CHIC

If you want to inject colour into modern spaces, then this trend is for you. Mixing rustic and chic brings sex and the city vibes. Want to feel like you’re in an apartment in NYC? Pair vibrant colours with industrial-like furnishings to achieve this trend. Exposed beams and solid wood flooring are still on trend this year and we can’t see it going away…

Vintage

Pop to your local charity shop and pick up some old suitcases for a ‘make do’ table. Vintage is BACK and better than ever with people upcycling old furniture. Pair with strong colours such as navy blues and mustard yellows to match the vintage scheme. Want a modern feel in your home? Build up layers by adding rich fabrics and statement lighting. Vintage furniture and décor will never go out of trend as there are always new ways to reinvent.

We hope these trends stay on till 2022 as they’re too good to let go! I wonder which trends will be popular next year. Maybe Scandinavian interior? Keep your eyes peeled.

Gary McGaghey Shares Four Tips for Private Equity Companies to Improve Cash Strategies

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Enhance your private equity company’s approach to cash management.

Cash management strategies are often essential when it comes to boosting valuations and putting free capital to work, and private equity companies can improve valuations by using working capital levers. Meanwhile, improved order to collections cycles through process improvement and technology leverage and tactical utilisation of working capital funding, including facilities such as supply chain financing and invoice factoring, are opportunities for CFO’s to release cash for investment in growth. Although most companies prioritise profitable growth, cash is often the constraining factor in a PE owned business with leveraged balance sheets. Thus it is important that private equity owners streamline their companies’ internal operations and cash management.

The highly sought-after divisional and group CFO Gary McGaghey has a wealth of experience in improving cash strategies for private equity companies. He explains that many private equity companies that are needing to fund growth, often don’t fully utilise their cheapest and quickest access to cash through working capital optimisation to accelerate free cash flow generation.

As a result, Gary McGaghey suggests that private equity companies adopt cash release options like improved deal desk operations, contract renewals, and financing options, including supply chain financing and invoice factoring. When buyers place greater value on free cash flow and operational rigour, they can often fund strategic initiatives in even the most challenging economic environments.

Here, Gary McGaghey suggests four ways that private equity companies can improve their cash strategies.

1. Improve the Use of Order-to-Cash Metrics Around Receivables

Many companies are light on inventory and payables. For these companies, improved use of order-to-cash (OTC) metrics around receivables (like weighted average days to collect, weighted average days if late, and days billing outstanding) can make it easier to achieve higher free cash flow. Focusing on improving operational discipline and implementing leading practices can help private equity companies improve these metrics by some margin.

As an example, Gary McGaghey notes a private equity healthcare software provider that found gaps in its OTC processes. The software provider completed an analysis of historical transactional data, assessed customer categorisation, and restructured its operational processes (including its collections and dispute management). The company’s attention to accelerating billing cadence was key to effective operational discipline. This led to a release of cash flow that they used to fund incremental acquisitions. Furthermore, it enabled the company to create more accurate cash forecasts. As a result, the company’s practices released five percent of revenue in cash flow improvements.

2. Improve OTC Metrics by Incorporating Cash Impact Into Deal Desk Operations

Companies that plan to improve OTC metrics can also incorporate cash impact into their deal desk operations. When it comes to subscription-based revenue models, the deal desk must price – and understand – the commercial arrangements that are most beneficial for the company, including those with end-user fluctuations.

Private equity companies can identify OTC improvements by completing a state and gap analysis, pinpointing clear deal acceptance criteria and processes, and producing a metrics dashboard. Cross-functional involvement can also help when it comes to aligning agreed-to deals with business objectives and downstream capabilities like billing.

3. Leverage invoice factoring strategies

Invoice factoring has historically been perceived as an expensive and operationally complicated source of releasing cash from a company’s working capital cycle. Thus CFO’s have often shied away from this opportunity. However, Gary McGaghey notes that the explosion of several invoice factoring providers at competitive rates, with less stringent covenant restrictions, and well equipped with robust technology solutions to take away the operational complexities, have provided an opportunity to release cash from working capital which private equity CFO’s would be foolish to ignore.

