Sales Technology: Tech Investments and Benefits

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31 January 2025

Sales Technology: Tech Investments and Benefits

In today’s fast-paced digital world, businesses are continuously seeking ways to improve their sales processes and drive revenue growth. One of the most effective strategies for achieving this is investing in sales technologies. These technologies provide sales teams with advanced tools to streamline workflows, automate repetitive tasks, enhance customer interactions, and optimize decision-making.

The sales landscape has evolved dramatically over the past decade, with AI-driven automation, CRM platforms, and data analytics becoming essential components of a successful sales strategy. Companies that fail to adapt to these technological advancements risk falling behind competitors who leverage tech-driven sales strategies to maximize efficiency and customer engagement.

In this article, we will explore the importance of sales technology, key tech investments for sales teams, the benefits of implementing these solutions, and how businesses can measure success using sales metrics.

Why Investing in Sales Technology is Essential

Sales technology is no longer a luxury—it is a necessity for businesses aiming to stay competitive in the digital age. Investing in sales technology enables businesses to automate processes, personalize customer interactions, and improve decision-making.

Key Reasons to Invest in Sales Technology:

✅ Automation of Repetitive Tasks – Sales automation tools help eliminate time-consuming manual tasks such as data entry, lead scoring, and follow-ups, allowing sales reps to focus on closing deals.
✅ Enhanced Customer Relationship Management – CRM platforms centralize customer data, providing sales teams with valuable insights to create personalized experiences and build long-term relationships.
✅ Data-Driven Decision Making – Advanced analytics tools allow businesses to track customer behavior, measure performance, and adjust sales strategies accordingly.
✅ Improved Lead Generation and Qualification – AI-powered tools help sales teams identify high-potential leads, reducing the time spent on unqualified prospects.
✅ Better Collaboration Between Sales and Marketing – Sales technologies enable seamless communication and alignment between departments, ensuring that marketing efforts support sales goals.

By integrating the right sales technology solutions, businesses can optimize their sales strategies and improve overall productivity.

Top Sales Technology Investments for 2025

Investing in the right sales technology can significantly impact a company’s efficiency and revenue. Below are some of the top sales technology investments that businesses should consider in 2025.

1. Customer Relationship Management (CRM) Software

CRM platforms like Salesforce, HubSpot, and Zoho help sales teams manage customer interactions, track leads, and improve communication. CRM systems store customer data in one centralized location, making it easier for sales representatives to access important information and personalize interactions.

2. Sales Enablement Tools

Sales enablement platforms provide teams with valuable resources such as content management systems, training modules, and real-time coaching. These tools ensure that sales reps have the necessary materials and knowledge to engage with prospects effectively.

3. Artificial Intelligence (AI) and Machine Learning

AI-powered sales tools help automate lead generation, predict customer behavior, and provide data-driven recommendations. AI chatbots and virtual assistants also enhance customer engagement by providing instant responses and personalized solutions.

4. Sales Automation Software

Automation tools like Outreach, SalesLoft, and Pipedrive streamline sales processes by automating follow-ups, email campaigns, and scheduling meetings. These tools help sales teams save time and focus on high-value activities.

5. Sales Analytics and Performance Tracking

Advanced analytics platforms allow businesses to track sales performance, monitor key metrics, and identify areas for improvement. These tools provide insights into customer preferences, sales trends, and revenue forecasts.

6. E-Signature and Proposal Software

Platforms like DocuSign and PandaDoc simplify contract management and proposal generation by allowing sales teams to send, track, and sign documents digitally. This reduces paperwork, speeds up deal closures, and improves customer experience.

By investing in these technologies, businesses can enhance efficiency, increase sales, and improve customer satisfaction.

Measuring Sales Success: The Importance of Sales Metrics

To determine the effectiveness of sales technology investments, businesses must track and analyze sales metrics. These key performance indicators (KPIs) help sales teams measure progress, identify strengths and weaknesses, and optimize their strategies.

Key Sales Metrics to Track:

✅ Conversion Rate: Measures the percentage of leads that convert into paying customers.
✅ Lead Response Time: Tracks how quickly sales reps respond to potential leads.
✅ Customer Acquisition Cost (CAC): Determines the cost of acquiring a new customer.
✅ Sales Cycle Length: Measures the average time it takes to close a deal.
✅ Revenue Growth: Tracks overall sales growth over a specific period.
✅ Average Deal Size: Calculates the average revenue generated per closed deal.
✅ Customer Retention Rate: Measures the percentage of customers who continue doing business with the company.

By monitoring these metrics, businesses can assess the impact of their sales technology investments and make data-driven decisions to enhance their sales strategies.

Benefits of Implementing Sales Technologies

Investing in sales technology offers a wide range of benefits that can transform a company’s sales process and drive long-term success.

1. Increased Sales Efficiency

Automation tools help sales teams manage repetitive tasks, allowing them to focus on building relationships and closing deals.

2. Improved Customer Experience

With AI-driven insights and personalized interactions, businesses can create better customer experiences, leading to higher satisfaction and loyalty.

3. Higher Revenue and Profitability

Optimized sales strategies, improved lead generation, and better customer engagement contribute to increased revenue and profitability.

4. Better Team Collaboration

Sales technologies improve communication and collaboration between departments, ensuring that sales and marketing teams work together toward common goals.

5. Real-Time Insights and Data-Driven Decisions

With access to real-time analytics, sales teams can adjust their strategies, optimize campaigns, and make informed decisions based on customer behavior.

