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M&A expected to rise as US stocks suffer worst fall in over 50 years

Number of public-to-private transactions in early 2022 almost 50% higher than the same period last year

Business advisor, Claire Trachet – CEO and co-founder of Trachet, and CEO of accounting and consultancy advisory, Theta Global Advisors, Chris Biggs, discuss how dealmaking could increase amidst a spate of decreasing valuations

US stocks have experienced their worst fall in the first half of a year since 1970, marking the latest gloomy announcement from the financial world following the World Bank’s warning of a global recession last month. Specifically, the benchmark S&P index fell a staggering 20.6%, the Dow Jones more than 15% and the tech-heavy Nasdaq an even worse 30%. These falls have been mirrored by similar drop offs in markets across the UK, Europe and Asia. However, Chris Biggs, CEO of accounting and consultancy firm, Theta Global Advisors, and Claire Trachet, CEO of business advisory firm, Trachet, explain how this market could present a wealth of opportunities for deep-pocketed private investors looking to capitalise on plummeting valuations for both private and publicly listed companies. 

The highest profile and recent example of a plunging valuation is Swedish Buy Now, Pay Later giant Klarna, falling from $46bn to just $6.5bn. These declines have also had a knock-on effect on the value of dealmaking in 2022, with the first quarter of this year being 20% down on the same period last year. However, the number of M&A has remained strong, and an analysis from PwC has highlighted that deals done during times of economic downturn often provide buyers with better returns, meaning there could be a strong flurry of activity in the second half of the year. There has also been an increasing number of public-to-private transactions so far in 2022, further highlighting the opportunities that can be found in the current market. 

Ultimately, during times of high inflation, investors do not want to be sitting on their cash. This means that despite current market uncertainty, there will continue to be activity from VC houses and institutional investors – whether that is through acquisitions or funding. However, there has been a notable shift in the market away from late-stage startups with high cash burn, as a much greater emphasis is now being placed on sustainability. Therefore, it is the early-stage startups with this ethos in mind that stand in better stead amidst this challenging environment. In order for a deal or fundraising round to go smoothly, financial advisors are key in helping to facilitate the process and gain the best terms for the company involved. 
 
According to data from Deloitte, nearly two-thirds (63%) of businesses report that the success of their M&A was moderately or highly dependent on a successful transformation – often led by a senior level and external advisor. In order for startups to take advantage of the exit opportunities, Claire Trachet and Chris Biggs outline the importance of bringing an experienced CFO or COO – in an interim capacity – to implement transformational changes to working capital, reorganisation, increasing cost reduction, and legal entity restructuring to secure the best deal possible. 
 
Chris Biggs, CEO & Founder of Theta Global Advisors, explained how companies need to be agile in order order to complete an IPO or M&A in the current market:

“We’re trying to encourage companies to get themselves as ready as quickly possible. Because, if you have that little opportunity that comes up in six months’ time, you must take it and not push it out to 12 months. In an uncertain market you need to be ready to take the chance when it arises, as there may not be many more on the horizon – especially if the cash flow runway is limited. 

“A key part of that is enlisting the help of experienced advisors that can help you get your business’ shop window in order, so to speak. This early and expert preparation gives companies the greatest chance of getting a deal, IPO or fundraise over the line. 

“I think the private equity houses are looking for opportunities to invest in new companies, because it’s that first phase where you can start to invest and grow it – that’s where you can add the most value and see your overall investment grow. So, the problem is, if it’s a company they have already invested in for three, four or even five years they have already gone through that cycle. So, if they invest more in it they are going to get smaller returns for what they invest in.

“A lot of the PE houses would prefer to invest in companies where there is greater growth potential – i.e. that first round of funding that companies do. I think we are possibly moving into the environment where funding of private equity is going to become more common than funding through classic banks. Because these private equity houses need to get the cash out.”   

Business advisor, Claire Trachet, CEO & Founder of Trachet comments on the current state of the dealmaking market in 2022:

“Venture capital tends to work as a reactive market, each startup depends on the next stage (either a subsequent round of financing or an exit) for their short-term success – usually every 16 – 18 months. The startup ecosystem has enjoyed a generation of businesses that have only experienced a bull market, where funds and good terms have been widely available. As the world enters a bear market, it is the late-stage startups with a negative cash flow (a lot of them) and that have raised money at high prices, that are going to be the most compromised – the well of free money has dried up.
 