As an example, Gary McGaghey notes a private equity business in the media industry released a substantial amount of cash from its blue chip accounts receivable book through invoice factoring. The substantial cash pool which was created was used to fund transformational initiatives. The invoice factoring program operated within the constraints of the existing debt covenants and was well supported by a technology enabled factoring process which did not constrain the business operationally.

4. Deploy Procure-to-Pay Strategies

Finally, private equity companies that hope to improve working capital performance often find it beneficial to deploy procure-to-pay strategies. Gary McGaghey suggests strategies such as enforcing industry-acceptable vendor payment terms across its suppliers, implementing technology enabled accounts payable process improvements, and utilising supply chain financing programmes, can substantially stretch ones accounts payables book but, most importantly, staying within the parameters of agreements with suppliers and thus not risking disruption to supply or relationship damage.

When a private equity company focuses its accounts payable processes on supplier risk assessment criteria, negotiation strategies for changes to payment terms and frequency, and segmentation, the company can soon enjoy the improved cash flow.

 

Improving Outcomes and Funding Growth Through Cash Strategies

Gary McGaghey reminds private equity companies that improving cash management and internal operations is often vital, despite the tendency for many of these companies to prioritise growth. Enhanced cash management is key to funding growth, so it’s important to analyse the working capital levers and consider whether keeping cash at the core of your strategy could drive success for your company.

Connect with Gary McGaghey on LinkedIn.

About Gary McGaghey

Gary McGaghey has delivered impressive organic and M&A-driven growth in several private equity, privately owned, and listed companies. These companies span multiple sectors, including beverage, fast-moving consumer goods (FMCG), media, and pharmacy industries. He hires and cultivates world-class finance teams who work under his management to achieve major growth transformations for companies around the world.

In 2019, the €1.3bn end-to-end marketing production services group Williams Lea Tag elected Gary McGaghey as its CFO. Here, he oversees the implementation of commercial plans (particularly cash generation) and investment decisions that maximise the value of the company’s holdings. He is also the non-executive director of Fitmedia UK.

Here’s all you should know about the Murano glass

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Murano glass is a Century-old glass originating from Italy and famed for its beauty, elegance, and appearance. The art form has been a part of Venice for one thousand years and counting, and the Venetian glass has a history and beauty it adds to the homes it graces.

Murano Glass comes to life in the hands of a skilled artisan who create a unique and esteemed piece one by one. Owners of Murano Glass pieces can boast of a sense of class and artistic prowess, keying into the age-long Venetian tradition.

Here’s What Makes Murano Glass Special

  • Its Long and Rich History

Murano glassmaking has been a practice since 8th-century Venice and the glass was quick to become one of the major industries in Venice. In 1291, all the glass-producing factories moved to Murano from Venice. 

Murano Glass art has been famous within and outside the Venetian since then. It is loved by noblemen, monarchs, and traders for its lightweight nature, translucent nature, and radiant beauty.

  • Murano Glass Is a definition of Art

Murano glass is recognized as a form of art despite its modest history. Many Murano expert glassmakers have built a reputation because they dared to maintain this art trend in glass and work with several artists across fields. 

Famous names like Barbini, Batovier, Biaconi, Capellin, and Martinuzzi have their names on the Murano Glass hall of fame for their creativity. Rosin, Salviati, Scarpa, Seguso, Toso, Zanetti, and Zecchin also make it to the hall of fame.

  • Authentic Murano Glass Pieces have great value

Venetian glass is not one of the mass-produced glasses we have these days but is an authentic creation of talented glassmakers who made it based on ancient tradition. It is an embodiment of the creator’s talent and soul and radiates the beauty of Venice.

Its monetary value could run into hundreds or thousands of dollars, and it is a luxury glass that isn’t for everyone. Lovers and collectors of this art glass appreciate its sentimental value and care for it from one generation to the next.

Words cannot describe how unique the Venetian glass is.

Having stayed with us for more than a thousand years, it continues to make its mark as a notable part of human history and an important component of world heritage.

If you ever visit Murano Island, you must stop at the Murano glass factory tour visit where you can see expert glassmakers and craftsmen giving you a demonstration of how the glass is made. They will show you the different techniques entailed in producing this glass art. 

You can get an exclusive tour from guides who are fluent in Italian, English, French, and German. They will also show you around the showroom where you can admire every beautiful piece of art.

