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Top 5 call tracking tactics in 2023

Josh Haines
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Top 5 call tracking tactics in 2023

Call tracking is one of the most effective tools when it comes to improving your marketing efforts, which is why so many businesses are incorporating it.

However, obtaining call tracking is only the beginning.

To bring the most significant improvements to your marketing, you need to find the right tactics when using the software.

Content marketing

One effective tactic is to use call tracking software for your content marketing. This will allow you to produce the most engaging content for all your campaigns, driven by key insights.

The software will help you delve into your customers’ content preferences by showing you things like the number of conversions being generated by each campaign.

This can highlight the stronger content in your marketing strategies – whether it be a certain tone of voice or a particular subject that’s driving the calls.

You can then replicate this type of content in your other activities, knowing that the data has proven it to be favourable among your customers.

Leveraging data

In today’s ever-changing markets, leveraging data is one of the most important ways to stay on top of customer trends. Call tracking can help you identify these patterns in customer behaviour and align your marketing strategies closely with them.

You can use the software to discover things like customer needs surrounding your products. You might identify an increase in visits to certain campaigns that revolve around your product usage or specifications, for example.

This can highlight a growing trend in customers’ desire to learn more about your products – it could be a new launch on your part that’s got them intrigued.

As a result, you can alter your campaigns to focus on these aspects, therefore increasing your leads and funnelling customers more effectively to a call.

Interactive campaigns

Another great tactic to help you improve your marketing with call tracking is to enhance your interactive campaigns.

These campaigns provide a more immersive experience for your customers, not only piquing their interest but making them more likely to call. As well as this, it provides a way for call tracking to monitor your valuable leads.

You can incorporate things like surveys, polls, quizzes, or forms in your campaigns. The software can reveal the number of conversions being generated from each interaction, to help you refine which interactive campaigns are most effective.

Paid advertising

Using call tracking for your paid advertising is another great tactic to implement.

The software can track the number of conversions being generated from each of your pay-per-click- (PPC) ads, to show which are most successful at driving calls.

In turn, you can redirect the majority of your resources to the most effective PPC ads, to create a more cost-effective paid media strategy.

The software can also show the specific keywords being searched by visitors, which you can then integrate into your campaigns’ content to improve rankings on search engine results pages (SERPs).

Customer advocacy programmes

One of the most compelling things to a customer is the opinions of other buyers. Therefore, it’s important to use customer advocacy programmes to improve your leads and sales.

You can use call tracking to identify customers with the shortest sales cycles, those who made immediate calls, or those who showed keen interest and satisfaction over the phone – something you can find with speech analytics.

These will be the customers who’ve most likely had an enjoyable experience with your business, and you can then contact them to be a part of your advocacy programme, such as leaving a review on your Google Business Profile, for example.

These testimonials will be instrumental in driving calls and sales for your business.

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Call tracking software is the perfect tool for improving your marketing efforts in a variety of ways. Will you be implementing any of these tactics into your own marketing strategies?

Redefining Investment Strategies: The Revolutionary Impact of Automated Trading Platforms

Claire James
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Redefining Investment Strategies: The Revolutionary Impact of Automated Trading Platforms

People often discuss their investment strategies, and it’s evident that the traditional ways are transforming. Enter the automated trading platforms. In the same way, the digital era has reinvented many of our daily activities. Today, an auto trading platform is altering how we invest.

This isn’t about mere hype or buzzwords. This is a new age of investment strategies. Let’s delve deeper into how these platforms are changing the game for investors around the globe.

What Exactly Are Automated Trading Platforms?

In simple terms, these platforms are software that trades for you. They take specific criteria you’ve set and make trades on your behalf, all without human intervention.

It’s like having your personal investment assistant, but it’s a machine. Plus, it’s always objective. The core benefit? Speed and efficiency. A human simply can’t match a computer’s swift calculations and actions.

Why Does This Matter for Modern Investors?

Back in the day, investments were all about gut feeling and expertise. But now, data drives everything. So, when you combine vast amounts of data with swift computation, you get precise and efficient trading. These platforms provide an edge that traditional methods can’t match.

They’re especially advantageous for newcomers. If you’re starting, you should learn to analyse market trends. Automated platforms can help bridge that gap.