“We’re entering unchartered territory, forcing a conversation across all management teams will help create communication and agility. Startups would benefit from having a process in place for sudden changes within their immediate competition, industry, or the global economy. It’s important amidst these challenging times to assess end goals – perhaps in light of what’s happening, a better course of action may be to consider an exit, or conversely there may be another company worth acquiring to fortify and expand existing operations.

“Then startups should focus on extending the runway, so to speak – be diligent with the business’s working capital by optimising cash flow, review the contracts you have with your clients and minimise accounts receivable. Applying this mentality to the whole of the organisation is going to be key in the next year, whether you’re entering a fundraising round or considering an exit, ideally startups should be doing both.”

FOODHUB FIGHTS COST OF LIVING CRISIS WITH EMBEDDED FINANCE LEADER

Pioneering tech company Foodhub has announced a new partnership with embedded finance leader, YouLend in a bold effort to support its partner restaurants and takeaways in their battle against the cost of living crisis. 

Thousands of small and medium-sized businesses have been stretched like never before this year, with inflation, supply-chain issues and workforce challenges causing widespread problems. 

That’s why Foodhub, one of the UK’s cutting-edge tech companies, is now offering its partner restaurants and takeaways additional support – through embedded finance.

YouLend provides innovative financial solutions, leveraging cutting-edge technology and forward-looking data sources to enable platforms like Foodhub to provide fast, flexible and most importantly, competitive financing to businesses struggling with cash flow, – all within a platform they already know and trust. 

As a non-banking facilitator, YouLend is able to offer zero-interest merchant cash advances for an upfront, fixed fee, to small and medium-sized businesses which are more likely to have been turned away by big banks.

Repayments are made according to a predetermined percentage of a restaurant or takeaway’s weekly card takings, so businesses repay more on busy weeks and less on slower ones.

Meanwhile, YouLend bases financing amounts on client performance, instead of interest rates,– allowing businesses to budget effectively. 

Foodhub’s partner restaurants and takeaways can spend this additional funding on anything from inventory purchases to marketing investments, and everything in between. 

Foodhub CEO Ardian Mula was inspired to launch the partnership as part of the firm’s ongoing commitment to its partners and a desire to provide innovative solutions to combat the cost of living crisis. 

He added: “Times are tough for many businesses, with the cost-of-living crisis causing widespread problems, but we want our takeaway and restaurant partners to know that we are here for them. 

“That’s why we’re so excited to announce our new partnership with YouLend, which will give our restaurants and takeaways access to innovative financial solutions through flexible funding. 

“We’re positive that this ethical financial support will help a number of our partners navigate these choppy financial waters – allowing them to come out stronger than ever on the other side.”

Kasper Larsen, co-CEO at YouLend, said: “We are delighted to be partnering with Foodhub and eager to start supporting the company’s partners.

“Inflation is putting everyone under pressure, but it is hitting SMEs in particular from multiple angles, as their supply costs are rising faster than their sales. On top of that, SMEs are facing exclusion from traditional finance providers because of outdated approaches to risk assessment.

“We’re here to help, offering financial solutions that will help Foodhub’s partners in the short and long term.”

Foodhub’s partnership with YouLend comes just after the launch of a new company initiative called Love Local, which will see restaurants and takeaways providing free meals to local charities. 

The scheme pledges that once a takeaway/restaurant receives a certain number of orders via the ordering platform, Foodhub will pay for a hot meal from one of its restaurant or takeaway partners and donate it to a chosen charity within the local community.

Start your business journey with MARS Capital

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The majority of people in a country rely on business as their primary source of employment. Making money and addressing society’s basic necessities are two important purposes of business. Different sorts of businesses exist, as well as smaller and larger ones.

In today’s world, there are a great number of educated but unemployed people who have unique company ideas but insufficient funds to launch their own ventures. There is a viable answer to their issue for those people. There are numerous sources of funding for both established and newly expanding businesses.

