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Digital Marketing Made Simple: A Beginner’s Guide to Strategy & Success

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If you’re not familiar with any processes involved in digital marketing, the idea of learning more could be quite intimidating. In this guide we’ll simplify some of the techniques that serve as the cogs and components making up smooth running of the larger ‘machine’ of digital marketing.

With leading brands including KFC and Pizza Hut publicly announcing their excitement over digital growth, read on to find out the different components and benefits of an established digital marketing strategy.

Pay-per-click

Also known as PPC, pay-per-click is an advertising model allowing an advertiser and a publisher to come to a financial agreement for a displayed advert on a website. Generally, the advertiser pays the publisher every time with every click on their ad.

While PPC strategies fall into either flat-rate or bid-based models, the advertiser must prioritise and consider the potential value of each click. PPC helps web users to arrive at their intended destination more easily, which makes up a crucial part of SEO (Search Engine Optimisation) strategies.

Conversion rate optimisation

An acronym for the process of generating better link conversions from existing traffic – or people using the website – through tweaking a website or content, conversion rate optimisation (CRO) is all about improving existing figures. It’s a good idea for small- or medium-sized businesses to seek the advice of an experienced digital agency before making any major technical changes to a website, as coding can be quite complicated!

While some marketing strategies focus entirely on generating new website traffic, CRO is aimed primarily at enhancing the user experience (UX) for the customers or clients already using a particular site. Solutions powered by technologies are increasingly used to support this process by making data-driven adjustments that improve engagement and conversion outcomes.

Social

Paid social media marketing aims to drive and connect a much larger audience to a brand using popular social media platforms. Facebook, Instagram, Twitter and TikTok all have enormous followings, so it’s hardly surprising that 72% of surveyed UK marketers said they allocated most of last year’s spending on online channels.

With millions of people using social media every day, it’s a great place to advertise your brand.

Display advertising

Combining text, images and a URL linking to a website where a customer might be able to learn more about a certain product, display advertising comes in many formats. It is highly effective and can appear on banners, desktops, third-party websites, and social media platforms.

This type of advertising also makes the most of certain digital marketing techniques including geotargeting, a method of reaching a target audience for a certain product or service based on their current location.

In a nutshell, most digital marketing techniques use metrics from data already available on the internet to gain information about a client base and appeal directly to what they’re searching for.

How Students in Cardiff Can Get Free Haircuts

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A free haircut is one of the best perks for students. Students are always on a budget and looking to save money where they can. The free haircuts available at barber academies are great for students who want to look their best without spending much money.

At barber training schools, such as The Barber School of Wales, free haircuts given by student barbers training allow Cardiff students to get the high-quality treatment they need without having to spend much money. Getting free haircuts at barber academies will guarantee you an amazing haircut that leaves you feeling like a million dollars, all while saving you some cash.

This free haircut option allows students to enjoy the luxury of getting pampered without emptying their pockets or taking out a loan because these haircuts are free.

How Does it Work?

Barber School Wales offers free haircuts to South Wales students because they want the students to be able to enjoy a complimentary, high-quality haircut at their school. This way, students can learn what barbers do and how to cut hair while also having free haircuts given by student barbers in training.

In addition, free haircuts ensure that barber academies have a good reputation among people looking for free places to get a great haircut. The expertise of these student barbers is always up-to-par with stylists working in established salons and so free haircuts from these student barbers guarantee you an amazing haircut while saving you money at the same time!

The free haircuts offered by barber academies are free of charge because barber training schools want students to get free, quality haircuts that don’t cost them anything.

Barbers in training at BSW offer free haircuts to students as part of their training where they can practice cutting hair and chatting with customers without the pressure or stress of working on real clients.

BSW student barbers in training give free haircuts to their classmates at the barber academy so that everyone gets the high-quality treatment they deserve without paying much money for it. All haircuts given by student barbers in training are supervised by fully qualified stylists.

At The Barber School of Wales, free haircuts for students means that you will get the best free haircut while also getting free haircuts from your classmates who are student barbers in training.

In addition, free haircuts at BSW allow it’s students to learn about the ins and outs of the hair industry without paying for a single haircut.

