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Scraping at the Next Level: The Role of Proxies in Data Collection

Claire James
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Scraping at the Next Level: The Role of Proxies in Data Collection

Call it web scraping, data collection, or information harvesting, businesses small and large use it for a variety of reasons. Data scraping gets a bad name because it has the potential to be used for negative purposes such as spamming, but it can be used legitimately too for market research for instance.

Scraping data can be hugely time-consuming and slow, especially when it is done manually. This method is ineffective and costly, to say the least. Therefore, automated tools and lines of code are used to scrape the necessary information from websites instead of copying and pasting manually.

However, there is a problem here; no website owner wants their data collected, analysed, or re-used for good reason. 

Why use proxies for data collection?

Because website owners don’t want you to scrape their product list and pricing data, or their email marketing lists, they monitor suspicious activity. This invariably leads to IP addresses being blocked.

To avoid this, data collection proxies can be used to bypass blacklists or limitations on website access. Fingerprinting is used to detect the activity of users accessing websites, and this can, along with other monitoring techniques, lead to IP addresses being blocked. When this happens, it becomes impossible to continue accessing the website from that particular IP address.

Blacklisting and blocking happen for many reasons, and some are quite arbitrary. Russia has made a habit of blocking millions of IP addresses in a scattergun approach to censoring websites.

If someone wants to scrape data and bypass restrictions, then a proxy can help by masking the real IP address and providing multiple new ones.

How do you take your scraping to the next level?

The best way to scrape with no detection is to use residential or mobile proxies. When you use data centre proxies you will be using IP addresses provided by the vendor. These can be recognized and traced far easier than any residential proxy can.

Constant blocking of IP addresses will hamper your data scraping program, so to take it to the next level you need undetectable rotating residential proxies. And when you can set these to specific geographical regions you can access geo-restricted content for market research.

For example, USA proxies for scraping will let you see the website that is specific for that market, even when you are based overseas. This is very useful for anyone involved in ecommerce or someone wanting to see their SERP results in the US.

How do proxies help with data collection?

Proxies help by allowing the scraper to hide their location and real IP address. Then, the scraper can. with the right tools, scrape thousands of websites all at once.

While scraping isn’t technically legal, it isn’t popular with the owners of websites either, even though many of them will be indulging in data collection themselves, For example, Meta was hit with a huge fine of $275 million for a data-scraping breach.

When you have a reliable proxy server in place, you can then collect data to help with the following areas:

  • Market research
  • Content scraping
  • Email marketing lists
  • Pricing data
  • Lead generation
  • SEO

You can use a proxy to help you find out how your competitors are pricing their products, and understand best practices across your particular sector. Lead generation can be assisted through the scraping of email lists also.

Do proxies negate the risks of scraping?

There are no real legal risks from scraping, but there are still laws to consider. If you are data scraping, then you aren’t actually breaking the law according to several cases that have been dismissed. But, what you do with the data you scrape is another matter.

Businesses need to protect data from breaches, and a reverse proxy can help with DDoS attacks, and add an extra layer of security. Forward proxies can aid with data scraping projects, and as long as these are done with no ill intentions then you should be ok.

However, stealing and re-using content is not only unethical, but it could break copyright laws, and this can result in legal actions which may not just be financially damaging, but your reputation can tank too. As can your search engine rankings as your content is flagged as plagiarised.

How important are proxies going to be for data collection in 2023?

Residential proxies are going to be of great importance this year as data collection and analysis takes on a bigger role in staying ahead of the competition. And residential or mobile proxies are the only way of moving to the next level and collecting information without being blocked.

There are indeed many interesting uses of VPNs, and they can be used to scrape data as well as increase security, but they can be detected, and their use is limited.

Using rotating residential proxies is the most logical way to take scraping forward, as long as they are used ethically.

Summary

All proxies can provide IP addresses so that you can switch your geographical location, and they will mask your real address also. However, data centre proxies are far easier to spot, and many subnetworks are already on certain websites’ blacklists.

Thus, it leads to residential and mobile proxies for any business that is serious about data collection through scraping. Your business can gain greater insights through data scraping than through other forms of information collection, and it can be automated to save time and cash.

