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BT launches IoT national roaming in a major boost for businesses, keeping smart devices connected wherever they are

ABC Staff
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BT launches IoT national roaming in a major boost for businesses, keeping smart devices connected wherever they are
  • Internet of Things (IoT) national roaming SIMs help businesses across the UK keep smart devices connected no matter the conditions

 

  • BT’s IoT national roaming will use the UK’s largest and best mobile network, EE* as well as other MNOs, where required, so coverage is provided wherever there is a network

 

  • New service is set to shake up the IoT market providing fast, reliable connectivity for data intensive tasks

BT today switched on its IoT National Roaming SIMs for businesses across the UK, allowing them to keep smart devices connected wherever they are. 

IoT national roaming SIMs allow smart devices to connect to mobile networks ensuring they stay connected while on the move or in remote locations. BT’s IoT national roaming SIMs will connect devices to the UK’s best and largest network, EE, meaning data is quickly and reliably relayed where it’s needed most. As well as a primary connection to EE, part of BT Group, the SIM can connect to multiple other major UK networks, helping to keep smart devices online. 

The rollout of BT’s new service is set to benefit courier and delivery companies in particular by giving them reliable, fast network access no matter where they are – whether in cities, rural areas, or by the coast. Just last week EE announced the arrival of 5G to over 500 new, predominantly rural locations, bringing the total number of UK cities, towns and villages where customers can access the service to over 1,000. At the same time, EE’s leading 4G network coverage is on track to reach 90% of the UK’s geographic landmass by the mid-2020s. 

The new IoT service will help end users such as drivers and delivery workers improve accuracy and efficiency by giving them access to important information in real-time. An example of this would be providing visibility of fuel efficiency, changes to a delivery schedule and cold chain management so temperatures can be constantly monitored on a refrigerated vehicle.

IoT national roaming ensures that devices can continue performing to a high standard even in the harshest remote conditions thanks to the enterprise-grade IoT sims, offering reliable, fast connectivity. BT is also offering the product at the same competitive price as its existing pay-as-you-use IoT SIM service, meaning businesses only pay for the data they use rather than risking underutilising data on a fixed rate.

Marc Overton, Managing Director, Division X at BT, said: “Businesses across the UK are increasingly understanding the benefits of using IoT devices in running their operations. And now, with the unveiling of our IoT national roaming SIMs, we’re making sure those connections stay strong no matter where business takes you. Whether in the heart of a bustling city or out in the countryside, our solution ensures data is transmitted quickly and reliably. We’re excited to help both our existing and new customers fully harness the power of their smart devices with lightning-fast mobile connectivity.”

In addition to the improved connectivity, BT’s IoT national roaming service will offer a secure management portal with full security measures to protect important data and help businesses keep track of all their smart devices. The added security helps to ensure the safe and efficient use of devices, allowing companies to focus on their core operations without worrying about data breaches or device mismanagement.

The launch of BT’s IoT offering is poised to shake up the B2B IoT market thanks to its connectivity capabilities, powered by the UK’s largest and most reliable network, EE. The added benefit of being able to switch to other operator networks, when necessary, also offers greater simplicity for businesses with many currently negotiating separate deals with mobile network operators depending on where they have operations in the country.

Pound to bounce if post-Brexit Northern Ireland protocol deal confirmed

ABC Staff
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The British pound will receive a “significant bounce” if Britain and the EU reach a deal on post-Brexit trading arrangements in the coming days, affirms the CEO of one of the world’s largest independent financial advisory, asset management and fintech organisations.

The bullish observation from Nigel Green of deVere Group comes as UK PM Rishi Sunak flew to Northern Ireland on Thursday evening for a previously unannounced visit for talks with the region’s parties.

He says: “Sunak’s arrival in Belfast on Thursday night and the foreign secretary, James Cleverly’s trip to Brussels on Friday for talks with the European Commission vice-president, Maroš Šefčovič, signal that a deal on the Northern Ireland protocol could be imminent.

“After weeks of difficult back-and-forth discussions, it seems negotiators are close to finding solutions at a technical level on matters including customs.

“Hopes the UK and the European Union will strike a post-Brexit trading deal for Northern Ireland is bullish for the pound.

“A new agreement could pave the way for improved trading relations between the UK and the EU and bolster investor sentiment on Britain’s economic outlook.