Benefits of a free haircut at a barber academy:

– free haircuts for everyone who attends the barber training course

– free haircuts for students and adults

– free haircut with student barbers supervised by a fully qualified barber

– free haircuts supervised by a professional to ensure you get an amazing cut every time

Free Haircuts at The Barber School of Wales

If you are in Cardiff or the South Wales area, visit The Barber School of Wales for an amazing free haircut in a professional barber environment! All haircuts are provided by barbers in training and are overseen by course leaders. This ensures everyone that visits BSW walks out their doors with a quality trim.

For more information, check out The Barber School Wales free haircuts page, and sign up via the online booking system.

Why Even Small and Medium-Sized Business Should Use Power Bi to Analyze Data

Data analytics across all industries is surging, and over 60% of all businesses collect and extract value from data on a daily level. They use these data insights to better understand how they spend, where to invest and compare themselves to the competition and the market itself.

With tools such as Microsoft Power BI, advanced data analytics is no longer reserver only for enterprises and companies with the deepest pockets. You no longer need a separate IT department that will deal only with collecting, sorting and analyzing data – one app can replace all of that if you know how to use it properly.

This article will give you some important reasons why you should get into data analytics and Power BI, even if you run a smaller company. As you are about to see, getting into Power BI will be well worth your time and will pay off big time as soon as you start implementing data analytics into your day-to-day business operations.

Why you doneed Power BI

Microsoft Power BI isn’t something you can casually browse through. Although learning Power BI is easier than you might think, getting familiar with the software and implementing it into your workflow takes some time. Because of this, many SMB owners think how learning Power BI is overkill for a company of their size and how they should spend their time on something more urgent that can benefit their business in the short term.

This is not the right approach, and we have to say it’s shortsighted.

The benefits Power BI offers are numerous:

  • Put your data to use – collecting information on its own doesn’t mean much if you can’t put it to good use. Power BI processes all the data collected, helping you visualize it, putting meaningless numbers into actionable pieces of information to better your businesses.
  • Customizable – Power BI lets you choose what you want to collect and analyze, as you can fully customize its dashboard to your needs.
  • Secure – all of the information Power BI processes is stored in the cloud. That means you don’t have to worry about data loss, and you can access the information from anywhere. However, you shouldn’t use Power BI as a place to store your data – use it only for processing. For data storage, you should implement a data warehousing solution.
  • It’s Microsoft – because a tech giant like Microsoft is behind Power BI, you can expect it to get frequent updates forever. Power BI integrates with all of the other MS products you are probably already using, such as Excel, Azure, Office 365, OneDrive, and similar.

Conclusion

A Power BI course can help any business perform better, and yours is not an exception. Understanding and utilizing this tool will help you spend and invest smarter and optimize daily activities, which is just what might get you an edge over your competition.

Data Bear helps companies like yours become more data-savvy through Power BI training. We will help you understand which data to collect, how to analyze it, and where to implement it. Contact Data Bear now, and unlock your full business potential through Microsoft Power BI!

Convert and compress unlimited audio and video files with UniConverter

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For those who often use audio and video files converting and compressing them becomes essential: let’s find out how to do these actions without limits of time and space with Uniconverter. The software is available for some platforms. For example, UniConverter for Mac and UniConverter for Windows.

Multimedia files are now an integral part of our lives.

We can no longer do without photographing, making a video or sending an audio file with a song or our personal recording. Our daily life through the Social world, for this reason, pushes us to increasingly desire an exponentially faster loading or file transfer speed. Videos have become an everyday part of our lives. But unlike plain text or images, videos require a more elaborate treatment. You can’t edit your video as easily as you can edit your text, for example. You need knowledge for that and unfortunately that knowledge often has to be obtained with “a sacrifice”.

But not only: a certain file could be used quickly in a certain format, to be easily loaded on our “virtual memory boxes”. This is because the need to broadcast a video made on the white beaches of a holiday resort or even a specific mp3 file that reminds us of a certain feeling is now an imperative of our online life.

So how can we beat the time we have available in speed with lighter and more “malleable” files? How can we ensure that the sharing of a particular multimedia object is comfortable and free from unexpected events? We need a special tool. That is for sure. But how to find the best among so many video editing tools available in the market?

The answer is given by the solutions offered by the Wondershare Uniconverter conversion software. UniConverter is the best free video converter today! With this tool, converting videos is not something that is difficult to do, except for experienced people. With this tool from Wondershare, you can do almost anything with your videos, even if you’ve never learned about converting and compressing before.

Let’s find out!