6. Competitive Advantage

Businesses that leverage advanced sales technologies gain a competitive edge by staying ahead of industry trends and meeting customer expectations effectively.

These benefits highlight why sales technology investments are essential for companies looking to scale their sales efforts and achieve long-term success.

How to Choose the Right Sales Technology for Your Business

With so many sales technology options available, it is important for businesses to choose the right tools that align with their sales objectives. Here are some key factors to consider when selecting sales technology solutions:

1. Identify Business Needs

Determine which areas of your sales process need improvement and select technology solutions that address those specific challenges.

2. Evaluate Integration Capabilities

Ensure that the chosen sales technology integrates seamlessly with existing systems such as CRM platforms, marketing automation tools, and analytics software.

3. Consider Ease of Use

User-friendly software with intuitive interfaces will increase adoption rates among sales teams and improve overall efficiency.

4. Assess Scalability

Choose solutions that can grow with your business and adapt to changing sales needs.

5. Look for Data Security and Compliance Features

Ensure that the sales technology follows industry security standards and protects customer data from potential cyber threats.

By following these guidelines, businesses can invest in the right sales technologies that align with their goals and maximize efficiency.

Conclusion: The Future of Sales Technology

Sales technology is reshaping the way businesses approach sales strategies, customer interactions, and revenue generation. By investing in CRM systems, AI-driven automation, sales analytics, and other advanced tools, companies can enhance productivity, improve customer relationships, and increase profitability.

With the rapid evolution of technology, businesses that embrace digital transformation and leverage sales technologies will gain a significant competitive advantage. As sales processes become more data-driven and automated, organizations must continue to adapt and innovate to meet the demands of an ever-changing market.

By making strategic tech investments, tracking sales metrics, and optimizing sales strategies, businesses can position themselves for long-term success in the digital era.

SEO for York’s Artisans and Makers: Reaching Global Audiences with Local Roots

Claire James

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31 January 2025

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SEO for York’s Artisans and Makers: Reaching Global Audiences with Local Roots

Crafting a Global Presence from a Historic City

York is renowned for its cobbled streets, storied history, and vibrant artisan community. Nestled within its medieval walls are creators of exceptional products, from handmade ceramics to bespoke textiles. While York’s artisans honor time-honed traditions, they are also embracing modern tools to expand their businesses. One particularly transformative strategy is search engine optimization (SEO), which enables these creators to connect with worldwide audiences while staying rooted in their local heritage.

Why SEO Matters for York’s Creators

For artisans, the challenge lies in translating the charm of their physical market stalls into an engaging digital presence. Collaborating with an SEO agency in York equips these entrepreneurs with the expertise to enhance their websites, ensuring they are easily discoverable by customers searching for niche crafts and unique items. By leveraging targeted keywords and optimizing website content, artisans can attract traffic that converts into loyal customers.

Building Visibility Through Storytelling

Storytelling is at the heart of every artisan’s brand. Customers seek products imbued with meaning, and a well-crafted website can convey the passion behind each creation. Through SEO, makers can weave narratives into their online content, making it both engaging and optimized for search engines. Blog posts, product descriptions, and “About Us” pages provide opportunities to integrate relevant keywords and showcase the human touch behind the craft.

The Role of Keywords in Artisanal Success

Using the right terms is crucial for being seen online. Potential customers might search for “handmade pottery in York” or “locally sourced leather goods.” Incorporating these phrases into website content helps Google match artisans with their ideal audience. However, effective SEO goes beyond stuffing keywords into text; it involves strategic placement and ensuring the content remains compelling.

Reaching Niche Markets with Tailored Strategies

Unlike large-scale manufacturers, artisans cater to niche audiences. SEO helps narrow the gap between these creators and the individuals who value their work. For example, a jeweler specializing in ethically sourced materials might optimize their website for search queries like “eco-friendly jewelry in Yorkshire.” With precise targeting, small businesses can attract customers who genuinely appreciate their offerings.

The Importance of Mobile Optimization

As consumers increasingly browse and shop on mobile devices, having a responsive website is essential. Google prioritizes mobile-friendly sites, meaning that a seamless mobile experience boosts both rankings and user satisfaction. For York’s makers, ensuring their websites look polished and function efficiently on all devices can enhance customer retention and engagement.

Local SEO: Strengthening Community Ties

While artisans aim to expand globally, their local presence remains vital. Local SEO ensures they appear in searches conducted by nearby customers, such as “artisan markets near me” or “craft shops in York.” Google Business Profiles, customer reviews, and location-specific content can elevate visibility within the community. This dual approach—serving local and global audiences—empowers makers to grow sustainably.

Content That Inspires and Converts

Beyond technical optimization, captivating content is essential for holding visitors’ attention. High-quality images, behind-the-scenes videos, and thoughtful blog posts add depth to an artisan’s online presence. Tutorials or insights into the creative process can build trust and loyalty, encouraging customers to return.

Social Media Synergy

Integrating SEO efforts with social media amplifies reach. Platforms like Instagram and Pinterest, where visuals dominate, are perfect complements to SEO strategies. By linking back to their optimized websites, artisans can drive traffic and improve their search rankings while showcasing their work to broader audiences.

Analytics: Measuring Success and Refining Strategy

Tracking progress through analytics tools allows makers to see which strategies yield results. Understanding which keywords drive traffic, which pages perform well, and where visitors drop off provides actionable insights. Regularly refining SEO tactics ensures continued growth in an ever-changing digital landscape.