Startup business

The term “startup business” refers to the establishment of a new company that will benefit the public and meet all of their needs. When a business is first started, it has to grow and establish itself, which will lengthen its lifespan and raise its profitability. When a business is starting out or growing, its owners are concerned about finances.

For this reason, a large number of fundraising organizations are set up, which gives them the start-up money they need for their business or organization’s growth and expansion. Finance is provided by fundraising organizations in a variety of ways, including loans, investments, lenders, and aid funds. They will offer loans for a set amount of time that will be determined at the time that the money is given.

Fundraising organizations

There are more than hundred fundraising organizations which provide finance to the businesses or companies. The two famous and useful fundraising companies are growth financing for tech and the mars capital.

Growth financing for tech

Growth financing for tech is the best fundraising organization which provides equity funds to the business or companies which are already built and making maximum money but they wants to reestablished and expand them into new areas and locations. When a corporation or business is operating effectively and offering the greatest amount of helpful services to the public, and when the public requests more goods or services for their comfort, the business owners opt to expand their operations into a new market.

Many fundraising firms offer funding for this reason. For instance, Growth Financing for Tech would give the amount of money that the expansion requires. For the expansion and modification of business, a lot of money is required. These fundraising organizations invest in firms that are already profitable and have the ability to expand and thrive. When goods and services are modified or purchased using investment money, they are then sold at greater prices, generating significant profits for the investor.

One form of investment in a firm may be short-term, and the other may be long-term. Long-term investments, however, are more beneficial since when a business or market is invested in; its value will double after a few years, which will double the investor’s actual investment. As a result, the majority of investors and fundraising organizations invest for a long time in order to maximize their return on investment.

Is Growth Financing for Tech is a reliable source?

Yes, the most dependable form of funding is growth financing for tech. This is because the firm receiving the funds signs a contract outlining the terms of the financing as well as the timeline for repayment, which increases its dependability. The goal of growth finance for tech organizations is to assist those businesses or enterprises that have the potential to grow but lack the resources to do so. The growth financing for tech provides finance to the companies or business on easy terms and maximum return time, in that time period the company or business can easily expand to the new location and able to generate double money.

MARS Capital

Mars Capital, another well-known Singaporean source of investment, offers equity or capital finance to businesses or enterprises with a track record of providing effective services and the potential to expand into the most recent markets. When a firm or business needs to grow and asks Mars Capital for equity, they first conduct an audit of the organisation or business and review all prior work.

If a company has a track record of success and appears to have room for growth and alteration, a contract will be made with them. All of the guidelines, conditions, and funding timelines will be outlined in the contract. The organisation or business will return that money within the specified time frame. And the corporation will give mars capital the profit it makes during that time period.

Role of fundraising organization in business success

The fundraising companies are very helpful for the successful future of the business or companies. The role of fundraising organization is given below.

  • The fundraising companies help in startup new business.
  • It will financially support to the already existing business or company.
  • It will provide finance for the restructuring of business.
  • It helps those businesses or companies which required the expansion.
  • The fundraising organizations are helpful for the long term survival of the business or companies.
  • It helps those business or companies who want to make new franchisees to the new locations.
  • It will make long-term and short-term investments in different businesses.
  • It will give finance to those companies or businesses who want to enter in the new markets with latest products or services.
  • The fundraising companies are able to give fuel to the newborn business or company.
  • It helps those businesses or companies who have potential to expand internationally.

Conclusion

The people who own their own businesses or firms and have the ability to grow on a national and international level but lack the financial resources are the conclusion of the above discussion. The fundraising organizations were created for them, and they would finance any type of business, no matter how big or little. Firm owners who are concerned about the finances of their organization or business might borrow money from various fundraising organizations for the longest possible duration. The Mars Capital and the Growth Financing for tech are the two well-known fundraisers for helping business or companies.

The cost of a good night’s sleep has DOUBLED in the past year

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It’s no secret that the price of electricity has gone up in the past year, but a new campaign launch from Mattressman has revealed that electricity has had, on average across the country, a 49.74% increase compared to 2021.