“It could help traders move past ‘peak pessimism’ regarding the UK, as it would likely help encourage a broader and healthier relationship with the EU which would boost economic performance.

“We expect the pound will enjoy a significant bounce should a negotiated solution between the UK and EU be agreed – which could happen as early as Friday.”

An accord has been signalled for around the last four weeks and is likely to include a settlement on the elimination of some checks on goods going from Great Britain to Northern Ireland, and a new dispute resolution mechanism which does not involve the European Court of Justice in the first instance.

Nigel Green continues: “Since Brexit, the pound has been out of favour with FX traders, with the UK currency falling nearly 18% against a basket of currencies since the referendum. 

“It has also been dragged down in recent months by fears over slowing economic growth and multi-decades high inflation.”

Earlier this week, the pound fell sharply, slipping to its lowest level in six weeks against the US dollar as a sharper-than-expected slowdown in UK inflation eased the pressure on the Bank of England to keep raising interest rates.

He concludes: “Sterling was one of the worst-performing major currencies in 2022. A new post-Brexit deal on the Northern Ireland Protocol could herald the start of a reversal of fortunes for the beleaguered British pound.”

UAE Participates in Conference of WMO’s Regional Association I in Ethiopia

ABC Staff
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UAE Participates in Conference of WMO’s Regional Association I in Ethiopia

A delegation from the United Arab Emirates headed by His Excellency Dr. Abdulla Al Mandous, Director General of the National Center of Meteorology (NCM), and President of the Regional Association II (Asia), took part in the Regional Technical Conference of WMO’s Regional Association I (RA I RECO 2023) held from February 13 to 17, 2023 in Addis Ababa, Ethiopia.

Drawing the participation of nearly 200 representatives from RA I which consists of 53 countries in Africa, the Conference aimed to enhance the capacities of National Meteorological and Hydrological Services (NMHSs) in Africa towards digital transformation in service delivery to ensure early warning services for all.

His Excellency Mohamed Salem Al-Rashedi, UAE Ambassador to Ethiopia and its Permanent Representative to the African Union welcomed the UAE delegation’s participation RA I RECO 2023, which demonstrated the country’s commitment to international collaboration and partnership in advancing weather forecasting and meteorology practices. Al-Rashedi expressed his best wishes to Dr. Al Mandous in WMO presidency election and noted the positive response he has received from the delegates and ambassadors who praised his SMART approach and appreciated the UAE’s efforts to find effective solutions to the many challenges facing the world in the field of meteorology, climate and related areas.

On the sideliners of the Conference, Dr. Al Mandous hosted a dinner reception in honour of the Permanent Representatives of African countries to WMO and the ambassadors of a number of African countries accredited to Ethiopia. He also shared a presentation on his candidacy for WMO’s 2023 – 2027 presidency and outlined his vision and commitment to the organization and the world meteorological community.

Dr. Al Mandous also met with His Excellency Dr. Eng. Habtamu Itefa Geleta, Minister of Water and Energy in Ethiopia during the official opening of the Conference and held discussions with fellow delegates, meteorologists, and climate experts from across the region to exchange views on the latest advancements in meteorological research and technologies.

Dr. Al Mandous said: “RA I RECO is an important forum to exchange ideas, coordinate efforts, and identify regional priorities to enhance the capacity of NMHSs and harness latest technologies to deliver better weather forecasting and meteorological services. At NCM, we are committed to collaborating with our counterparts from other NMHSs to support their digital transformation drive across the full spectrum of service delivery to mitigate the risks of natural disasters and improve the quality of life for communities across the globe.”

Al Mandous added: “Through my candidacy for the WMO presidency, I aim to strengthen regional and international cooperation to ensure accurate weather forecasting and climate prediction for all regions of WMO through the use of appropriate technologies for service delivery, which is essential in mitigating the risks of natural disasters and protecting communities.”

For his part, Fetene Teshome, Director General of Ethiopian Meteorological Institute (EMI) and Permanent Representative of Ethiopia to WMO, said: “We are pleased with the participation of the UAE delegation in RA I RECO 2023, which highlights the importance of international collaboration in advancing meteorological science and setting up early warning systems that have proven to be effective in proactive disaster risk reduction. We appreciate the UAE’s efforts to promote knowledge sharing and use latest technologies for streamlined meteorological service delivery. Such efforts are imperative to strengthen our disaster preparedness and achieve sustainable development.”