Embracing the Digital Age Without Losing Roots

York’s artisans and makers are proving that tradition and technology can harmonize beautifully. Through SEO, they’re sharing their unique creations with the world while preserving the local charm that defines them. By partnering with experts, such as an SEO agency in York, these creative entrepreneurs can grow their businesses sustainably, leaving an indelible mark on the global stage without ever straying far from home.

The Impact of Construction Consultants on Green Building Innovations

Claire James

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31 January 2025

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The Impact of Construction Consultants on Green Building Innovations

Pioneering Green Building Practices

The construction industry is undergoing a profound transformation, embracing sustainability as a core value. Integral to this shift are construction consultants, whose expertise guides projects toward eco-conscious outcomes. These professionals bridge the gap between architectural innovation and environmental responsibility, ensuring that every decision aligns with green principles.

Integrating Energy-Efficient Designs

Effective energy management is a cornerstone of sustainable construction. Consultants in this field assess energy demands early in the planning stages, recommending strategies that minimize consumption without compromising functionality. Through advanced modeling tools, they identify opportunities to incorporate renewable energy systems, natural ventilation techniques, and high-performance building envelopes. This meticulous planning not only reduces environmental impact but also fosters long-term cost savings.

Leveraging Smart Technologies

Incorporating intelligent systems is another avenue where construction consultants excel. By advising on smart lighting, automated climate controls, and energy monitoring solutions, they help create buildings that adapt dynamically to user needs. Such technological enhancements not only improve energy efficiency but also enhance the overall occupant experience.

Promoting the Use of Sustainable Materials

Material selection plays a pivotal role in reducing the carbon footprint of construction projects. Consultants advocate for responsibly sourced and recyclable materials, such as reclaimed wood, bamboo, or low-carbon concrete. Beyond environmental considerations, they evaluate factors like durability, maintenance needs, and life cycle costs to ensure the chosen materials offer both ecological and economic benefits.

Emphasizing Local Sourcing

Sourcing materials locally not only reduces transportation emissions but also supports regional economies. Construction consultants often prioritize this approach, ensuring that sustainability extends beyond the building to benefit the surrounding community.

Ensuring Compliance with Green Standards

Navigating the complexities of certifications such as LEED, BREEAM, or WELL can be daunting. Consultants bring clarity to these processes, guiding project teams through the requirements to achieve desired sustainability ratings. Their knowledge ensures that all aspects of the project meet stringent environmental standards, from waste management strategies to indoor air quality improvements.

Tailoring Solutions for Unique Projects

No two buildings are identical, and neither are their sustainability needs. Construction consultants tailor recommendations to align with a project’s specific goals, geographic location, and intended use. This personalized approach maximizes environmental benefits while addressing the unique challenges of each site.

Enhancing Waste Management Practices

The construction sector generates significant waste, much of which can be mitigated with strategic planning. Consultants design waste reduction strategies, such as on-site recycling systems and modular construction techniques, to minimize the environmental impact. These initiatives not only reduce landfill contributions but also improve project efficiency.

Supporting Long-Term Building Performance

Sustainability does not end at project completion. Construction consultants emphasize the importance of ongoing building performance, advising on maintenance practices and retrofitting opportunities that keep structures energy-efficient over time. By focusing on durability and adaptability, they ensure that buildings remain functional and sustainable for decades.

Fostering Collaboration Across Stakeholders

Achieving sustainability in construction requires cooperation among architects, engineers, contractors, and developers. Consultants play a crucial role in uniting these stakeholders, facilitating communication, and aligning goals. Their collaborative approach ensures that sustainability objectives are seamlessly integrated into every phase of the project lifecycle.

Driving Innovation in Construction

The push for greener buildings continually inspires new technologies and methodologies. Construction consultants remain at the forefront of these advancements, championing innovative solutions that redefine industry standards. Their forward-thinking perspectives enable projects to achieve sustainability goals that once seemed unattainable.

In conclusion, construction consultants are indispensable to the evolution of sustainable building practices. Their expertise in energy-efficient design, material selection, and compliance with green standards drives the industry toward a more eco-friendly future. Through collaboration and innovation, they ensure that every project contributes meaningfully to environmental stewardship. Sustainable construction is no longer just an ideal—it is a reality shaped by the dedicated efforts of these professionals.

Unlocking Advanced Safety and Technology with New Car Finance

Claire James

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31 January 2025

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Unlocking Advanced Safety and Technology with New Car Finance

In a world of fast moving vehicle innovation, owning a car with advanced features is no longer only for the privileged. Today, car financing for new cars has become a viable option for people who want to drive new cars with all the latest technology and safety features but don’t want to take on an immediate financial burden. With this option you will be on the cutting edge of automotive innovation with every journey safer, more convenient and thoroughly enjoyable.

Advanced Safety Systems at Your Fingertips

Modern cars are full of cutting edge safety systems that are there to keep drivers and passengers safe. Many new models have such features as automatic emergency braking, lane keeping assistance and adaptive cruise control. When you finance a new vehicle you can take advantage of these technologies that may not be in older cars. You’re not only buying a car but also buying peace of mind and reduced risks on the road.

Enhanced Driver Assistance

With driver assistance technologies like 360 degree cameras and blind spot detection, busy roads are starting to look very different. And such systems are often exclusive to the latest models, which makes financing a great way to get your hands on tools that can dramatically improve your driving confidence and reduce the likelihood of accidents.

Cutting-Edge Connectivity

Modern vehicles are characterized by connectivity. New car financing can bring advanced infotainment systems to your phone, with seamless integration that allows features like navigation, hands free calls and app functionality. In addition, many new vehicles feature over the air updates which keep the system current without the expense of hardware upgrades.