As part of their ‘Cost of a Good Night’s Sleep’ campaign, which looked at the cost Brits are happy to fork out on music overnight, keeping a fan on overnight and charging a phone overnight, Mattressman discovered where in the UK is most expensive for electric, how much the UK is spending on their daily, monthly and annual bills, and how much electric has gone up by.

The average cost for charging a mobile phone overnight costs £2.10 per year, compared to £1.40 in 2021. This takes into account the average charge time of these phones, and the remaining time being on idle-mode.

However, the average sized-fan now costs £8.78 per year when used for three months of the year (summer) overnight, compared to £5.86 in 2021.

As for speakers for the likes of white noise and bedtime music, it used to cost £3.51 in 2021 to listen to music overnight, while new figures show the average speaker now costs £5.37 annually.

However, while these figures may not sound huge, the campaign revealed that the UK as a whole is spending over £760m each year on the three above factors; fan, a speaker and charging a phone.

The campaign was created with the idea that people will think again about charging their iPhone overnight, or playing “HOME” by BTS before bed (recently revealed as the world’s most popular sleep song) or whether that fan is really a necessity.

The data also shows that the cost of a good night’s sleep is different depending on which part of the UK you’re from. London has the most expensive electricity bill, while the North East is the cheapest.

Louis Kerry, Marketing Manager from Mattressman, says:

“While some of these amounts don’t equate to actually that much for a full year of usage, the jump compared to just last year is extortionate. We’ve all seen the panicky headlines in the news that we may try and brush off, but when the data is displayed in front of you like this, it’s quite worrying.

I was surprised, however, to see that charging my phone doesn’t actually use much in the year. Thanks to newer phones, they know to go to standby when they’ve reached their full charge, which is very helpful for our electricity bill!”

A survey of 3282 people, also by Mattressman, also revealed that 85% of Brits are worried about the rising energy costs.

However, the survey also revealed that 51% of Brits also leave household items on standby when not in use, a big factor in a household’s annual energy bill.

Majority of people won’t turn off their Playstation by the wall, or even their TV, but these small changes can really contribute to extra pennies in a bank account.

Advantages and Disadvantages of Subcontracting: Essentials for Construction Market Players

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Many entrepreneurs stay unsatisfied with the quality of service. It can be explained by the low-level subcontracting options ordered by general construction contractors. Therefore, before choosing a repair and finishing company, you should understand what types of subcontractors exist, as well as their advantages and disadvantages.

For more convenient work, many specialists use construction estimating software. It is the essential digital tool when it comes to business scaling up and implementation of new technologies, approaches, or attraction of numerous subcontractors.

But is it reasonable to opt for subcontracting in construction? There is a range of benefits and weak spots to take into account. Let’s start with the critically important aspects that characterize the relationships between contractors and subcontractors in the best way.

Benefits of Subcontracting in Construction

Consider what are the advantages of the device under such a contract. This will help everyone look at their work situation objectively and make the right decision. This way both parties (including contractors and subcontractors) can pick sides with the most optimal form of cooperation.

Benefits of subcontracting include:

  • The subcontractor is not obliged to obey the internal labor regulations and other local documents.
  • No medical examination is required. You can immediately begin your duties. This saves time and is relevant for those who want to earn here and now.
  • The employer cannot hold the contractor liable for absenteeism or other violation of discipline, since, under this agreement, the employee should not obey them. Such an employee has a fee schedule.
  • The contractor may engage subcontractors. Of course, it is difficult to imagine this in labor relations. But for example, you can ask another person to perform some duties for you, but the performer will still be responsible to the contractor.

To sum up, subcontractors can count on limited responsibilities and transparent legal backgrounds. At the same time, contractors can save time and meet all the specified deadlines.

Disadvantages of Subcontracting in Construction

The disadvantages of working under such an agreement include:

  • If the work is poorly performed, the contractor himself must compensate for all losses. At the same time, there is rarely material liability in labor relations. Low-quality subcontractors’ performance is a headache for general contractors.
  • The employer does not care about the workplace, materials, and equipment. If the parties have not agreed on this, then the contractor himself is looking for everything he needs for work.
  • The general subcontractor is not obliged to pay twice a month for the work. Salary for the subcontractor after the completion of the entire volume.
  • Payment is for a specific result, not for the hours spent at the workplace. 
  • No security. An employee cannot be sure that he will have a job tomorrow. Accordingly, there is no possibility to build long-term plans.