March Madness: The NCAA’s gold mine

Claire James
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March Madness: The NCAA’s gold mine

Every March, sports fans go wild at March Madness, one of the most significant sporting events held in the United States, with a worldwide impact. March Madness often surpasses the Super Bowl when it comes to sports betting.

So much so that the money generated by this tournament is genuinely exorbitant, making it a highly anticipated sports phenomenon and a significant business for the National Collegiate Athletic Association (NCAA). Yes, March Madness is a billion-dollar business for the association since every year, it raises around one billion dollars thanks to ticket sales, broadcasting rights, sponsors, commercials, etc.

However, this kind of competition not only means business for the NCAA, but the sports industry also benefits from this “sports madness” since millions of gamblers generate around 3 billion dollars by betting and using the best sportsbooks bonuses for march madness every year. However, our primary focus is the NCAA’s earnings from this tournament. Let´s take a look.

How much money does the NCAA make from March Madness?

March Madness is arguably the NCAA’s golden goose. Not surprisingly, men’s basketball is the association’s primary revenue. In 2021 the NCAA broke a revenue record, earning $1.16 billion, and March Madness generated 90% of that revenue.

The most lucrative contracts negotiated with this event are those for broadcast rights. The NCAA has billion-dollar contracts (around $10 billion) with Turner Broadcasting and CBS Sports, which had a 14-year term (since 2010) but, as of 2016 were extended through 2032 for an additional $8 billion.

Where does the money go?

One of the most significant controversies about NCAA earnings is that none of the March Madness players get paid. Yes, unbelievable but true; those who put their bodies into generating billions of dollars around the tournament must do it for free.

That is what the NCAA is responsible for, financing the athletes’ scholarships during college. However, it could be argued that what is distributed is closer to 60%.

The distribution of money is complex, as there are many areas to cover. Still, the main pillars are payments made to the conferences that play in March Madness, tournament expenses, and scholarships.

How is the money divided among the conferences that participated in March Madness?

There are currently 68 teams competing in the tournament, and each team’s conference receives a portion of the proceeds from the Basketball Performance Fund, which is usually around $170 million.

The conference receives a payment for each game the team plays, but the amount of that payment depends on the team’s performance over six years. To measure this performance, each conference is assigned “units” for participating in the tournament. Each game is worth one unit (with a few exceptions), regardless of whether the team wins or loses. This means the maximum a team can collect is six units if it makes it to the final from the first-four bracket. A few years ago, each unit was worth $280,000 per year, which means $1.6 million if the six-year payout period is taken into account. However, although the current record needs to be more accurate, that number is growing yearly.

For some conferences, the smaller ones, the NCAA payments are the most significant income they have throughout the year. However, for other larger meetings, NCAA payments are a small portion of their annual revenue.

Amateur is the main rule

As mentioned earlier, there are a lot of controversies regarding the fact that the NCAA does not directly pay the players who participate in the tournament. The NCAA argues that such athletes are primarily students and should first focus on their studies and then on being athletes. They refer to the players as “student-athletes.”

The association asserts that students should be amateur athletes participating in an intercollegiate sport and that health and education should be the basis for this participation. The compensation students receive is scholarships and coverage of school expenses such as books, tutors, etc.

Conclusion

March Madness is an event that generates tons of passion and also millions of dollars. The tournament has become a significant business for the NCAA (since it represents the largest of its revenues) and the rest of the sports industry.

Finland driving 6G development for a safer, more sustainable, and connected planet

ABC Staff
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Finland driving 6G development for a safer, more sustainable, and connected planet

The golden era of 6G technology is tantalizingly close – and with it a safer, more sustainable, and connected planet that promises to shake up the future of mankind. Finland is a global forerunner in developing 6G – indeed there are already numerous research initiatives and industry vertical specific visions to help support companies and societies around the world.

From Noccela’s UWB-based IoT technology linking the real world to its digital twin and Mentura Group routing messages between TETRA, LTE and IP to Omnitele’s powerful AI tool for optimising RAN network investments and quality, Finnish solutions are developing building blocks for meeting the multifaceted future needs of a 6G world.