Steering With Caution: Things to Keep in Mind

While the appeal of automated trading platforms is undeniable, navigating this terrain with a well-informed mindset is essential. Just as a sailor doesn’t set out without checking the weather, an investor shouldn’t dive into automated trading without some groundwork. Here are a few pointers to help steer your journey:

  • Know Your Tool: Not all automated platforms are created equal. Ensure you know your chosen platform’s operation, algorithms, and decision-making criteria.
  • Set Clear Boundaries: Automated doesn’t mean hands-off. Define your risk tolerance, set investment limits, and regularly review these parameters.
  • Stay Updated: While your platform will handle the trades, it’s up to you to remain informed about market trends, potential disruptions, or global events that could impact your investments.
  • Seek Expert Advice: Consider consulting a financial advisor or someone experienced in automated trading. Their insights can offer additional perspectives and help refine your strategy.

Jumping into this type of trading can be exhilarating. But ensuring you’re well-prepared will make the journey smoother and more rewarding.

The Power of Data in Automated Trading

In investments, data isn’t just a buzzword. It’s the backbone of successful strategies. The beauty of automated trading lies in its ability to process and act on massive amounts of data swiftly. Market fluctuations, global news, and economic indicators. The platform takes all into account in real-time. Plus, just as journalists swear by their sources, automated platforms rely on accurate data. The more precise the data, the better the performance.

The Human Element in Automation

Automation, for all its prowess, doesn’t entirely remove the human touch from trading. It’s a tool, and like any tool, its efficiency depends on the hands guiding it. Algorithms can’t wholly replicate the emotional intelligence, intuition, and long-term vision humans bring. Monitoring, tweaking, and sometimes overriding automated decisions regularly is essential. This is based on a broader understanding of the market or personal financial goals. 

In essence, while automated platforms revolutionise investment strategies, human oversight ensures the heart and intuition remain in the equation. It’s a harmonious blend of tech and touch.

The Final Word: Embracing the Future of Investment

These automated platforms are here to stay. As technology evolves, they’ll only get smarter, faster, and more efficient. This means more opportunities, precision, and, potentially, more gains for investors.

The bottom line? Automated trading is reshaping the investment landscape. Whether you’re a seasoned investor or just starting, understanding and leveraging these platforms might be the key to unlocking new investment horizons.

Remember, it’s not about replacing human judgement but enhancing it with the power of automation.

Unlocking the Effects of Hormonal Shifts on Sexual Wellbeing Throughout and Beyond Menopause

Claire James
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Unlocking the Effects of Hormonal Shifts on Sexual Wellbeing Throughout and Beyond Menopause

Let’s talk about something that’s a bit of a game-changer in a woman’s life – menopause. You know, that phase where your body hits pause on its baby-making days. But guess what? It’s not just about waving goodbye to periods; it’s about how those hormonal shifts can stir things up in the bedroom too. To give you an idea, let’s take a look at how these changes can throw your sexuality for a loop during and after menopause, and discuss some natural remedies for vaginal dryness along the way.

The Hormone Tango and Your Intimate Adventure

Imagine hormones as the conductors of a symphony in your body. During menopause, these conductors decide to switch things up a bit. Usually showing up in your late 40s to early 50s, menopause brings changes, and not just in how you feel. Your ovaries, those hormone factories, decide to dial down the production of estrogen and progesterone. And these changes don’t just stay backstage – they’re front and center in your intimate life too.

Estrogen, your body’s natural lube supplier, takes a step back as the levels drop. This can lead to the infamous vaginal dryness, which can make the idea of anything intimate a bit, well, uncomfortable. But don’t worry, it’s a common part of the ride.

The Desire Dilemma

Now, let’s talk about something that might hit you like a curveball – your libido, aka your sexual appetite. Estrogen is like the cheerleader for this game, boosting blood flow where it counts and making sure you’re tuned in to the pleasure signals. But as it bows out during menopause, you might find your desire taking a siesta too.

And let’s be real, mood swings and those energy dips don’t exactly scream “let’s get frisky!” That lower interest in intimacy can feel like a plot twist, but remember, you’re not alone. Talking with your partner and seeking advice from a healthcare pro can help you navigate this new terrain.