Summarizing all the weak spots, contractors risk getting poorly performed work and losing time together with money. The reputation of the construction company suffers from incompetent hired specialists as well. At the same time, subcontractors usually have more benefits from signing contracts with GCs.

Is Subcontracting Worth It?

This type of relationship is suitable for narrow-direction specialists who do not want to be officially employed. The purpose of such a contract is to perform one-time work. It was designed specifically for short-term relationships. 

It is often beneficial to the employer because the employee does not have to provide the numerous guarantees that are required by the employment agreement. It does not protect the worker. The latter cannot apply to the labor inspectorate for the protection of their rights.

If you have entered into such an agreement, but in fact, you work as an employee, then you can retrain it into a labor contract by going to court. Usually, all doubts are interpreted in favor of the employee.

The choice is always up to the person to agree or not to such conditions. Often people sign such a document without knowing all the subtleties. It is more beneficial for the employee to formalize long-term relationships by the law.

How environmentally sustainable is the maritime industry?

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Supporting 90% of trade worldwide, the sector plays a crucial role in the continuation of the global economy and was a lifeline during the Covid-19 pandemic when air travel ceased. With the maritime industry playing such a vital role in our lives, you may be questioning just how environmentally sustainable the sector is, as well as the ways in which we can improve it as a whole.

Sustainability is a hot topic in the maritime industry. Although the environmental performance of ships and vessels has not always been a key priority, the recent push for more environmentally friendly infrastructure in the transportation sector could mean that the spotlight will soon be shone on the maritime industry.

So how environmentally friendly is the maritime industry? And how can we approve its sustainability without harming the global economy?

Sustainability in the maritime industry

Approximately 2.5% of the world’s yearly greenhouse gas (GHG) emissions are attributed to the shipping industry, which annually produces around 940 million tons of CO2. Although the maritime industry carries significantly less environmental impact than other sectors, change is still required due to the sheer magnitude of the sector itself. For example, over 85% of trade to and from the UK is transported by sea, by the maritime sector. 

That’s not to say that the industry isn’t already implementing more environmentally sustainable practices. From marine conversion and refit services to the elimination of single-use plastic on board, there are a number of existing initiatives already in place.

Single-use plastic

It is perfectly logical that the maritime sector itself should be one of many industries driving initiatives that will preserve our oceans given that an estimated 33 billion pounds of plastic end up in our marine habitats each year.

Many maritime companies have already made the switch to more environmentally friendly drinking solutions at sea, including finding more sustainable ways to distribute drinking water onboard a vessel. This involves reducing the use of single-use plastic by implementing new assets including the installation of water units and other infrastructure onboard, offering reusable water bottles at sea and the procurement of more filtration stations.

A transition to renewable energy

The International Maritime Organization (IMO), an agency affiliated with the United Nations, made a commitment in 2008 to reduce the total annual greenhouse gas emissions from shipping by at least 50% by 2050. This is why the use of wind power is once again being investigated in a variety of ways, which is calling for the implementation of brand-new tools, technologies and operational procedures to make it happen.

For instance, cutting-edge technology is already being used to create modern hybrid container ships that will once again utilise the energy of the wind, much as our forefathers did a little over a century ago. As a result, conventional sails constructed of considerably stronger, lighter materials may be the future of the marine industry.

Conversion & refit services

The terms conversion and refit are particularly popular buzzwords in the maritime industry right now, with many owners/operators opting for maritime conversion and refit services over new builds.

As the name suggests, a conversion and refit service is the alteration of an existing vessel. It’s a highly complicated process that requires stringent project management and usually entails upgrading, lengthening or repowering an existing vessel for the purpose of modernising a vessel – or in this case, implementing more environmentally sustainable infrastructure onboard.