Smart Interiors

In-car technology doesn’t end at connectivity. A new model can help you finance things like digital dashboards, voice command controls, and systems that learn your preferences over time.

Fuel Efficiency and Eco-Friendly Tech

Fuel efficiency and eco-friendly alternatives such as hybrid and electric models are today’s modern engineering. These advancements, however, are often more expensive upfront, but financing makes it easy to make the switch to more sustainable transport options.

Resale Value and Reliability

Reliability on a new vehicle is generally better than their older counterparts, thus reducing the potential cost of repairs. Also, when it’s time to sell, vehicles with the most current technology and safety features tend to maintain more value, which is why financing is a smart long term investment.

Customization Options

Financing new cars also gives you the ability to personalize your vehicle. You can customize your car without breaking the bank, whether it’s a high end audio system, premium seating materials or even advanced driving settings, financing makes it possible.

Flexible Plans for Every Lifestyle

The adaptability of car financing for new cars is its beauty. You are able to choose a plan that fits your budget without any problems, simply because of the flexible payment terms and customizable packages offered by this company. Owning a technologically advanced car is possible for a broad spectrum of budgets.

A Step Toward the Future

Buying a new vehicle is no longer about getting a means of transport, it’s about getting on board the future of mobility. When you decide to fund a new car, you are opening up a world of features that have seemed like a distant dream, with the flexibility of your finances intact. But today’s cars are so much more than just a way to get from point A to point B—they’re cutting edge in safety, and unparalleled in convenience—and financing makes them possible.

Israel Adesanya vs. Nassourdine Imavov Live:UFC Fight Night Date, start time, undercard ,Tv Channel

Sports

Sam Allcock

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31 January 2025

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Israel Adesanya vs. Nassourdine Imavov Live:UFC Fight Night Date, start time, undercard ,Tv Channel

The UFC is making its highly anticipated debut in Saudi Arabia, and the main event features a thrilling middleweight showdown between former champion Israel Adesanya and rising contender Nassourdine Imavov. This blockbuster event promises to deliver high-octane action, and fans worldwide are eager to know the date, time, and how to watch UFC Saudi Arabia: Adesanya vs. Imavov. Here’s everything you need to know about this historic fight night..

UFC Saudi Arabia: Adesanya vs. Imavov Fight Details

Date: Saturday, Feb. 1
Location: Riyadh, Saudi Arabia
Fight Card Start Time: Prelims at 9:00 a.m. ET, Main Card at noon ET
Stream: ESPN+

Fight Card and Undercard

The UFC Saudi Arabia event features a stacked card with exciting matchups. Here’s a look at the full fight card:

Main Card

Israel Adesanya vs. Nassourdine Imavov, Middleweight
Shara Magomedov vs. Michael Page, Middleweight
Sergei Pavlovich vs. Jairzinho Rozenstruik, Heavyweight
Said Nurmagomedov vs. Vinicius Oliveira, Bantamweight
Muhammad Naimov vs. Kaan Ofli, Featherweight

Prelims

Mike Davis vs. Fares Ziam, Lightweight
Shamil Gaziev vs. Thomas Petersen, Heavyweight
Damir Hadzovic vs. Terrance McKinney, Lightweight
Abdul-Kareem Al-Selwady vs. Bolaji Oki, Lightweight
Jasmine Jasudavicius vs. Mayra Bueno Silva, Women’s Flyweight
Lucas Alexander vs. Bogdan Grad, Featherweight
Hamdy Abdelwahab vs. Jamal Pogues, Heavyweight

Israel Adesanya vs. Nassourdine Imavov: What’s at Stake?

Israel Adesanya’s Comeback

After losing his middleweight title to Sean Strickland at UFC 293, Israel Adesanya is looking to reclaim his spot at the top of the division. Known for his striking precision, creativity, and championship experience, Adesanya is determined to prove he’s still one of the best pound-for-pound fighters in the world.

Nassourdine Imavov’s Rise

Nassourdine Imavov, the Dagestani-born French fighter, has been on a tear in the middleweight division. With a well-rounded skill set and impressive wins over top contenders, Imavov sees this fight as his opportunity to break into the elite tier of the division and make a statement against a former champion.

Title Implications

While no title is on the line, a win for Adesanya could set him up for another shot at the belt, while a victory for Imavov would catapult him into title contention. The stakes couldn’t be higher for both fighters.

Predictions and Analysis

Expert Breakdown

Adesanya’s Strengths: Elite striking, footwork, and fight IQ.
Imavov’s Strengths: Well-rounded skills, grappling, and durability.

Prediction

This is a classic striker vs. grappler matchup. Adesanya’s striking and ability to control distance give him the edge, but Imavov’s grappling and pressure could pose significant challenges. Expect a closely contested fight that could go the distance, with Adesanya likely edging out a decision victory.

Why This Fight Matters

The UFC’s debut in Saudi Arabia marks a significant moment for the sport, and having a star like Israel Adesanya headline the event adds to its prestige. For Imavov, this is a career-defining opportunity to prove he belongs among the division’s elite. For fans, it’s a chance to witness high-level MMA action in a historic setting.

The UFC Saudi Arabia: Adesanya vs. Imavov event is shaping up to be one of the most exciting fight nights of the year. Whether you’re tuning in for the main event or the stacked undercard, this is a must-watch for MMA fans. Mark your calendars and make sure to watch UFC Saudi Arabia Live!

