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The Perfect Blend of Tradition with Modern Festive Styles

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Women no longer stick to purely traditional or entirely modern looks. With the evolving fashion sense, the “fusion fashion” has become a go-to choice for festivals and events. Fusion fashion is basically a clothing way in which garments and designs from different cultures, periods, and aesthetic styles are merged.

The unique combination provides you with a refreshing and distinct look, celebrating cultural diversity and individuality, which are the core of any festival. The fusion fashion helps women to create, explore, and experiment with different styling ideas and outfits, stealing the limelight of any event.

Fusion Fashion on the Trend Charts

Traditional festive wear has many restrictions. It is not appropriate for women seeking comfort, versatility, and individuality in their clothing. For such females, fusion fashion is the trend that allows them to combine traditional wear with modern attire to create a refreshing look with utmost comfort. This unique combination makes it a preferred styling element for women, especially in the festive season.

Fusion fashion has influenced not only the general masses but also reached the wardrobes of celebrities. Call girls in Delhi and style commentators point out that designers can fully leverage their creativity and artistry with fusion fashion in Indo-Western collections, allowing them to create endless styles and outfits.

Key Components of Fusion Fashion

If you know the foundational elements of fusion fashion, then you will not need any guide to create your first and many more fusion outfits. Once you understand the core components, you can effortlessly pair any traditional wear with any modern garment. These are the key components of fusion fashion:

  • Silhouettes: Fusion outfits feature unconventional and modern cuts that contribute to the entire outfit. Adapt classic pieces and try to create a more balanced look with accessories, bottoms, and upper wear. Lehengas with shirts and a kimono with an asymmetrical hem are some examples.
  • Fabrics: You can also play around with fabrics and textures to refine your appearance and make it more festive-friendly. Pune call girls and fashion enthusiasts suggest combining traditional fabrics like silk and brocade with contemporary materials such as Lycra, georgette, or denim.
  • Accessories: Do not pair any piece of accessory with your fusion outfit. Make sure it complements your look. Chunky silver jewelry with western outfits and belts with sarees are some examples of unique and complete accessorizing.

Footwear also plays a significant role in creating a fusion outfit. Sneakers with lehengas and block heels with Shararas are some ways you can combine traditional and modern looks.

Styling Tips for Balanced Clothes Fusion

Most women have never tried fusion outfits. Wearing them for the first time, that too, for the festive season, can be risky and challenging. However, with the correct guidance and styling knowledge, you can rock your fusion outfit effortlessly. Here are some styling tips for perfect women’s fusion clothing for festivals:

Do not overdo either of the elements in your fusion outfit. Make sure to include both traditional and modern garments equally to create a more balanced look.

Keep your fusion outfit only one statement-worthy. Either opt for a remarkable outfit or go for highlighting accessories. Do not put both things excessively. Choose the accessories thoughtfully and avoid overcrowding them in your attire.

Comfort should be the first priority of your festive attire. London escorts and style advisors remind us that festivals comprise long celebrations, demanding a breathable and flexible garment so you can move and dance freely.

Create a unified and relevant look according to the festival you are attending, such as casual outings or festive gatherings. Use the preferred color scheme so that your outfit looks stylish and matches your personality and festival vibes.

Final Thoughts

Fusion fashion has entirely upgraded the meaning of style and clothing for women. It not only allows them to create an endless number of outfits and styling ideas but also acts as a form of self-expression, elegance, and comfort. Its versatility makes fusion fashion perfect for the festive season.

You no longer have to choose between traditional garments and modern outfits; fusion fashion can elegantly merge both aesthetics. It allows you to create your unique style and stand out from the rest of the ladies. This festive season, collect your favorite traditional and modern wears, and experiment with them to create fusion fashion outfits.

US Futures Rebound After Trump Hints at Easing China Tariffs

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The recent tariffs-driven market sell-off and subsequent rebound in US stock futures highlight that investors are reacting more to political developments than company fundamentals. Nigel Green, CEO of global advisory firm deVere Group, warns that this approach will continue to fuel market volatility.

US stock futures climbed on Sunday evening after President Donald Trump suggested a possible softening of his stance toward China, alleviating fears following his Friday announcement of 100% tariffs on Chinese imports.

The move, a response to Beijing’s tightening of rare earth export controls, sparked a steep sell-off that erased nearly $800 billion from major technology firms and sent the S&P 500 and Nasdaq to their worst day since April.

Beijing swiftly warned that it “does not want a tariff war but is not afraid of one.” But by Sunday evening, Trump had shifted tone, telling reporters aboard Air Force One, “Don’t worry about China,” and praising President Xi Jinping as “a great leader.”

His remarks were enough to turn sentiment: Dow futures rose 0.8%, the S&P 500 gained 1.04%, and Nasdaq futures climbed 1.34% in early trading.

Nigel Green says this whiplash in market behaviour reveals a deeper problem. “Investors are reacting to tone rather than truth,” he says. “Markets are swinging on every change in Trump’s language instead of the underlying economic reality. That’s not investing — that’s headline-chasing.”

He warns that such reactions can distort valuations and increase risk.

“When markets move solely on words rather than data, volatility becomes self-perpetuating. It fuels fear, then greed, and back again.

“The pattern we’re seeing — panic on Friday, relief on Sunday — is entirely sentiment-driven.”

Nigel Green believes both sides are likely to pull back from the brink.

“China’s control of rare earth minerals gives it leverage, but the US relies on its technology dominance. A complete rupture is too costly for either side,” he says.

“The most likely scenario is a pause in escalation and renewed talks, possibly extending the tariff truce reached in May.”

Still, he cautions that investors should not mistake calm for stability. “The threat of tariffs will linger as a policy weapon,” he notes.

“Under Trump, trade pressure has become a permanent feature of global markets. Even when tensions cool, the risk of a sudden reversal remains. That uncertainty keeps investors on edge and liquidity tighter than it should be.”

Economists estimate that if the latest tariffs are fully enforced, they could shave around half a percentage point off US GDP next year and slow China’s already fragile export sector.