Finland’s 6G trailblazing did not occur overnight. Indeed, this northern nation has a long and successful history in the field of wireless mobile technologies, and has pioneered the development of mobile communications since the first mobile phone launched by Nokia in 1982. Nokia’s massive success peaked internationally in 2006, when it had captured 41 per cent of the global mobile phone market. The company’s powerful legacy remains: numerous former Nokia employees have since founded successful startups that have become game changing companies in their own right. Finland’s strong tech expertise, high level of education, vibrant startup scene and the unique collaborative spirit shared by businesses and academia together create an innovative digital ecosystem.

This is the engine driving Finland’s forerunner status in the 6G arena. The world’s first large-scale 6G research program, 6G Flagship was founded in Finland back in 2018 having now 500 academic partners from 71 countries and 400 industry partners from 31 countries. Finland also leads two European 6G flagship projects: Hexa-X, and its successor Hexa-X-II with Nokia being the project leader in both, and plays a significant role in other EU 6G research.

Seamless telecommunication also directly impacts the development of other industries and the digital infrastructure of society. 6G will provide tools for the digitalization and automation of society in the 2030s, merging the physical and digital worlds with human interaction. Eventually, the networks and the applications they support should also be ready for the quantum era.

“6G research and innovation offer the fundamental tools to achieve a secure, resilient, and carbon-free European future,” says Pekka Rantala, Head of the 6G Bridge Program at Business Finland.

“The crucial green transition cannot happen without digitalization, as this helps industries reduce emissions and minimize energy use. Finland offers the world’s best innovation ecosystem for 6G development and an excellent quantum ecosystem supplementing it that is verified by large global companies.

“We currently have outstanding testing infrastructure for 5G and we will create the very first 6G testing network”, Rantala adds.

The eventual launch of 6G will arrive on the heels of some of the most turbulent world events in recent memory. The pandemic, war, climate change and cyber-attacks have collectively underlined our vulnerability. Secure and wireless data transfer is now more vital than ever before and the need for reliable partners and developed technologies is pressing. ​Companies worldwide are currently looking for reliable and safe connectivity solutions to effectively communicate with their customers and employees.

The solution to many – if not all – of the above challenges can be found from Finland.

“The future is all about 6G and 6G is all about Finland,” Rantala states.

Notice of Deficiency

Claire James
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Notice of Deficiency

The IRS gets your tax reports from various financial organizations and employers. After that, they crosscheck your information for tax deficiencies. However, tax deficiency is when the amount of taxes your report on your return differs from what the IRS calculates you owe. In case you file a tax return different from the income your employers reported, it is called a tax deficiency. When you declare tax deficiency, you will receive a notice of deficiency from the IRS. In addition, most taxpayers panic after getting notice, especially when they have inconsistent tax returns. It can cause anxiety to the taxpayer. This short guide will give you complete information about the IRS notice of deficiency. If you are looking for immediate help, you may want to seek the services of an experienced tax debt relief company.

What is a Notice of Deficiency?

The IRS sends a deficiency notice to you after accessing documents and tax reports. However, a notice of deficiency is also known as a 90 days letter or a ticket to the US tax court. It is an official return claim or legal determination by the IRS for those owing additional income taxes. Therefore, you don’t want to panic. Instead, this notice outlines your tax information received by the IRS and proposes new changes. The reason why people called it 90 days letter is because it needs a response. In addition, it also allows dispute assessment within 90 days in a tax court. You must file a petition within 90 days starting from the date of a letter without extension. 

How Does a Notice of Deficiency Work?

A notice from IRs for deficiency informs you that the IRS knows you owe traditional income tax. It happens when information on a tax return differs from the information the IRS has in its records. Before you get a formal notice of deficiency, the IRS needs to determine the need for the notice and notify you. However, the IRS will start the process in the following situations. The IRS finds that you owe more tax than you reported on their tax return. If you are not filing a tax return, the IRS determines that you have a tax liability. If any of the above factors are true, the Internal Revenue Service (IRS) will send you letters and notices. Generally, these initial communications instruct you to file the missing tax return. In addition, it also requests you to provide documentation to the IRS that supports positions taken on your tax return. Moreover, it also informs you that your return has been chosen for an audit. 