Big Tech Faces Major Threat as DeepSeek’s AI Breakthrough Set to Disrupt the Industry

ABC Staff

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31 January 2025

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Big Tech Faces Major Threat as DeepSeek’s AI Breakthrough Set to Disrupt the Industry

Big Tech faces a significant challenge from Chinese AI startup DeepSeek. the Nasdaq 100 is projected to decline on Monday as the dominance of U.S.

According to Nigel Green, CEO of the global financial advisory firm deVere Group, DeepSeek’s new AI model is poised to disrupt the tech industry. The model is reportedly more cost-effective and can operate on less advanced chips compared to systems like ChatGPT.

Green comments, “DeepSeek is set to challenge Silicon Valley’s leadership, disrupting the global tech landscape and changing the trajectory of the AI race.”

“The launch of this innovation underscores a historic pivot in the balance of technological power.

US Big Tech, long considered untouchable, is facing credible and intensifying competition from China.

“For investors, this is both a warning and an opportunity—it’s time to rethink traditional tech allocations and seek out new areas of growth.”

DeepSeek’s rapid ascent, with its groundbreaking AI models now dominating Apple’s iPhone download charts, highlights not only innovation but also the growing vulnerabilities in digital ecosystems.

As AI becomes more sophisticated, so do the potential risks, making cybersecurity a vital component of the technological future.

“Cybersecurity stocks are positioned to benefit from this development,” says Nigel Green.

“The rise of AI amplifies the need to protect sensitive data and critical infrastructure. As governments and businesses race to integrate these technologies, they will increasingly turn to cybersecurity providers to safeguard their operations. This sector is no longer just about defense; it’s a growth engine in a world defined by escalating technological rivalry.”

The implications of this AI breakthrough extend far beyond tech, touching on geopolitics and global trade.

For years, the US has relied on tariffs and economic pressure to maintain its dominance. However, DeepSeek’s emergence demonstrates the limits of this approach.

Nigel Green explains, “China’s technological advances, particularly in AI, are eroding the US’s ability to use tariffs as a tool to maintain global supremacy.

“The balance of power is shifting, and Washington must recognize that it can’t always dictate terms to Beijing as it once did. This new reality will have far-reaching consequences for investors and policymakers.”

The rise of DeepSeek highlights the accelerating pace of the “global AI arms race”, with China now firmly establishing itself as a serious competitor. This is not just about a single company; it represents a larger trend that will redefine the global economic landscape.

“This is the clearest signal yet of where the future is heading,” says Nigel Green.

“AI will be the defining technology of our time, and the race to dominate it will shape global markets for decades to come. Investors need to take a global perspective, focusing on emerging technologies, cybersecurity, and markets that are driving innovation.”

Meanwhile, US Big Tech faces mounting pressure as it navigates slowing profit growth. For companies like Alphabet, Meta, and Apple, the emergence of formidable competitors such as DeepSeek raises questions about their ability to sustain the valuations and dominance they’ve enjoyed for so long.

“Traditional tech giants are no longer the guaranteed winners,” adds the deVere Group CEO. “The focus must now shift to sectors and regions that are driving the next wave of innovation. This includes not only AI but also the critical infrastructure needed to support and secure it.”

For global investors, the message is clear: embrace the opportunities presented by this technological shift or risk being left behind.

“The developments we are witnessing today are not isolated—they are the first waves of a seismic change” concludes Nigel Green.

Adam Azim vs. Sergey Lipinets: Rising Star Meets Seasoned Warrior in High-Stakes Super-Lightweight Showdown

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Sports

Sam Allcock

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31 January 2025

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Adam Azim vs. Sergey Lipinets: Rising Star Meets Seasoned Warrior in High-Stakes Super-Lightweight Showdown

London, UK – One of British boxing’s brightest talents, Adam “The Assassin” Azim (11-0, 8 KOs), steps into the toughest test of his young career this Saturday, March 23, as he faces former world champion Sergey Lipinets (17-3-1, 13 KOs) in a pivotal super-lightweight clash at Wembley Arena. Promoted by Boxxer and broadcast live on Sky Sports, this 12-round bout marks a defining moment for the 21-year-old phenom, who risks his unbeaten record against a battle-hardened veteran determined to prove he remains a force at 140 pounds.

Azim’s Meteoric Rise
Azim, the reigning European super-lightweight champion, has electrified the division with his blistering hand speed, precision punching, and maturity beyond his years. The Slough-born prodigy has dismantled every opponent placed before him, most recently stopping Franck Petitjean in November to claim the European title. Dubbed “the future of British boxing” by promoter Ben Shalom, Azim now seeks to graduate from prospect to legitimate world-level contender.

“This is the fight that will show the world I’m ready for the big stage,” Azim declared at Thursday’s press conference. “Lipinets has been in there with legends, but I’m here to create my own legacy. I’m not just a prospect anymore—I’m a problem for anyone in this division.”

Lipinets: The Gatekeeper’s Redemption
Standing in Azim’s way is Kazakhstan-born Lipinets, a former IBF light-welterweight champion whose résumé reads like a who’s-who of modern boxing elites. The 35-year-old has shared the ring with Errol Spence Jr. (lost via TKO in 2018), dropped a close decision to Mikey Garcia, and most recently pushed rising star Jaron “Boots” Ennis to the limit in a 2023 war. Though winless in his last three outings, Lipinets remains a dangerous puncher with the savvy to exploit youthful mistakes.

“People keep underestimating me because of my age, but I’ve been in hellfire fights these kids can’t imagine,” Lipinets warned. “Azim’s got talent, but talent doesn’t beat experience when the pressure’s on. I’m here to remind everyone who I am.”