Taking on Dryness: Nature’s Little Helpers

Vaginal dryness is a common challenge during and after menopause. But don’t worry, because there are some natural allies to help you out:

  1. Hydration and Good Eats: Sipping water and munching on foods rich in healthy fats (think avocados and nuts) can actually help keep dryness at bay.
  2. Getting Frisky – Alone or Together: Regular intimate activity, whether solo or with a partner, increases blood flow to your nether regions. This, in turn, encourages the natural lubrication that makes things comfy.
  3. Pelvic Muscles: Ever heard of Kegels? Strengthening your pelvic floor muscles can improve blood flow and maintain that much-needed tone down there.
  4. Moisturizers for Down There: Just like your skin, your intimate area can benefit from some moisture too. Vaginal moisturizers can make things feel smoother and more comfortable.
  5. Go Natural with Lubricants: When things heat up, consider using water-based or silicone-based lubricants. Go for ones that keep chemicals out of the equation for a cozier experience.
  6. Phytoestrogens: Nature’s Estrogen Mimics: Foods like soy, flaxseeds, and legumes contain phytoestrogens – these natural compounds can help ease dryness and discomfort.

Riding the Wave with Support

Breathe easy, because menopause is a journey, not a sprint. Remember, each woman’s experience is as unique as a fingerprint, and there’s no one-size-fits-all solution. If you’re feeling like you’re in uncharted waters, don’t hesitate to chat with a healthcare pro who specializes in menopause and sexual health.

Unveiling the Dynamic Evolution of iGaming in an Intensely Competitive Market

Claire James
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Unveiling the Dynamic Evolution of iGaming in an Intensely Competitive Market

Just 30 years ago, the prospect of being able to make wagers on casino games from your own home would have been laughable, never mind the concept of being able to use the tiny pocket computer that you carry with you to enjoy thousands of different HD-quality video slots.

Yet, today, that is exactly how it works. Whether you load up blackjack from your laptop or you spin the wheel of roulette from your smartphone, you have the freedom to play wherever and whenever.

Playing casino games on the go is not a niche concept either. Players can choose from hundreds of different websites and apps, just here in the UK. At a global level, there are even more brands that offer these games, with the total number of sites and apps running into the thousands.

So, with so many businesses all vying for the attention and patronage of the same players, what do they do to stand out?

Bonuses

Bonuses are one way in which casinos stand out. Practically every iGaming brand on the planet offers some form of offer to encourage new players to sign up and begin placing bets. They come in different shapes and sizes, though most offer a variety of ‘no deposit’ deals just for signing up and/or a larger ‘deposit match’ that gives you additional funds to play with after you make your first payment.

Generally, larger and more established casinos have smaller bonuses like this, while newer and less established brands offset the lack of brand recognition with larger deals.

Bigger and Better Games

In an industry that revolves around letting people place bets on casino games, it shouldn’t be too much of a surprise that one of the biggest ways that operators choose to compete with each other is in their selection of different titles.

Most offer hundreds or even thousands of different video slots, with a sizable selection of traditional table games to complement this. These slots are often created with different themes, ranging from Greek mythology all the way through to space-based science fiction. By offering such a diverse range of styles, casinos can appeal to the broadest possible range of players.

That isn’t the only way in which casinos use their games to stand out. They appeal to savvy players by creating titles with more favourable rates of return. All slots have a ‘return-to-player (RTP)’ rate that is advertised on the casino’s website. The RTP meaning is the theoretical return that a player can expect if they play that game over a very long time. Since the rate is advertised, players that want to maximise the use they get from their bankroll before they must deposit again will seek out these high RTP games and the casinos that offer them.

Mobile Experience

More and more casino players are looking to play their favourite games from a mobile device. For some, this is because they want to take their favourite games with them, playing on the go. For others, however, this mobile experience still means placing wagers from home, but with the convenience of using a small device and doing so from their sofa or bed without having to take out a laptop.

The mobile iGaming experience is very varied, however. Some brands offer pleasant and intuitive mobile apps that are compatible with both iOS and Android devices, but others haven’t bothered with this.

Often, it is smaller brands that are app-less because developing a dedicated application is expensive and continues to be costly to maintain. Additionally, in some regions, Google and Apple are very restrictive about what iGaming apps they allow in their marketplaces.