Earlier, the UAE Ministry of Foreign Affairs and International Cooperation (MoFAIC) named His Excellency Dr. Abdulla Al Mandous, the UAE’s Permanent Representative to WMO and the President of the Regional Association II (Asia), as its official candidate for the WMO’s 2023 – 2027 Presidency.

As part of his election campaign, Al Mandous aims to accelerate an internationally coordinated action to achieve UN Secretary-General’s request to ensure that “every person on Earth is protected by Early Warning Systems in the next five years” by working together with WMO’s key stakeholders and taking a five-pillar approach to deliver on WMO’s vision to promote resilience to the socioeconomic consequences of extreme weather, climate, water and other environmental events. This approach focuses on supporting the role of Regional Associations’ Presidents and Permanent Representatives, making ‘Early Warnings for All’ a reality, advancing the high-resolution climate computing research, recognizing WMO by the global society, and taking proactive steps in water security and renewable energy research.

The iGaming powerhouse Stake.com is going all in for crypto recovery

Sam Allcock
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The iGaming powerhouse Stake.com is going all in for crypto recovery

Cryptocurrencies are looking up after a tough year. Market capitalization for the entire sector was around $1 trillion in February – and many are hoping the recovery will last.

The iGaming casino Stake.com is doing its part to promote crypto’s return to a bull market.  

Stake offers a unique online gambling experience. Established in 2017, the site caters exclusively to cryptocurrency players and offers live casino games, slots and a sportsbook. It maintains a Curacao eGaming License, which means players all over the world can take part. 

At the end of last year, Stake.com co-founder Ed Craven tweeted some eye-opening stats surrounding the online casino’s influence over the crypto market. During the first half of December, Stake was responsible for 5.9% of all Bitcoin, 12.3% of all Dogecoin and 15.1% of all Litecoin transactions. These statistics are hard proof that the popular online gaming site is bolstering the crypto recovery.  

Stake Casino dodges an issue many iGaming platforms face. Specifically, working with payment providers that restrict payments and/or cash-outs of winnings. By allowing players to deposit and withdraw cryptocurrency into their account, Stake provides a fast, secure and convenient way to enjoy their games. When players are ready to cash out, they can withdraw their balances in equivalent cryptocurrency and deposit them into their crypto wallet. 

Online gaming analysts Casino.Guide took a closer look at Stake to give players a better understanding of their operation. Their seasoned professionals analyze all the aspects that make for a good iGaming experience and compile detailed and objective reviews so players can quickly see what highlights and pitfalls to expect. 

Their Stake Casino Review by Vienne Garcia goes on a deep dive into the crypto gaming platform and gives insight into the website’s functionality, provides player reviews and highlights Stake’s reputation as a major casino streamer. Vienne has over 10 years of experience in the online casino industry. She’s worked in the customer service and backend environments of virtual casinos and crafts reviews to educate players so they can make informed decisions when looking for iGaming platforms. 

Stake.com is a prime example of how online casinos can work to hold up the often vulnerable nature of cryptocurrency. For those ready to bet with their crypto coins, playing at Stake’s virtual tables helps support a strong recovery after the 2022 crash.

GameFi Tokens: the Benefits of Investing for the Future and the Potential Problems

Claire James
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GameFi Tokens: the Benefits of Investing for the Future and the Potential Problems

What is GameFi? GameFi is a term used to describe a new generation of games that combine the best features of video games, social media, and cryptocurrencies. GameFi games are designed to be addictive and engaging, allowing users to earn rewards that can be exchanged for other cryptocurrencies. The question of how to buy cryptocurrency for GameFi worries many people. In this article, we will take a closer look at the investment options and problems of GameFi.

What is GameFi?

The term “GameFi” is a combination of the words “game” and “finance.” Gaming finance is the gamification of financial systems to generate profits through participation in play-to-earn crypto games. Typically, players can earn in-game rewards by completing tasks, battling other players, and progressing through the various game levels. They can also transfer their assets outside the game to trade on the crypto market and NFT marketplaces.

The origin of the term GameFi can be traced back to November 2019, when the founders of Mix Marvel, a blockchain platform for game publishing, gave a speech at the Wu Zhen World Blockchain Conference in China about how the underlying technology of blockchain could completely revolutionize the video game industry.