Types of Notices of Deficiency

You will get various notices of deficiency from IRs depending on your situation, which is as follows:

Notice 3219:

The IRS sent this notice of deficiency to you if they conducted a correspondence audit with you. It is a request for additional information about a particular issue or item on your tax return that didn’t result in an agreement with the taxpayer.

Letter CP3219A:

You will receive this letter as a notice of deficiency from the IRS if they find that you underreported your tax liabilities on your tax return. Depending on the information IRS received on tax documents prepared by third parties.

Notice CP3219B:

IRS sends this notice of deficiency to business taxpayers whom it finds underreported their tax liabilities on their tax returns.

Letter CP3219:

If the IRS believes your withholding or refundable credits amount reported on your tax return may be inaccurate or falsified, they send notice 4800C to you. If you don’t respond adequately or respond adequately, you will receive this type of notice of deficiency.

Conclusion

When you are sure that the notice from IRS was sent to you by mistake, there are some things you can do to resolve the issue. Get a written statement that fully explains why you want to appeal. When in doubt, consult with a tax debt relief company. They help you defend yourself from the IRS. In addition, they also determine the validity of your reason for the appeal and help save you processing time.

Searching for the Best Deal on Car Insurance

Claire James
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Searching for the Best Deal on Car Insurance

Are you tired of endlessly searching for the best deal on car insurance? Do you feel like you’re constantly overpaying for coverage that doesn’t fully meet your needs? It’s time to try Compareoo, the leading online car insurance comparison site.

With Compareoo, you can compare quotes from over 110 insurance providers in just minutes. Our impartial and privately owned platform is committed to bringing you the best deal on your car insurance, saving you up to £334* on your policy. And with more than 3 million users, you can trust that we have the experience and expertise to help you find the right cover at the right price.

Getting started with Compareoo is simple. All you need to do is enter your details, such as your car’s make and model, your driving history, and the level of cover you are looking for. Our platform will then generate a list of insurance providers that match your criteria, along with the cost of their policies. You can then compare and choose the one that’s right for you.

One of the best things about Compareoo is its flexibility. With just a few clicks, you can adjust your policy to include or exclude extras like breakdown cover, no-claims discount protection, and more. This allows you to tailor your cover to your specific needs and budget. And if you need help, our customer support team is always on hand to assist with any questions or concerns.

But what really sets Compareoo apart is our impartial and unbiased approach. We don’t promote one insurance provider over another, ensuring that you get an objective and accurate comparison of all the policies available. And with our valuable information and advice on car insurance, you can make an informed decision that’s right for you.

At Compareoo, we understand that car insurance can be a confusing and stressful process. That’s why we’ve made it our mission to simplify the process and save you money. With our user-friendly interface, you can get live quotes and compare cover options in just minutes. And with our commitment to providing the best possible service, you can trust that we’ll be with you every step of the way.

So why wait? If you want to compare cheap car insurance quotes and find the best deal on your policy, visit Compareoo today. Our site is fast, easy to use, and designed to help you save money and find the cover you need. With Compareoo, you can finally say goodbye to endless searching and overpaying for car insurance. Try us today and see the difference for yourself!

First faster processing card payments phone app ‘tapeeno’ launches in the UK

ABC Staff
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  • The first and only mobile card reader to use Faster Processing payments launches in the UK
  • tapeeno is a downloadable app that instantly transforms phones into mobile card readers with no need for additional hardware
  • Transactions are processed within an hour – significantly reducing funding delays by up to four days
  • Accepts Mastercard and Visa contactless payments
  • No contracts or hidden costs – pay only per transaction
  • Customer approval within 24 hours
  • Ideal for sole traders, growing ventures and individuals processing £2,500 per month or less

tapeeno – the first mobile card reader to use Faster Processing payments has launched in the UK.

Developed by card machine specialists UTP Group and the credit card processing system Faster Processing, the tapeeno app instantly transforms any Android phone into a card reader that can process transactions within one hour – significantly reducing the funding delay most businesses experience when taking payments on other card machines or payment acceptance devices.

Successfully trialled in the UK for two months, tapeeno offers customers a quick, easy and flexible card payment solution without the need for investing upfront in additional hardware or committing to long-term contracts.