Almost every casino and game is compatible with a mobile web browser thanks to HTML5, meaning players nearly always have the opportunity to play on any device, but the quality of this varies greatly.

Therefore, this is a major point of competition for gaming sites as they try to capture more of this growing market.

XRP Makes Significant Improvements in Crypto Liquidity and Volume Rankings

Josh Haines
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0
XRP Makes Significant Improvements in Crypto Liquidity and Volume Rankings

Blockchain and crypto data insights firm, Kaiko, has published its crypto liquidity ranking report for the second quarter, revealing some notable changes in the listings. Among the assets experiencing improvements in liquidity is Ripple’s XRP. The report, released on July 12, highlights that the recent lawsuits by the SEC have had a direct impact on the liquidity of assets identified as securities. Despite the legal challenges faced by Ripple, the liquidity rankings indicate positive developments for XRP. This suggests that XRP’s market liquidity has shown resilience and may be attracting increased trading volume. The improved liquidity for XRP demonstrates its ability to navigate challenges and maintain a strong position in the crypto market.  And, if you are wondering where to do it then you can safely rely on Bitcoin Era which is a trusted platform.

Enhanced Liquidity: A Key Catalyst

Liquidity is the ease with which a cryptocurrency can be bought or sold without changing its market price; higher liquidity not only attracts more investors but also raises market efficiency and stability. XRP’s liquidity improvements can be attributed to a number of factors, first, Ripple, the company behind XRP, has been actively pursuing partnerships and collaborations with major financial institutions. Additionally, XRP’s growing popularity among cryptocurrency exchanges has played a crucial role in improving its liquidity. The increased availability of XRP on various trading platforms has made it more accessible to investors, further boosting its liquidity rankings.

Volume Rankings: A Reflection of Demand

Along with improved liquidity, XRP’s volume rankings have also seen a noticeable improvement. A higher trade volume reflects a higher level of market activity and demand. There’re a number of factors why the trading volume of XRP has increased. First off, there has been a surge in demand for XRP as a result of Ripple’s ongoing attempts to broaden its global network of partners. The demand for Ripple as a liquidity bridge asset has increased as more financial institutions and payment service providers embrace Ripple’s technology. Furthermore, the addition of XRP to significant cryptocurrency exchanges has improved trading alternatives for investors, leading to increasing trade volumes. The ability to trade XRP on reputable platforms has not only enhanced its visibility but also sparked greater investor interest.

Ripple (XRP) Crypto Liquidity Moves and Shakeups

The current regulatory crackdown in the United States has significantly altered the listings, which has led to a fall in volume and liquidity for particular assets, according to Kaiko’s crypto liquidity ranking report. Kaiko’s ranking system assesses whether tokens may have misleading market caps in terms of liquidity by comparing the liquidity ranking of each asset to its market cap. In terms of trading volumes, Ripple’s XRP has moved up two spots to take third place. Investors positioning themselves in advance of the anticipated decision in the SEC versus Ripple court case is credited with this rise in liquidity. Significant volumes have been witnessed for XRP on Korean exchanges. 

The report also highlights the impressive performance of the layer-2 rollup token Arbitrum (ARB), which ranks sixth in trading volumes. This is noteworthy as ARB is a new entry to the liquidity rankings this quarter. Several tokens have seen improvements in liquidity rankings, including Avalanche (AVAX), Solana (SOL), and Monero (XMR). On the other hand, tokens such as Filecoin (FIL), Cosmos (ATOM), and Polygon (MATIC) have declined in liquidity rankings due to the SEC’s allegations that they may be classified as securities. According to the latest report, the native token of the Aptos blockchain network, APT, has been observed to possess significantly higher liquidity compared to its market capitalization. On the other hand, the tokens LEO, TRX, TON, and OXB have experienced a lacklustre performance, with no noticeable enhancement in liquidity when compared to the previous quarter.