Why choose UniConverter?

Among the various options available, the UniConverter software is undoubtedly considered as the best video and audio conversion software available on the Net. This is because, in practice, it is one of the most meticulous solutions for those who have to handle audio and video files: it allows you to quickly and without loss of quality all our multimedia files, whether they are video and audio, but not only.

In fact, those looking for an excellent software for converting audio or video files can thus benefit from an easy-to-use solution, which allows a great variety of complete functions and extremely varied usage options. Furthermore, it is not just about conversion: UniConverter also allows you to Download, Record, Merge, Burn, and Edit Video as you wish.

Convert and compress with UniConverter

In this article we will focus on how to convert and compress these files, thus explaining the procedures step by step.

Now, therefore, we will go into more detail and provide you with useful information on the conversion and compression functions thanks to UniConverter.

Convert

The conversion of a video or an audio file, as we have anticipated, is essential to be able to reuse the file compatible with the final use situation. For this reason we need to take advantage of a system that allows us to convert our files quickly and without loss of quality: things that UniConverter is able to guarantee without any problem and with extreme simplicity. As we can see in the screen below, the main screen of UniConverter is already quite illustrative and intuitive.

At this point, just select the files we need and conveniently choose the format of preference and the destination folder of the file, so as to safely archive the conversions that have just occurred.

Finally, we remind you that all the main formats available are supported, both in input and output:

Video: MP4, MOV, MKV, M4V, FLV, DIVX, AVI, MPG, MPEG, VOB, 3GP, 3G2, WMV, WEBM and many more.

Audio: MP3, WAV, WMA, M4A, M4B, M4R, AAC, AC3, MKA, AIF, OGG, MP2 and many more.

Images: APNG, BMP, PDX, GIF, JPEG, PCX, PNG, RAW, TIFF, WebP, XBM, XWD and many more.

Compress

The other function we will deal with, to close the article, is that of compressing our files. An extremely important reason for this feature is the one behind the portability and ductility of our files. In fact, it has often happened to us not to be able to upload to a social platform or not to be able to send a video via email or through some other transfer system due to the large size of our files.

In order not to have to give up the possibility of transferring or uploading our files without making the “jump through hoops” we can make the most of the “video compression” function provided within UniConverter.

Also in this case, through a clear and effective interface, after importing our preference file, we can set the parameters for compression, such as target format and resolution. At this point, after viewing a preview of the compressed video, you can move on to the compression phase and enjoy the result.

Alternatively, we can also compress our videos during the conversion phase, modifying parameters such as frame rate or the quality of the file.

Conclusions

As we have seen, Uniconverter represents a solution of excellence in the field of video/audio conversion. With this tool, you can convert, compress, edit, and record video with ease. UniConverter is a tool suitable for all our needs, fast and that perfectly maintains the quality of the files that are converted. This software is available in both a Windows version and a Mac version (note: the Windows version has more complete features than the product). From now on there are no longer any limits to the compression and conversion of files: thanks to Wondershare UniConverter, in fact, you are on the safe side.

PDFelement for MacOS, the complete solution for your PDF files

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PDF files are par excellence the most used documents in the office when managing files, but for their management it is essential to have professional and adequate tools to carry out different operations, according to our needs and current requirements. There is a large number of software to carry out actions with PDFs, whether free or paid, but PDFelement for Mac, especially the new version, Wondershare PDFelement for Mac 8.5, is among one of the best thanks to its wide range of possibilities that it offers us when managing PDF files. , making it an essential software to treat your PDF files.

PDFelement, the most professional PDF solution for data extraction and OCR

First of all, the tool is a perfect PDF editor where you can perform actions such as text editing, annotations, PDF conversion, filling in forms and digital signature. PDFelement takes a step further, providing a better way to transform your office documents, with OCR mode, and data extraction from documents, which offers smarter and faster PDF editing, ensuring a better experience with PDFs.

Among all the advantages, we highlight other characteristics that offer us a more complete service to meet the different needs of users:

– Complete Set of PDF Tools: Where all the tools are offered that provide us with a complete solution to edit, annotate, create and convert, as well as protect PDF files, taking into account the security of the documents.

– Create PDF Files from Scanners Directly: With the new version of PDFelement, you can create PDF files directly from scanners, with the option to perform OCR or generate PDF files.