But Nigel Green argues that the real damage comes from hesitation. “Uncertainty paralyses decision-making. Companies delay investment, trade slows, and productivity falls. It’s not the tariffs themselves doing the harm, it’s the unpredictability.”

He adds that investors who chase every policy shift risk missing long-term opportunities.

“Volatility isn’t the enemy of performance, emotion is. The smartest investors stay globally diversified, hold quality assets, and avoid reacting to every market tremor caused by a political statement. Fundamentals always reassert themselves.”

He concludes: “Markets seem addicted to the political drama, but the smart money is looking past it. Tariffs come and go; tone shifts daily. Fundamentals endure and those who remember that, and seek advice, will outperform in the months ahead.”

Welzo Launches the First AI-Backed Supplement and Home Health Test Bundle in the UK

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Welzo, a British digital health and wellness company headquartered in London, has launched the country’s first AI-backed supplement and home health test bundle, creating an entirely new category of personalised wellness in the United Kingdom.

This innovation combines Welzo’s home health testing kits with AI-powered supplement recommendations, enabling users to receive bespoke, data-driven guidance on the vitamins and wellness products their bodies actually need.

The launch cements Welzo’s position as a pioneer in British health technology, uniting diagnostic science, artificial intelligence, and nutritional expertise under one UK platform.

A Landmark for UK Preventive Healthcare

In an era when British consumers are increasingly focused on preventative health, Welzo’s latest innovation bridges the gap between testing and treatment. Users can now take a Welzo home health test, analyse their biomarkers through AI interpretation, and instantly receive a list of recommended Welzo-branded supplements formulated to match their biological profile.

Each health test, processed by certified UK laboratories, measures key biomarkers including vitamin D, B12, iron, thyroid hormones, and inflammatory markers. The AI system then identifies deficiencies or imbalances, offering tailored nutritional support plans that draw from evidence-based clinical data.

“This is the future of personalised health in the UK,” said Adonis Hakkim, CEO and Founder of Welzo.

“We’ve developed an ecosystem that combines medical accuracy with consumer accessibility. For the first time, people in the United Kingdom can understand their health through measurable data and act on it immediately using AI-guided supplement plans.”

This seamless end-to-end process, from testing to recommendation to supplement delivery, demonstrates Welzo’s unique value proposition as both a technology company and a trusted health retailer.

How the AI Works

Welzo’s AI model was developed in collaboration with data scientists, UK-registered pharmacists, and medical advisors. It leverages machine learning algorithms trained on anonymised biomarker datasets to provide users with insights that align with NHS and NICE health guidelines.

When a user uploads their test results, the AI interprets the data within minutes and generates a personalised health report, highlighting areas of improvement and suggesting precise nutrient formulations.

Instead of overwhelming consumers with generic product listings, Welzo’s system streamlines the journey to optimal health by recommending only what’s relevant, such as specific formulations for vitamin D deficiency, iron optimisation, or hormonal balance.

A British Platform with UK Infrastructure

Unlike international competitors, Welzo’s operations are entirely based in the United Kingdom, ensuring end-to-end quality control, compliance, and speed. The company’s main headquarters is located in London, with advanced fulfilment and distribution centres in Birmingham and Manchester, serving customers across England, Scotland, Wales, and Northern Ireland.

By keeping all operations within Britain, Welzo can guarantee faster shipping times, UK regulatory compliance, and rigorous testing standards that meet or exceed national health product requirements.

“Being based in the UK allows us to control every stage of the customer experience, from test processing to supplement manufacturing to delivery,” explained Hakkim.

“Our London team oversees technology development and regulatory compliance, while our fulfilment centres in England ensure nationwide efficiency and trust.”

This British-first approach reinforces Welzo’s credibility and authority as a homegrown leader in digital health innovation.

Combining Technology, Science, and Retail

Welzo’s new bundle represents the first time a British company has combined these three key pillars, diagnostic testing, AI analytics, and personalised supplement production, in a single offering.

The company’s Welzo-branded supplements, produced in certified UK facilities, are formulated using high-quality ingredients that comply with British health regulations. Each supplement line is designed to support targeted wellness categories including immune health, hormonal balance, cognitive function, and energy support.

This integration of AI data with product development ensures that users are not only guided by science but also receive supplements specifically matched to their body’s needs.

The system’s data accuracy and product traceability strengthen Welzo’s position as a trusted and authoritative voice in the UK supplement industry, aligning with Google’s E-E-A-T framework for medical and health-related entities.

Empowering a New Generation of Data-Driven Consumers

The UK population is becoming more proactive in managing personal health, with growing interest in nutrigenomics, biomarker tracking, and AI wellness technology. Welzo’s AI-backed test bundle aims to meet that demand by offering accessible tools for individuals to understand and improve their wellbeing.

According to Hakkim, the company’s long-term vision is to integrate health testing and supplement data with wearable technology, allowing users to track long-term outcomes and continually optimise their routines.

“We’re empowering people to take control of their health, not just once a year but every day,” he said.
“Our mission is to make advanced, personalised health accessible to every household in the UK, whether you’re in London, Leeds, or Glasgow.”

This vision aligns with the UK government’s focus on preventative health strategies, supporting a shift from treatment-based medicine to long-term wellness management.

Building Trust Through Experience and Expertise

Welzo’s team includes experienced clinicians, data engineers, and nutritionists who collectively ensure the platform’s scientific integrity. Each component, from test design to AI calibration to supplement manufacturing, is overseen by specialists with experience in UK healthcare and pharmaceutical regulation.

The company also provides ongoing education through its Knowledge Hub, a free resource where users can learn about vitamins, nutrient interactions, and health optimisation strategies based on UK medical research.

A Major Step for British Healthtech

The introduction of the AI-backed supplement and home health test bundle signifies more than a product launch, it represents a broader advancement in British health innovation. It positions Welzo as not only a retailer but a data-driven technology company shaping the future of how people in the UK manage their health.

As Hakkim summarised:

“Welzo is proof that cutting-edge healthcare innovation doesn’t have to come from abroad. It’s happening right here in the United Kingdom, built by British teams, designed for British consumers, and backed by real science.”