Tale of the Tape

Azim: 21 years old | 5’9” | 67” reach | Orthodox stance | 11 fights, 8 KOs
Lipinets: 35 years old | 5’7” | 68” reach | Orthodox stance | 21 fights, 13 KOs

Style Breakdown
Azim’s fluid footwork, razor-sharp jab, and ability to switch seamlessly between counterpunching and aggression have drawn comparisons to a young Amir Khan. However, questions linger about his durability against elite power—a gap Lipinets aims to exploit. The veteran’s compact, come-forward style and thudding body shots could test Azim’s composure, particularly in the championship rounds.

“Adam’s got to stay disciplined,” cautioned trainer Shane McGuigan. “Lipinets is clever—he’ll try to drag him into a dogfight. But if Adam sticks to the game plan, uses his speed, and picks his shots, he’ll make a statement.”

What’s at Stake
For Azim, victory propels him toward a potential world title shot in late 2024, with reigning WBC champion Devin Haney reportedly on his radar. A loss, however, could stall the hype train and force a rebuild. Lipinets, meanwhile, views this as a last-chance saloon to reenter the title conversation—or risk fading into gatekeeper status.

Undercard Highlights
The event also features rising cruiserweight star Viddal Riley (10-0, 6 KOs) defending his English title, while Olympic silver medalist Ben Whittaker (6-0, 5 KOs) continues his light-heavyweight ascent in a six-round showcase.

Prediction
Azim’s speed and technical brilliance should dominate early, but Lipinets’ relentless pressure and body attack will test the Brit’s stamina late. If Azim avoids trading recklessly, he outboxes Lipinets to a hard-fought decision. However, Lipinets’ power remains a live X-factor: one clean shot could turn the tide.

Final Pick: Adam Azim by unanimous decision (116-112) in a fight that elevates his status but underscores the veteran’s enduring grit.

Azim vs. Lipinets: Undercard

Main Event: Adam Azim vs. Sergey Lipinets – for the vacant IBO super-lightweight title

Viddal Riley vs. Isaac Chamberlain
Jeamie Tshikeva vs. Michael Webster
Joel Kodua vs. Lloyd Germai
Emmany Kalombo vs. TBA
Lucas Roehrig vs. TBA
Alfie Clegg vs. TBA
Garan Croft vs. TBA

Adam Azim vs Sergey Lipinets fight date, start time

Fans will be able to watch all the action from the Adam Azim vs Sergey Lipinets fight card unfold from 2:00 pm ET / 11:00 am PT / 7:00 pm GMT on Friday, January 31.

Fight times are yet to be confirmed for the main event itself, but you’ll be able to find all the details here once they are officially confirmed.

Date: Saturday, February 1
Time: 2:00 pm ET / 11:00 am PT / 7:00 pm GMT
Adam Azim vs Sergey Lipinets Live main event ringwalks (approx): TBA

In a division brimming with young talent and established names, Azim vs. Lipinets offers a compelling snapshot of boxing’s present and future—a high-risk, high-reward gamble that promises fireworks.

Scotland v Italy Live: TV channel for Six Nations 2025 rugby today

Sports

Sam Allcock

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31 January 2025

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Scotland v Italy Live: TV channel for Six Nations 2025 rugby today

Scotland’s quest for a first Six Nations title since 1999 has suffered a seismic blow with the loss of inspirational captain Sione Tuipulotu, ruled out of the entire tournament due to a pectoral injury sustained in training. The setback compounds a growing injury crisis for head coach Gregor Townsend, whose squad—once tipped as dark horses—now faces an uphill battle to stay competitive.

Italy, fresh from a landmark 31-29 victory over Scotland in Rome last March—their first home Six Nations win in six years—arrive at Murrayfield with renewed confidence. Under coach Gonzalo Quesada, the Azzurri narrowly missed a shock win in France last year and clinched a dramatic Cardiff victory over Wales to escape the wooden spoon for the first time since 2015. Despite inconsistent form in 2024, Italy’s blend of emerging talent and experienced campaigners positions them as potential disruptors.

Match Details

Date/Time: Saturday, February 1, 2025 | 2:15 PM GMT
Venue: Murrayfield Stadium, Edinburgh
How to Watch: Live on BBC One (UK) from 1:15 PM GMT; streaming via BBC Sport website and iPlayer.

2025 Six Nations Championships fixture schedule this week

Friday, January 31

France vs. Wales (8:15 p.m. GMT)

Saturday, February 1

Ireland vs. England (4:45 p.m. GMT)

Team News: Scotland’s Struggles vs. Italy’s Reshuffle

Scotland: Tuipulotu’s absence leaves a gaping void in leadership and midfield creativity, with co-captains Finn Russell and Rory Darge tasked with galvanizing a depleted side. Lock Jonny Gray and hooker Dave Cherry return after two-year absences, while Jamie Ritchie edges out Jack Dempsey in the back row. Centre Stafford McDowall partners Huw Jones in a reshuffled lineup.
Notable Absences: Scott Cummings, Josh Bayliss, Dylan Richardson, and Louis Lynagh (knee surgery).
Italy: Full-back Tommaso Allan earns a recall, shifting Ange Capuozzo to the wing. Captain Michele Lamaro returns from a shoulder injury, bolstering a back row featuring Lorenzo Cannone. Uncapped prop Luca Rizzoli debuts on the bench amid front-row changes.
Key Losses: Mirco Spagnolo (suspended), Andrea Zambonin (injured).