With no fixed costs or hidden charges, customers who are approved by tapeeno will pay a 1.50% transaction fee for any card payments, making it ideal for start-up businesses, growing ventures and transferring money between friends.

Jaime Lowe, Sales Director of UTP Group, said:

“tapeeno was developed as a quick, convenient and secure card payment solution for small businesses that are just starting out and don’t want to commit to upfront costs or long-term contracts. It’s ideal for hobbies, mobile traders or businesses turning over less than £2,500 a month and need a reliable and safe way to process customer payments.

“tapeeno’s utilisation of Faster Processing’s technology means there’s the huge advantage of receiving funds far more quickly than other card machines or payment acceptance devices, making it a cost-effective and flexible choice for sole traders and individuals who need to manage cash flow carefully.”

Customers who sign up to tapeeno will need to complete an online application form via the tapeeno website, provide the required ID, and download the tapeeno app to their phone. Approvals are processed within 24 hours.

tapeeno accepts all contactless payments made by Mastercard and Visa and is currently available to download from the Google Play Store on Android phones. tapeeno will be available to use on Apple phones later this year.

SKILLS BOOST ON THE HORIZON FOR SMES IN 2023

ABC Staff
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  • New Skills Horizon barometer shows 69% of SMEs in England plan to invest in upskilling workforce
  • While 1.73million* SMEs cite recruitment and skills as a top priority, many are trialling new ways to recruit and retain staff
  • SMEs from regions and sectors across the country reveal challenges and opportunities for the year ahead

A new poll of SMEs across England reveals – while 2023 may be a challenging year – they still expect on average  a 26% growth in revenue. The Skills Horizon barometer, launched by the Skills for Life campaign, asked 1,250 SMEs about their challenges and opportunities when it comes to skills and recruitment in the year ahead, and found many are exploring the best ways to strengthen their workforce to achieve this growth. It reveals 69% are planning to invest in upskilling their workforce, bolstering their capabilities for the year ahead. This rises to 77% in the Technology sector, 75% in Manufacturing and 74% in Healthcare.

The Skills for Life campaign aims to help SMEs understand all the training and employment schemes available to them, including Apprenticeships, T Levels, Skills Bootcamps, HTQs and Multiply numeracy courses. Businesses who are considering hiring employees can access a range of government programmes offering work experience or upskilling existing staff, some of which offer financial incentives. This moment in the campaign follows last week’s National Apprenticeship Week, dedicated to celebrating apprenticeships and the newer introduction of T Levels to highlight their positive impact on communities, businesses, and the wider economy. 

More than 1.73million* SMEs (36%) in England rank staffing challenges – such as recruitment and skills – amongst their top three concerns for 2023. However, more than two in five (43%) plan to invest in building digital skills within their company and a third (35%) will encourage staff to engage in current or free training resources – such as Skills for Life Bootcamps. Many SMEs are hoping this will help them tackle the challenges they face with recruitment and staffing in 2023, as they cite their top three recruitment and staffing concerns as retaining staff (40.8%), not being able to recruit new employees with the right skills (40.3%) and not having enough employees with the right skills (37.8%). More than a quarter (27%) are seeking to hire from broad education routes such as apprentices and T Levels students. This rose to 31% of SMEs in London, 30% of SMEs in the North West and 39% of SMEs in the Finance and Insurance sector.

SMEs also revealed the hires they’re planning to make in 2023 will benefit their business beyond the responsibilities of the role. For instance, 53% of Healthcare SMEs and 44% of Technology SMEs think additional staff will help upskill the existing workforce (by sharing skills and knowledge), 42% of those in Manufacturing say it will improve wider staff productivity and 41% of Construction SMEs say it will improve staff morale.

Minister for Skills, Apprenticeships and Higher Education Robert Halfon said: 

“Boosting skills in key sectors like digital, manufacturing and healthcare is essential to building a skills nation and the government is investing in resources and skills qualifications – spending over £3.8bn this Parliament.

“This investment is being recognised by SMEs who are planning to invest in upskilling their workforce this year, and I would encourage businesses of all sizes follow suit.

 “Whether it’s through apprenticeships, T Levels or courses in essential numeracy and literacy skills, there are free and flexible ways for employers to tap into the highly skilled workforce they need to thrive.”