About Welzo

Welzo is a UK-based digital health and wellness company headquartered in London, England, with fulfilment centres in Birmingham and Manchester. The company operates the largest online marketplace for supplements and vitamins in the United Kingdom, offering over 42,000 products and pioneering AI-powered personalisation and at-home health testing.

Through its technology-driven approach, Welzo helps people across the UK make data-informed decisions about their wellbeing, bridging the gap between diagnostics, nutrition, and preventative healthcare.

Building for the Long Term: Joseph Baldassarra on Broadstreet Global’s Approach to Southeast Private Equity

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Caption: Joseph Baldassarra, President of Broadstreet Global

Q&A with Broadstreet Global President Joseph Baldassarra on Middle Market Private Equity, Land Development, and Building Long-Term Value Across the Southeast

Private equity firms often talk about vision, but few back it up with the kind of execution seen at Broadstreet Global. Based in Greenville, South Carolina, this middle market private equity firm has quietly built a diversified portfolio across the Carolinas, anchored by a clear thesis: smart capital, deep partnerships, and hands-on development will always outperform short-term speculation.

At the center of it all is Joseph Baldassarra, President of Broadstreet Global. A private equity infrastructure developer by trade and a long-term strategist by instinct, Baldassarra has helped shape the firm into one of the Southeast’s most dynamic forces in land development, real estate, and hospitality. We sat down with him to better understand how Broadstreet Global operates, what makes the firm stand out, and why its approach is resonating with investors and partners alike.

Let’s start from the beginning. What inspired the Broadstreet Global investment model?

Joseph Baldassarra: We’ve built Broadstreet around what we believed was a gap in the Carolinas private equity investment space. There were plenty of firms pursuing short-term investment strategies, but very few focused on long-term asset value in foundational sectors like land development, homebuilding, and infrastructure. Our approach has always been to act more like a partner than a financier. We’re involved on the ground, often working alongside developers, contractors, and city planners. This is how we can deliver the most value to our investors.

How do you define Broadstreet’s core focus areas?

Joseph Baldassarra: We’re a private equity firm rooted in South Carolina but built for scale across the Southeast. Our portfolio spans several high-growth verticals. Infrastructure Land Development in South Carolina is a huge part of what we do, especially through our investments in residential communities and master-planned developments. We’re also active in the hospitality sector, with assets branded under major flags like Marriott Hotels, and continue to expand in infrastructure land development and select emerging infrastructure opportunities such as crypto-adjacent data centers. Our investment strategy is guided by data based on markets where we anticipate long-term demand.

What makes Broadstreet Global’s partnerships stand out?

Joseph Baldassarra: Alignment and access. Our partners aren’t just names on a deal sheet. We co-invest alongside groups like Contender Development and BlackStream, and we’ve delivered successful outcomes with major Fortune 500 homebuilders. With every partnership, we bring not only capital but also insights, market relationships, and a shared vision for the long haul.

Your portfolio touches sectors like self-storage and even automobile dealerships. What’s the strategy there?

Joseph Baldassarra: We follow data, demographics, and macro trends. The rise in demand for self-storage in the Southeast, for instance, aligns with population growth and real estate trends. So we’ve invested in properties tied to brands like Public Storage and Extra Space Storage. On the automobile side, we see dealerships as high-cash-flow operations with interesting real estate upside when executed correctly. We take a thematic approach to sector selection but always underwrite the fundamentals.

What role does location play in Broadstreet’s strategy?

Joseph Baldassarra: A major one. As a Greenville-based private equity firm, we’re well-positioned to tap into South Carolina’s opportunities. Columbia SC land development and Charleston SC real estate investment are two areas we’re actively engaged in. We’re also making strides in North Carolina infrastructure investment, expanding our reach across the region in a disciplined way. We understand these markets not just from a spreadsheet, but from the street level.

What’s next for Broadstreet Global?

Joseph Baldassarra: We’re focused on deepening what works. There’s a lot of noise in private equity right now, but we’re staying true to what we’ve always done—put capital behind real assets, build strong partnerships, and deliver for our investors. The goal is to continue growing our footprint in land development private equity and hospitality private equity investment, while staying agile enough to capitalize on emerging trends and structured finance opportunities.

We don’t think of ourselves as just a private equity firm in South Carolina. We’re a builder of long-term value, one project and one partnership at a time.

Sage’s AI-Powered Accounting Suite Launch Sparks FTSE 100 Rally, Shares Climb 3% on Citi Upgrade

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London, October 13, 2025 – Sage Group plc, an accounting software industry leader based in Newcastle-upon-Tyne, launched its latest generation AI-enabled platform today, sending a tsunami of its stock and dragging the FTSE 100 to unprecedented heights.

The shares increased by 3.2% to PS120.45 in early trade after a bullish note by Citi analysts, which saw the launch of Sage AI Insights, a program that will automate financial forecasting and compliance among small and medium enterprises.

With a wider market recovery following the sell-off of Friday due to tariffs, the innovation of Sage highlights the UK technology strength, which compares to the 15% YTD returns by the industry.

The FTSE 100, which had dropped by 0.86 per cent to 9,427 last Friday, dropped 0.5 per cent by midday to 9,480, boosted by defensive buying such as Sage against the last U.S.-China trade bets.

As equities around the world fluctuated due to Trump’s threats of tariffs, companies with software names that offer growth and are recession-proof saw investors flock to them. Old school heavyweight, Sage, which has a market capital of over PS38 billion, is now in the front line, with its shares increasing by more than 14 per cent a year, compared to the index.

Sage AI Insights: The Future of the SME Finance

Fundamentally, Sage AI Insights will be applied in the basic functions of accounting and attempts to predict cash flow interruptions with 92% accuracy and identify tax anomalies in real-time through machine learning.

The suite, which runs on the Intacct cloud by Sage, aims at the 6 million UK SMEs that are struggling with post-pandemic rebuilding and regulatory uncertainty. It has automated VAT reconciliation as per Making Tax Digital regulations, and generative AI to create custom financial reports, which reduces manual hours by up to 70%.