Hive Digital’s crypto miner dissects the name ‘blockchain’ during AI Pivot

Josh Haines
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Hive Digital’s crypto miner dissects the name ‘blockchain’ during AI Pivot

Hive Digital, a Vancouver-based crypto mining company, has announced the removal of the term “blockchain” from its name in a statement released on July 12. The business described the reasons for the name change as its shifting focus on revenue prospects in GPU (Graphics processing units), cloud computing, developments in AI, and support for the emerging Web Ecosystem. In a filing to the US Securities and Exchange Commission, Hive’s CEO, Aydin Kilic, claimed that the company’s entry into the GPU Cloud sector required a strategy that reflected its greater scope. There are many platforms like quantum-ai.trading which can let you trade bitcoin easy and at the same time safely.

Kilic emphasized that Hive is not solely focused on blockchain but also builds infrastructure for emerging digital technologies. Hive intends to offer small and medium-sized enterprises a more effective alternative to major cloud service providers with its fleet of 38,000 Nvidia GPUs. Kilic went on to state that according to the business, future demand for GPU systems will be significantly fueled by AI and machine learning. Hive stands out by using GPUs to mine Ether (ETH), the native token of the Ethereum network, at scale whereas most crypto mining companies concentrate on proof-of-work cryptocurrency like Bitcoin.

However, the profitability of mining ETH with GPUs substantially declined once the Ethereum Merge was finished in September 2022, which changed the Ethereum blockchain to a proof-of-stake consensus method. Hive recognised that additional tech-related revenue streams needed to take centre stage as a result. The decision by Hive to drop the word “blockchain” from its name comes after Riot Blockchain, a Bitcoin mining company, made a similar move on January 3. To better reflect its expandingly broad business operations, Riot Blockchain changed its name to Riot Platforms. The name change reflects Hive Digital’s strategic pivot towards AI, GPU computing, and cloud hosting services. By embracing these emerging technologies, the company aims to position itself for growth and tap into the expanding demand for GPU computing in the AI and machine learning sectors. With its vast GPU fleet, Hive Digital is poised to provide scalable solutions to businesses while contributing to the development of the new Web3 ecosystem.

Three Key Points Highlighting

Hive Digital’s choice to drop “blockchain” from its name and change its focus to AI and GPU computing demonstrates its strategic response to new revenue opportunities and technology trends. Here are three important points highlighting the importance of this decision:

  1. Diversification beyond Blockchain: 

Hive Digital acknowledges the need to expand a focus beyond the traditional field of blockchain technology by dropping the word “blockchain” from its name. Recognising the rising need for AI and machine learning applications, the firm seeks to take advantage of the revenue potential in graphics processing units (GPUs) and cloud computing. Hive Digital can explore new development opportunities and take advantage of developing technological advances because of its diversification.

  1. Expanding Revenue Streams: 

The use of GPU computing and cloud hosting services by Hive Digital shows a strategic effort on its part to position itself as a provider of effective alternatives to well-known cloud service providers. The startup hopes to serve the needs of small and medium-sized organisations with its sizable fleet of Nvidia GPUs, capitalising on the rising demand for GPU computing in AI and machine learning. Hive Digital is in a position to gain market share in the rapidly developing AI sector through the diversification of its revenue streams.

  1. Embracing the Web3 Ecosystem:

The focus on AI and GPU computing by Hive Digital is also consistent with its goal to assist the “new Web3 ecosystem.” Decentralised applications, the blockchain, and cryptocurrencies are all included in Web3, the next iteration of the internet. Hive Digital aligns itself with the technology breakthroughs and business opportunities developing within the Web3 ecosystem by refocusing on AI and GPU computing. This places the business in a position to take part in the ongoing transformation of the digital landscape.

Wrapped up

Hive Digital’s move to drop “blockchain” from its name signifies its strategic shift towards AI, GPU computing, and cloud hosting services. By diversifying its revenue streams and embracing emerging technologies, the company positions itself for growth and expansion in the evolving landscape of the tech industry.

Shopware’s Soaring Popularity Unveiled: The Enigmatic Allure and Power Behind the E-Commerce Phenomenon

Claire James
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Shopware’s Soaring Popularity Unveiled: The Enigmatic Allure and Power Behind the E-Commerce Phenomenon

Shopware is putting in a tonne of effort for a good reason. The German e-commerce platform, which has been entirely open source since 2016, is growing its market share, and the Netherlands is witnessing a notable rise in active installations.

But why is Shopware so well-liked, and why will it continue to be so?

Shopware is what?

