Since the first search engines emerged in the early 90s in the US people realized that money could be earned with them. So they realised that web pages needed to attract traffic, and the best way of doing it was by search engines. Little by little, and some years later Spanish SEO also gained strength, and the fever to reach the highest positions in this language proliferated as well, such it did in English.
The Importance of SEO
Before going deeper, it is important to have all concepts clear. SEO, the Search Engine Optimization is a way of enhancing the perceptibility of a web page on different search engines, specifically in organic results. Even though there are tons of factors on which a search engine counts to position one page or another, it could be said that there are two basic ones: relevance and authority. On one hand, the authority is the acceptance and popularity of a web page. The more popular it is, the more valuable the data it contains. On the other hand, relevance is the connection a web page has to a particular search.
SEO can be divided into On-site and Off-site:
- On-site SEO focuses on relevance. User experience, loading time, Keyword optimization, URL formatting.
- Off-site SEO works on attributes external to a certain web page, such as the quality and number of links, its presence in social networks, the brand authority, the mentions in local media and performance in search results.
The most important reason why SEO is relevant and necessary not only in Spain, but in the world, is because it makes your site more useful, in order to understand what each website is about and whether or not it is functional for users.
The Evolution of Spanish SEO in Recent Years
Each search on Google now requires hardly any clicks to study or analyze the result we want. Especially if only data is needed. Now it is going on an unknown direction. Evolution between searches with no clicks and the reduction in interactions with natural positioning has set almost simultaneously on mobile telephones.
It is a fact, the search ratio without clicks has increased suddenly and extremely on mobile devices, and the synergism with payment results has remained stable on computers while it has raised lightly on mobile phones. Because there has been a deceleration in revenue from Google Ads, and a growing similitude between paid and organic results.
Google wants to ease user interactions, it wants them faster and more efficiently. That is why voice searches are being successful. At least all the studies carried out point in that direction, forcing professionals to diversify certain strategies in order to earn money. One of them will be set on Google Adsense; but without a doubt, the strategy at the local level is the one that will definitely have to be polished to continue to the forefront.