– Dual OCR Mode: You can select “Text Image Search” or “Editable Text” mode when performing OCR.

– Better data extraction: Extract information from any type of PDF document, including unscanned PDF files.

– Annotations: Continuously add annotations with the option to hide the preferences toolbar.

– Navigate the Pages with the Keyboard: Navigate the pages with the arrow keys on the keyboard.

PDF Convert: Converting PDF files to Word, Excel, PowerPoint, HTML, JPEG, Text, Pages, and Pub or RTF.

– 9 Language Versions: The desktop version supports 9 languages: English, French, German, Spanish, Portuguese, Italian, Japanese, Chinese, and Dutch.

– Available for Windows, Mac, iOS and Android

Everything starts from a new Interface

When you open PDFelement, nothing else, you see a simple and orderly interface, with 6 options to guide you, such as quick access buttons for managing PDF documents. Among which are edit, create, combine, convert, PDF batch process, and PDF templates.

Edit PDF: add, delete, cut, copy, paste and edit text, images, and other objects in a PDF file.

Create PDF: Create PDF files from images, HTML, or other forms of text file. Also one of the more advanced renovations of PDFelement is that you can create PDF files directly from scanners with the option to create a digital copy with OCR that can be editable.

Combine PDF: Create a PDF file by combining multiple file types.

Convert PDF: convert PDF files into fully editable formats, such as converting PDF to Word to Excel, to Power Point, among them. On many occasions in the office, we find that some documents in pdf format, such as images, are not editable, so we need a professional tool to convert this document into editable format, this time, PDFelement offers us a good solution.

Batch process: an outstanding feature of PDFelement Pro, on many occasions, we need to manage a large number of documents, and this operation makes it much easier for us in this regard, allowing us to manage many documents at once, and in batches.

Also with this option, we can perform multiple conversions of PDF files, such as batch data extraction as well.

Quickly edit PDFs like never before

PDFelement for Mac provides us with all the actions we need and easy to use to edit PDF documents. From text to images, links, pages, watermarks, backgrounds, headers and footers. When we open a PDF with PDFelement for Mac, in the main menu appear the Up, Down, Move tabs that are used to move the pages of the documents. And the operations of Edit, Page, Annotate, Forms, Protect, and Convert, whose functions we are going to test with different PDF files.

Editing PDF files is the most used action on many occasions of document management in our office. Once we click the Edit tab, the operations appear: add text, image, link , OCR mode, crop, watermark, background to file. While if we click the More option, you can add a header and footer or Bates Numbering. These aforementioned functions satisfy our different needs to edit PDF documents.

OCR feature

The OCR option is a prominent option of PDFelement.Sometimes we find documents that are not editable and if we want to edit these documents we need a professional tool like PDFelement, which uses the optical character recognition function to free text of scans and photos to make it fully editable. For example, if we open a scanned PDF document, when clicking the OCR tab, we will need to download the OCR component first.

Annotate in PDFs

With PDFelement, to make the notes of the texts, you can use tools such as underline, pencil, eraser, text box, shapes, and so on. In addition you can add comments, sticky notes, text boxes wherever you want. Mark documents to review, cross, underline the texts, using the Shapes with custom images and hand drawing tools to create shapes, such as lines, rectangles and arrows.

Conclusions

PDFelement for Mac stands out for its wide choice of possibilities when working with different PDF files, its easy use and handling make this editing software the essential tool to work on both Windows and Mac. It also has a post service that offers free customer support, one-time licensing fees, upgrades, annual product upgrades, and a 30-day money back guarantee. These after-sales services not only complement the good quality of the product, but also offer us a guarantee to take advantage of all the functions of the product, so we can enjoy all the benefits that this quality product offers us. Therefore, if you choose PDFelement for Mac, it is not only for the quality of the product, but also for its complete after-sales service. If you’re now interested, you can get PDFelement for Mac 8.5 now.

Is Investing in Stocks Haram: A Guide for Muslim Investors

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Trading is an earning method, which enjoys popularity among people of varied religions, including Islam. Many Muslims refrain from it as they doubt whether it is halal or not. In this review, we will provide you with prompts and guidelines on how to make investments within Islamic law.

Let us clarify from the very beginning that there is an extensive range of halal trading opportunities. But Muslim investors must pay more time to analyze every step and deal.