Your conversion and refit will differ depending on the type of vessel that requires servicing, as well as what it requires. During a conversion, a vessel will be converted, upgraded or repurposed to perform a new role. A refit, on the other hand, is where older equipment and infrastructure are replaced meaning the structure of the vessel remains largely unchanged.  There is also the term green retrofit which is the refurbishment of an existing vessel or ship for the purpose of making it more sustainable, efficient and better for the environment

What is green retrofitting?

A green retrofit is essentially an effort to lessen a vessel’s carbon footprint and future-proof it for the purpose of making it more environmentally sustainable and efficient. The adjustments made during the green retrofit process range from smaller projects to major refurbishments that overhaul the infrastructure of the entire vessel.

There are no set criteria defining what constitutes green retrofitting. This is due to the fact that the refurbishment and adjustments made will depend on the particular vessel specifications, the difficulties encountered and the end goal of the project.

Traditionally in the maritime sector, new builds have typically been less expensive and more straightforward than conversion, refit and retrofit projects.It is these challenges that in the past, have deterred the maritime industry from converting, refitting and retrofitting existing vessels. However, it’s important to remember that these services can achieve environmental sustainability with a series of smaller, more cost-effective projects and do not necessarily require a massive overhaul. These days, you don’t need to build a brand new vessel to achieve environmental sustainability.

Final thoughts

Although the marine industry’s environmental performance has never truly been questioned in the past, it won’t be long before the sector is in the news. The revolution is already here, and with large and small businesses alike implementing more environmentally sustainable practices in their operations, it’s obvious the future is green.

It goes without saying that the marine industry must embrace environmentally sustainable processes if it hopes to future-proof its operations and contribute to the preservation of the planet. It could be as straightforward as switching out single-use water bottles with high-quality, reusable ones or as complex as a full green retrofit of your vessel. Either way, there’s been a better time to make the switch.

A NEW COMMUNITY IS CREATED AS FIRST MOVERS ARRIVE AT LOVELL HOMES’ HULL DEVELOPMENT

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LEADING housebuilder Lovell Homes is celebrating the arrival of the first family at its Kirk Ella development, The Sycamores.

First to snap up a plot on the site, which will boast 224 two-, three- and four-bedroom houses when complete, are second-time-buyers Laura Beet and James Beadle, who have moved into a three-bed detached Newbury home.

Laura said: “I’m originally from this area and, when James and I were looking at purchasing our second home, we decided two things: we wanted to move to Kirk Ella and we wanted to buy a new build. Initially, we came to the development to look at the three-bed semi-detached options but, when we saw the Newbury, it was too good to resist!

“The team at Lovell was on hand from start to finish to support with our sale and has continued to be there for us post-purchase whenever we’ve needed them. We’re thrilled to be the first arrivals at The Sycamores and can’t wait to meet our neighbours as more families join us.”

Colette Ben Tarcha, regional sales director at Lovell Homes, said: “We’re so pleased to be able to start welcoming the first families at The Sycamores as we look to create an exciting new community in Kirk Ella. The fact that we’ve been able to provide Laura with the opportunity to move back to her hometown is incredibly gratifying and I’d like to wish her and James all the best in their new home.”    

Laura added: “Thanks to Lovell Homes, we’ve not only been able to move back to the town I love, but also into a house that we adore on a development that’s incredibly picturesque. Both James and I are incredibly excited to take this first step in the next chapter and can’t wait to see what the future holds.”

Two three-bedroom show homes and one four-bedroom are available to view, with prices for three-bedroom homes starting from £295,000 and four-bedroom homes from £345,000. Several more homes are already reserved at The Sycamores, with completion due by summer 2026.

XBO.COM: A key player in the world of digital assets!

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Introduction

XBO cryptocurrency exchange is around the corner and is preparing for a grand launch. It will provide access to an array of digital assets and cryptocurrencies accessible for trading. Digital assets can be valuable  with the potential to support a country’s economy, to deliver door-to-door products, and fund various social and economic causes. However, the potential remains hidden and unutilized to a great extent.

Apart from the multiple reasons and differentiating factors, this is one of the rationales why XBO will be a game-changer: It offers an intuitive platform to trade cryptocurrencies, bridging the barrier of complexity.

Why Choose XBO.com?