The mechanisms by which players can generate returns through their GameFi play vary from game to game. Still, there are some commonalities here, and that’s because blockchain-based games primarily revolve around three main functions: Play-to-Earn, Decentralized Finance, and Ownership of In-Gaming Assets.

Advantages and disadvantages of GameFi

Is GameFi investing in crypto? Yes, that much is already inevitable. However, the GameFi model has flaws — there are drawbacks to consider alongside the numerous GameFi advantages.

Advantages:

  • Earn money with gaming or blockchain gambling.
  • Numerous ways to earn money (staking, yield farming, NFT trading).
  • Complete control and ownership of in-gaming assets.
  • Job opportunities in developing countries.

Disadvantages:

  • Blockchain games are so far inferior to AAA games, with poor graphics.
  • The in-gaming economy is only sometimes sustainable.
  • High volatility of in-gaming tokens.
  • Earnings in developed countries are vanishingly small.

The AXS token is a purchasing crypto that can be used for all transactions in the game. This token can also be bet, which in the long run, motivates players to play Axie Infinity and earn more AXS through their activities.

A feature of GameFi’s combination of many components is that the players own NFTs as game characters or objects. Thus, you can also transfer your NFTs to other blockchains or sell them on NFT trading floors outside the game.

GameFi is the next big trend in crypto and merges the decentralized finance and gaming industries. Enabled by blockchain technology and DeFi services, GameFi allows gamers for the first time to get paid for playing games (play-to-earn) and to control and own their in-gaming items fully (by issuing them as NFTs). Numerous blockbuster games are currently developing, and great role-playing and collectible card games are already on the market.

Game developers finance themselves by selling native in-gaming tokens and in-gaming items or even virtual land of the game map in the form of NFTs. Players can farm purchased virtual land and create further income opportunities. The ultimate vision of GameFi is an open, decentralized metaverse where any user or organization can create their own game, events, or facilities on virtual land and earn money.

GameFi potential problems

Along with the opportunities, there are risks and future performance for developers introducing GameFi into their video games. Above all, an important point is a responsibility to make decisions about the success or failure of investors only through their development.

Game creators face many security, privacy, administration, and development issues.

They must ensure that investors’ money is safe and that hackers cannot steal or misuse funds because of programming errors. You must cooperate with the financial authorities and clarify what conditions and rules exist for the issued tokens.

At the same time, they should ensure long-term user interest in the game through constant progress and new incentives.

From a player or investor perspective, there is a high risk that their investment is quick in a short period. For example, because of new features in the game, some items could no longer be worth anything. Of course, even worse would be a total loss due to hacking attacks, in which user confidence falls.

For example, Adue made headlines due to the Ronin sidechain hack, where hackers managed to take possession of a three-digit million-dollar sum.

IVECO BUS wins a tender for 120 electric buses in Italy

ABC Staff
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IVECO BUS wins a tender for 120 electric buses in Italy

IVECO BUS, a brand of Iveco Group N.V. (MI: IVG), has been awarded a public tender for the supply of 120 E-WAY full electric city buses for Autoguidovie Group, the largest Italian privately owned local public transport company.

The vehicles will be deployed in the various areas served by Autoguidovie, with deliveries beginning in the second half of 2023. The E-WAY bus is the result of IVECO BUS twenty years of experience in developing and producing alternative drive vehicles: it offers high comfort, with smooth, silent and vibration-free driving and acceleration, an excellent ratio between autonomy and passenger transport capacity, and the required power to ensure a full day of operation.

Domenico Nucera, President, Bus Business Unit, Iveco Group, said: “We are honored by the trust that customers throughout Europe are placing in our company and our vehicles. And we are glad to be contributing to the ongoing global evolution of public transport towards a zero-emission future. This win is further confirmation that our emission-free mobility solutions can satisfy the different demands of various customers in terms of sustainability, reliability and efficiency.”

Stefano Rossi, CEO of Autoguidovie, said: “Our Group is pursuing the virtuous path towards zero-impact mobility. The purchase of electric buses represents the natural continuation for a company that already has one of the most modern and environmentally friendly fleets in Italy and has always promoted public transport as a driver of growth for local communities, businesses and people in the country.” 