Lineups
Scotland: Kinghorn; Graham, Jones, McDowall, Van der Merwe; Russell (co-c), White; Schoeman, Cherry, Z Fagerson; Gray, Gilchrist; Ritchie, Darge (co-c), M Fagerson.
Replacements: Ashman, Sutherland, Hurd, Brown, Dempsey, Horne, Jordan, Rowe.

Italy: Allan; Capuozzo, Brex, Menoncello, Ioane; P Garbisi, Page-Relo; Fischetti, Nicotera, Ferrari; Lamb, Ruzza; Negri, Lamaro (c), L Cannone.
Replacements: Lucchesi, Rizzoli, Riccioni, N Cannone, Zuliani, Vintcent, A Garbisi, Gesi.

Head-to-Head
Italy’s 2024 triumph snapped a 13-match losing streak against Scotland, though the Scots still dominate historically (28 wins to 9). The Azzurri last won at Murrayfield in 2015.

Scotland v Italy Prediction
Tuipulotu’s injury leaves Scotland’s campaign hanging by a thread, with their cohesion and depth severely tested. While the return of Gray and Van der Merwe offers hope, Italy’s tactical growth under Quesada and Scotland’s defensive frailties could tip the scales. Expect a fiercely contested clash, but Italy’s momentum may edge them closer to another historic upset.

Scoreline: Scotland 24-27 Italy.

How Influencer Marketing is Shaping the Future of Brand Promotion

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Danielle

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31 January 2025

0

Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences in an authentic and engaging manner. Gone are the days when businesses relied solely on traditional advertising methods such as television commercials, radio spots, and print ads. Today, social media platforms like Instagram, YouTube, and TikTok have become the new battlegrounds for brand promotion, with influencers leading the charge. This blog post explores how influencer marketing is shaping the future of brand promotion and why it has become an indispensable part of any modern marketing strategy.

The Rise of Influencer Marketing

Influencer marketing has its roots in celebrity endorsements, but it has evolved significantly over the past decade. The rise of social media platforms has given birth to a new breed of influencers—individuals who have built substantial followings based on their expertise, charisma, or unique content. These influencers command the attention of their audiences and have the power to sway purchasing decisions through their recommendations and endorsements.

Brands quickly recognized the potential of leveraging influencers to reach their target markets in a more personal and relatable way. Unlike traditional celebrities, social media influencers often have a more intimate connection with their followers, who view them as trustworthy sources of information and inspiration. This level of trust is invaluable for brands looking to build credibility and foster long-term relationships with consumers.

The Authenticity Factor

One of the key reasons influencer marketing has become so effective is its emphasis on authenticity. Consumers today are bombarded with advertisements, and many have become adept at tuning out traditional marketing messages. Influencer marketing, however, offers a more genuine and relatable approach. When influencers share their personal experiences and opinions about a product or service, it feels more like a recommendation from a friend than a sales pitch.

For instance, a beauty influencer might post a video tutorial showcasing how they use a particular makeup product, highlighting its benefits and demonstrating its application. This type of content resonates with viewers, who can see the product in action and trust the influencer’s honest opinion. Authenticity is further enhanced when influencers integrate products seamlessly into their content, rather than resorting to overly scripted or blatantly promotional posts.

Targeted Reach

Another advantage of influencer marketing is its ability to reach highly specific and engaged audiences. Influencers often cater to niche markets, whether it’s fitness enthusiasts, fashionistas, tech geeks, or travel aficionados. Brands can collaborate with influencers whose followers align closely with their target demographics, ensuring that their message reaches the right people.

This targeted approach is far more efficient than traditional advertising, which often casts a wide net in the hopes of capturing a small percentage of interested consumers. By partnering with influencers, brands can tap into pre-existing communities of potential customers who are already interested in the type of products or services they offer.

The Impact on Brand Perception

Influencer marketing has the power to shape brand perception in ways that traditional advertising cannot. When influencers endorse a brand, they lend their credibility and reputation to the product or service. This association can significantly enhance a brand’s image and make it more appealing to consumers.

Consider the case of a new skincare brand looking to establish itself in a crowded market. By partnering with a respected skincare influencer, the brand can quickly gain visibility and credibility. The influencer’s endorsement serves as a stamp of approval, signaling to their followers that the brand is trustworthy and worth trying. This can lead to increased brand awareness, higher engagement rates, and ultimately, more sales.

Leveraging User-Generated Content

One of the unique aspects of influencer marketing is its ability to generate user-generated content (UGC). When influencers create content featuring a brand’s products, their followers often engage with and share this content, amplifying its reach. UGC adds an extra layer of authenticity, as it comes from real customers who are genuinely enthusiastic about the brand.

For example, a fitness influencer might post a photo of themselves using a new workout app, accompanied by a glowing review. Their followers, inspired by the influencer’s endorsement, might download the app and share their own experiences on social media. This ripple effect can create a buzz around the brand and drive organic growth.

Visual Appeal and Stock Photos

In the world of social media, visual appeal is paramount. High-quality images and videos are essential for capturing the attention of users and conveying a brand’s message effectively. Influencers often have a keen eye for aesthetics and can create visually stunning content that resonates with their followers.

While some brands may rely on stock photos for their marketing campaigns, influencer-generated content often feels more authentic and relatable. Stock photos can sometimes come across as generic or staged, whereas influencer content is inherently personal and unique. By showcasing real people using their products in real-life situations, brands can create a more compelling and trustworthy narrative.