Hollie Whittles, Director of Purple Frog Systems, a data analytics company based in Telford, said: “Attracting and retaining talent is a key priority for us this year. It has been a challenging few months for businesses, but digital transformation is a something many companies turned to us throughout pandemic so we are seeing growth in this sector.

“Looking at different ways to bring new talent to the business to ensure that we’re in the best possible place to tackle the year ahead is crucial. We are working with a local college to help shape their T-Level curriculum to cover emerging technologies such as data analytics. This is perfect for us as we’ll be able to tailor the training to suit our business requirements, and give T-Level students the opportunity to get a foot on the ladder of an exciting and promising career.”

To find training and employment schemes for your business, as well as support on how to implement these, visit: find-employer-schemes.education.gov.uk/.

Boom in British start-up companies is bright spot for the economy, a new analysis finds 

ABC Staff
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<strong data-src=Boom in British start-up companies is bright spot for the economy, a new analysis finds " title="Boom in British start-up companies is bright spot for the economy, a new analysis finds " />

2022 was another record year for company registrations in the UK, according to an analysis by small business support platform Enterprise Nation. 

According to data published this month by the Office for National Statistics (ONS), in 2022 784,762 businesses were registered at Companies House. That’s almost 30,000 more than in 2021, and 114,000 more recorded annually pre-pandemic. In 2019, 670,575 businesses were registered. 

While many will point to the rise of so-called zombie companies and the high level of dissolutions, the relentless upwards trend in these figures is an indicator of the UK’s growing entrepreneurial aspiration, the company said.

Emma Jones, CBE, founder of membership organisation Enterprise Nation, said: “Amidst the doom and gloom and straitened times we find ourselves in, the British enthusiasm for entrepreneurship continues to grow.

“We know that these figures are not a perfect reflection of the UK’s start-up community, but they do tally with our own research and new membership data so far this year.

“For example, we’ve already seen a dramatic increase in new members – up 78 per cent on this time last year. 

“Despite being constantly bombarded with an unrelentingly bleak economic outlook and the news that many businesses are struggling with energy bills, skills and labour shortages and an increasing tax burden – people still have not been deterred from starting a business. In fact, the opposite is true.”

A survey Enterprise Nation commissioned earlier this year showed around a third of UK adults were considering starting a business in 2023.

Ten years ago, in 2013, the UK hit the milestone of 500,000 registrations for the first time, and by the end of this year it is expected to hit 800,000, an increase of 60 per cent.

There are currently 5.5 m businesses in the UK. Around 96 per cent of these are start-ups, early-stage micro firms and sole traders.

Emma added: “Start-ups really are the bright spot in the business world right now. Without an adequate supply of fresh innovation and talent, we will never be able to build the future we want to see.

“These businesses are starting out with sustainable principles at their core. They are naturally energy-saving, they are purpose-driven and they are tech-enabled. Evidence points to the fact that firms that start-up in a downturn have resilience built in.

“But they need access to support. Most people starting-up are brilliant at what they do – but they might not be great at actually running a business.” 

Enterprise Nation runs free business support programmes in collaboration with partners including StartUp UK – a free support and e-learning initiative we run with Monzo or business.connected – free digital support in collaboration with Vodafone, Sage and Builder.ai.

Introduction to the Fast-Moving World of Crypto Journalism

Claire James
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Introduction to the Fast-Moving World of Crypto Journalism

In every major industry, new-centric hubs start to form, allowing people to get access to recent information, interesting developments, and news hot off the press. The blockchain industry is no different here, with a thriving hub of news websites that people regularly contribute to. While these were once much smaller communities, the past few years have seen cryptocurrency come into the modern lexicon and enter our cultural consciousness.

At present, over half of American adults, coming in at around 56%, own cryptocurrency or have previously owned cryptocurrency. This figure is practically unbelievable compared to just a few years prior, demonstrating just how far this industry has come in a short amount of time.

As the adoption of cryptocurrency increases, the general number of people that are looking for more information on blockchain projects is also rising. To accommodate this crowd, there are now more blockchain news sites than ever before – giving rise to a whole new industry, cryptocurrency journalism.

