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The Dos and Don’ts of Fine Wine Investment – UK Agora

Wines for all tastes

Investing in fine wine is popular among grape aficionados, fund managers and laymen alike, and there’s reason for that. It can be an enjoyable and profitable journey if done correctly and approached with the right attitude.

Here’s some of our top tips that’ll help get you started along the right track:


Read what critics are saying

Trust critics; they know what they are talking about. It can often be best to stick with just one or two trusted critics, as (as with anything involving matters of taste) disagreement is often rife, and this can get a little confusing, particularly if you’re just starting out. However, you’ll find that certain types of wines (whether that’s certain grapes, vintages or certain vineyards) will consistently be well received.

Keep your wines in a private account in a professional facility

Wines not kept in bond are effectively worthless. In order to protect your wine, and its value, you should make sure that you keep it under your own name in a reputable facility, and you should insure it to its full value.

Be patient & think long term.

It can be easy to get caught up in hype within the market, but you should always aim to keep a cool head and think long term. Wine is considered a reliable investment, with the market often seeing several consistent months of growth. But don’t get overexcited.

As Nick Gibbs over at UK Agora tells his clients: “Don’t buy fine wines simply because the market is on the up. Have a long term view”.


Buy more than you can afford to lose

It’s important to remember that, as with any form of investment, by buying wines to sell on and profit from you are, effectively, gambling, and you should act as such. Don’t get wedded to potential gains, or devastated by losses, and only spend what you can afford to throw away.
Get over excited about en primeur wines

You’ll often get the chance to invest in wines en primeur – meaning that they are still in the barrel, yet to be bottled. Wines are tested generally after around 6 months of maturing in barrels, at which point an en primeur price is set. Bordeaux has a particularly prominent en primeur market, though other regions are slowly catching up.

En primeur prices will typically be cheaper than when the wine is actually bottled, but there is much more risk associated with investing in these wines than in already bottled, established wines.

Expect instant, large returns

We cannot stress this enough; don’t think of investment fine wine as a one-stop shop for swift financial gains. While it is considered a very reliable investment asset, weathering even the most severe economic storms, it is still, as all investment is, to be approached with caution, patience, and understanding.

These steps do not constitute a comprehensive wine investment guide by any means, but rather should act as a primer. Read these tips, go on and read more information online and speak to brokers and merchants to get a feel for the market (though be wary of the fact that most merchants will have their profit, not yours at the forefront of their mind) and hopefully you’ll be ready to embark on a fruitful voyage across the high seas of investment wine.


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May 7, 2017

Very interesting read. I never thought of investing in wine, but are thinking of looking into it. Thanks!

May 7, 2017

An eye-opener! I’ve heard about wine investment before but never put too much thought about it. This is interesting, I must say.

May 8, 2017

I am not into wine. Hell, I do not even drink but, It is nice to look at things at a different perspective. Thanks for sharing.

May 8, 2017

Have to expect down times in these investments since you have to check whether it will work out or not. Places where this is popular or people who enjoy drinking wine in a place is a good location.

May 8, 2017

I have been looking into this for a while now. An acquaintance had introduced this to me a couple of months ago and have been asking among my peers as to whom among them has personal experience in this sort of thing. None of them seem to have gotten into this yet so I am a bit hesitant. Then again, the tips herein are very helpful in my research. Thanks for the share!

May 8, 2017

I have never even thought about wine as an investment strategy. This has definitely opened up a whole new school of thought for me. Thanks for sharing this info!

May 8, 2017

This is the first I got to learn that we can invest through wines. I thought it is specifically for a business, but now I realized, yes, it is for a business so it is a good investment too. I also agree that we need to research first before trying it out. Ask the people who have experience and that has been there before getting into it.

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