The Future of Influencer Marketing

As influencer marketing continues to evolve, several trends are shaping its future. One notable trend is the rise of micro-influencers—individuals with smaller but highly engaged followings. Micro-influencers often have a more niche audience and can offer brands a more targeted and cost-effective way to reach potential customers.

Another trend is the increasing importance of video content. With platforms like YouTube and TikTok dominating the social media landscape, video has become a crucial medium for influencer marketing. Brands are investing more in video collaborations, from YouTube reviews and tutorials to TikTok challenges and Instagram Reels.

Additionally, the integration of augmented reality (AR) and virtual reality (VR) is opening up new possibilities for influencer marketing. These technologies allow influencers to create immersive and interactive experiences for their audiences, further enhancing engagement and brand loyalty.

Challenges and Considerations

While influencer marketing offers numerous benefits, it also comes with its challenges. One of the primary concerns is ensuring authenticity and transparency. As influencer marketing becomes more commercialized, there is a risk of influencers prioritizing profit over genuine recommendations. To mitigate this, brands and influencers must maintain transparency by clearly disclosing sponsored content and adhering to ethical guidelines.

Another challenge is measuring the ROI of influencer marketing campaigns. Unlike traditional advertising, which often relies on metrics like impressions and reach, influencer marketing success is harder to quantify. Brands need to develop robust analytics tools and strategies to track engagement, conversions, and overall impact.

Conclusion

Influencer marketing has revolutionized the way brands connect with consumers, offering a more authentic, targeted, and engaging approach to promotion. As social media continues to dominate our digital lives, the influence of content creators will only grow stronger. By leveraging the power of influencers, brands can build meaningful relationships with their audiences, shape their perception, and drive long-term growth. Embracing this dynamic marketing strategy is not just an option—it’s a necessity for any brand looking to thrive in the digital age.

Opportunities and Challenges in Africa’s Growing Forex Industry

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Fintech

Claire James

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30 January 2025

0

Opportunities and Challenges in Africa’s Growing Forex Industry

Africa is a good market for trading forex, offering a growing economy, easy entry, government laws, and multiple payment options. However, though this market offers valuable opportunities, it is not without risk. Multiple factors come into play like risk-taking capabilities, market fluctuations and personal trading style.

People new to trading don’t understand that there is more to it than placing a trade and enjoying profits. This is why expert forex trading tips can help you manage your money and control your risk.

Learn About the Forex Market in Africa

Before entering the market, understand the basics of forex trading, like common terminology. To become a profitable forex trader in South Africa, you must understand how it operates. Learn about the forex market structure, participants, and regulating trading authorities. In Africa, you can trade in various currency pairs as it operates as a decentralised market.

Moreover, research factors like economic conditions, recent laws, and geopolitical events. This can help you make confident decisions and trade smartly using the latest market information.

Find a Reliable Broker

There are over a hundred brokers available that can assist Forex traders in Africa. If a broker offers good resources, reliable trading platforms, and customer services, you should consider them. You must also check their reviews about various payment methods. This is an important factor as it helps in hassle-free withdrawals and easy payments.

Most importantly, the Forex brokers in South Africa must be regulated by a government body like FSCA. This shows their credibility and market reputation, making them comply with various legal regulations.

Understand Your Trading Style

Each Forex trader has a unique approach to exchanging commodities. A new trader may want to take a slower approach and trade with a small and safe position. Some traders follow their instincts and take bigger risks, offering huge profits. Visionary traders play their own game and use a different approach against the crowd. In comparison, others like to go with the flow and follow a market trend.

Trading styles have no specific rules. Depending on your goals and risk-taking capacity, you can analyse which style suits you best.

Practice on a Dummy Account and Form a Strategy

Many Forest Brokers offer dummy accounts to beginners. This allows traders to polish their trading skills and form the best strategies. Practice basic strategies to protect your commodities and maintain a minimum risk-taking capacity. This can help you evaluate your goals and tolerance to take risks. Some styles, like swing trading, position trading and scalping, can work well.

This is also good for evaluating your risk-to-award ratio. You can use this to prevent impulse decisions and assess the right time to enter and exit your position. Practising this way can help you create a well-defined trading strategy.

Analyse the Current Market Condition

Once you are confident in your strategy, it’s time to analyse the current market condition. Compare a few currencies and see which is the right time to enter the market. Evaluate your risk and check the negative and positive correlation of assets. For example, when the US dollar rises, gold prices also increase. You can use this trick to boost your profit during a fruitful trading period.

Charting Tools to Choose Forex Pair to Trade

Many traders make the mistake of using their instincts instead of market facts. This can be a big mistake in trading and cost you capital losses. A trader can reduce their risk by using charting tools and indicators. This can help them tap into potential trading opportunities. You can use analysis tools like trendlines, moving averages and oscillators.

These tools let you determine historical patterns, which can be used to produce technical analysis. You can use this in data-driven decision-making based on momentum and recent market trends.

Use Risk Management Strategies and Practice Discipline

No matter how profitable your Forex trading is going, no one is immune to losses. This is why you must always have a contingency plan ready to manage your risks. Taking a day off is healthy for giving yourself a break without exhausting your account. This can protect you from unforeseen moves and prevent capital loss from your Forex trading account. Going into the market while feeling greedy, scared, or emotional is a bad decision. To become a master of Forex trading, you need to practice discipline.

The Most Important Tip: Never Stop Learning

The most profitable traders are the ones who never stop learning and adapting their strategies. Always remember that just because your plan worked in the past, it may not be relevant today. The Forex trading market of South Africa is very complex and keeps changing. To avoid losing your profits, it is best to update your facts about economic changes and trade with fresh insights.