While not as popular as mainstream journalism topics like finance or sports, cryptocurrency journalism is now a highly-respected field with a number of working professionals. But, this industry does indeed have its quirks and differs from traditional journalism. In this article, we’ll dive into these differences.

If you’re working in the world of blockchain, this article will help you understand how the journalism side of crypto works, allowing you to put these international news networks to use. Let’s dive right in.

The Current Relationship Between Wider Media and Journalism

While we can focus on the expanding interest in cryptocurrency over the past decade, we still cannot overlook the fact that the vast majority of people simply do not understand this digital financial system. Cryptocurrency, let alone the intricacies of blockchain, goes right over the head of the vast majority of the general public.

Of course, any new system is going to take a while to become understood. Even so, only 96% of Americans cannot pass a basic crypto literacy exam. With this in mind, it’s no wonder that traditional journalism’s reporting of cryptocurrency is so black and white. Due to the huge price fluctuations, traditional journalism has to write about crypto. It’s just too big to ignore.

Yet, without an understanding of what crypto is, what it does, and how it’s used, most of the media that focuses on this industry is fairly factually incorrect. While traditional media can focus on numbers, the reasoning they give for why certain things are occurring typically falls short.

Due to this, it’s important to get cryptocurrency news from sources where crypto journalists actively work. Instead of focusing on international media outlets that we’re used to, it’s always better to go to the source. Focus on crypto news websites, and you’ll suddenly find a much richer base of perspectives.

The first rule of cryptocurrency journalism is to avoid the vast majority of centralized media companies.

The Boom of Crypto Journalism

As people have begun to realize the lack of scope that traditional media has when it comes to exploring blockchain stories, crypto news sites have begun to blow up in terms of popularity. Within sites like CoinMarketcap, Daily Coin, and CoinTelegraph, you’ll find a number of people actively working within the community.

While many stories are published by crypto enthusiasts, community members, or companies looking to share their recent news, the best stories typically come from crypto journalists. The vast majority of crypto journalists will specialize in one or two core areas of knowledge. This expansive subject understanding makes their stories the most in-depth and, therefore, valuable to readers.

When launching a blockchain company, if you want news readers to take you seriously, one of the best ways of doing so is by getting in touch with these journalists. These people will act as the connection between your business and the wider cryptocurrency media system. You can find them via their author pages on a news site, or commonly on sites like Twitter, where they will share ongoing insights. 

What Media Does Well in Crypto Journalism

When attempting to break into the crypto news space, there are a few formats that typically do better than everything else. Considering the rapid turnover of news in this space, it’s vital that you focus on creating high-quality content that people will want to come back to.

Although it’s a fast-moving space, you can capture people’s attention by writing or submitting the following to crypto journalists:

  • Investigations – The world of cryptocurrency is used to a bit of a scandal here and there. If you’re able to dive into the specifics of a project and shed light on new information, you’re more likely to get people clicking on your content.
  • Short Press Releases – Press releases work wonderfully in the world of crypto, where people want to consume as much news in as short an amount of time as possible.
  • Reviews – Product reviews and listicles that go through great products often do very well in cryptocurrency media.

By pulling from all of these formats and contacting crypto journalists with ideas that cover your company in one of these ways, you’ll have a much higher chance of breaking into the next news cycle. Keep things fresh, and apply often to boost your chances of securing a crypto journalist lead.

Final Thoughts

As with any media industry, the world of cryptocurrency journalism is a thriving space with thousands of contributing members. Across crypto journalists, companies creating press releases, and community contributors, there are a number of parties that get involved in this system.

By understanding what types of news beats do well within this community, you can reverse engineer stories that have more success in this field. This especially comes in handy for all of the CEOs and marketing professionals that want to break into this space.

Understand the core ways that crypto journalism differs from traditional journalism, and you’ll be perfectly positioned to take advantage of this thriving digital hub. 

Why is Working with a Crypto PR Firm so Important for Success in Blockchain?

Claire James
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Why is Working with a Crypto PR Firm so Important for Success in Blockchain?

Even if you’re new to the world of blockchain, you might have noticed some clear differences with how things run in this industry. In many regards, there are overlaps between blockchain and centralized finance. Both of these fields deal with large quantities of money, financial projects, and act as core components of the lives of millions of people.