IVECO BUS is the mass-transit and premium bus and coach brand of Iveco Group, a Company headquartered in Turin and listed on the Euronext Milan stock exchange. IVECO BUS is poised to produce low-to-zero emission buses in a new site soon to be inaugurated in Foggia, Italy.

£24m Commercial Senior Debt refinance completed by Belgravia PF 

Sam Allcock
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£24m Commercial Senior Debt refinance completed by Belgravia PF 

Belgravia Property Finance, a boutique debt broker, sees in completion of a commercial senior debt refinancing in February for Asia based client.

The £24m commercial loan was secured against a mixed-use building in South West London valued at £44m consisting of a leading UK Hotel brand, 40 residential apartments, and six commercial high street units with a large supermarket chain as anchor tenant alongside the Hotel.

The terms secured were at a margin of 2.3% over daily SONIA, at a Loan To Value (LTV) of 55%.

Sam Hoban, Director at Belgravia PF commented: “We were pleased to work with our existing client to secure competitive terms. In this rising interest rate environment, the UK clearing banks being risk-averse struggled to offer competitive terms, with most offering sub 40-45% at higher margins than those secured.”

Belgravia PF who are based in London provide advice and brokerage services to property investors and developers seeking property funding, including development finance, bridging loans, senior and mezzanine finance, at all levels of the capital stack in the UK and Europe.

Belgravia PF, https://www.belgraviapropertyfinance.co.uk can be contacted on 020 7993 8445 or mailto: finance@belgraviapf.co.uk 

Hankotrade Review 2023: See If Hankotrade is the Right Broker for You

Claire James
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In this Hankotrade review, we explain why you should trade with Hankotrade in 2023 to get mind-blowing results.

The advent of the internet has opened myriad gates of opportunities for us. Over the past few years, the world has seen a surge in various online jobs which never existed in previous decades. Similarly, Forex trading has become a lucrative side hustle for many individuals. The ease of entry and good money-making opportunities tempts the enthusiasts towards it. 

Forex trading can become a smooth experience if you have the right broker. In contrast, an incompetent broker can ruin your trading experience and might even hurt your capital. That’s why new traders are always advised to select the best broker for entering the market. 

Today we will conduct an in-depth review of Hankotrade. We will talk about its features, account types, commission, and what its clients say about it. After discussing everything, we will also share our unbiased opinion if Hankotrade is the right choice of broker for you.

So, let’s get started:

Hankotrade Broker 

Hankotrade is a team of experienced traders with a remarkable winning record. That’s why the creators and managers of Hankotrade understand what traders need while trading in the most volatile money market in the world. 

Their excellent features, various account types, low spreads, and commissions make it an ideal choice for many passionate traders and investors. 

Hankotrade’s Main Features

The following are the top features offered by Hankotrade to its clients:

Low Spreads

The first attractive feature of Hankotrade is its minimum spread, which starts from 0.0 pips. Many experienced traders and Forex gurus recommend beginner traders sign up with a broker that offers minimum spreads on their trading accounts.

One of the significant advantages of low spreads is that a trader can quickly enter or leave their position without any extra expenses. The following image shows the spreads of Hankotrade; you can see that their spreads are 0, making it easier for their clients to trade without incurring additional costs.

Low Commission 

It is a bitter moment for traders when brokers charge a considerable percentage of their earnings as commission. Let’s be honest here; nobody likes to give away their profit to a broker. Now, finding a broker that doesn’t charge any commission is impossible. However, some brokers like Hankotrade charge a nominal amount for their services. 

You would be surprised to learn that Hankotrade charges $0 on its STP account. It charges only $2 per side per $100k traded on an ECN account.

Minimum Account Opening Requirement

The minimum requirement to open an account with Hankotrade is $10. You don’t need the fortune to start Forex trading; with Hankotrade, you can start small and gradually increase your investment. 

Quick Customer Service 

Most Forex brokers are online and have no physical dealing desk. Many traders complain about brokers not answering their questions when they are in dire need of help. Hankotrade promptly responds to clients’ queries via email, live chat, phone calls, or Skype. 

Maximum Leverage 

Pro traders love brokers who offer maximum leverage on trading accounts. It allows them to open more significant positions than their available resources. Hankotrade offers a 1:500 leverage ratio, making it an attractive feature for seasoned Forex players. 

Negative Balance Protection 

Negative balance protection is life-saving for traders. It protects your account from going into negative balance even if the market moves swiftly against your trades. 