A German open-source platform called Shopware focuses on enhancing the consumer experience. Since its founding in 2000, Shopware has served over 80,000 satisfied clients. The programme is created by those that use Shopware, which is a fantastic feature. As a result, the software’s quality could be better and meet the strictest design and technological standards.

The proprietors are committed to giving every Shopware location a distinctive appearance, with storytelling playing a significant role. With the launch of Shopware 5.5, the German e-commerce platform strives to provide a more engaging and dynamic web shopping experience to stay ahead of the competition.

Major companies, like Discovery Channel, L’Oreal, Aston Martin, Borussia Dortmund, and the well-known children’s clothing company Vingino from the Netherlands, have contracts with Shopware.

What benefits does Shopware offer?

Of course, the many benefits that the platform provides have something to do with the tremendous growth of Shopware. Shopware includes a few cool features as standard.

Expanded CMS (content management system) options

‘Shopping Worlds’ is a fitting name for Shopware’s CMS. You may develop incredibly flexible content and pages with Shopping Worlds without technical assistance. The flexibility you have in Shopping Worlds’ backend is incredible. You can tell a tale and make sure you can react quickly and adaptably to the emotional components of online purchasing by using evocative graphics and pertinent text.

Designs using Drag & Drop

Drag complex elements to create unique layouts, including products, banners, content and product blocks, rich media, and more. Shopping World pages will be made using this drag-and-drop feature.

Shopware has several stores.

The ability to manage several stores under one roof is a feature shared by Shopware and its primary rival, Magento. Management of products and catalogues is quite simple. Thanks to Shopware’s extensive and flexible toolkit, you can easily manage products and your record. Possessing the capacity to create “product streams” is another helpful feature. Product streams adapt to visitors’ shopping habits and offer a customised experience.

You may create product groups by using filters for brand, price, manufacturer, and reviews. Visitors can view a customised product stream by using the appropriate filters.

Shopware has Comprehensive marketing features.

The platform provides numerous other marketing tools and product streams. Customers can be divided, for instance, using Customer Streams according to their interests or previous purchasing patterns. You may design stunning banners using digital publishing, and you can add buttons and text to them.

The loyalty programme is yet another excellent marketing tool. Points are accumulated by customers with each transaction. These points can be exchanged for a generous discount or other benefits.

Substantial scalability

It is simple for developers to improve performance and scalability thanks to included tooling.

ERP integration solution

Shopware’s Professional and Professional Plus editions have excellent interaction with Pickware. Pickware is an ERP solution that integrates warehouse management, such as stock management and the checkout system.

Shopware is Favourable to search engines.

Shopware is optimised for SEO. With it, you can quickly work with redirects and canonicals, customise meta descriptions and titles, use Rich Snippets, and generate SEO-friendly URLs. It also comes with an inbuilt sitemap. A licenced Shopware Business Partner is Scandiweb.

It would be excessive to describe all of Shopware’s advantages here. Shopware does have all the newest technology, and the open-source community is always working on enhancements and additions.

What is the price of Shopware?

Shopware can be downloaded for free. The edition you select will affect the licensing fees. Enterprise – On-demand Community Edition – Free Professional – €1,295.00 Professional Plus – €5,995.00 You also have to deal with the costs of Shopware hosting in addition to these fixed charges and things like the costs of new plugins. But also bear in mind the following: The price of creating a quality Shopware website. Undoubtedly, this is the most expensive component.

Which large retailers already use Shopware?

As previously mentioned, the most popular e-commerce platform in Germany is Shopware. However, the number of Shopware users is also growing outside of Germany.

Large Dutch retailers using Shopware:

Brigitte Simon Levelt, Bijou for Vingino Petrol Industries

large German retailers using Shopware

(Fan store for Borussia Dortmund)

ThyssenKrupp

Lufthansa

Euronics

Big international retailers employing Shopware:

Haribo M&M’s L’Oreal Discovery Channel

Conclusion

In this post, we discussed shopware and why it’s so popular. The owners of Shopware are dedicated to creating each location a unique look, with storytelling playing a big part. The German e-commerce platform has launched Shopware 5.5, which promises to provide a more thrilling and dynamic web shopping experience to maintain its competitiveness.