There are 20 million active cryptocurrency traders in India, holding crypto assets worth $5.3 billion. Yet many middle-aged and even millennial populations consider cryptocurrency as an exclusive service for the ultra-wealthy.

XBO cryptocurrency exchange will bring forth an array of opportunities for millennials and the middle-class population via:

  • Inclusivity:  XBO is coming soon to break the notion that cryptocurrency is available only to wealthy people. In future, there will be no one present to put a lid on the common man’s aspirations.
  • Communication: Whether it’s a launch of a billion-dollar project or an upgrade to an existing product, communication is the key. XBO claims to listen to their users.
  • Progress: XBO is an exchange for all. They believe in complete transparency of inner operations and communicating regularly regarding the transactions commission and terms of service.

Their Mission:

XBO has a mission to bring digital assets in day-to-day transactions and empower people through cryptocurrency. Unlike other cryptocurrency exchanges, they are aiming  to bridging the barrier to entry by dispensing user-friendly technology, coupled with  exceptional customer service.

They say  ‘everyone has the right to take part in the crypto revolution.’ Theyaim to enable users  through  web and mobile platforms that provide a secure and easy-to-trade infrastructure and unique user-interface, so that you can buy, sell and trade existing crypto assets.

Why choose XBO early access program?

XBO is offering a pre-launch benefit to its first 10,000 users. Whoever opts for the early access program will directly get access to the Gold tier with many appealing features:

  • A 0.1% exchange cashback
  • Two free cryptocurrencies and two fiat currency withdrawals each month. Unlike other exchanges that charge $3 to $10 for the services.
  • Spot trading fee varies according to the monthly volume. The favourable spot trading fees will be 0.38% for takers and 0.29% for the maker.
  • An XBO Gold card
  • A random allocation of crypto rewards in various currencies (basically free money)
  • An opportunity to win a lifetime membership to the rare Black Diamond tier

Every action on the XBO cryptocurrency exchange (like transacting, buying and selling, and making withdrawals) is rewarded with experience points (XP). If you are a member of the XBO early access program, you will enter a draw with 10,000 verified members, and a few lucky ones will be rewarded with a lifetime membership to the Black Diamond tier. Otherwise, 2,100,000 XP are needed to reach the Black Diamond tier.

How does the XBO loyalty Program work?

The XBO.com loyalty program has five tiers. Each tier offers extra perks and benefits for the users, like cashbacks, free cryptos and fiat currencies and an increase in randomised crypto rewards.

Let’s list down the five tiers and their features:

Silver

Silver is the basic tier of XBO.com and requires 100 XP (Experience Points). Here are the benefits offered: 

  • Free crypto deposit.
  • Spot trading fees (Taker/Maker) 0.40%/0.30%.

Gold

Gold is the second tier and requires  10,000 XPs. The benefits can be used to open more favourable market positions and include:

  • Free crypto deposit.
  • Exchange cashback 0.1%.
  • Free crypto withdrawals per month 2.
  • Free fiat withdrawals per month 2.
  • Spot trading fees (Taker/Maker) 0.38%/0.29%.
  • XBO gold card.
  • Crypto rewards with a random amount of cryptos.

Platinum

Platinum is the third loyalty tier and requires  65,000 XPs.  It offers the following benefits:

  • Free crypto deposit.
  • Exchange cashback 0.25%.
  • Free crypto withdrawals per month 3.
  • Free fiat withdrawals per month 3.
  • Spot trading fees (Taker/Maker) 0.36%/0.27%.
  • XBO platinum card.
  • Crypto rewards with a random amount of X 2.5 with cryptos.

Diamond

Diamond is an advanced program with several benefits to support traders. It requires   65,000 XPs.  It offers the following benefits:

  • Free crypto deposit.
  • Exchange cashback 0.5%.
  • Free crypto withdrawals per month 4.
  • Free fiat withdrawals per month 4.
  • Spot trading fees (Taker/Maker) 0.32%/0.24%.
  • XBO Diamond card (free metal).
  • Crypto rewards with a random amount of X 10 of cryptos.

Black Diamond

The user experience of a black diamond tier will be above all levels. It is an exclusive tier. Hurry up and register to get a chance to win the rare life-long Black Diamond loyalty status.