Is It Difficult to Open an Account at Hankotrade?

At Hankotrade, the account opening process is pretty easy and quick. Traders can even start using their accounts on the same day. Hankotrade accepts customers from all over the world, with a few exceptions. 

Visit Hankotrade’s website and navigate the registration page to open an account. Fill out the form and agree to the broker’s terms and conditions. After that, you need to select an account type, fund your account, and that’s it!

How Many Account Types Does Hankotrade Offer?

Hankotrade offers four types of trading accounts to choose from:

STP Account

STP is a micro trading account that can be opened with a small deposit of $10. The spreads on this account start from 0.7 pips with zero commission. The leverage provided on this account is 1:500. 

This account is ideal for beginner traders who want to get started with Forex trading.

ECN Account 

The minimum deposit required to open this account is $100. The spread starts from 0.0 pips with a commission as low as $2 per side per $100k traded. The leverage provided on this account is the same as the STP account. 

ECN account is again an excellent option for small to medium-scale Forex traders. 

ECN Plus

ECN Plus is a popular choice amongst experienced Forex traders. The deposit requirement for this account is $1,000, with spreads starting from 0.0 pips. The commission charged on this account is $1 per side per $100k traded. Traders can also enjoy a good leverage of 1:500 on their trading accounts.

Islamic Account 

Hankotrade also provides swap-free trading accounts for Muslim traders. 

How Can You Deposit Money at Hankotrade?

Traders can deposit money in their trading accounts with cryptocurrencies. Hankotrade offers Bitcoin, Litecoin, Ethereum, True USD, USDC, Bitcoin Cash, Dogecoin, and Tether.

Does Hankotrade Charge a Withdrawal Fee?

Hankotrade is one of the few brokers in the market that follows a zero fees policy for its clients on deposits and withdrawals. This means you can easily withdraw your money from your account without any deductions or fees. 

Furthermore, Hankotrade processes all withdrawal requests within one working day. Hankotrade transfers the payments through the same method that traders used to fund their account. However, if a client requests, Hankotrade can send the money via other modes under the trader’s name. 

Hankotrade Client Testimonials 2023

Hankotrade has been in the market since 2018 and has helped many traders to get started with their trading careers. Look at the following testimonials from various credible and authentic review posting forums. See for yourself what actual traders have to say about this broker.

Reviews on Trustpilot

Reviews on Forex Peace Army

Reviews on FX-List.com

There are plenty of other positive reviews from traders from all over the world. These reviews indicate that traders are satisfied with the services of this broker. 

Is Hankotrade Safe to Trade with?

Selecting a broker is an important decision for many traders. Many traders get cold feet trusting the broker because of the fear of being scammed. By looking at the customer reviews above, it is safe to say that this broker is legit. 

If you still need assurance, you can read the Hankotrade review on the reliable forum of theforexgeek.com

Hankotrade Broker Review Conclusion 

Selecting the right and reliable broker is crucial to surviving in the market. That’s why, we recommend never making this vital decision in haste. Always read plenty of reviews, and visit the broker’s website and social handles to learn more about him. 

If you are interested in signing up with Hankotrade, read its terms and conditions, policies, and other important details before you begin trading.

Natural & Organic Products Europe 2023 launches major new initiative for independent retailers

ABC Staff
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Natural & Organic Products Europe 2023 launches major new initiative for independent retailers

Natural & Organic Products Europe has announced a new initiative to help reward and celebrate the work that independent health stores do for communities around the country.   

Sunday 16th April (the first day of the show) will be known as ‘Independent Day’ at Natural & Organic Products Europe – the leading business event for natural and sustainable products. Supporting independent retailers since 1997, this day will offer a carefully curated programme, plus exclusive rewards and benefits for independent retail professionals who attend the show.  

Carol Dunning, Event Director of Natural & Organic Products Europe comments “We recognise that Independents are the pioneering backbone of the UK’s health and food industry, but they have experienced some of the most challenging trading conditions in recent years. Sunday has always been our day for Independents at Natural & Organic Products Europe, so we’re excited to make ‘Independent Day’ official by offering some exciting initiatives for the industry. This includes subsidised travel to NOPEX, exclusive on-site only discounts and offers, top retail experts seminar sessions, 1-2-1 expert retail advice, a personal invitation to our awards and show party, and much more.”  