So, when investing in stocks is permitted? If you choose a company involved in halal activities. For example, these are manufacturing clothes and shoes, producing home goods, construction, making medical goods and equipment.

And here are haram business spheres:

·   everything related to alcohol;

·   tobacco;

·   nightclubs;

·   gambling;

·   tourism;

·   hotels;

·   insurance services;

·   pornography;

·   weapon;

·   riba (including banks that earn from unjustified lending);

·   pork production.

Yet, one must take into account that a company can operate in several spheres simultaneously. So, is investing in stocks haram if a company is not fully halal? Some Muslims would avoid investing in stocks belonging to any companies that get even a small part of their profits from forbidden activities.

But there is a different approach as well ― a Muslim cannot invest in a company if more than 5% of its revenue comes from haram activities. Also, one can compensate for investing in companies that are not entirely halal by making corresponding donations to charity.

In addition, one must not invest in companies with large debts ― more than 33% of their average annual overall market capitalization.

Another restriction is to refrain from investing in companies with more than 45% accounts receivable based on their annual average total of assets.

Now, let us discuss other types of investments. Bonds and interest-based investments are not allowed. Short-selling on stocks is also forbidden as it involves borrowing.

If one is interested in Forex and CFD trading, one can use a special swap-free account, which does not offer any rollover interests on overnight trades. For example, you can open such an account on AvaTrade. 

In sum, Muslims can safely earn from stocks if they carefully check every company they plan to invest in and make sure it operates in halal spheres only. Besides, a trader must not turn investing into gambling, which means that one must avoid high risks and leverages. And, certainly, one must act within the rules and pay all the taxes in time.

Binance Fees: How to Reduce Them

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Binance is an online broker service, which enjoys loyalty among traders due to its high turnover, ultimate liquidity, and advanced assortment of trading instruments and assets. Yet, many traders choose it for low commissions in the first place. In this review, we will focus on this aspect in detail.

If you compare this platform to Coinbase and other similar sources, you will see that its fees are quite reasonable and affordable.

Let us provide the exact figures:

·   spot trading ― 0.1%;

·   instant buy and sell ― 0.5%;

·   debit and credit purchases ― 3–4.5%

·   deposits in USD ― 0%;

·   deposits in crypto ― 0%;

·   wire transfers ― $15

·   withdrawing cryptocurrency ― fees vary.

However, these are just basic rates. There are also a few nuances to keep in mind. So, if you decide to buy Binance Coin (or BNB), that will be a benefit for you ― you will get a 25% discount on crypto trading commissions. Besides, trading fees on this platform are calculated individually based on one’s trading volume in US dollars within a 30-day period, as well as one’s daily balance in BNB.

Speaking about futures trading, Binance fees are also among the lowest. Namely, taker commissions go from 0.04% and lower, maker fees ― from 0.02% to 0%. The higher is your VIP level, the cheaper are the commissions for you. And that level depends on how much US dollars, BNB, and other cryptocurrencies you are currently holding on your balance.

As for P2P trading fees, takers are charged no fees if they choose orders from ads. For makers that publish these ads commissions vary from 0% to 0.35%. 

How to pay less for the services of this broker? Again, a universal solution is to enhance the level of your account. For that, you must actively invest in Binance Coin and other assets. The more you trade, the less you spend on commissions. And, if you are a new client, be sure to take advantage of a 20% discount coupon.

Another prompt ― do not haste to register directly on the broker’s website. Instead, open an account on Traders Union first and use it to get an affiliate link for registration. That will provide you with 80% rebates on opening fees and other bonuses.

In sum, Binance is a perfect choice for those who are looking for the lowest crypto trading fees. But one must stay active to keep commissions minimal.

How to Decide Which Desk Is Right for You

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Productive remote working begins with creating a space that promotes concentration and efficiency, and your office desk is at the heart of this setup. Here are some key considerations to help you make the right choice.

Where your desk will be positioned

First, review the room you will be working in and decide where to position your desk, along with other office essentials such as your chair, storage and technical equipment such as a printer. If you have enough space, then you may want to consider a corner desk to maximise the surface area available to you. Alternatively, if you need to work with a tighter spot, then there are mini desks which provide you with enough space to house a workstation and complete your daily tasks with ease.
Think also about the available light in the room. For example, you might prefer a slightly smaller option if you’re able to squeeze it next to a window, so your workspace is filled with natural light.