Bottom Line:

The XBO.com Crypto exchange will soon be ready to provide a benchmark experience to its users with cutting-edge technologies. Whether a beginner or an experienced trader, it can give you best-in-class experience with the stated mission and security measures. The users can avail various benefits with early registration. The simple user interface design on the web and mobile platforms will improve users’ trading experience.

To access the website and earn an early access reward, visit www.xbo.com.

Road Sofa Announces Affiliate List

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Road Sofa, the up and coming streaming network of Gen Z, has announced a curated selection of high-level affiliates widely used within the Zoomer community.

In addition to streaming content, Road Sofa subscribers will be able to access high end brands through the Road Sofa network. This growing list of affiliates includes NordVPN, Skillshare, Pure Hemp Botanical, DaVinci, and Sneak Energy. In addition the streaming network has promised to continue to add to this growing list over time.

The affiliations will be mutually beneficial for everyone. Subscribers will be able to get great deals on their favorite brands while Road Sofa can keep the subscription costs at the low price of $3 per month. On top of that each brand should get extra exposure to customers that are in their primary demographic.

The team of Zoomers at Road Sofa founded the company on the belief that content is best curated by the demographic who will watch it. This philosophy seems to extend to the brands they affiliate with. Omar Parker the Chief Revenue & Content Officer stated that he would only ever associate with a brand that he would actually use. He also stated that it was the easiest job he’s ever had with his newfound responsibilities. Parker said, “I’m shopping for me. Anything I would watch or buy, I think of that and come up with a gameplan on how we can provide that at a lower cost than any of our streaming competitors.”

Road Sofa was founded just a few months ago in May of 2022. It is being designed to provide both short and long form content about topics that Gen Z cares about, both in fiction and non-fiction. The company is also currently in the process of producing their own content, including an adventure documentary, Idiots in Search Of, and a comedy documentary, Gummy Bear TV.

Road Sofa will launch in beta later this year in North America, Australia, and Europe. If you are looking for more details you can sign up for email updates at www.roadsofa.com/beta-updates

5 ways to get more YouTube subscribers for your e-commerce business

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After all this time, YouTube is still the king of shared content. The videos shared on there are educational, entertaining and can express your brand. Videos are shared in a few clicks with those who love it enough getting notified as new pieces arrive.

Those already using YouTube will know the power of the platform if you’re following a certain series of tips. If you keep posting, dry, dull or irrelevant content, or worse still, spam subscribers with notifications, you create a major disinterest.

Here we share how to use YouTube to its advantage to promote your brand and create an engaged audience.

1. Call to action

As with any piece of online content, you should be including a call to action. It’s where you ask the audience to do something. Asking your audience to subscribe and engage truly is essential to getting the interactions you want. 

Don’t let your video content lose value. Ensure your calls to action are engaging and creative. For example, ‘For top tips for losing weight, hit that subscribe button!

2. Content is king

One way that you can develop and keep track of interesting ideas to make videos on is by scheduling content on a specific calendar after you make some creative decisions with a trusted colleague. 

Content should be interesting and engaging with significant value. Using tips, facts and showing expertise keep your audience entertained.  

3. Don’t forget your existing audience 

You already have an audience who read your blogs and subscribe to your email lists or social media channels. By simply promoting, linking, and even creating content about your YouTube channel, you guide people already interested in what you have to say towards your videos, which will, in turn, increase engagement and visibility for people who aren’t in your initial audience.

4. Engage all social media

Have you tried a quick poll on your social platforms eg facebook, about your YouTube channel? Competitions are a great way to utilise them all. You can even post tiny parts of your new videos on socials. The more people sharing, interacting with, and being exposed to your content, the better. 

Engagement on multiple platforms keeps your audience interested and helps you get more followers – plus it gives you an interactive brand image. And network away! Compliment others and watch the favour be returned.

5. Engage with other businesses

Whatever your business it’s likely there’s a successful YouTube channel to collaborate with. Make relationships with them for the long term. Use your own ideas but see if there’s a way to join forces without treading on toes.

You can even use each other’s audience for charity events.

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