Its implementation is based on an R&D of PS200 million and collaboration with Microsoft Azure to implement AI on a large scale. CEO Steve Hare heralded it as a breakthrough to autonomous finance, fixing pains in areas such as late payments, which cost UK businesses PS8.3 billion yearly.

Retail and building 500 beta users are touting 25% efficiency improvements, which puts Sage to win a piece of the PS50 billion worldwide accounting software sector, increasing at a 12% CAGR.

This technology is in line with the UK digital economy drive, of which the growth strategy of the Labour Party looks at PS1 trillion of technological production by 2030. In the case of Sage, it does not rely solely on its traditional desktop solutions, but 80% of its revenues are coming through cloud subscriptions, versus 60% in 2023.

The action will counter the threat of competitors such as Intuit and Xero in the United States, as Sage will have a strong presence in Europe-45% of its sales in continental markets.

Upgrade Citi: Fueling Investor Optimism

The reiteration of a buy rating with a PS135 target by Citi, which suggested a 12% increase, mentioned the AI momentum of Sage as one of the factors. Analysts project 11% revenue growth to PS2.2 billion by fiscal 2026 and an increase in EBITDA margins to 32 per cent on cost efficiencies.

The note points to Sage having a 98% recurring revenue stream, which offers stability in the volatile markets, and the possibility of a bolt-on acquisition in AI in payroll. In 5 years, the stock has increased by two times, making PS10,000 worth PS20,500, which includes dividends.

The current pop is the largest single-day increase since July, and the volume was 50 per cent above average. Sage crushes FTSE tech laggards: Darktrace up Flat, Softcat Up 1%. The 1.8 yield and 28x P/E imply that it is priced at a premium based on growth, which is an average of 12x on the FTSE.

There are still challenges: GDPR-based data privacy and AI ethics can be fined, and SME spending can be hit by the economic slowdown. However, Sage has PS1.5 billion cash reserves that support resiliency, such as a recent PS100 million share repurchase.

Sector Ripples and FTSE Momentum

Convatec, AstraZeneca, and its UK tech company, Sage, buzz in the UK, echoing the U.S. R&D promise by Convatec and its listing pivot. The FTSE technology sub-index improved by 1.2, and it was offset by the 11th month of manufacturing contraction, according to S&P PMI. PMI of services at 52.8 is an indicator of vigour, which favours the demand for software.

Wider picture: Asian markets and the U.S. futures are up 0.3% after Columbus Day, overcoming the tariff phobia. In energy, Brent at $72 helps, but in the rise of Sage, Non-cyclicals are outstanding. The chances of the Bank of England reducing rates to 3.75 per cent by December support growth stocks.

Prospect: AI as the Engine of Growth of Sage

The Q2 November 12 results will describe AI uptake, and it will recommend 10-12% organic growth. Analysts project PS3 billion revenue in 2028, which is enabled by 20 per cent AI penetration. To investors, Sage is a defensive bet in uncertainty, combining stability and innovation.

Sage is an example of the tech shift in Britain as FTSE looks at 9,500. With the modern trade wars, an homeless software is a bright thing, and AI is not simply a hype, it is a key to FTSE leadership that Sage can reach thanks to AI.

ICFE 2026 Sets Record as Istanbul Welcomes the World’s Carpet and Flooring Industry

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The International Carpet & Flooring Expo (ICFE) is expanding once again — adding an 11th hall to accommodate booming global demand. From 6–9 January 2026, Istanbul will host 500 exhibitors representing 25 nations and welcome an anticipated 50,000 trade professionals.

Now entering its third year, the International Carpet & Flooring Expo (ICFE), formerly known as CFE, has quickly evolved into one of the leading global gatherings for the industry. Organised by Tüyap Exhibitions Group in partnership with the Istanbul Carpet Exporters’ Association (İHİB) and the Southeastern Anatolia Carpet Exporters’ Association (GAHİB), the event now draws participants from every continent, confirming its status as a truly international marketplace.

Even as digital commerce reshapes global trade, in-person connection remains essential to building trust and sealing long-term partnerships. For professionals in the carpet and flooring sector, no event captures this spirit more powerfully than ICFE — returning to the Istanbul Expo Center this January.

A new hall added

The growth trajectory is striking. Responding to strong demand, ICFE has expanded to an 11th hall for 2026. All halls are already fully booked, with world-renowned brands securing their place early, reflecting the Expo’s role as a central hub for the industry.

ICFE’s global influence is powered by a comprehensive marketing strategy that spans more than 80 countries. Through digital media, targeted campaigns, and international B2B matchmaking systems, the Expo connects exhibitors and visitors directly and efficiently. This global outreach not only differentiates ICFE from other sector events but also ensures that each edition creates new opportunities for trade and partnership.

Over 50 thousand attendees expected

Looking ahead, ICFE 2026 is expected to host nearly 500 companies from 25 countries, including China, Iran, Pakistan, India, Afghanistan, Uzbekistan, the USA, Egypt, Jordan, Belgium, and France. Around 50,000 professional visitors from 105 countries are anticipated, with particularly strong attendance from Germany, Italy, China, India, Iran, Belgium, the USA, Russia, and the Middle East. Building on the 2025 edition—where 78% of exhibitors reported new business connections—the organisers have set an ambitious target of 85% for 2026.

“Our industry may embrace digital tools, but it thrives on the trust and connections that come from meeting in person,” said İlhan Ersözlü at Tüyap Exhibitions Group. “The expansion of ICFE to an 11th hall and the diversity of international participation demonstrate how vital Istanbul has become as a global centre for carpets and flooring. ICFE 2026 will be a platform where new partnerships are formed, and the future of the industry takes shape.”

About Tüyap

Founded in 1979 by Bülent Ünal as Türkiye’s first private fair organisation company, Tüyap has shaped the industry for more than 46 years. It has hosted over 370,000 companies and 75 million visitors through specialised fairs at home and abroad. Today, Tüyap operates three fair centres in Türkiye and maintains offices in six countries, working with more than 100 professional organisations worldwide. It pioneered Turkish export product fairs in China, Russia, and Africa, and continues to support international trade with an average of 10 foreign fairs each year. As the only private organiser in Türkiye with its own fair centre, Tüyap combines physical events with digital platforms to deliver hybrid fairs that meet the needs of a globalised market.