Choose a desk that promotes health

Office workers spend as many as 75% of their waking hours sat down, according to the Open Access Government, elevating the risk of numerous health conditions including back conditions, diabetes, depression, heart disease and even cancer. Adjustable height desks mitigate these risks by allowing you to seamlessly switch your desk from a seated to a standing position and back again as required. You will be in total control, so can easily adjust to your preferred setting based on your frame and body shape.

Maximise your storage potential

Even with the common use of cloud storage, many office workers still rely on paper manuals, files and general office stationery to support them with their tasks. To avoid your desktop becoming cluttered, you’ll need a desk that offers plenty of storage potential. You might want to choose a desk that comes with a storage unit beneath, or at the very least a single drawer option to house your pens and notebooks.
Some desks are also available with an inbuilt CPU holder, allowing you to mount your computer case off the floor to maximise your space.

Match your desk to your interior style

If you’re kitting out your home office, or even just a quiet corner of any other living space in your home, then naturally you’ll want a desk that matches your personal taste. Have a think about your finish preferences for the wood top, whether that be a white or pale Scandinavian-inspired shade such as Cascina pine, or perhaps a deeper tone such as Wenge or Sherman Oak. If you prefer a more industrial look, then raw steel desks will fit right in with the style of your home.
Once you’ve found a desk that matches your needs, don’t forget to check the availability and lead time. Some desks are available with next day delivery, so you won’t have to wait to create a functional workspace in your home office.

How to pay for divorce in a pandemic

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Separation enquiries have shot up 136% since the start of 2021 – with costs also rising due to a sluggish housing market and stalling economy

Divorce enquiries have skyrocketed in the UK – but separating couples are finding it difficult to fund the split in such a challenging economy.

Figures show that lockdown pushed thousands of couples to the brink in 2020, with queries to divorce lawyers jumping by 42 per cent compared with the same period in 2019.

This year’s figures are even higher – with June 2021 seeing a staggering 136% rise in separation enquiries compared to the beginning of the year (itself traditionally a peak time for divorce).

According to Sarah Havers, a senior associate in the divorce department at Stewarts law firm, lockdown has played a big role in driving the national divorce rate up.

“Even the strongest of marriages have been severely tested by the overall stresses of the pandemic – financial, emotional and physical,” stated Havers.

“Having been forced to take a long, hard look at their partners, the much-heralded promise of ‘freedom day’ took on a whole new meaning.”

42% of marriages end in divorce, and for many separating couples, the process is among the most painful of their lives. It can also be one of the most expensive – costing £14,500 on average. For those who need to sell property, or contest a settlement through the courts, the costs can amount to tens of thousands of pounds – with an average couple spending £30,000 on solicitors’ and court fees, £35,000 on rent and £144,000 on a new property.

When properties are valued in the millions of pounds, the difference between selling in a bull or a bear market can run into six figure sums. Equally, when selling a business, market cycles, interest rates and banks’ lending appetites have a huge impact on valuations. In 2012, the TopShop and Topman fashion brands were valued at $3.2 billion. In 2021, they were acquired for around $300 million.    

For high net worth couples, the combination of pensions and investments can lead to complex calculations of value and future worth. Financial experts and lawyers may be required to reach a fair resolution – both of which are expensive to hire. 

Extra financial pressures have been created as a result of the pandemic, with factors such as reduced income on furlough, stagnating work prospects in harder-hit industries (e.g. travel and hospitality) and reduced working options due to childcare or illness.

The divorce process can also be lengthy – with a high backlog of court cases resulting in long waits for any couple that cannot agree on division of assets.

Whilst divorce rates appear to be rising during the pandemic, options for many couples are limited due to a sluggish housing market, stalled economy and rising prices.

Stephen Clark at bridging finance company Finbri said: “When a couple decide to divorce, they often need to find large amounts of money at short notice.

“This could be to buy a new property, or to buy out their partner’s interest in the family home or business.

“Bridging loans can provide a solution. By using bridging finance – often secured on the value of a property – a couple can divide their assets without the disadvantages of a forced sale.

“It can be very useful in smoothing the path towards an amicable separation and allowing people to get on with their lives.”