She continues: “This is our biggest programme to date to support the UK’s incredible independent retail sector. And there has never been a more important time than now. We want this to be the most important investment retailers make into the success of their store this year, providing insight, inspiration and real-life, tangible ideas to take back and implement in businesses. It’s all about YOU!” 

As well as special show offers, discounted travel, hundreds of unique brands, and entry into the Independent Retailer of the Year award, the Sunday is packed full of inspirational sessions. From understanding consumer habits to implementing in-store branding, these talks promise to arm independent retailers with an effective sales growth strategy for 2023.

The Power Of Personal Branding In Social Selling

Claire James
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The Power Of Personal Branding In Social Selling

Personal branding is crucial in today’s competitive digital landscape, especially in social selling. A strong personal brand helps build trust, differentiate you from competitors, and increase your reach and visibility on social media. In this article, we’ll delve into the basics of personal branding, how to build a strong personal brand on social media, and the benefits of a strong personal brand in social selling.

The Basics of Personal Branding

What Is Personal Branding?

Personal branding is the process of creating a unique and consistent image that represents you and your values, skills, and experiences. It’s about crafting a clear and compelling message about who you are, what you stand for, and what you have to offer. Your personal brand is your reputation and it’s what people think of when they hear your name.

The Importance Of Authenticity In Personal Branding

Authenticity is key when it comes to personal branding. It’s important to be yourself and not try to emulate someone else’s brand. Your personal brand should reflect your unique experiences, values, and personality. People can tell when someone is being inauthentic, and it can harm your credibility and reputation.

How To Define Your Personal Brand

Defining your personal brand requires self-reflection and an understanding of your skills, values, and what sets you apart from others. Ask yourself questions such as: What are my core values? What are my strengths? What makes me unique? Answering these questions can help you get a better sense of what your personal brand should look like.

Building Your Personal Brand On Social Media

Social media is a powerful tool for building your personal brand. It gives you the opportunity to reach a large audience and showcase your expertise and thought leadership. Here’s how to optimize your social media presence for personal branding.

The Importance Of Consistency In Your Social Media Presence

Consistency is key when it comes to personal branding on social media. Your profile, profile picture, header image, and content should all reflect your personal brand and be consistent across all of your social media platforms. This helps build recognition and reinforces your brand message.

To optimize your social media profile for personal branding, be sure to include a professional profile picture, header image, and bio that reflects your personal brand. Your bio should be concise and memorable, and explain what you do and what sets you apart from others.

Best Practices For Creating Content That Supports Your Personal Brand

Creating content that supports your personal brand is crucial for building a strong personal brand on social media. This content should be a reflection of your personal brand and showcase your expertise and thought leadership. Best practices for creating content include:

  • Sharing relevant and valuable content in your area of expertise
  • Engaging with your audience by asking questions and responding to comments
  • Using storytelling to bring your content to life and make it more engaging

The Benefits Of A Strong Personal Brand In Social Selling

A strong personal brand has numerous benefits in social selling, including building trust with prospects and clients, differentiating yourself from competitors, and increasing your visibility and reach on social media.

Building Trust With Prospects & Clients

A strong personal brand helps build trust with prospects and clients. When people trust you, they are more likely to do business with you. A personal brand that is authentic, consistent, and reflective of your expertise and thought leadership helps build that trust.

Differentiating Yourself From Competitors

Personal branding helps you differentiate yourself from competitors and stand out in a crowded market. By creating a unique and consistent personal brand, you can position yourself as an expert in your field and set yourself apart from others.

Increased Visibility & Reach On Social Media

A strong personal brand on social media can also increase your visibility and reach. By creating high-quality content and engaging with your audience, you can build a following and expand your reach. This can help you reach new prospects and expand your network.

Enhanced Professional Reputation

Finally, a strong personal brand enhances your professional reputation. People are more likely to remember you and refer you to others if you have a strong personal brand. Your personal brand can also open up new opportunities and help you advance in your career.

Personal branding is crucial in today’s competitive digital landscape, especially in social selling. By creating a unique and consistent personal brand, you can build trust with prospects and clients, differentiate yourself from competitors, increase your visibility and reach on social media, and enhance your professional reputation. Start building your personal brand today and reap the benefits for years to come.

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ABC Money 2025 - 1st Edition

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