Amazon’s Entrepreneurial Goldrush: Unveiling the Profitable Universe of Product Imports for Online Selling

Claire James
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Amazon’s Entrepreneurial Goldrush: Unveiling the Profitable Universe of Product Imports for Online Selling

Have you ever thought about setting up an Amazon storefront? There are various ways to sell on Amazon and different ways to obtain your products. But is it worth it, and are people actually making money selling on amazon?

There are loads of ways to make money using Amazon, from selling your own handicrafts to affiliate marketing, but the top way people are making cash in 2023, is by selling their own products and even launching their e-commerce brands on amazon.

Importing Goods To Sell On Amazon

A large portion of businesses selling on Amazon are importing goods to sell from countries such as China. But why? The answer is pretty simple – profit margins. Even though importing can be expensive, when ordering goods from China to sell, you can still make healthy profits because the products themselves are cheaper than anywhere else. You can also use sea freight to import goods from China to save money, even if you don’t have a full container load of product to ship – see Less Than Container Load (LCL) shipping.

Yes, you do have to be careful about quality but there are still plenty of good quality suppliers in China. Products are plentiful too with a huge range of products to choose from, many e commerce business owners import because they can’t get hold of the goods they want in their own country.

If you’re thinking about selling on Amazon as a side hustle, pick your products carefully. You don’t want to import products that everyone is selling, look for products you genuinely love and know you will be able to sell because you’re convinced of their benefits.

Once you’ve found your feet importing goods, you can even private label products. Also referred to as white labelling, you can have products made with your branding and logo on so that it looks like you manufacture them yourself. You can have the products tweaked to make them unique or even changed significantly to meet your requirements.

Amazon’s Pick & Pack Service (FBA)

So, it’s easy to import products and easy to get started selling on Amazon, but that’s not the end of the story – you need to have the time to fulfil your orders and store your products. This suits some people, and although it is more labour intensive, you will save money.

The other option is to use Amazon’s Pick & Pack Service (FBA). In a nutshell, you can get your imported goods sent straight to Amazon, who will then fulfil your orders for you. FBA stands for “Fulfilled By Amazon”. The beauty of this is you don’t have to handle any packing and shipping, and you don’t need space to store surplus products. You can essentially run an e-commerce business without having to ever touch a product!

The downside is that this method is going to cost you more money – Amazon obviously has to take a fee for this service so you must work out whether you want to save time or money.

Whether you use Amazons Pick & Pack Service, or decide to fulfil orders yourself, selling imported products on Amazon will remain a top way to earn money for the foreseeable future.

Youthful Investors Embrace Change: Exploring the Surge of ESG Investments Among College Students

Claire James
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Youthful Investors Embrace Change: Exploring the Surge of ESG Investments Among College Students

The ESG rating of a company has often been used by investors to judge and screen investments based on corporate policies and to encourage companies to act responsibly. While it is common to expect this from Wall Street brokers, heads of state, and decision-makers, there has recently been a rise in ESG investments among college students. So, to better understand why this is the case, keep reading this article as we review some contributing factors.

5 Reasons For The Rise In ESG Investments Among College Students

ESG, which stands for Environmental, Social, and Governance, is used to evaluate companies’ sustainability. While traditionally, mainly business leaders cared about this score, these days, more and more college students are turning to ESG investing, and here are the top five reasons why:

  • Socially Responsible Investing
  • Better Returns
  • Corporate Accountability
  • Social Impact
  • Governance

1.    Better Returns

Investors recognize that companies with strong ESG practices are better positioned for long-term success. In fact, research has shown that companies with high ESG ratings outperform their peers in the long run. As college students who invest are often looking for long-term benefits, this is something that they consider very important when making financial decisions.

2.    Socially Responsible Investing

One of the major reasons why ESG investing has risen among college students is that many are more conscious about their environment. By choosing to invest in companies that align with their personal values, college students can support causes that they care about while also getting a return on their investment.

The earth is warming due to climate change, and we have to do something about it now before it’s too late. Students that are aware of this are now taking steps on their part to force the change they want to see.

3.    Corporate Accountability

ESG investing holds companies accountable for their actions. By investing in companies with strong ESG practices, college students are doing their part in helping to push companies to be more socially and environmentally responsible. Some students that feel especially passionate about this have also taken to writing essays on the topic and sending them to politicians and business leaders so they can act on it. If you feel like doing the same, then you should use the best essay service online. This website offers high-quality writing, which is important as you don’t want bad grammar to get in the way of the message you’re trying to convey.