Yet, look at a blockchain marketing campaign and one in the world of finance, and you’ll instantly start to see the differences. What’s more, if you opened up a financial news website and compared that to a leading cryptocurrency news site like Cointelegraph or Coindesk. One of the core differences is the speed with which news occurs and is then forgotten about in cryptocurrency.

When you look at traditional finance, news is typically slow. One bit of government legislation or a scandal can occupy headlines for weeks at a time. In the world of crypto, the complete opposite is true. There’s a new piece of big news every single day, which is then replaced by something totally different the next day.

To exist in the world of blockchain marketing, you need to forget what traditional industries may have taught you. For those that are new to this space, this is much easier said than done. That’s why it’s so common for blockchain businesses to hire crypto PR firms at the initial stages of their project launch.

In this article, we’ll dive into exactly why blockchain companies often have to rely on PR firms, demonstrating how they’re so useful for breaking into this industry. Let’s dive right in.

Crypto PR Firms Stay On Top of News Cycles

As we stated above, the world of cryptocurrency news moves fast. Luckily, crypto PR brands are accustomed to this velocity of producing high-quality content. When you attempt to get your content on crypto news sites without the help of a PR firm, you’ll fail in two ways:

  • Lack of Connections – Finding places to post your content is going to be difficult when you’re new to the industry. News websites don’t owe new projects anything, making this a hard market to crack.
  • The slowness of Content Production – Even if you do find places to post, if you’re not able to rapidly produce high-quality press releases and news coverage, you’ll quickly lose your spot to other voracious companies.

A leading crypto pr firm will already have a large network of websites that they’re connected to. This will help get your content in front of a larger audience. When it comes to breaking into SERPs, having healthy backlinks from a number of different sites will also help Google to start to rank your content.

Crypto PR firms have connections to news sites where you can share press releases about your most recent developments. Equally, they’ll also have a number of other connections to sites where you can guest post other content. These will further feed back into the total number of backlinks your site has.

Considering that the first page of Google gets upwards of 71% of natural traffic, the sooner you’re able to get your content into the top 10, the better. 

Crypto PR Firms Help with Grass Roots Community Building

Building a community around your cryptocurrency brand is one of the most important elements that new projects have to tackle when launching. While other industries also have their communities, this aspect isn’t nearly as important there as when working in blockchain. Without an active community around a project, it will quickly stagnate and fall off.

Understanding this, one of the main things that crypto PR firms will do when working with a company is beginning to launch community-building events. From airdrops to Q+As to a number of other modern PR strategies, lots of their early work will revolve around creating a hub for new members to stumble upon.

If you underestimate the importance of a community, your project is going to suffer. Crypto PR agencies are experts in building trust around your project, which will help you conquer your own piece of this highly-competitive field.

A Crypto PR Firm Can Help Craft Your Brand Vision and Communication Styles

When starting a new project, many that are new to blockchain and cryptocurrency have a fairly 2d perspective of the people that work and invest in this industry. Without understanding that there is actually a great deal of nuisance across different sub-sectors of this industry, your project’s messaging will fall flat.

Depending on what your blockchain project offers, a crypto PR firm will be able to conduct comprehensive audience studies. If you don’t yet have an audience, their previous experiences will fill in the data blanks, allowing you to then understand more about who you’re trying to target.

Once you’ve got this established, you’re then able to move on to getting your brand voice, vision, and communication styles correct. These should all reflect your ideal customer, helping you to connect more easily with your future audience.

Across years of experience, crypto PR brands will be able to rapidly form these ideal audiences and reverse engineer the perfect tone of voice for all following branding elements.

Final Thoughts

Without working alongside a crypto PR firm, most users are going to run into problem after problem. Not understanding how quickly this space moves, how essential community-building is, and how projects are made or broken by trust, there are a huge number of ways new projects can damage their own reputation.

A crypto PR firm will help businesses navigate through this space, crafting messages that resonate with their audience and draw in new investors. Due to how relatively young this industry is, without the guidance of a veteran PR company, blockchain companies won’t get far.

It’s always a good idea to play it safe and work with a PR agency before your crypto CEO inadvertently drives your project into the ground.

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