Shell and Moeve Join Forces on SAF Platform, Driving UK Share Gains in Green Energy Push

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London, October 13, 2025 – Shell plc has been pleased to welcome Spanish energy giant Moeve as the first external supplier to its sustainable aviation fuel (SAF) blockchain-based platform in a move that highlights the rapid change to green energy.

Coming at an opportune moment when the trading week began with choppy moves, the announcement has been a small ray of sunlight to the stock of oil giant investors, which are gaining slightly in the initial London trading despite the more general jitters in the market over the trade tensions between the U.S. and China.

The shares of Shell, which trade on the London Stock Exchange under the ticker SHEL, opened just slightly higher, up 0.4 per cent to trade at about PS26.50 in the mid-morning. This increase is in the face of a flat FTSE 100 index itself, in the face of the lingering fears in the aftermath of the sharp sell-off on Wall Street last week.

The joint venture with Moeve not only supports Shell in the expanding SAF market but also shows the strategic shift of the company to low-carbon solutions, which makes a significant part of the long-term expansion strategy when regulators and stakeholders increasingly pressure companies to decarbonise the aviation industry.

Dismantling the Moeve-Shell Partnership

The core of this change is the Shell Avelia platform, a digital marketplace that was introduced in 2022 in collaboration with American Express Global Business Travel and Accenture. Avelia is based on a book and claim system where the airlines, fuel manufacturers and corporate clients can exchange certificates to use SAF without the actual delivery at each airport.

This system is based on blockchain technology that handles the issue of transparency, traceability, and verifiable claims, addressing one of the largest obstacles to scaling green fuels, which will demonstrate their environmental impact.

Moeve (formerly Cepsa and the second-largest Spanish oil refiner) is a major force at the table. The company has been increasing its production of SAF at its state-of-the-art La Rabida Energy Park plant, where waste-based feeds such as used cooking oil are used to produce drop-in fuels that can be used by the existing aircraft engines.

Moeve also intends to achieve a scale of 800,000 metric tons annually in output by 2030, which is a very high target, yet it is perfectly aligned with the world aviation aim to reduce emissions by as much as 50 per cent by mid-century.

Through incorporating in Avelia, Moeve will have access to an international market network of purchasers, comprising large airlines and organisations that are keen to neutralise their carbon footprints. In the case of Shell, this will be a milestone in broadening the supplier base of the platform to the outside operations of the platform.

Since its inception, Avelia has already certified more than 41 million gallons of SAF in 17 airports around the globe, yet the introduction of external participants such as Moeve is likely to accelerate the adoption of SAF.

According to industry pundits, this would see SAF being able to increase its portion of the total aviation fuel to something significant, 5-10 per cent by the close of the decade, as opposed to the paltry 0.7 per cent it has at the moment, which has been projected to grow to 10 per cent by the close of this year alone.

The partnership is symptomatic of a wider trend in the industry, in which the use of the industry experience of oil giants in renewables is taking place. SAF is a high-margin opportunity for Shell, which has already invested billions in hydrogen, biofuels, and charging of electric vehicles.

As aviation contributes approximately two per cent of all CO2 gases globally, the certified green fuel market is booming with mandates in the EU, which mandate 6 per cent SAF by 2030 and policies in the UK, which also mandate similar requirements.

Green Transition Strategic Implications to Shell

The agreement provides Shell with a point of contention over the speed at which it is selling off fossil products. In early 2021, the company announced its plan for the Capital Markets Day with a promise of PS10-15 billion annual returns to shareholders till 2025 and devoting up to 25 per cent of capital investment to low-carbon projects. SAF can be well placed within this structure, and it provides a transition between old-fashioned oil trading and energy services of tomorrow.

In the case of Moeve, the tie-up makes it more visible in the foreign markets. Being a comparably new participant in the SAF, which rebranded in 2024, the Spanish company can leverage an established network of logistics and the credibility of Shell.

The combined capability of the two (Shell being a digital expert and Moeve a production powerhouse) might reduce the costs and increase the efficiency of the supply chain, which will make SAF more competitive compared to conventional jet fuel, which is 2-4 times cheaper in terms of gallon-per-gallon prices. There is a feeling of optimism among the environmental groups because they feel that the news is a tangible move towards dealing with the promises of the Paris Agreement.

Nevertheless, there are still hurdles to overcome, a shortage of feedstock, and expensive initial capital investments may limit growth unless the government intervenes in the form of subsidies or carbon taxation. Such innovations benefit the UK with its Jet Zero strategy, which seeks to have net-zero aviation by 2050, which would result in thousands of green jobs in refining and distribution.

Share Price Dynamics: A Sceptical Rebound

In 2025, Shell shares have fallen by approximately 5 per cent since the year-end due to declining oil prices and negative geopolitical impacts on the company. The primary measure, Brent crude, rose 1 per cent today to approximately 72 per barrel, following a fall to five-month lows on Friday due to optimism that U.S.-China rhetoric would de-escalate.

The Moeve deal was another tailwind, with traders referring to it as a boost in interest in Shell’s diversified portfolio. Shell slightly outperformed its counterparts: BP fell 0.2 per cent as TotalEnergies in Paris rose 0.1 per cent.

The resilience of a PS10,000 investment in Shell over the last five years would have increased to approximately PS14,100. The company has recently paid 1.32 million shares back to the market as a buyback, demonstrating its confidence in the valuation.

In the future, Shell will provide more hints on the performance of trading with its third-quarter update, which will be presented later this month. It is projected to have a stable LNG, which is a boon in Shell earnings, yet refining margins are tightened due to oversupply.

Shareholders will be keen on the performance of the Moeve integration into the actual revenues, and this would be able to increase tens of millions of dollars in Shell SAF’s book in the near future.