Visitors to Venice often fall in love once they browse through the galleries and boutiques lining up Murano Island and Venice. 

When you purchase a Murano Glass piece from Original Murano Glass OMG®, the world-best expert in genuine Murano Glass, you have secured a piece of the very heart of Venice that remains as strong and remarkable as a thousand years ago.

Entrepreneur Types: Which One Are You?

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In a world where work satisfaction, fulfilment, and being true to who you are, take precedence each day, we see a massive shift of the workforce from a monotonous 9-5 job to pursuing their dreams through entrepreneurship. A simple and precise way of describing an entrepreneur would be someone who creates or establishes a new business, prepared to take up the most risk and enjoy the most rewards. 

The major distinction between being just a business owner and being an entrepreneur is the individual’s attitude and mindset. Even though it sounds simple and highly motivating, it takes a lot of planning, studying the market, analyzing your competition, and, most importantly, knowing yourself as a boss and leader. 

If this is a question that riddles your mind, here is a quick overview of the different types of entrepreneurs for you to self-analyze. 

Social Analysts have classified entrepreneurs into six types after studying and interacting with around 30,000 entrepreneurs. A lot of research, right! However, most successful entrepreneurs fit into one of these kinds. Now, this doesn’t mean that a particular entrepreneur has this adjective or characteristic associated with them. It broadly means that this characteristic overpowers the others or that the entrepreneur displays these characteristics more dominantly than the others. 

  1. The Hustler 

Say Hi to someone who can sell ice to a polar bear; that is how enthusiastic hustlers are. They are go-getters and let nothing stand in their way. They are self-starters and are high on self-discipline. Every challenge, every hurdle pushes them to strive harder and continue to achieve the plan. Confidence and an outgoing personality are their weapons, always used to impress every customer, stakeholder, and investor. The American Businesswoman – Mary Kay Ash would be a perfect example of a Hustler Entrepreneur.

  1. The Innovator

Girdled with out-of-the-box ideas, these entrepreneurs put unique ideas into action. They are in constant pursuit to improve, upgrade and better existing ideas. They are usually characterized by being frank and lacking secrecy, warm, considerate, compassionate, and, more importantly, emotionally stable despite the unpredictable challenges and situations entrepreneurship brings. Evan Williams, the co-founder and founder of some of the largest internet platforms, is an Innovator.

  1. The Machine

Just like the name suggests, these are people of action. They strongly believe in getting things done. They are problem solvers, diligent and accurate in every task they take up. They are vigilant, quick to act and are abstract thinkers. They are characterized by quality and timely delivery of work. Does the name Bill Gates ring a bell? Guess what! Bill Gates is an epitome of a Machine Entrepreneur. 

  1. The Prodigy

These kinds of entrepreneurs are born to be entrepreneurs. They have the inborn sense of business, intellect, and persona to excel. They are trendsetters and groundbreakers in everything that they do. High on fluid intelligence, they think abstractly and are always ready to solve problems. Agreeableness is a trademark quality of the prodigy. ELON MUSK IS a CEO, a founder, a product architect, and a chief engineer who has proved that he is born to do what he is doing. 

  1. The Strategist

The strategist loves to and is exceptionally good at planning. They are thinkers who tap into their creativity and tactility to plan and execute. Often, they are always on the winning side. They are always ready, with a game plan continually in the works. Emotional stability to think, analyze, plan, and execute is one of the strongest attributes of a strategist. Steve Jobs leads the bandwagon of Strategist Entrepreneurs. 

  1. The Visionary

As the name suggests, these entrepreneurs envision and then bring to life their biggest dreams. They are original, new, and innovative in their ideas, plans and business models. Their outgoing nature captures people’s attention, and everyone idealizes them and is motivated, challenged, and encouraged by their journeys. Who better than Oprah Winfrey to lead this troop of entrepreneurs? 

With competition increasing, multiple options available to consumers, a new business plan, a new entrepreneur entering the business world each day, it is essential to know your unique selling proposition. It helps to know your brand, who you are, and this factor will determine your success and longevity in the game. 

To know the kind of entrepreneur you are, I recommend you take the personality test offered by Wealth Dynamics, the world’s leading profiling tool for entrepreneurs. Our Profile test tells what strategy to follow to build wealth. Try it now!

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