4.    Social Impact

Another reason for the rise in ESG investing is that companies that care about social justice and equality are becoming increasingly important to students. Concerned learners want to help shape a better future committed to promoting social justice, diversity, and inclusion. And so, they are using ESG scores to identify which companies they should be supporting.

5.    Governance

ESG investing also takes into account corporate governance practices. Thanks to social media and other news sources, college students are increasingly concerned about issues such as executive compensation, board diversity, and shareholder rights. Some have also chosen to write about these changes, and if you feel like doing the same, you can check online for more info on the best essay writers. By investing in companies with strong governance practices, students can support companies that are more likely to operate ethically and responsibly.

Final Thoughts

Overall, the rise of ESG investing among college students can be attributed to a desire to align investments with personal values, support socially and environmentally responsible companies, and achieve strong returns in the long run. So, as ESG investing continues to gain popularity, it is likely that more and more college students will choose to invest in companies that are making a positive impact on the world.

Decoding the Customer Experience: Unveiling the Significance of the Customer Journey Map

Claire James
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Decoding the Customer Experience: Unveiling the Significance of the Customer Journey Map

In a business landscape where customer experience is king, understanding your customer’s journey has never been more critical. Among the numerous tools available to businesses, one stands out for its comprehensive approach to customer experience – the customer journey map. Today, the world’s leading companies emphasise the importance of customer journey mapping and customer experience management in achieving superior customer satisfaction.

What Is a Customer Journey Map?

A customer journey map is a visual representation of a customer’s experience with a brand, product, or service from the initial contact or discovery through the various stages of engagement, purchase, and even post-purchase interactions. It is a holistic view of the customer experience, encompassing their thoughts, emotions, and decisions at each touchpoint.

The Purpose of a Customer Journey Map

The primary purpose of a customer journey map is to get into your customers’ shoes, and understand their needs, pain points, and opportunities for improving their experience. This tool can reveal where customers are having a frustrating time and where they are delighted, thereby identifying areas for improvement.

But how to create a customer journey map? Advanced customer experience management platforms (e.g. Staffino) offer robust customer experience surveys that can provide valuable insights into the customer’s journey. These surveys help businesses understand their customers’ expectations, preferences, and aversions, allowing them to tailor their services to meet customer needs effectively and improve their customer retention management.

The Components of a Customer Journey Map

A comprehensive customer journey map includes several key components:

  1. Buyer Personas: These are detailed profiles of your typical customers, including their demographics, motivations, and behaviours.
  2. Stages of the Journey: This represents the different phases a customer goes through, from awareness to consideration, purchase, and retention.
  3. Touchpoints: These are the points of interaction between the customer and your business.
  4. Emotions: This element captures the customer’s feelings at each stage of the journey.
  5. Opportunities: These are areas where your business can improve the customer experience.

Staffino’s customer experience surveys can play an instrumental role in gathering data for these components. The surveys can help identify the various touchpoints, understand the emotions experienced by customers, and uncover opportunities for improvement.

The Benefits of a Customer Journey Map

A well-crafted customer journey map can offer several benefits:

  • Enhanced Customer Experience: By understanding the customer’s journey, businesses can make strategic decisions to enhance the overall customer experience.
  • Improved Customer Retention: By identifying pain points and addressing them, businesses can improve customer satisfaction, leading to higher retention rates.
  • Increased Cross-Sell and Up-Sell Opportunities: Understanding the customer’s journey can reveal opportunities to introduce relevant products or services, thereby increasing sales.
  • Streamlined Processes: A customer journey map can help identify inefficiencies in the business processes and opportunities for streamlining them.

Conclusion

In today’s customer-centric world, understanding the customer journey is key to driving business success. A customer journey map, complemented by tools like Staffino’s customer experience surveys, can provide the insights needed to enhance the customer experience, improve satisfaction, and, ultimately, drive growth.

Remember, the customer journey doesn’t end with a sale; it’s an ongoing process that requires continuous nurturing. By understanding and improving each touchpoint, businesses can build lasting relationships with their customers, leading to lasting success.

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