Staying on the Broader Market Turbulence

The current FTSE 100 index covers volatility. Asian markets crashed on the profit taking, the U.S futures are signalling a possible recovery after Donald Trump reversed his tariff move against China.

In the case of UK energy stocks, the industry beats 1% a week, indicating optimism in hydrogen trials and wind offshore auctions, but with Russian threats of a hybrid invasion of the European grids, there is an element of risk.

Here, the SAF push of Shell would make it a progressive thinker. When Big Oil is struggling with dwindling mega-profits (down 30% as of 2022), such renewable investments as this joint venture may insulate dividends and fuel future growth. Shell has a forward yield of 4.2 per cent. and a price-to-earnings ratio of 8.5, which makes it a defensive income-seeking stock.

With the aviation industry racing to sustainability, the alliance between Shell and Moeve may be groundbreaking. To the shareholders, it’s a disturbance of the fact that in a transition period, flexibility is not greenwashing, but good business.

It remains to be seen whether this leads to a long-lasting surge or ends up being dampened in the vagaries of oil; however, one thing is clear: the skies are turning greener and Shell is in the flight.

UK Startup Founders Struggle With Cash Flow: Could Virtual Executive Assistants Be the Hidden Solution?

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Amidst the dawn of the age of artificial intelligence and more accessible technology, cash flow remains one of the biggest hurdles for UK startups today. Founders usually contend with delayed client payments, rising interest rates, and the relentless and ongoing impact of inflation. 

According to the Federation of Small Businesses, more than half of UK small firms regularly experience late payments, with many of them reporting threats to their business’s survival. The usual life lines? Funding rounds, loans, or staff cuts. That said, there may be a less obvious but practical solution: premium virtual executive assistant services. These skilled professionals can take on vital financial and administrative tasks, helping founders preserve cash flow while keeping growth on track.

The State of Cash Flow for UK Startups

Research shows that cash flow problems are among the leading causes of startup failure. Case in point: statistical reports reveal that 38% of startups fail because of cash issues, and that’s also because entrepreneurs are said to spend around 40% of their time on non-revenue generating tasks.

The problem is, for early startup-up founders, even a short gap between expenses and income can spell disaster particularly in a competitive market where agility matters. 

In this economic landscape, finding lean and flexible way to manage finances and operations have not just become helpful but essential.

Why Traditional Solutions Fall Short

Many founders instinctively look at traditional fixes whenever cash flow becomes tight. These include raising new investment, applying for loans, or hiring in-house staff to manage operations. While sometimes necessary, these options can be costly or unsustainable. That’s because new funding often dilutes ownership, loans add interest burdens, and full-time hires bring salary and overhead commitments that may not match unpredictable revenue. 

Instead, what many startups need is a way to access skilled support without adding significant costs or long-term liabilities. This is where virtual executive assistants (or VEAs) enter the picture.

How Virtual Executive Assistants Support Cash Flow Management

Virtual executive assistants provide on-demand, remote support across a wide range of operational tasks. For startup founders, this support increasingly extends to areas directly tied to financial health. In this light, here are the different ways on how VEAs can impact your cash flow:

  • Invoice Tracking and Follow-Ups. One of the most chronic issues for startups are late payments. Fortunately, having a VEA can help in monitoring outstanding invoices, sending reminder, and ensuring follow-ups are handled promptly. This not only reduces the number of unpaid accounts but it improves cash predictability too.
  • Financial Data Organisation. While not a replacement for an accountant, a VEA can still definitely prepare financial summaries, keep dashboards updated, and consolidate records. This helps founders and finance teams make faster and better informed decisions.
  • Expense Management. Never underestimate how fast small leaks can sink a ship when left unattended. By keeping an eye on recurring cost and flagging unusual expenses, VEAs help founder cut waste before it snowballs into bigger problems.
  • Administrative Efficiency. Finally, many founders find themselves draining time by chasing receipts or updating spreadsheets. That’s time that would’ve been better spent on sales or product development. By learning how to delegate these tasks, founders may find themselves with more freedom to prioritise activities that actually generate revenue.

Industry research supports this shift. In fact, according to Deloitte’s Global Outsourcing Survey, companies that strategically outsource operations tasks reduce costs by up to 30% while also improving efficiency. For startups with thin margins, that difference can spell the difference between growth and stagnation.

The Future of Lean Growth Support for Startups

As funding environments tighten, UK founders are are starting to really rethink what kind of support teams they need. For instance, instead of building large in-house teams early, many are experimenting with hybrid models that combine core employees with outsourced or virtual specialists. 

VEAs are proving particularly well-suited for this model as they bridge the gap between day-to-day operational needs and long-term financial oversight. 

It is also important to note that VEAs are not replacements for accountants or CFOs. Instead, they complement these roles by keeping financial operations smooth at the ground level to give leaders the clarity and bandwidth they need to focus on strategy and innovation. This blend flexibility and capability may well define how startups build resilience in uncertain times.

Final Thoughts

Indeed, cash flow challenges remain one of the most pressing obstacles to survival and growth. While traditional solutions like loans or staff expansion can be costly, virtual executive assistants offer a leaner, more adaptable approach.

By taking on critical financial and administrative tasks, VEAs help ensure that cash keeps flowing, costs stay under control, and founders can focus on scaling sustainably instead. 

In an era where adaptability separates the winners from the rest, virtual executive assistants may not just be a hidden solution but a vital tool for future-ready startups. 

Avalanche AVAX Dips 8% Today: $1B Treasury SPAC and ETF Hopes Spark Rebound Hype

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October 13, 2025 – Avalanche (AVAX) is also facing acute volatility today as it fell 7.93% to $21.10 as the rest of the cryptocurrency market corrects to the euphoric levels of the previous week.

Although the pullback has wiped out more than $222 million in market value in the last seven days alone, Avalanche is a target of institutional investors interested in its scalable blockchain infrastructure.

The volume has increased to reach an unprecedented high of $954 million in the past 24 hours, indicating increased interest, though the prices are approaching critical levels of support at around $20.

As Bitcoin is conjoining at an approximate of $92,000 and the overall crypto market cap breaches the entire 3 trillion threshold, the endurance of AVAX through the tempest makes it a potential leader in a recovery among smart contract platforms in the 2022 market.