Four ways to minimise costs during divorce proceedings include:

1. Having an ‘uncontested’ divorce

Beyond the basic legal costs of divorce – around £1,000 for the ‘petitioner’ (the person who initiates the divorce) and around £300 for the ‘respondent’ (the other spouse) – there are no other inevitable costs. If partners can resolve financial and logistical issues, they can retain full value of assets. The UK government’s online MoneyHelper website offers free advice.

2. Choosing mediation over court

Using a mediation service costing between £50 and £120 per session can save a great deal of money and aggravation compared to a lawyer. The best-known UK organisation offering mediation services is Relate.

3. Choosing arbitration over court

Qualified arbitrators listen to evidence from both sides to make a decision. Arbitrators can be found on the Institute of Family Law Arbitrators website, with costs averaging around £3,000 shared between a couple.

4. Doing research

Research is vital. The government’s child maintenance calculator can provide an idea of figures, based on your income and expenses.

  • ENDS –

About Finbri

Finbri is a UK-based financial specialist offering residential and commercial bridging loans, development finance and refinancing to individuals and companies.

Drawing on an expert team of finance brokers, Finbri brings the market’s most competitive rates for secured loans from £26,000 to £250 million, repaid over 1 to 24 months.

With Finbri, customers can save money and time on finance loans – getting the best deal possible in the process.

Find out more online: https://www.finbri.co.uk/

Video Monetization for Publishers – The Underlying Challenges & Benefits

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Video advertising is constantly spiking, smashing records every day, and it seems to be an unstoppable race towards more revenues and profitability. One driver behind this popularity is the proliferation of online video platforms and higher consumption of video content. So, while video consumption keeps increasing, it’s become crucial for publishers focus on video monetization. It’s safe to say that video monetization is still an untapped arena, and we are ready to tap into the details!

The UK Market & Video Marketing

The businesses are struggling to harness technology amidst the rise of BOYD, remote working, and collaborations. With videos, the UK businesses are becoming transparent and innovative since they are breaking the time and location barrier. Since the world has become dynamic and fast-paced when sharing data, videos have become the most scalable and secure medium.

In the UK, an average consumes 100 minutes of video content in a day, while 92% of marketers have made video an important part of their marketing strategy. The brand recalling through videos is 85% higher as compared to text-based content, while 93% of marketers have stated an increase in customer acquisition through video marketing. These stats clearly show how video marketing and monetization can yield profitable outcomes for businesses.

Importance Of Video Monetization for Publishers

Higher Revenues

With video monetization, higher revenue is the most tangible advantage. In particular, video advertising accounts for over 60% of revenue from social media platforms. Simply said, businesses leveraging video advertising experience more revenue.

Improved Reach

With video monetization, the publishers are empowered to reach every device that can consume video content. As a result, the user interaction increases, resulting in a more powerful business positioning.

Boosted Analytics 

With video monetization, the publishers gain in-depth analytics of users and their activities, such as stroke metrics and uncollated data that can be analyzed to create further marketing strategies.

Practical & Actionable Insights

The insights collected through monetized videos can be deployed in various ways, including guiding content development. Also, it helps identify the best-performing content and outline the audience’s geographical location to customize the content accordingly.

Challenges Associated With Proper Video Monetization

Low Fill Rates

The fill rate is defined as the ad ratio provided by video ad networks to publishers’ ad inventory. Currently, video ads have a lower fill rate due to lower demands for video-filling ads. In addition, the production costs are higher for monetized videos as compared to other video formats, resulting in lower 60ad inventory and demand for a higher budget.

Loading & Latency Times

The coded video ads can slow down the loading time and increase the page latency, given the delays in ad trading. Not to forget, the publishers add more tags to recompense for less ad revenue (these tags slow down the loading speed even more). That being said, low loading time and higher latency will result in ineffective user experience, resulting in insufficient traffic flow and less revenue.

Restrained Video Inventory

The video inventory is undeniably limited, which leads to constraints in the available video inventory on video monetization platform which means publishers are left with the choice to put ads on only one video. The publishers are often inclined towards placing multiple ads on one video to yield better monetization results, such as post-roll, pre-roll, and mid-roll ads. However, more ads sound intrusive and ruin the customer experience. That being said, publishers need to balance customer engagement and use the right amount of ads to drive the right results.

To summarize, digital videos have become a lucrative source of yielding higher ad revenue for publishers. The challenges exist but they are not intractable by any means. The publishers who can deploy effective video monetization strategies will be capacitated to create a sustainable source of ad-based revenue.

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