This decline considers the savage 25.7% weekly drop, less than the global crypto market of 8.6% and other competitors such as Ethereum that dropped only 6.9%. However, beneath what is a better picture of Avalanche than long-term direction, there is an unprecedented $1 billion treasury program and a growing buzz over spot ETF authorisations.

With regulators indicating a willingness to permit crypto offerings, the efficiency of AVAX as a proof-of-stake and subnet network is beginning to be compared with the rocket-propelled growth of Solana, and some analysts are projecting a price recovery to $30 by the end of the month.

$1B Treasury SPAC Deal Ignites Institutional Fire: Nasdaq Listing on Horizon

The catalyst of the day is the aggressive move that Avalanche made to enter the traditional finance by merging with a SPAC worth 675 million, announced earlier this month. Avalanche Treasury Co., which is the sole project of the Avalanche Foundation, is to merge with Mountain Lake Acquisition Corp to form two U.S.-based organisations that would focus on accumulating AVAX tokens.

The transaction, to be finalised in Q1 2026, with a Nasdaq listing, will commence with a $200m discounted token sale, which will target the creation of a treasury worth one billion dollars and potentially chain up the entire supply and stabilise prices.

This action supports the overall strategy that the Foundation has taken to drive institutional adoption, such as gaming subnets and network optimisation.

According to market observers, Avalanche is establishing itself as the enterprise blockchain of choice, as the platform is capable of executing 4,500 transactions per second with sub-second finality – an extreme compared to Ethereum and its scaling issues.

The timing of the SPAC is also perfect, as the SEC just gave the Bitcoin and Ethereum ETFs a green light and directed billions of dollars to legal crypto exposure via these funds. To this effect, FIFA Subnet is coming soon to launch in Q4 2025, which will be the home of NFT tickets and collectibles to the 2026 World Cup.

This high-visibility integration may place Avalanche in the spotlight of millions of users, increasing AVAX requirements in terms of gas charges and staking payments. Even the first adopters, such as DapDap cross-chain bridge, which was launched on October 9 and charges 0.01 per cent to transfer stablecoins, are already facilitating millions of transactions, which highlights the interoperability advantage that Avalanche offers in DeFi.

ETF Hopes and Whale Accumulation: A Buffer to the Dip

To make the optimism even more augmented, AVAX spot ETF interest is soaring. The March 2025 filing by Bitwise is catching fire, and CEO Hunter Horsley underlines quality-driven institutional strategies moving to hold undervalued assets such as Avalanche.

Grayscale has until July 15, 2026, to decide on its ETF, but analysts believe that 75 per cent of this will pass by mid-2026, which could be a repeat of the same Solana inflows that increased to 15 billion.

The addition of AVAX to multi-asset ETF baskets with ETH and SOL solidifies its role as a DeFi infrastructure, as one strategist remarked, noting that NEAR Intents has swapped over $1.84 billion over the last 8 months, proving that the ecosystem is increasingly becoming useful.

Bullish undercurrent. On-chain metrics are being strengthened. Whale wallets have gained 2.3 million AVAX in the last week, which is 1.2% of the circulating supply, and long-term holders currently have 68% of tokens – an increase of 62% in September.

Supply participation in stakes reached an all-time high of 75 per cent, and the APY of 8.2 was achieved, and selling pressure decreased. It reminds me of the Avalanche bull run in 2021, during which AVAX shot up 3000 per cent on comparable institutional purchases.

The chart narrates the technicals of capitulation and then opportunity. AVAX has crashed by 38 per cent in early October, falling between $34 and $21, then has developed a double-bottom at $20, where the RSI has moved out of oversold at 28 to neutral 45.

An upside break of above $24 may aim to hit $30, which is according to the October forecast of between 18.56 and 33.10 and an average of 23.08. CryptoPolitan conservative models project a decline of $29.46 at the end of the year, and bullish models by Lark Davis project a rise of $100 in 2025, provided catalysts in the ETFs are met.

Market Correction Context: Altseason Rotation Favours Scalable Chains

Avalanche is not the only one that is in the red; it is one of a wider range of altcoin rotations as cryptocurrencies take profits amidst overextended gains. CoinDesk 20 Index fell 1.2 per cent, and memecoins such as Dogecoin collapsed 15 per cent following a 35 per cent rise.

However, there are some alternative smart contract platforms, such as AVAX and NEAR, that are performing better relative, with AVAX 24h volume gaining 13.82 per cent despite the price crash – a positive commitment indicator.

The development of the ecosystem supports the story. The upgrades of the codebase in Q3 2025 at Avalanche increased the scaling and allowed a smooth fit with EVM, making large projects such as the migration of the $500 million lending pool at Aave.

Adoption by merchants is also taking off as AVAX runs 12 per cent of cross-border payments on exchanges such as Uphold, due to fees of less than $0.001 and an environmentally friendly consensus that consumes 99 per cent less energy than proof of work competitors.

Risks persist, however. An extended economic downturn or latency by the SEC on altcoin ETFs would extend the correction, which would push AVAX to the support at 18. Greater market sentiment is dependent on U.S. fiscal policy and global trade negotiations and is a wildcard – but the softening of the Ukraine situation and tariff cuts are creating a tailwind.

Prognosis: AVAX Road to $50 in a Post-ETF World

At the end of October, Avalanche is at a crossroad: either a temporary bear trap or the beginning of a breakout? The supply dynamics are favourable to upside with the SPAC opening an additional $1 billion on top of the existing $3 billion that it has in its treasury. In the year 2025, we will be around 28.25 on average prices, with breakouts to 150 possible in 2030, provided the adoption rate picks up.

In the case of traders, the risk-reward is skewed in favor: a high-throughput network with a market value of a $8.9 billion – less than 0.3% of Bitcoin – trading institutional pivots. Avalanche, concentrating on the practical use of tokens, seems like an intelligent gamble in a world of hype-driven tokens. The current 8 per cent decline is painful, yet it is shaping the future growth.

Litecoin Surges 10% on October 13: ETF Hopes Fuel Bullish Rally Amid Market Volatility

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October 13, 2025 – Litecoin (LTC) is doing well in the cryptocurrency market today, surging more than 10 per cent to the value of $101.38 as the long-established altcoin draws investors into the market due to renewed hype around a possible spot ETF acceptance.

The spurt comes days after a vicious 23% plunge on October 10 that saw LTC fall from $134 to $85, accruing billions of market value in the wider crypto economy. However, as is characteristic of its historical strength, Litecoin has not only recovered with a vengeance but also topped the list in terms of gains among the largest cryptocurrencies, indicating a potential parabolic run-up in the future.

This recent increase is the second day of excellent performance of LTC as the volume of trade spiked 25 per cent to $2.8 billion in the last 24 hours. With Bitcoin floating around the $92,000 mark and the overall crypto markets approaching the 3.2 trillion mark, Litecoin doing better highlights the fact that it is a digital silver to the gold in Bitcoin, faster, cheaper, and more ready for adoption by the mainstream.

ETF Speculation Drives Momentum: 90% Approval Odds by Year-End

The central focus of the current rally is growing hype regarding an exchange-traded fund based on Litecoin. According to the estimates of Bloomberg analysts, the U.S. Securities and Exchange Commission (SEC) will approve it at least by the end of 2025, with a staggering 90% chance to do so, exceeding the chances of the competing projects, such as Solana (70%) or XRP (65%).

Optimism is based on the fact that Litecoin is a well-defined commodity, the consensus mechanism is proof of work and thus similar to that of Bitcoin, and the network has been online for more than 13 years without any significant hacks or scandals.

Latest hiccups have not quenched anticipations. An imminent government shutdown this month delayed the SEC timelines of multiple crypto ETFs, with one of the Canary Capital Litecoin submissions having a deadline of October 2. However, as the fiscal impasse is resolved, regulators are back on track, and issuers such as Grayscale are increasing the amount of lobbying.

The regulatory transparency of Litecoin, being a low-hanging fruit to the SEC according to one market observer, has seen it integrate with payment giants such as PayPal, Visa, and BitPay, where LTC now makes up 14.5% of all crypto transactions – second only to Bitcoin.

The buzz is only being increased due to whale activity. On-chain data indicates that the big holders have pumped more than 15% of LTC in the early month of October, and about 4.2 million coins (5% of total supply) have been frozen in long-term wallets.

This institutional confidence can be seen in the treasury allocation of MEI Pharma, which has just increased its allocation of treasured funds by 200 million of their LTC in LTC, which may eliminate up to 5% of the circulated supply in case it is amplified further.

Flashbacks to 2017: Chart Patterns Indicate a Breakout Possibility

Technically, Litecoin is flirting with bullish sentiments similar to those in 2017 when it went on a breakout of more than 14,000 per cent alongside Bitcoin. Since the October 10 liquidation cascade – the unwinding of leveraged positions across the exchanges – left LTC in a classic higher low pattern, bouncing back to major support at $85 and now challenging resistance at $105.

Analysts are also looking at a symmetrical triangle break, and momentum indicators such as the Relative Strength Index (RSI) are rising out of oversold space at 62. According to a technical strategist, Litecoin follows the 2017 playbook in the wake of the crash: a steep drop, followed by whale buying, and then vertical growth.

Should history repeat itself, a move higher than 110 may trigger a 5x explosion up to 750 by mid-2026 on cycle-halving and ETF inflows. Even the conservative models suggest a value of $200 at the end of the year, including the Litecoin undervalued market cap, which is 7.6 billion, only 1.5 per cent of Bitcoin.

The noise does not make long-term holders jump. Reserve Risk measures, which estimate conviction based on price-to-the-HODL Bank of unrealised gains, are zero sell signals since the end of 2024.

This green-zone consistency is a typical accumulation pattern, where the holders wagered the basic upgrades to Litecoin: the activation of SegWit in 2017, the initial Lightning Network transaction, and the active MWEB privacy protocol that will not legitimise the speed of the confidential transactions.

Bigger Picture Market: Altcoin Rotation in a Corrective Phase

The profits of Litecoin are not alone. The crypto market was on the bearish side this week, and the CoinDesk 20 Index fell by 0.7% as profit-taking struck overbought assets. Mantle Layer-2 tokens increased by 38 per cent, but more old-school coins, such as LTC and NEAR (up 10.9 per cent), are taking the stage in an unspoken rotation at the expense of the hype-driven stories.

The adoption of merchants supports the argument. Litecoin made more payments than the stablecoins in July alone on such platforms as CoinGate, which highlights its effectiveness as a peer-to-peer digital cash. Having four times faster block times than Bitcoin and fees of less than one cent, LTC is making itself the transaction of choice in the post-ETF world.

Yet risks linger. Upside could be limited by a further economic slump or a new round of SEC investigations. Recent halt by the agency on the altcoins ETFs, such as the Dogecoin and Hedera funds, show investors the regulatory obstacles. Nevertheless, as the month of October is the so-called ETF month, and 16 decisions are yet to be made, Litecoin has an advantage with its commodity status.

Outlook: How will Litecoin reach $1,000?

All the attention is on the next moves of Litecoin as Q4 starts. In the event ETF greenlights come to fruition, the inflows are likely to reflect the Bitcoin inflows of $50 billion following approval, giving LTC a shot to top $300 in a bull market. Organic growth due to privacy additions and payment integrations will ensure stable gains even in their absence.

To investors, the asymmetry is irresistible: An established network that has been tested in battle trading at a fraction of its potential with support on both sides of the whales and analysts.

Litecoin is made in a market that is seeking AI tokens and memecoins, so the advantage of the hardworking silence of Litecoin – no pre-mine, no VC heavy hand, absolute decentralisation – is refreshingly natural.

It is more than a rebound; the 10 per cent pop today is a prelude. Litecoin as a HODLer reminds us, whether you are a new player or an old one, sometimes when it comes to crypto, the giant is asleep and the giant is likely to snort with the most thunderous baw.

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